Advertising Agency Services
Advertising Agency Services: The advertising agency team at Quenzel & Associates provides the full range of Strategic, Creative, Production and Advertising R.O.I. Tracking & Reporting services. Our advertising agency team’s unique, full-service, integrated approach ensures a modern, data-driven advertising strategy, a creative message & graphic design that turns your advertising strategy into action-producing behavior that effectively delivers the business results you want and an advertising R.O.I. tracking and reporting process that ensures the maximum efficiency of all advertising spending.
Advertising Agency Capabilites
- Strategic Advertising Services: Our advertising agency team understands that creating & producing effective advertising that delivers measurable business results requires experience in the art of persuasion & behavior change. To ensure our advertising agency consistently reaches the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our advertising agency takes a modern, data-driven, advertising approach that differs from the traditional advertising agency approach.
- Advertising Creative & Production Services: Our advertising agency’s creative & production teams turn advertising strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.
- Advertising R.O.I. Services: Our advertising agency R.O.I. services team identifies what’s working & what’s not. Our advertising agency team understands that a variety of advertising media & messages can produce results. We also know some media & messages work far better than others. Q&A’s Advertising R.O.I. tracking and reporting process ensures each of our advertising agency’s campaigns delivers the desired business results. By tracking daily, reviewing weekly & reporting monthly, we improve each client’s advertising decision-making, leading to better business results.
Advertising Agency Process
Integrated Advertising Agency
- Our Advertising Agency clients get a full-service, integrated approach that ensures the right advertising strategy, effective advertising campaigns and efficient use of their advertising budget. That’s one reason… Our Clients Get More Customers.
- Our Advertising Agency provides clients the strategic experience to ensure their creative is fact-based in conception… the operational commitment to ensure all creative is tightly integrated in execution… and the business savvy to ensure all creative is accurately tracked and measured for R.O.I. That’s one more reason… Our Clients Get More Customers!
Advertising Agency Creative: Healthcare
Effective Healthcare Advertising.
- How an Advertising Agency Presents & Manages Your Practice is Critical to Success. Our advertising agency’s approach enables businesses in the healthcare field to efficiently and cost-effectively strengthen their competitive business, brand and market positioning.
- By identifying the key drivers of patient choice, understanding how your brand delivers what the patient values and successfully communicating those unique values and qualities at the heart of your healthcare practice, products and services to prospective customers, we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.
- Effective Healthcare Advertising Starts with a Strategy Grounded in Making an Emotional Connection. Our agency’s approach to effective advertising starts with a strategy grounded in making an emotional connection with your core target customer. We do this by understanding and appealing to the target customer’s critical satisfaction drivers delivering a message the prospect considers meaningful and relevant or, in other words, ‘for people like me.’ That’s one reason… Our Clients get more Customers.
Advertising Agency Creative: Retail
Today’s Retail Shopper
- Our marketing agency understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. The most effective retail marketing grows out of a clear understanding of what truly motivates a prospective customer to visit your store. To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. We review your current messaging; recent marketing efforts & quantify your brand value proposition.
- We analyze your past-period metrics & develop proprietary sales-funnel ratios. We quantify your business objectives, allocate marketing budgets, develop specific action plans & compute marketing ROI projections for those plans.
- Finally, we craft your marketing message in a way that allows people to relate it to their past experiences, current needs and future desires. This approach allows our marketing agency to break through the competitive noise with a highly meaningful message. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.
Advertising Agency Creative: Destinations
Attracting New Visitors
- The Role of Integrated Marketing Communications in any business is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem.
- Our Marketing Agency’s Approach to Destination Marketing ensures we clearly identify the core target customer for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all marketing efforts to grow visitors to your destination.
- That means, whether growing the number of new visitors from existing origin markets, enticing new visitors from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.
Advertising Agency Creative: Restaurants
Growing Covers & Check Size
- Helping our Clients Achieve their Business, Brand & Marketing Objectives starts with identification of their revenue streams (broken out by key product or service category) and major marketing cost drivers.
- By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing team can develop lifetime value models to guide future marketing investments.
- By quantifying the actual number of new leads, prospects and customers required to achieve our clients’ overall sales, revenue, cost & profitability goals we can accurately project the required marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.
Advertising Agency Creative: Products
Product Advertising that Moves Product
- Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion.
- When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
- When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.
Advertising Agency Creative: Marine
Plotting a Course for Success
- Identifying a Client’s Best Path to marketplace success, or what our marketing agency calls an Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues.
- It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage?
- Our marketing agency’s Integrated Brand Marketing Strategy process helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition. That’s one reason… Our Clients Get More Customers.
Advertising Agency Creative: Construction
Advertising on a Solid Foundation
- Q&A’s Construction & Contractor Advertising programs provides residential and commercial builders and contractors an efficient and effective way to grow their business.
- Our advertising agency team helps contractors and those in the construction industry quantify their business objectives, allocate advertising budgets to achieve those objectives, develop specific advertising action plans & compute the ROI projections for those plans.
- Our advertising agency team creates the advertising communications strategy (message & design), prepares all necessary advertising materials (TV, Radio, Print, Outdoor, Online, etc.) for the advertising launch, installs the advertising tracking tools, monitors the success of each advertising effort in the plan and handles the monthly advertising R.O.I. reporting. That’s one reason… Our Clients Get More Customers.
Advertising Agency Creative: Hotels & Resorts
Putting More Heads in Beds
- The quality of your strategic thinking drives your competitive advantage in the marketplace. Our advertising agency team understands that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.
- In most cases, clients can apply a variety of advertising solutions to the business, brand & marketing problems they face in the marketplace. Some advertising strategies will be more effective at driving results than others. Some advertising strategies will cost less than others. The advertising agency team at Quenzel & Associates identifies, implements and tracks the most efficient & effective advertising solution for your particular situation and objectives.
- Q&A’s Fresh-Eyes Marketing Review and Quick-Start Marketing Action Plan process helps our clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.
Quenzel Advertising Agency
- Who We Help: Our advertising agency team helps business owners, managers and marketers in 12 key market segments… Business B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.
- What We Do: Our advertising agency team designs, develops, deploys & tracks integrated advertising campaigns to help our clients acquire new customers, optimize revenue from current customers and retain high-value/volume customers, so… Our Clients Get More Customers.
- When You’ll See Results: Within 4 to 6 weeks our advertising agency team conducts a Q&A Fresh-Eyes Advertising Review, details a Quick-Start Advertising Action Plan, produces your advertising creative, installs the advertising R.O.I. tracking tools & launches your new advertising campaign. That’s one reason… Our Clients Get More Customers.
- Where We Serve Clients: Our advertising agency team helps local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.
- Why Our Clients Get More Customers: Our advertising agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.
- How We Measure Success: Q&A Marketing Metrics, our advertising agency’s proprietary results tracking & analysis methodology, provides clients a unique, powerful, Big-Data process for making better creative, media & spending decisions, so… Our Clients Get More Customers.