Marketing Research

Marketing Research

Q&A Marketing Research

‘Because the Answers Lie in the Questions.’

Quenzel Marketing Research has conducted quantitative and qualitative research projects on two continents for over 15 years, making us a leader in domestic and international business, brand, marketing and customer research. Q&A Voice of the Customer Research℠ provides unique insights into your core target customers’ beliefs & perceptions about the relative value of your core product features & services, the added-value of enhanced benefits you offer and any unique, competitive ‘tie-breakers.’ The research also provides insight into your core target customers’ competitive perceptions (value proposition, differences, purchase risks, etc.) & competitive preferences.

Quenzel Marketing Research helps business owners, managers and marketers make better choices. By isolating groups of customers and prospective customers based on such variables as category preferences, brand choice, demographics, media habits, purchase consideration and purchase behavior, business owners, managers and marketers have unique new insights to guide critical marketing decisions such as channel mix, promotional strategies and product development.

Quenzel Marketing Research Services: Q&A’s Marketing Research team focuses on understanding buyer behaviors. Utilizing a variety of consumer, company, customer, key stakeholder, employee & competitive research techniques (Customer Value-scoring & Segmentation research, Customer Needs research, & Buyer-Values research, Customer Experience Satisfaction research, Brand Relevance research, Customer Messaging Architecture research), we provide our clients a data-driven analysis of their current position and a fact-based set of conclusions upon which the executive team can confidently make decisions on the most prudent course of future action.

Quenzel Marketing Research conducts custom online, telephone and intercept research to help business owners, managers and marketers develop better business, brand, marketing and customer insights in numerous business categories, including:

  • 501c3 Marketing Research
  • Airline Marketing Research
  • Automotive Marketing Research
  • B2B Business Marketing Research
  • Construction Marketing Research
  • Contractor Marketing Research
  • Destination Marketing Research
  • Healthcare Marketing Research
  • Hotel Marketing Research
  • Marine Marketing Research
  • Product, Marketing Research
  • Realtor Marketing Research
  • Restaurant Marketing Research
  • Retail Marketing Research

Quenzel Marketing Research also studies related research categories, such as:

  • Advertising & Creative Research
  • Branding & Brand Marketing Research
  • Customer Acquisition Marketing Research
  • Customer Relationship Marketing Research
  • Customer Loyalty Marketing Research
  • Digital Marketing Research
  • Website Design Research
  • Website Satisfaction Research
  • Website Usability Research

Quenzel Marketing Research’s quantitative marketing research and qualitative marketing research methods include:

  • Advertising Awareness market research
  • Associate Satisfaction Surveys
  • Brand Awareness market research
  • Brand Positioning market research
  • Conjoint Analysis
  • Customer Segmentation research and analysis
  • Executive Team Interviews
  • Focus Groups – Traditional and Online
  • Group Think Tank Studies
  • Industry Trends market research and analysis
  • Marketing Effectiveness research studies
  • Media research and analysis
  • Membership research and analysis
  • Perceptual Mapping research and analysis
  • Prospective Customer Identification research and analysis
  • Stakeholder Interviews
  • Secondary marketing research
  • Strategic Business Issues research and analysis
  • Subscriber research and analysis