Q&A Fresh-Eyes Marketing Review: Q&A’s Fresh-Eyes Marketing Review is the foundation upon which we built our agency’s commitment to help… Our Clients Get More Customers. The days of automatic growth are over. Today power flows from an informed and empowered customer. Q&A’s Fresh-Eyes Marketing Review provides a proven, formal, structure for information gathering, insight organization and fact-based decision making.
Whether you need a new Business, Brand or Marketing Strategy; more effective Customer Acquisition, a more satisfying Customer Experience or better Customer Retention & Loyalty; Q&A’s Fresh-Eyes Marketing Review provides unique thought-leadership to energize your Branding, Advertising, Website Design and Digital Marketing, which means… your business Gets More Customers.
Q&A’s Fresh-Eyes Marketing Review isolates the big ideas to motivate the customer behavior change you want to see in the marketplace. It identifies the best way to drive your results more effectively, spend your marketing budget more efficiently and create a more sustainable competitive advantage in the marketplace. The Fresh-Eyes Marketing Review documents a fact-based, understanding of your core target customers’ critical satisfiers & how you & your competitors rate on the key drivers of choice. The outcome: better understanding of your customers, competitors & value proposition… from the customer’s point of view.
To help our clients take a fresh look at their customers, their brand, their marketing efforts & business performance, we start by conducting Q&A Voice of the Customer Research℠. This research identifies and quantifies the most important benefits your core target customer looks for when choosing one brand over another. Next we quantify your core target customers’ perceptions of your brand’s value propostion as well as your key competitors’ value proposition.
After identifying and quantifying the critical drivers of brand choice important to your core target customers and understanding their perceptions of how well you and your competitors deliver against their expectations, we turn our attention to crafting those insights into a refined brand value proposition, brand message and creative strategy that better connects your business to your core target customer’s needs and desires.
While the customer research phase of your Fresh-Eyes Marketing Review is underway, our team is also analyzing your past marketing programs, marketing activities and marketing metrics. We review your past marketing performance & develop marketing metric ratios and benchmarks summarizing the impact of your marketing investments on the end-to-end funnel from leads to prospects to sales to revenue. Q&A Fresh-Eyes Marketing team develops a score card ranking the various marketing efforts you’ve deployed. They also review the results data from previous periods and develop end-to-end sales funnel ratios for use in projecting the return on future marketing actions & investments.
Finally, the team wraps up your Fresh-Eyes Marketing Review with a written summary of our key findings, observations & relevant implications for your new brand marketing efforts.