Hotel Marketing Agency.

Hotel Marketing – Agency Services.

Hotel Marketing – Agency Creative.

Hawks Cay Resort | Hotel Marketing Agency Creative

Hawks Cay Resort | Hotel Marketing

Hotel Marketing - Agency Creative

Today, independent resort hotel owners, managers and marketers face a far savvier and more demanding resort customer than ever before. Enabled with easy access to information and empowered with an unprecedented ability to compare options before making a choice, winning with today’s independent resort guest often means strategic and structural changes to how an independent resort interacts with its guests and potential guests.

When you work with the independent resort hotel marketing team at Quenzel & Associates, you access more than 30 years of world-class independent resort hotel marketing experience designing, developing and delivering effective new guest acquisition programs, efficient revenue optimization programs for your current guests and rewarding guest retention and loyalty marketing programs for your best guests.

That’s one reason Our Clients Get More Customers.

Banana Bay Resort & Marina | Hotel Marketing - Agency Creative

Banana Bay Resort & Marina

Hotel Marketing - Agency Campaign Creative.

Our Strategic Marketing Services team identifies the key barriers to achieving an independent resort hotel’s transient and group stays, room nights, room rate, and room revenue goals. The team also identifies the best levers to overcome those barriers to achieving your objectives. Our Strategic Marketing Services team delivers a plan that clearly defines the best way for an independent resort hotel to compete & win in the marketplace.

To ensure accountability and a clear focus on achieving the hotel’s desired transient and group goals, our Strategic Marketing Services team also establishes specific, measurable objectives for the team to achieve. These plans detail the priorities, specific actions, accountable teams, required budgets, and milestones to quickly grow an independent resort hotel’s transient and group stays, room nights, room rate, and revenue.

That’s another reason Our Clients Get More Customers.

Pink Shell Beach Resort & Marina | Hotel Marketing - Agency Creative

Pink Shell Beach Resort & Marina

Hotel Marketing - Agency Creative

Our Strategic Marketing Services team initiates each engagement with an independent resort hotel by conducting a Fresh-Eyes Marketing Review (detailed analysis on the performance of previous advertising and sales efforts).

While our Fresh-Eyes Marketing Review often leads to the identification of a few quick-wins that can begin delivering an immediate payback, the primary outcome of the review is the identification of knowledge gaps for the Voice of the Customer Research to answer.

Our Strategic Marketing Services team provides a written, Fresh-Eyes Marketing Review along with an integrated Quick-Start Marketing Action Plan to grow transient and group stays, room nights, ADR, F&B and other out-of-room resort spending.

That’s one reason… Our Clients Get More Customers.

The Plaza Historic Beach Resort & Spa | Hotel Marketing - Agency Creative

The Plaza Resort & Spa

Hotel Marketing - Agency Creative

Our independent resort hotel Marketing Campaign Management team designs, develops, and deploys monthly business-building campaigns to acquire new transient or group guests, optimize revenue from guests currently staying on property or booked to stay on property through targeted cross-sell and up-sell marketing programs, and retain share-of-wallet from the resort’s high-value/high-volume guest with targeted best guest retention marketing campaigns.

Our Marketing Campaign Management team also provides independent resort owners, managers, and marketers a sustainable business-building program with implementation support focused on our agency’s unique, enhanced, end-to-end guest brand experience program. This 40 hour program consistently delivers an increase in guest satisfaction scores within weeks, and an increase in repeat guest rates with months.

That’s another reason… Our Clients Get More Customers.

Captiva Island Inn | Hotel Marketing - Agency Creative

Captiva Island Inn | Captiva Island, FL

Hotel Marketing - Agency Creative

Reaching the Right Audience: Our Marketing Campaign Management team’s experience with independent resort hotel marketing campaigns, conducted under controlled audience, offer and creative tests shows that identifying and reaching the right audience for your resort’s unique value proposition can increase response rates as much as +40%.

That’s one reason… Our Clients Get More Customers.

SandPiper Beach Resort | Hotel Marketing - Agency Creative

SandPiper Beach Resort

Hotel Marketing - Agency Creative

Making the Right Offer: Our Marketing Campaign Management team’s experience with independent resort hotel marketing campaigns, conducted under controlled audience, offer and creative tests shows shows that identifying and marketing the right offer for your property’s unique value proposition can increase response rates as much as 40%.

That’s another reason… Our Clients Get More Customers.

Wyndham Beachfront Resort | Independent Resort Campaign Creative

Wyndham Beachfront Resort | Ft. Myers Beach

Hotel Marketing - Agency Creative.

Connecting with the Right Creative: Our Marketing Campaign Management team’s experience with independent resort hotel marketing campaigns, conducted under controlled audience, offer and creative tests shows shows that communicating the right creative (message) for your resort’s unique value proposition can increase response rates as much as 20%.

That’s one reason… Our Clients Get More Customers.

Naples Bay Resort & Marina | Hotel Marketing - Agency Creative.

Naples Bay Resort & Marina

Hotel Marketing - Agency Creative

Our Marketing Campaign Management team provides all creative services (copywriting, graphic design, creative production), media management services (planning, buying, reconciliation), creative production services (TV, radio, magazine, newspaper, outdoor, direct mail and collateral), and all digital advertising services (website design, website development, website optimization, eMail advertising, social media posting and advertising, search engine advertising, and pay-per-click advertising).

That’s another reason… Our Clients Get More Customers.

Marriott Hotel Marketing - Agency Creative.

Marriot Hotels & Resorts

Hotel Marketing - Agency Creative.

Quenzel’s proprietary Campaign Marketing Metrics℠ tracking, reporting and analysis process for independent resorts provides our clients better visibility into their business-building campaign efforts and investments. Our Campaign Marketing Metrics team installs the tools to track, analyze, and report on the performance of all key business-building metrics for independent resort’s.

That’s one reason… Our Clients Get More Customers.

Lighthouse Key Resort | Independent Resort Campaign Creative

Lighthouse Key Resort | Orlando, Florida

Hotel Marketing - Agency Creative.

Our Campaign Marketing Metrics℠ team measures your independent resort’s results daily, reviews those results weekly and reports the results 2X per month.  By providing better visibility into our client’s business-building campaign efforts and investments, Quenzel’s proprietary Campaign Marketing Metrics approach provides independent resort clients a unique, powerful, process for making better creative, media and spending decisions.

That’s another reason… Our Clients Get More Customers.

Tip Top Isle Resort | Independent Resort Campaign Creative

Tip Top Isle Resort & Marina

Hotel Marketing - Agency Creative

Independent Resort | Campaign Creative

Daytona Hotels | Independent Resort Hotels

Hotel Marketing - Agency Campaign Creative.

Campaign Marketing Metrics - Independent Resort Hotels

Campaign Marketing Metrics – Independent Resort Hotels

Hotel Marketing - Agency Performance Metrics

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