Strategic Marketing Services
Our Marketing Agency provides the full range of Strategic, Implementation and R.O.I Tracking Services necessary to help… Our Clients Get More Customers. Our marketing agency team takes an integrated approach to building your business, fast. Q&A take a Strategic Approach to the development of a winning growth strategy to build your business… an Integrated Marketing approach to the implementation of all marketing campaign efforts… and, a Continuous R.O.I. Improvement approach to tracking the effectiveness of your marketing investments. Which Means: Better use of your time… your team’s time… and, your financial resources.
Strategic Marketing Services: Our marketing agency helps clients refine their Customer, Brand & Marketing Strategy. Our marketing agency’s unique Voice of the Customer Research process quantifies customer and prospective customer’s perceptions & preferences. New customer insights help us refine your brand strategy & message. The new, customer-focused brand value proposition drives the Marketing Strategy to deliver the desired business results.
Marketing Communications Services: Our marketing agency incorporates the full range of brand messaging, brand marketing, creative concepts, copywriting, graphic design, creative production, media advertising, media planning, media buying, media management, direct mail marketing, direct response marketing, website design, website development, website optimization, eMail marketing, social media marketing, search engine marketing,pay-per-click marketing and digital marketing.
Marketing Analytics & R.O.I. Service: Our marketing agency ensures each client’s marketing campaign integrates into an optimal blend of new customer acquisition, current customer optimization and best customer retention marketing that delivers the desired business result. By tracking the results of all marketing investments daily and reporting those results monthly our marketing agency quickly identifies what’s working and what’s not. Our focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our clients to… Get More Customers.
To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business, Click Here: Get More Customers.
Quenzel Marketing Agency
Our Marketing Agency Builds Your Business, Fast.
Quenzel Marketing Agency knows that in today’s complex, cluttered & highly competitive marketplace; the quality of your strategic thinking, the effectiveness of your marketing execution & the efficiency of your marketing spending drives your competitive advantage. Our marketing agency develops, deploys & tracks new customer acquisition, current customer revenue optimization & best customer loyalty retention marketing campaigns. That’s one reason… Our Clients Get More Customers.
Quenzel Marketing Agency takes an Integrated Marketing Communications approach to winning. Our clients get the right competitive strategy, effective marketing campaigns & efficient use of their financial resources. Our marketing agency works with local, regional, national and international clients on both a retained & project basis. Our marketing agency serves clients in most business sectors, but we bring special expertise and experience to business owners, managers and marketers operating in the Automotive, Business Products & Services – B2B, Consumer Products & Services, Construction & Contractor, Destination Travel, Healthcare, Hotel & Resorts, Marine, Real Estate & Restaurant sectors. That’s one reason… Our Clients Get More Customers.
Quenzel Marketing Agency: Creative. Competitive. Customer-Centric. Client Results drive our marketing agency. Every member of our marketing agency team looks at Marketing, Branding, Advertising, Website Design and Digital Marketing from a Business Perspective. Our team understands it’s about delivering RESULTS. NOW. The partners at Q&A bring extensive client-side experience to your business. While running marketing, branding, advertising, website design and digital marketing at some of the world’s largest brands, Q&A’s partners built an excellent track-record for acquiring new customers, optimizing revenue from current customers and retaining the loyalty of high-value/high-volume customers. Our entire approach to creating & producing innovative & effective marketing programs is focused on Building Your Business… Fast. That’s one reason… Our Clients Get More Customers.
To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business, Click Here: Get More Customers.
Fresh-Eyes Marketing Review™
Quantifying Key Barriers & Success Levers
We Seek & See the BIG Picture: Our Fresh-Eyes Marketing Review™ process puts the focus on Customer Facts & Competitive reality. Our Fresh-Eyes Marketing Reviews provide unique, new insights about your core customers’ belief system, expectations and behaviors which helps us uncover new ways for your business to Get More Customers. We developed our exclusive Fresh-Eyes Marketing Review process so we can get to the bottom of the things efficiently and effectively, which means we can deliver a strategic plan with tangible actions that lead to positive marketing results and top-line revenue growth, quickly. That’s one reason… Our Clients Get More Customers.
Fresh-Eyes Marketing Reviews quantify the most important elements of a client’s Value Proposition and Marketing Mix. The dedicated team on your business will quantify the key drivers of customer decision-making and brand choice within the business category in which you compete. The dedicated team on your business will measure the relative value customers place on the various products and services you provide and determine which elements of your business value proposition customers perceive as noticeably different & better than the competition. That’s one reason… Our Clients Get More Customers.
Fresh-Eyes Marketing Reviews isolate the Big Ideas to motivate consumer behavior change. Our agency team helps our clients sift out the critical customer data, prioritize the relevant competitive facts & develop meaningful insights into both. Our agency team provides a fresh, data-driven, understanding of how the target customer sees your business, feels about your people, products, services and competitive alternatives and enables new opportunities to identify, develop or create a competitive advantage for our clients in the marketplace. That’s one reason… Our Clients Get More Customers.
Fresh-Eyes Marketing Reviews encapsulate your critical business, brand & marketing issues in a crisp fashion that details the trade-offs between competing issues. By providing business owners, managers and marketers a strategic framework for making the best business, brand and marketing choices, our Fresh-Eyes Marketing Review makes the decisions, actions and investments for the best way to win in the marketplace clear. That’s one reason… Our Clients Get More Customers.
To learn more about our Fresh-Eyes Marketing Review process, why our clients get more customers and how our Fresh-Eyes Marketing Review can help your business, Click Here: Q&A Fresh-Eyes Marketing Review™
Quick-Start Action Plan™
Defining the Best Way to Win.
Quick-Start Marketing Action Plans detail the specific actions our agency team will execute to turn the customer, brand & marketing strategy into a sustainable competitive advantage in the marketplace. Quick-Start Marketing Action Plans specify the tangible brand marketing, advertising, website design and digital marketing actions to generate more leads, convert more prospects, maximize revenue from current customers and retain high-value/high-volume customer’s loyalty.
Quick-Start Marketing Action Plans specify the required priorities, budget allocations, tactical commitments, accountable teams, monthly milestones & key metrics to quickly build competitive advantage. Q&A Quick-Start Marketing Action Plans integrate the optimal blend of new customer acquisition, current customer optimization and best customer retention marketing to deliver each client’s desired business results.
Quick-Start Marketing Action Plans identify the specific tools, methods and processes we will use to track all marketing campaign efforts. To ensure the marketing programs our agency develops and deploys deliver the desired business results, we track results on a daily basis and report those results on a monthly basis. Our monthly R.O.I performance reviews with client mean we quickly identify what’s working, what’s not and make adjustments to improve results… and save you money.
To learn more about our Quick-Start Action Plans™, why our clients get more customers and how our Quick-Start Action Plans™ can help your business, Click Here: Get More Customers.
Q&A Marketing Metrics™
Q&A Marketing Metrics™ Drive Continuous Performance Improvement
Q&A Marketing Metrics™, our agency’s unique, powerful and proprietary results tracking, measurement, analysis & reporting process provides our marketing agency clients a clear understanding of the return on their marketing investment. Our agency’s monthly Q&A Marketing Metrics meetings with clients provides a documented, fact-based method for making better creative, media & spending decisions. That’s one reason… Our Clients Get More Customers.
Q&A’s Marketing Metrics™ process enables our team to quickly & accurately measure the business impact of various marketing creative & media alternatives in the marketplace. This allows our team to cut less productive marketing creative or media efforts and redirect those resources to those creative ideas or media channels achieving the greatest marketplace success. That’s one reason… Our Clients Get More Customers.
Q&A Marketing Metrics™ are a fact-based approach that brings ‘fresh-eyes’ and adds new perspective to our client’s marketing performance. It summarizes the most critical marketing investment choices in a monthly marketing results review, which enables your team to grasp the inter-relationships of marketing investment choices. It also provides a framework for making the best strategic choices and trade-offs between competing marketing investments.
To learn more about our marketing agency’s R.O.I. Marketing Metrics Tracking & Reporting process, why our clients get more customers and how our R.O.I. Marketing Metrics Tracking & Reporting can help your business, Click Here: Q&A Marketing Metrics™
Customer Aquisition Marketing Agency
Unique Customer INSIGHTS. Better Business RESULTS.
Today, business owners, managers and marketers face a far savvier and more demanding customer than ever before. Enabled with easy access to information & empowered with an unprecedented ability to compare options before making a choice, winning with today’s buyer often means strategic and structural changes to how a business interacts with its customers and potential customers.
Quenzel Marketing Agency Team: When you work with Quenzel & Associates, you access more than 30 years of world-class experience designing, developing & delivering effective new customer acquisition marketing programs, efficient revenue optimization marketing programs for your current customer & energizing customer retention & loyalty marketing programs for your best customers. Whether your business challenges (or opportunities) involve entering new markets, growing existing markets or turning around declining markets, Quenzel Marketing Agency’s track record for consistently, effectively & efficiently driving growth gives your business a competitive advantage in the marketplace… fast.
Quenzel Marketing Agency Team: Entrepreneurial. Energetic. Experienced. Whether your business, brand or marketing situation requires a more effective Customer Acquisition approach, the development of unique Brand Touches to positively distinguish your customer experience from competitors or a growing base of Loyal Repeat Customers; Quenzel & Associates provides strategic & creative thought-leadership, precise marketing deployment & comprehensive results tracking. That’s one reason… Our Clients Get More Customers.
To learn more about our marketing agency’s Customer Acquisition Marketing process, why our clients get more customers and how our marketing agency’s customer acquisition team can help your business, Click Here: Customer Acquisition Marketing
Customer Loyalty Marketing
How Q&A Builds Customer Loyalty
Given our core brand value proposition and brand promise… Our Clients Get More Customers… we find that most of the business owners, managers or marketers that approach us want help acquiring more new customers. We find that most business owners, managers and marketers spend the majority of their time focused on new customer acquisition… perfecting formulas for getting higher and higher levels of response, but hardly any time, money or effort behind plans to keep the customers they acquire… after they’ve acquired them. What we often discover, however, is that too many business owners, managers and marketers are creating unnecessary pressure on their marketing efforts and marketing budgets because they neglect to hold on to their existing customers by providing satisfaction, recognition and rewards for incremental purchase behavior.
Our marketing agency understands that when it comes to retaining customers… to building and preserving customer loyalty… customer feedback and measurable feedback on customer behavior are the critical building blocks. Our agency utilizes a ‘transdisciplinary’ approach that, in 1948, Norbert Weiner defined as Cybernetics which is the scientific study of inserting control of any system by using technology. Our team’s approach can help business owners, managers and marketers focus on how customers process information, react to that information and change behavior because of that information. More importantly, our marketing agency team’s approach to managing customer behavior can be used to better understand how to help customers and prospective customers process information better… react to that information in ways that are better for your business, and… change customer behavior in ways that are better for your business.
Simply put, our marketing agency knows that business owners, managers and marketers can gain significantly greater control over the size of their customer base, the behavior of their customer base and the resulting business results by inserting the results of all marketing efforts (customer feedback and measurable data (feedback) on customer behavior) into what Quenzel & Associates refers to as an integrated adaptive marketing plan. This approach allows our team to better understand, define and influence how your marketing actions and marketing results move from action to comparison against your desired marketing and business goals and back again to future action.
To learn more about our marketing agency’s Customer Loyalty Marketing process, why our clients get more customers and how our marketing agency’s customer loyalty team can help your business, Click Here: Customer Loyalty Marketing
Integrated Marketing Agency
Concepts & Copy
eMail & PPC
Integrated Marketing Agency
Integrated Marketing Agency Services.
Q&A Integrated Marketing Agency clients get a comprehensive approach to growing their business, with added accountability for success. By tasking our marketing agency with preparing an annual business, brand and marketing performance analysis as well as preparing annual marketing plan recommendations; our clients make better use of their time (and their team’s time) which frees them up to focus on better business, brand & marketing ideas and investment decisions.
Q&A Integrated Marketing Agency clients get full support from our marketing agency’s marketing strategy team which prepares monthly plans, within the approved budget, to achieve our client’s business objectives. Our marketing agency strategy team’s plans include detailing the specific actions, activities & efforts our marketing agency will implement on behalf of the client including any Marketing Communications (TV, radio, print, outdoor, direct mail, collateral & event marketing), Website Marketing or Digital Marketing efforts.
Q&A Integrated Marketing Agency clients get full support from our marketing agency’s creative team (copywriting & graphic design), production team (produces and traffics all marketing materials per each media/vendors’ specifications), media team (negotiates terms, places orders, verifies delivery and reconciles invoices) & Marketing R.O.I. performance tracking & reporting team which handles monthly metrics on the performance of all client marketing efforts our marketing agency manages.
To learn more about our marketing agency’s Integrated Marketing approach and how our marketing agency’s integrated marketing agency team can help your business, Click Here: Integrated Marketing
Marketing Agency Creative: Automotive
How Our Marketing Agency Jump-Starts Growth
When our marketing agency talks about Creative we’re talking about effectiveness… about what works. Our marketing agency understands that it’s only Creative if it Sells. Developing Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.
When our marketing agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
When our marketing agency couples the one thing most important to your core target customer and added-value persuasion that makes potential customers believe your particular product or service is the best possible solution for them with clear objectives, the right marketing investments and accurate results tracking of all actions taken, we find… Our Clients Get More Customers.
To learn more about our automotive marketing agency team’s approach and how our automotive marketing agency team can help your business, View Q&A’s: Automotive Marketing Agency Creative
Marketing Agency Creative: Business B2B & B2C
Business Marketing | B2B & B2C
Our marketing agency helps business clients refine their Customer, Brand & Marketing Strategy. Our marketing agency research team’s unique Voice of the Business Customer Research process quantifies business customer and prospective business customer’s perceptions & preferences. New customer insights help our marketing agency refine your business, brand, marketing & message strategy to revitalize your business growth.
Our marketing agency provides B2B business clients with a full range of creative, production, media advertising, direct mail marketing, website marketing & management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each client’s marketing situation, goals and budgets vary, Our marketing agency tailors an integrated marketing campaign suited to each client’s unique business marketing situation.
Our marketing agency ensures each business client’s marketing campaign includes the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our marketing agency team tracks the results of all marketing investments daily and reports those results monthly. Our marketing agency team’s focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our business clients to… Get More Customers.
To learn more about our B2B business marketing agency team’s approach and how our B2B business marketing agency team can help your business, View Q&A’s: B2B Business Marketing Agency Creative
Marketing Agency Creative: Retail
How Our Marketing Agency Drives Store Traffic, Unit Sales & Revenue
Our marketing agency understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our marketing agency consistently delivers the right information about the right products & services to the right customers at the right time with the right offer our marketing agency conducts research among your existing & prospective customers. Our marketing agency quantifies your competitive position, the effectiveness of your messaging and marketing efforts & the health of your brand value proposition.
Our marketing agency team analyzes your past-period metrics & develops proprietary sales-funnel ratios. Our marketing agency team quantifies your business objectives, helps your business allocate your marketing resources to those efforts that address the most important business objectives, develop specific action plans & compute marketing ROI projections for those plans.
Finally, our marketing agency creative team crafts your marketing & message so that people can relate it to their past experiences, current needs and future desires. Our marketing agency approach means our clients get a highly meaningful message that breaks through the competitive noise. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.
To learn more about our retail marketing agency team’s approach and how our retail marketing agency team can help your business, View Q&A’s: Retail Marketing Agency Creative
Marketing Agency Creative: Healthcare
How Our Marketing Agency Grows Patient-Paid Services
Our marketing agency applies a unique combination of qualitative Voice of the Customer Research and quantitative marketplace testing to help our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system.
Our marketing agency’s approach helps clients quantify the current behavior of their core target customer… when do they feel the need that triggers buying behavior, when do they act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they evaluate the purchase process and use of the solution they selected?
By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.
To learn more about our healthcare marketing agency team’s approach and how our healthcare marketing agency team can help your business, View Q&A’s: Healthcare Marketing Agency Creative
Marketing Agency Creative: Destinations
How Our Marketing Agency Drives New Visitor Growth
Our marketing agency utilizes an Integrated Marketing Communications approach to help prospective visitors to your destination decide which of the vast array of competing destinations, destination services and destination providers will be the best solution to meet their travel needs. That’s one reason… Our Clients Get More Customers.
Our marketing agency provides a comprehensive Destination Marketing approach that ensures we clearly identify the core target visitor for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all destination marketing efforts to grow visitors to your destination. That’s one reason… Our Clients Get More Customers.
Our marketing agency approach to destination marketing means that whether your goal is to grow the number of new visitors from existing origin markets, entice travel from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.
To learn more about our destination marketing agency team’s approach and how our destination marketing agency team can help your business, View Q&A’s: Destination Marketing Agency Creative
Marketing Agency Creative: Resort Hotels
How Our Marketing Agency Puts Heads in Beds
Our marketing agency understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our marketing agency knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.
Our marketing agency understands that in most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.
Our marketing agency developed a Fresh-Eyes Marketing Review and Quick-Start Marketing Action Plan process to help our Our marketing agency clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.
To learn more about our resort hotel marketing agency team’s approach and how our resort hotel marketing agency team can help your business, View Q&A’s: Resort Hotel Marketing Agency Creative
Marketing Agency Creative: Construction
Laying the Foundation for Growth
Our marketing agency team provides efficient and effective Construction & Contractor Marketing programs that help residential and commercial builders and contractors grow their business.
Our marketing agency team helps contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.
Our marketing agency team also creates the marketing communications strategy (message & design), prepare all necessary marketing materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the marketing tracking, test the reporting and monitor the success of each marketing effort in the plan. That’s one reason… Our Clients Get More Customers.
To learn more about our construction marketing agency team’s approach and how our construction marketing agency team can help your business, View Q&A’s: Construction Marketing Agency Creative
Marketing Agency Creative: Realtors & Real Estate
How Our Marketing Agency Grows Listings & Sales.
Our marketing agency’s Fresh-Eyes Marketing Review and Voice of the Customer Research help our clients see their customers, competitors, brand and business from unique, new perspectives. Our marketing agency team leverages these new perspectives to identify new opportunities for growth. Our marketing agency team turns these insights into a new or refined brand value proposition, brand position and brand message.
Our marketing agency’s Quick-Start Marketing Action Plans turn opportunities into focused actions to help our clients acquire more new customers, optimize revenue from their existing customers and retain their best customers through loyalty retention programs. Our marketing agency team works closely with our clients to ensure crisp execution of the marketing plans for growth.
Perhaps most importantly, however, our marketing agency team brings a sharp focus on marketing R.O.I. tracking, analysis and reporting, which enables continuous improvement in our client’s business results. That’s one reason… Our Clients Get More Customers.
To learn more about our realtor marketing agency team’s approach, why our clients get more customers and how our realtor marketing agency team can help your residential or commercial real estate business grow, View Q&A’s: Realtor Marketing Agency Creative
Marketing Agency Creative: Restaurants
How Our Marketing Agency Grows Covers & Revenue-Per-Cover
Helping our marketing agency clients achieve their business, brand & marketing objectives starts with the identification and segmentation of their current revenue streams broken out by key product or service category and analysis of the major marketing cost drivers.
By analyzing our marketing agency client’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing agency team can develop lifetime value models to guide future marketing investments.
By quantifying the actual number of new leads, prospects and customers required to achieve our marketing agency client’s overall sales, revenue, cost & profitability goals our marketing agency team can accurately project the required marketing budget to achieve the desired targets. That’s one reason… Our Clients Get More Customers.
To learn more about our restaurant marketing agency team’s approach, why our clients get more customers and how our restaurant marketing agency team can help your restaurant grow, View Q&A’s: Restaurant Marketing Agency Creative
Marketing Agency Creative: Marine
Charting the Best Route to Success
Identifying a Client’s Best Path to marketplace success or what our marketing agency calls an Integrated Business, Brand and Marketing Strategy, requires strategic thinking on a broad range of business issues. The quality of that strategic thinking drives your ability to identify and create a sustainable competitive advantage in the marketplace.
It starts with our marketing agency asking the right questions. What value proposition… what message… what offer… will attract the right customer for your business? Our marketing agency team, uses the data we collect from our Fresh-Eyes Marketing Review of your business, brand and marketing to identify what combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? The data our marketing agency collects from the Fresh-Eyes Marketing Review of your business also allows us to identify what customer experience would give your business a competitive advantage.
Our marketing agency’s Integrated Business, Brand and Marketing Strategy process helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition. That’s one reason… Our Clients Get More Customers.
To learn more about our marine marketing agency team’s approach, why our clients get more customers and how our marine marketing agency team can help your marine business grow, View Q&A’s: Marine Marketing Agency Creative
Quenzel Marketing Agency: Q&A
Quenzel Marketing Agency Can Make a Real Difference in Your Business. We can be one of your business’ most valued assets. We like creating new ideas to win. We like to have some fun doing it. We love working with companies in transition. We love working with people willing to question the status quo. We love working where everything is possible. We love the opportunity to bring new concepts & processes to the table & then make them work for you.
Who We Help: Our marketing agency team helps business owners, managers and marketers in 12 market segments… Business/B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.
What We Do: Our marketing agency team designs, develops, deploys & tracks integrated marketing campaigns that help our clients acquire more new customers, optimize revenue from current customers and retain their high-value/volume customers. That’s one reason… Our Clients Get More Customers.
When You’ll See Results: Our marketing agency team typically our conducts a Q&A Fresh-Eyes Marketing Review, details a Quick-Start Action Plan, produces new creative, installs the R.O.I. tracking tools & launches your new campaign within 4 to 6 weeks. Thats one reason… Our Clients Get More Customers.
Where We Serve Clients: Our marketing agency team helps local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.
Why Our Marketing Approach Helps Clients Get More Customers: Our marketing agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.
How We Measure Success: Our marketing agency’s proprietary results tracking & analysis methodology, Q&A Marketing Metrics, provides clients a unique, powerful, Big-Data process for making better creative, media & spending decisions, so… Our Clients Get More Customers.
To learn more about our marketing agency and how our marketing agency team can help your business, Contact Q&A: Contact Quenzel Marketing Agency
Is Your Business Growing?
Recent Marketing Agency Blog Posts
On Friday, February 3rd, Quenzel & Associates provided unique insights and expert analysis on this year's upcoming Super Bowl commercials and advertisers to viewers of Southwest Florida's News Leader, Wink News. During what has become an annual tradition, Earl Quenzel with Quenzel & Associates shared the Who, What, When, Where, Why & How of Super Bowl advertisers, commercials and viewership trends.
The Birth of Digital Marketing Digital Marketing got its start on January 11th 1838, when Samuel Morse and Alfred Vail demonstrated the first electric telegraph together. What's Your Name Look Like in Morse Code? Can You Decode This Message? For the answer to the message above, simply Click Here
Oscar Wilde on Branding. "Some cause happiness wherever they go; others whenever they go." - Oscar Wilde One of my favorite literary taunts, by Oscar Wilde, reminded me of a brand I recently experienced. Oscar Wilde's taunt provides a lesson for brands operating in today's customer experience-driven world. So, to borrow a phrase: "Some brands bring happiness wherever you encounter them; other whenever you stop using them." - Earl Quenzel. When's the last time you measured your customers' level of brand happiness compared to their competitive options? If you haven't conducted Voice of the Customer Research in the last 12 months, you may want to consider a Q&A Fresh-Eyes Marketing Review. Our marketing agency's unique approach to helping our clients get more customers starts with helping our clients look at their customers, brand, marketing efforts & resulting business performance in unique, new ways. One of the most important elements of a Q&A Fresh-Eyes Marketing Review is our Fresh-Eyes Review on Your Core Customers & their Competitive Options.
Quenzel Marketing Agency - 2016 Pumpkin Carving Contest Skin & Bones Pumpkin Burger
Bailey's General Store Lee County, Florida’s largest annual business event, is the Industry Appreciation Awards. Presented by The Horizon Council, Horizon Foundation and Lee County Economic Development office, the awards honor local businesses that make a significant contribution to the economy. This year, Bailey’s General Store earned The LocalLEE Grown Business Award. The award recognizes a company founded in Lee County, Florida which is distinguished by its operational excellence and commitment to the vibrancy of Southwest Florida’s business climate. Providing groceries, hardware and gift items to the Sanibel-Captiva community since 1899, Bailey’s General Store is one of the oldest locally-owned companies. Still operated by Bailey family members, the company now has 100 full-time employees and has added a second location at the Sundial Resort on Sanibel. Bailey’s also created Sanibel Captiva Catering Company, which employs an additional 10 Lee County residents. To learn more about the folks at Bailey's General Store and their commitment to operational excellence and the vibrancy of Southwest Florida’s business climate, watch the video below: Click to View Bailey's General Store: TV Advertising Click to View Bailey's General Store: Website Design Read the Full Story Here: news.quenzel.com/baileys
Synapse Group, Inc to Integrate Bizrate Insights into Expanded Digital Marketing Portfolio Time Inc's acquisition of voice of the consumer data company Bizrate Insights "marks another step in Time Inc.’s transformation into a data-driven organization while broadening the suite of integrated marketing services they can offer advertisers." Synapse CEO Sebastien Bilodeau commented: “Bizrate Insights allows us to substantially expand our digital marketing services, creating additional consumer touchpoints to help our marketing partners.” Synapse Group, Inc, a longtime client of the agency, is an "affinity marketing company that creates custom marketing solutions to help partners achieve their strategic objectives. Synapse partners include brick-and-mortar retailers, ecommerce organizations, airlines, hotels and direct response companies. Synapse is a leading marketer of magazine subscriptions in the United States, with expertise in customer acquisition, continuity marketing, retention and customer service. Building on their continuity marketing expertise, Synapse has diversified the business to also market other products and services, including branded loyalty continuity programs." Read the full release here: http://news.quenzel.com/synapse
Word of Mouth Marketing When our marketing agency meets with a potential client, we often ask about the importance of word of mouth advertising to their business. Not surprisingly, most business owners, managers & marketers consider positive word-of-mouth advertising critical to their business. Surprisingly, however, we often get complete silence when we follow-up on our initial question and ask; 'What have the other marketing agencies or advertising agencies you've worked with or are considering working with done or told you they will do to build positive word of mouth for your business, brand, products or services?' Influencing Opinions & the People That Hold Them: Considering the importance of Word of Mouth, why do so few advertising agencies talk about Word of Mouth Advertising -- the oldest and still most powerful communication tool for influencing opinions and the people that hold them? Why do even fewer advertising agencies… plan for and actually integrate Word of Mouth Advertising into their client's overall brand-building, advertising, website design or digital marketing campaigns? Over the years, we’ve observed and learned that nothing beats Word of Mouth Advertising. Why? Because people trust personal recommendations more than any other form of communication. Today, with the growth of social networks of like-minded people, Word of Mouth gets turbo-charged. Social networks and review sites, give customers the opportunity to amplify their opinion a thousand-fold. To be clear, building a business by Word of Mouth doesn’t just happen. Building a business with positive, Word of Mouth Advertising takes planning and execution. Word of Mouth Advertising: 5 Factors for Success A pro-active Word of Mouth effort is not for the faint of heart… or for the faint brand. So… if you have the heart for it… and the brand to back it up, read on: An effective and efficient Word of Mouth effort requires a solid base of loyal customers. Why? Because Loyal Customers are more likely to personally recommend your company and its products to family, friends, neighbors & colleagues. Our research also shows that Loyal Customers are more likely to post positive recommendations online about your company and its products. Before we launch a Word-of-Mouth Advertising campaign for a client, we measure the company’s level of Customer Loyalty. If the Loyalty Metric falls below a certain threshold, we focus on helping the client address their Customer Loyalty issues. An effective and efficient Word of Mouth effort requires a well thought-out Strategic Plan of Action. Over the years we’ve observed and learned that the quality of your strategic thinking in this area can really drive a competitive advantage. An effective and efficient Word of Mouth Advertising effort requires a robust Customer Relationship Management focus. Please note: I did not say expensive… I said robust. We’ve helped many small companies, with a well-earned brand reputation, beat larger competitors with bigger budgets. An effective and efficient Word of Mouth Advertising effort requires a robust, working understanding of Social Media Marketing & Advertising. These are the advertising tools that change the old adage about a satisfied customer telling 3 other people and [...]
Event Marketing A good Event Marketing agency team provides its clients one of the most effective & cost-efficient methods for marketing the company’s products and services. The Event Marketing agency team at Quenzel provides both large and small brands the best of both worlds… a Mass Marketing Medium at the Local Market Level. Significantly, the very nature of Event Marketing allows marketers to Do More for Less… something not to be taken lightly in today’s economic climate. 4 Goals an Event Marketing Agency Can Help You Accomplish: For the marketer faced with multiple goals… and limited resources with which to accomplish them… Event Marketing may very well be their best Strategic Marketing Choice. Consider the versatility Event Marketing affords marketers… over the years, our marketing agency has helped clients leverage this marketing tactic to: Showcase their brand's products and services. Sample the benefits of their brand's products and services. Sell their brand's products and services… either directly at the event… via bounce-back sales promotions after the event… or both. Secureadditional distribution outlets by capitalizing on the value of an event’s on-site sales rights to incent both retailers and other channel partners to carry and promote their product. Event Marketing’s versatility goes far beyond ‘end-user’ marketing activity. At a variety of different events, our marketing agency has helped clients leverage their sponsorship of an event to create a more positive mental attitude with a brand's customers and channel partners. Used properly, Event Marketing can have a very positive effect on your own employees. Our marketing agency has even helped clients leverage their event participation to positively communicate a brand’s message to educators, community leaders and government officials. In fact, our marketing agency's experience suggests that the ability to leverage an event's marketing opportunities is limited only by a marketer’s creativity. 5 Factors an Event Marketing Agency Team Must Consider: Unfortunately, like Word-of-Mouth Advertising, few marketers… and even fewer advertising agencies… plan for and actually integrate Sponsorships & Events into their overall marketing campaigns. If you’re not working with an experienced Sponsorship & Event Marketing Agency, here are some of the factors you should consider if you’re thinking of adding Event Marketing to your plans: Consider the event’s image compatibility with your brand’s image. Comparethe composition of the event’s audience to your brand's desired core target audience. Evaluate the availability, costs and value of ‘category exclusivity. Think about the event’s promotional time frame – a few days or a year-round opportunity? Calculate the relationship between the event’s marketing costs vs. the value received. For More Help on Leveraging Sponsorships & Events to Get More Customers: For help designing, developing or deploying an Event Marketing Strategy for your business please call, eMail or use the marketing agency contact form on our website. Good Luck &... Good Selling!
The Story of the Orange Icon & Our Florida Marketing Agency Our Florida Marketing Agency uses an Orange icon as a graphic design element in our new business marketing materials, presentations and on our website. Prospective clients are often curious about the Orange icon. What it means, or... Why we use it. If you're curious about what an Orange has to do with a full-service, integrated marketing agency, please read on: The color Orange is Bright, Vibrant & Energetic. In other words, Mentally Stimulating. Although historically used to symbolize the values of Strength & Endurance, most people associate a sense of Nurturing with the color Orange. To many, Orange represents Change... from Day to Night as the sky turns a golden-orange at sunset or from Summer to Winter as the leaves turn a reddish-orange in Fall. In other words, it's a color on the Edge... the edge of day and night or Summer and Winter. Because Orange stimulates energy, lively conversations & good times, many associate Orange with the trait of Sociable. Feng Shui experts back-up this view with claims that Orange brings Fame & a Positive Reputation. As a Florida Marketing Agency, we see the Orange as a symbol of our brand's personality... Bright, Vibrant, Energetic, Strong, Enduring & Warm. It symbolizes how we want our clients & business partners to think & talk about us. It symbolizes what we try to bring to the party and what we do every day for every client... Stimulate lively conversations on new ways to improve their Reputation & Fame. In other words, to help Our Clients Get More Customers. The Science Behind the Idea. It also helps us emphasize the importance we place on strategically-driven creative. We've observed & learned that a brand's Messaging Architecture & Graphic Design plays a critical role in a brand's' success. The bright orange color attracts the human eye so the brand gets noticed. The curvy wedge is a more pleasurable design object to view than a sharp, hard edged visual. As the eye & mind perceive the visual it helps generate positive feelings which then get transferred or become associated with our brand. Finally, the visual is competitively unique which helps people remember our brand from all the others. A human's brain contains over 100 billion cells which connect with up to 7,000 other brain cells. This 'network' is the most complex analysis & decision-making system in the world. Influencing that system to pay attention to your message, understand it, retain it, feel a preference for it and change behavior to your benefit as a result of it requires a deep understanding of how the mind works. The following super-summarizes what we've learned from Neurobiology experts about how the mind works. The mind's perceptive process begins when the eye transmits what it sees to the occipital lobe of the brain, where it's registered as an inverted, two-dimensional representation of the object. The brain interprets what it sees, turning the inverted two dimensional viewed object into an upright image with a three-dimensional appearance. People don't notice this instantaneous process on a conscious level. Why? Because of the brain's massive ability to quickly process vast amounts of visual stimuli. In fact, the brain's massive ability [...]