Fresh-Eyes Review

Fresh-Eyes Marketing Review

Fresh-Eyes Marketing Review Process

Fresh-Eyes Marketing Review: The Fresh-Eyes Marketing Review forms the foundation of our agency’s commitment to ensure… Our Clients Get More Customers. Our marketing agency’s unique approach to problem solving starts with helping our clients look at their customers, brand, marketing efforts & resulting business performance in new ways. Learn More.

Our marketing agency’s approach to a Fresh-Eyes Marketing Review mirrors the concept of an audit. While most people associate the term audit with financial reports, the textbook definition of an audit is to make an official examination of the accounts of a business. That’s how we approach a Fresh-Eyes Marketing Review of your business.

Like most effective business owners, managers or marketing directors, you probably evaluate your marketing programs based on their impact to your sales. In terms of what worked and what didn’t, sales is clearly a critical measure of marketing effectiveness. However, sales data alone fails to identify WHY some marketing programs worked and some didn’t. Sales data alone, can’t identify the external factors impacting your results.

Our approach to a Fresh-Eyes Marketing Review provides a score card ranking the various marketing efforts you’ve deployed and, most important, provides clear direction for future efforts. This approach provides a solid foundation for continuous performance improvement in your marketing R.O.I.

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Fresh-Eyes on Your Core Customers & the Competitive Options

  • Who’s making the buying decision?
  • What need drives their purchase decision? What benefits do they expect? What’s most important?
  • When do they recognize a need? When do they start looking? When do they decide? Purchase?
  • Where can we find them? Where do they learn about their options?
  • Why do choose one brand over another?
  • How do we effectively reach them?
  • Who do they view as a viable option to your brand? Who do they prefer/use?
  • What do customers think competitors do well? Do poorly? What advantage do we have?
  • When do your key competitors typically advertise?
  • Where do your key competitors invest their advertising dollars?
  • Why do people choose other providers instead of your brand?
  • How can we effectively and efficiently beat your key competitors?

Fresh-Eyes on Your Brand Benefits & What’s a Winning Value Proposition

  • Rational Benefits: Quantify the relative value the customer places on the basic functional benefits your brand, product or service provides.
  • Sensory Benefits: Quantify the relative value the customer places on the sights, sounds, smells, tastes & feel of the physical product, packaging or delivery process your brand, product or service provides.
  • Emotional Benefits: Quantify the relative value the customer places on how they feel about themselves and what other people think when they use of your brand, product or service.
  • Similar & Unique Benefits: Identify which of your brand, product or service benefits customers view as competitively unique. Quantify how unique and how important they are to the customer.
  • Rational Benefits: Quantify the relative value the customer places on the basic functional benefits your brand, product or service provides.
  • Sensory Benefits: Quantify the relative value the customer places on the sights, sounds, smells, tastes & feel of the physical product, packaging or delivery process your brand, product or service provides.
  • Emotional Benefits: Quantify the relative value the customer places on how they feel about themselves and what other people think when they use of your brand, product or service.
  • Similar & Unique Benefits: Identify which of your brand, product or service benefits customers view as competitively unique. Quantify how unique and how important they are to the customer.

Fresh-Eyes on Past-Period Marketing Metrics & the Revenue Funnel Ratios

  • Marketing Spending by Day/Month Online & Offline Media Budgets.
  • Impressions by Day/Month Online & Offline Media Impressions.
  • Leads by Day/Month. Web Visits. Phone Calls.
  • Prospects by Day/Month: Store Traffic. Appointments. RFP/RFQs.
  • Sales by Day/Month: Number or Unit of Sales. Sales Revenue
  • Spending to Impressions Ratio.
  • Impressions to Web Visits. Phone Calls.
  • Web Visits to Store Traffic. Appointments. RFP/RFQs.
  • Phone Calls to Store Traffic. Appointments. RFP/RFQs.
  • Prospects to Unit Sales. Sales Revenue.

Fresh-Eyes Marketing Review

To request a Fresh-Eyes Marketing Review Capabilities & Case Studies Presentation or to simply learn more about how our integrated marketing agency can deliver the business results you desire with a Fresh-Eyes Marketing Review, Quick-Start Action Plan and an optimal blend of integrated new customer acquisition marketing, current customer revenue optimization marketing, best customer loyalty retention marketing and our exclusive Q&A Marketing Metrics tracking and reporting process; please call 239.226.0040, eMail CEO@Quenzel.com or use our online Quick-Contact Request form.

Need a Fresh-Eyes Review? Click Here.