About Earl Quenzel

Privately-owned and operated businesses often reflect the character of their founders and leaders. From how the firm processes information to how it makes decisions, organizes actions, and interacts with the outside world, leadership style becomes the DNA of the organization.

At Quenzel Marketing Agency, that DNA includes the energy, ingenuity, and problem-solving power of Earl Quenzel.

Earl’s approach to strategy, creative direction, and campaign performance metrics is more than just a leadership style. It defines the very brand personality of the agency, a personality that consistently helps clients grow 15% to 40% without increasing their marketing spending.

Earl thrives on curiosity, invention, and adaptability. He sees possibilities where others see obstacles, and he excels at spotting new angles and unconventional solutions. Energized by challenges, Earl brings a unique combination of analytical thinking and creative daring to every problem the agency tackles.

For the agency’s clients this means:

• Never Settling for Conventional Thinking. Earl sees every client challenge as an opportunity to uncover new efficiencies, innovative ideas, and new growth paths.
• Thriving in Fast-Moving Environments. Earl processes information quickly and isn’t paralyzed by ambiguity. Earl acts decisively, testing and iterating ideas until the strongest solution emerges.
• Balancing Creativity with Metrics. Unlike agencies that lean only on intuition or only on data, Earl’s approach blends both, ensuring campaigns are bold, but also measurable and accountable.

Earl’s leadership style is what gives Quenzel Marketing Agency its brand personality: bold, inventive, collaborative, and results-focused.

As the partner responsible for strategy, creative direction, and campaign performance metrics, the embodiment of Earl’s leadership style permeates every phase of client engagement. This post looks at how Earl’s inspired approach, curious, bold, innovative, and relentlessly performance-focused, shapes the agency’s process of designing, developing, and delivering highly effective, integrated, brand marketing campaigns.

1. Strategy with a Challenger’s Mindset.

Earl’s approach begins with curiosity and questioning. Instead of accepting the status quo, he digs into every assumption about the client’s market, customers, and competitors. He thrives on uncovering overlooked opportunities, whether it’s reallocating underperforming budget areas or finding growth potential in a neglected channel.

Clients often remark that Earl is as much a good sparring partner as he is a strategist. His leadership style means he’s not afraid to challenge assumptions, debate ideas, and push the thinking beyond safe, predictable solutions. The result? Strategies that are sharper, leaner, and more effective at delivering growth without added spend.

2. Creative Direction That Disrupts Norms.

Creativity in Earl’s hands is never just decoration. It’s a tool for provocation and persuasion. True to his personality, he loves breaking category conventions and crafting campaigns that feel fresh, witty, and unexpected.

Whether it’s an ad that flips a familiar industry cliché on its head, a campaign that uses humor to disarm, or a multi-channel idea that builds momentum across touchpoints, Earl’s creative leadership ensures campaigns don’t just get attention, they generate response.
His leadership fuels this: always experimenting, always challenging, always pushing creative boundaries to make sure every campaign cuts through the clutter.

3. Performance Metrics That Drive Growth.

Unlike many big idea creative leaders, Earl is equally at home in the world of metrics. Earl loves solving real-world marketing problems, and for Earl, campaign performance metrics are exactly that, a puzzle to solve in real-time.

He thrives on building performance dashboards that measure campaign impact, not just activity. He identifies weak links in campaigns quickly, reallocates resources toward higher ROI tactics, and constantly optimizes based on real data.

This relentless focus on metrics means clients don’t just get great ideas, they get remarkable results. Earl’s mindset ensures campaigns remain agile and adaptive, delivering the 15% to 40% improvements in performance that define the agency’s promise.

How Earl’s Leadership Shapes the Agency’s Approach to Integrated Marketing

The result of Earl’s leadership on our agency is a very distinct approach to designing, developing, and delivering integrated marketing campaigns. Here’s how his approach infuses the agency’s style:

1. Information Processing: Relentless Ideation and Pattern Recognition

The agency teams that Earl leads thrive on rapid ideation. They constantly scan for growth opportunities by combining customer insights with cultural trends, competitive intelligence, and emerging technologies. This results in marketing strategy that is both broad in perspective and precise in execution. No stone is left unturned. No opportunity overlooked.

2. Decision-Making: Fast, Flexible, and Experimental

Comfortable with ambiguity, Earl ensures the agency operates with speed and adaptability. Campaigns are launched with a test-and-learn mindset. Underperforming tactics are scrapped quickly. Winning approaches are scaled immediately. This decisiveness means clients capture advantages before competitors even realize what’s happening.

3. Campaign Style: Bold and Provocative

Earl’s inspired creative leadership ensures campaigns aren’t bland or predictable. They challenge category norms, embrace humor and wit, and spark emotional engagement. In crowded markets, this kind of bold creativity is what elevates a client’s brand above the noise.

4. Client Interaction: Collaborative and Energizing

Earl love ideas and brings that energy into every client conversation. He acts as a thought partner, not just a service provider. Clients feel challenged, but also inspired, as they collaborate on bold solutions that go beyond incremental improvements.

5. Efficiency and ROI: Smarter, Not Bigger

Most importantly, Earls leadership style ensures growth comes from resource reallocation, not budget inflation. By finding hidden efficiencies, maximizing paid, owned and earned media, and engineering campaigns with compounding effects, Earl ensures clients see major performance improvements without spending more.

Why Earl’s Leadership Style is a Key Differentiator

In a world filled with agencies that play it safe, follow formulas, or lean too heavily on either data or creativity, the brand personality of Quenzel Marketing Agency stands apart.

• Innovative: Always experimenting, always ahead of the curve.
• Energetic: Campaigns carry momentum, confidence, and boldness.
• Challenging: Willing to disrupt assumptions for better results.
• Opportunistic: Quick to spot hidden growth paths.
• Performance-Obsessed: Every idea is measured, optimized, and held accountable.

Clients don’t just hire an agency. They gain a partner whose personality ensures campaigns will be imaginative, strategic, and performance-driven.

The Bottom Line: Earl Quenzel’s Leadership Drives the Agency’s Brand Personality

Quenzel Marketing Agency’s reputation for helping clients grow 15% to 40% without increasing marketing spend isn’t an accident. It’s the direct result of Earl Quenzel’s leadership style, curious, bold, innovative, and relentless in the pursuit of results.

Earl’s leadership approach blends strategy, creative daring, and rigorous metrics into a seamless process. It’s what gives the agency its distinct brand personality. It’s what makes every campaign more effective. And it’s what ensures clients don’t just get marketing, they get measurable growth.

In other words, the competitive advantage the agency provides clients isn’t just Earl’s marketing leadership, it’s the agency’s promise.

Our Clients Get More Customers.

Before joining Quenzel Marketing Agency, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75.

Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe.

In this role, Earl led the teams responsible for the development of Priceline-Europe’s brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships.

Earl worked at AT&T where, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates served the K-12, college and university markets. In this role, Earl also oversaw AT&T CampusWide, a mission-critical, solution that managed 5+ billion transactions per year for 2+ million students at 150+ universities, and AT&T College & University Solutions (ACUS), an integrated, networked solution for wired and wireless voice and data applications.

AT&T originally recruited Earl to lead the consumer marketing teams responsible for the development and implementation of the strategies and programs to create customer loyalty and retention value among AT&T’s 20M+ high-value customers. While Earl was leading the massive AT&T True Rewards customer loyalty program, AT&T turned around a 10-year share decline. Earl also led the teams responsible for AT&T’s Sponsorship & Partnership Marketing programs with the United States Olympic Committee (USOC), Disney, Universal Studios, the NBA, NASCAR, MLS and the Rock & Roll Hall of Fame.Earl brought new accountability to this marketing function, developing a new approach for AT&T to leverage data-driven marketing opportunities which delivered annual growth in new customer acquisitions from 100K to 1.7M customers, revenue growth from $27.5M/year to $467M/year and a drop in the cost-per-acquisition from $100 to $58/per customer.

At Continental Airlines, Earl’s leadership of the team that built the OnePass frequent flyer program into a powerhouse was cited by both “Worst to First” and the Wall Street Journal with helping to save the airline from bankruptcy.

During his tenure, Continental’s OnePass program was rated “Best in the Industry” for six straight years, winning six of seven categories four years in a row. Earl also led the Continental’s Grand Destinations Vacations team, which grew the marketing program from 100,000 passengers a year to over 500,000 per year.

In this role, he managed a $40M annual budget, led a staff of 30+ marketing and sales associates and directed 250+ customer service staff.

Earl was one of the founders of the Travel Channel, a 24-hour cable TV network, where he served as the first Senior VP of Marketing and Sales. In this role, he managed a $2M+ budget and led a staff of twelve sales and marketing people.

Within one year of launch, the team delivered $39M in revenue, achieving new cable industry records for first-year subscribers and revenue performance. He also personally produced over 130 direct response TV commercials for the Travel Channel’s clients and conceived and developed over 60 travel sales shows including the series Arthur Frommer’s Almanac of Travel, World of Travel Bargains and The Perfect Trip.

As TWA, Earl led the teams that marketed TWA’s consumer marketing programs including TWA Getaway Tours, TWA Getaway Credit Card, TWA Senior Pass, TWA-Value Pak and TWA Frequent Flight Bonus program. At TWA, he managed $1.5B in revenue, a $30M expense budget and a staff of 10 marketing associates.

Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75.

Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe’s brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships.

Before Priceline, Earl worked at AT&T where, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates served the K-12, college and university markets. In this role, Earl also oversaw AT&T CampusWide, a mission-critical, solution that managed 5+ billion transactions per year for 2+ million students at 150+ universities, and AT&T College & University Solutions (ACUS), an integrated, networked solution for wired and wireless voice and data applications.

AT&T originally recruited Earl to lead the consumer marketing teams responsible for the development and implementation of the strategies and programs to create customer loyalty and retention value among AT&T’s 20M+ high-value customers. While Earl was leading the massive AT&T True Rewards customer loyalty program, AT&T turned around a 10-year share decline. Earl also led the teams responsible for AT&T’s Sponsorship & Partnership Marketing programs with the United States Olympic Committee (USOC), Disney, Universal Studios, the NBA, NASCAR, MLS and the Rock & Roll Hall of Fame.Earl brought new accountability to this marketing function, developing a new approach for AT&T to leverage data-driven marketing opportunities which delivered annual growth in new customer acquisitions from 100K to 1.7M customers, revenue growth from $27.5M/year to $467M/year and a drop in the cost-per-acquisition from $100 to $58/per customer.

Before joining the telecom industry, Earl held senior marketing posts at TWA, Eastern, and Continental Airlines. During his tenure in the airline industry, Earl was considered a pioneer for leading the marketing transformation at each airline from simple, mass marketing to the sophisticated discipline of leveraging customer data to develop & deliver targeted marketing offers, programs & customer experiences. The marketing teams he led at all three ‘troubled’ airlines consistently found creative new ways to drive more new customer acquisitions, optimize revenue from current customers (share of wallet) and retain the loyalty of the airlines’ best (high-volume/high-value) customers.

At Continental Airlines, Earl’s leadership of the team that built the OnePass frequent flyer program into a powerhouse was cited by both “Worst to First” and the Wall Street Journal with helping to save the airline from bankruptcy. During his tenure, Continental’s OnePass program was rated “Best in the Industry” for six straight years, winning six of seven categories four years in a row. He also led the Continental’s Grand Destinations Vacations team, which grew the marketing program from 100,000 passengers a year to over 500,000 per year. In this role, he managed a $40M annual budget, led a staff of 30+ marketing and sales associates and directed 250+ customer service staff.

Before Continental/Eastern, Earl was one of the founders of the Travel Channel, a 24-hour cable TV network, where he served as the first Senior VP of Marketing and Sales. In this role, he managed a $2M+ budget and led a staff of twelve sales and marketing people. Within one year of launch, the team delivered $39M in revenue, achieving new cable industry records for first-year subscribers and revenue performance. He also personally produced over 130 direct response TV commercials for the Travel Channel’s clients and conceived and developed over 60 travel sales shows including the series Arthur Frommer’s Almanac of Travel, World of Travel Bargains and The Perfect Trip.

As TWA Director of Marketing Programs, Earl led the teams that marketed TWA’s consumer marketing programs including TWA Getaway Tours, TWA Getaway Credit Card, TWA Senior Pass, TWA-Value Pak and TWA Frequent Flight Bonus program. At TWA, he managed $1.5B in revenue, a $30M expense budget and a staff of 10 marketing associates.

Earl began his career in advertising working for such agencies as Ogilvy and Mather, Lewis & Gilman and Foote, Cone & Belding.

Earl is a graduate of Rowan University.  He served on the Executive Board of the Rowan Foundation and in 1999, Rowan University’s School of Communications honored Earl as its Alumni of the Year.

Earl is a featured speaker at various industry conferences, an avid sport-boater, an average but enthusiastic golfer and tennis player as well as a semi-retired drummer.