Q&A Voice of the Customer Research℠ provides unique insights into your core target customers’ beliefs & perceptions about the relative value of your core product features & services, the added-value of enhanced benefits you offer and any unique, competitive ‘tie-breakers.’ The research also provides insight into your core target customers’ competitive perceptions (value proposition, differences, purchase risks, etc.) & competitive preferences.
Quenzel Marketing Research helps business owners, managers and marketers make better choices. By isolating groups of customers and prospective customers based on such variables as category preferences, brand choice, demographics, media habits, purchase consideration and purchase behavior, business owners, managers and marketers have unique new insights to guide critical marketing decisions such as channel mix, promotional strategies and product development.
‘Because the Answers Lie in the Questions.’