Marketing Agency 3-Pronged Marketing Process | Fort Myers, Florida

Prong (prôNG) noun
Each of the separate parts of an attack or operation.

Quenzel Marketing Agency attacks each client’s marketing challenges and opportunities with our integrated 3-Pronged Marketing approach. Unlike most ad agencies that were founded and staffed by people from the advertising creative world, Quenzel Marketing Agency was founded, built and staffed by experienced brand-marketers with global brand marketing experience.

Q&A’s 3-Pronged Marketing approach and methodology reflects our experience helping both small and large organizations. Our experience shows that just 3 core success factors differentiate those organizations that get by and those that thrive. We’ve learned that it all comes down to the quality of an organization’s strategic marketing thinking and planning, the effectiveness of the organization’s marketing campaign execution, and the efficiency of its marketing spending.

Q&A’s 3-Pronged Marketing approach isolates the optimal value proposition for your core target customer, identifies your most effective messaging and marketing strategy to drive the desired customer behavior, delivers integrated marketing campaigns on time and within budget, and provides advanced marketing R.O.I. tracking, reporting and analysis for continuous improvement in your marketing response rates and overall business results.

Q&A’s 3-Pronged Marketing approach and methodology consistently delivers an immediate 20% to 49% increase in response rates..

MEASURABLE RESULTS.

Helping clients get more customers for the past 16 years; we’ve seen just two sure-fire marketing strategies for driving significant year-over-year business growth

  1. Fund a significant budget increase to support more marketing efforts, or
  2. Create a significant response-rate increase from your marketing efforts.

While both strategies can consistently deliver significant year/year growth, one is vastly more preferable and profitable for both our clients and, our agency ultimately for it results in long-term client relationships.

Our solutions

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Creative. Competitive. Customer-Centric.

Learn more about why our clients get more customers and how we can help your business grow.

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MARKETING AGENCY SERVICES.

Learn Why Our Clients Get More Customers & How We Can Help Your Business Grow!

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Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida | Word Cloud

B2B and B2C Marketing

In some hands, marketing has reached the status of a science. Causes and effects have been tested, analyzed, understood, and proved. Under able direction, established methods of procedure based on well-proven principles and correct facts, not theories and opinions, make marketing one of the safest business investments.

  • Customer Acquisition Marketing
  • Customer Optimization Marketing

  • Customer Loyalty & Retention Marketing

By focusing on prospective customer behavior barriers and levers, Q&A helps clients determine the optimal marketing strategy to drive profitable growth through a significant increase in your marketing campaigns’ response rates; instead of a substantial increase in your marketing campaign budgets.

Q&A’s Marketing Campaign Management team handles the end-to-end execution of all traditional media advertising, digital media advertising, pay-per-click marketing, email marketing, social media marketing and website marketing (search engine optimization, content marketing, conversion marketing)  efforts to help our clients:

  1. Acquire new customers,  at a profitable cost-per-acquisition.
  2. Optimize revenue from current customers, with cross-sell, up-sell & other marketing programs.
  3. Retain high-yield and high-volume customers by adding value, without diluting profits.
Branding Agency | Quenzel Marketing Agency Services | Fort Myers, Florida | Word Cloud

Branding Services

‘The more someone feels a particular need or desire and the more they perceive your brand as the best possible solution to that need or desire, the bigger your brand becomes.’ That’s what we call… Brand-Building.

  • Branding

  • Brand-Building

  • Brand Marketing

BUYING AND SELLING IS AN EMOTIONAL TRANSACTION.

Seldom is a sale based on price, a product feature, or a service benefit alone.

Instead, a sale results when the totality of many factors in the buyer’s mind — needs, wants, features, benefits, price, reputation — results in a favorable emotional attitude, not just toward the product or service you’re marketing, but towards you… the seller.

Put another way, today, the market no longer automatically rewards those with the best-funded budgets for traditional, digital, and social media advertising.

Today, the market rewards those that precede their marketing efforts with the most robust understanding of what truly matters to people.

Advertising Services | Quenzel Marketing Agency Services | Fort Myers, Florida

Advertising Services

‘Frequent, highly visible & relevant advertising can influence people’s perceptions and favorably build confidence & trust in a business or organization. Ultimately, this shapes consumer behavior.’

  • Concepts & Copy

  • Graphic Design

  • Media Buying & Management

To reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our agency advertising team takes a modern, data-driven approach that differs from how most traditional advertising agencies work.

Advertising Creative & Production Services: Our agency’s creative & production teams turn advertising strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

Advertising R.O.I. Services: Q&A understands that a variety of advertising media & messages can produce results. We also know some advertising media & messages work far better than others. By providing clear data on what’s working & what’s not our advertising R.O.I. services team helps each client improve their advertising decision-making, and their business results.

Website Design Agency | Quenzel Marketing Agency Services | Fort Myers, Florida

Our agency’s web design team helps local, regional & national businesses define a more effective website strategy to grow their business.

Web Design Services

  • Design

  • Development

  • Optimization

Web Design: Effective web design requires a working knowledge of three different but inter-related factors. Effective web design must encompass your customer’s expectations of your brand, the major search engines’ ranking algorithms and your business’ need for cost-efficient management & maintenance of the site.

Website Development: Technology can make building a website as easy as point & click. In fact, many businesses start with a point & click site. However, businesses quickly learn there’s a big difference between a simple point & click website and a that website that gets ranked at the top of the major search engine’s results pages, turns your website browsers into buyers and grows your business in a cost-efficient manner.

Website Tracking: Q&A’s website performance improvement team measures the impact of your website on your business results. We meet each month with each client & hold our agency accountable for measurable website results that tie directly to each client’s business results.

Digital Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida

Digital Marketing

Quenzel’s Digital Marketing Agency Team provides the full range of digital marketing services to help… Our Clients Get More Customers.

  • eMail Marketing

  • Pay-Per-Click Marketing

  • Social Media Marketing

Q&A’s Digital Marketing Planning Team reviews each client’s prior digital marketing results to identify what’s working and what’s not. The team creates the upcoming month’s digital marketing plan based on what’s working best, and prepares a firm digital marketing monthly budget for client approval.

Q&A’s Digital Marketing Creative & Production Team creates the messaging, designs the necessary materials, produces all files required for production and ensures quality control by proofreading and routing all creative for internal review prior to sending for final client approval.

Quenzel’s Digital Marketing Management Team executes each client’s monthly digital media advertising campaign. This includes managing resources to ensure due dates are met, documenting creative direction, performance testing goals, digital media advertising production specs & due dates to meet all  deadlines, issuing all purchase or insertion orders, verifying each channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all creative is ready on time, trafficking all creative for client approval, sending approved creative to each digital media channel, supplier and/or vendor for launch, monitoring  results weekly, reviewing  results with the account director weekly and making any adjustments to improve performance, as required.

READ WHAT OUR CLIENTS SAY.

Quenzel Marketing Agency Won Gulfshore Business Magazine’s Best of Business Awards for Best Advertising Agency & Best Website Design Firm for the second time in 2019, repeating the agency’s  2017 Best of Business Awards for both categories.

On winning the Best Advertising Agency and Best Website Design Firm awards for a second time, Colleen Quenzel Founder and CEO said, “No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That’s why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the right reason to act right now.  Click Here: Get More Customers.

Digital Marketing Agency | Quenzel Marketing Agency Services | Fort Myers, Florida

Quenzel & Associates has been a great marketing partner to us for years. Their strategies are data-driven and creative, ensuring that any marketing idea we move forward with has goals and purpose. They were instrumental in initially building and managing our website, a key tool that supports our mission to fight for clean water through education, outreach and advocacy. Thank you to Earl, Colleen, and their team for their dedication to our organization and our cause!

Fabulous Marketing Agency. They do their research and know exactly how to reach The targeted markets. I would not consider anyone else. Peg Sickel Hertrich

One of the non-profit boards I am on is negotiating with Q&A Agency and their span of knowledge and ability to perform at the highest levels is second to none.

John Mcgowan
John Mcgowan2018-11-27
Facebook

Great strategy...effective creative....and very happy with results!!!!

Mary Basden
Mary Basden2018-11-24
Facebook

Hard working results driven! Worth every penny!

Ethelyn Kuldell
Ethelyn Kuldell2018-09-07
Facebook

We've had the pleasure of working with Q&A for several years now. Though our Business is based in London the Quenzel's have personally over seen the implementation of our Loyalty and Marketing campagins and provide quarterly Fresh Eyes Marketing Reviews. Our business is up 28% year over year and we will definitely be renewing our contract soon!

Edward Bentley
Edward Bentley2018-06-26
Google

We've had the pleasure of working with Q&A for several years now. Though our Business is based in London the Quenzel's have personally over seen the implementation of our Loyalty and Marketing campagins and provide quarterly Fresh Eyes Marketing Reviews. Our business is up 28% year over year and we will definitely be renewing our contract soon!

Ed Bentley
Ed Bentley2018-02-17
Google

TJ’s Honest Review: It’s no surprise Quenzel & Associates made Gulfshore Business Magazine’s Best of Business list for the 5th straight year in a row. Over the past 12 years, this full-service marketing agency played a significant role in helping my healthcare business quadruple revenues. This marketing agency’s unique Voice of the Patient Research gave us new insight into our core customer, laying a solid foundation for our business strategy, brand, marketing, advertising campaigns, digital marketing efforts & new website design. Their integrated marketing account team’s crisp execution of our plans ensured a consistent, proactive pursuit of growth. The agency’s focus on marketing metrics tracking, analysis and monthly reporting enabled continuous improvement in our business results. They really do help their clients get more customers.

TJ Harkins
TJ Harkins2018-02-17
Google

Quenzel & Associates built a beautiful website for us. It looks especially good on mobile devices.

Experienced, industry experts, innovative branding concepts, consistent and a lot of fun!

Stacey Glenn
Stacey Glenn2015-09-12
Facebook

With our amazing website, designed and maintained by Quenzel & Associates, our numbers continue to increase and the business grows. Both repeat guests and new vacationers comment on how easy it is to navigate our site and make their reservations for Sanibel Island. Monthly reporting from Quenzel makes following our record bookings easy and interesting. If a company needs help with marketing and promoting their business, Quenzel & Associates is the one to call. They are attentive and understanding to the clients' needs. Thank you for helping to make Island Vacations of Sanibel & Captiva a success!

Learn Why Our Clients Get More Customers & How We Can Help Your Business Grow!

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MARKETING CAMPAIGN CREATIVE BY INDUSTRY.

Automotive Marketing, Branding & Advertising

Jump-Start Your Automotive Dealership or Automotive Services Company

Automotive Marketing Agency Creative | Fort Myers, Florida


Automotive Marketing | Campaign Creative | Volvo of Fort Myers

Our automotive marketing strategy team understands that developing a winning creative concept for your auto dealership, automotive service business, or automotive product requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.

When our automotive marketing creative team talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.

When our automotive marketing campaign management team couples the one thing most important to your core target customer and added-value persuasion that makes potential customers believe your particular product or service is the best possible solution for them with clear objectives, the right marketing investments and accurate results tracking of all actions taken, we find… Our Clients Get More Customers.

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Automotive Branding Agency | Eagle


Automotive Branding | Campaign Creative | Eagle

Automotive Branding Agency: Whether you own, manage or market a local Automotive Dealership, Automotive Service Facility or Automotive Repair Shop; creating a positive perception of your business in the local markets you serve — a strong brand image — can provide a significant competitive advantage. A strong brand image or brand position provides both internal and external benefits. Internally, a strong brand image or positioning provides clarity, focus, direction and a critical sense of belonging & pride for employees. Externally, a strong brands creates real consumer preference which helps to decrease price sensitivity and enhance overall business performance.

By identifying the key drivers of positive perceptions and quantifying local market perceptions of how well your business ranks on these key measures relative to your competition; our automotive branding agency team helps local Automotive Dealerships, Automotive Service Facilities and Automotive Repair Shops to positively distinguish their brand, from competitors, in the marketplace. In short, our automotive branding agency team delivers a strategic brand plan to drive business growth.

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Automotive Advertising | Campaign Creative | Volvo of Fort Myers


Automotive Advertising | Campaign Creative | Volvo of Fort Myers

Our automotive clients get a full-service, integrated approach that ensures the right advertising strategy, effective advertising campaigns and efficient use of their advertising budget. That’s one reason… Our Clients Get More Customers.

Our automotive advertising team understands that effective automotive advertising starts with uncovering unique, new insights about your core target customer & then turning those insights into creative executions that deliver more customers. By taking the time to understand what’s worked  and what hasn’t worked in the past… and, staying current on the leading edge of Creative Thinking, our team can identify new sources of competitive advantage within your dealership’s value proposition and add innovation to your advertising efforts.

Our automotive advertising agency emphasizes an approach built on creating a variety of viable alternatives and then testing those ideas to understand what wins in the marketplace. Our automotive advertising agency team deploys Q&A Marketing Metrics, our unique agency process for accurately measuring which ideas achieve the greatest marketplace success. Our automotive advertising agency team takes a pragmatic approach to deliver results which consistently win in the real world.

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B2B Marketing, Branding & Advertising

Business is Like Golf… You need the right strategy, the right position, and the right follow-through.

B2B Marketing Agency Campaign Creative


Agency B2B Marketing Campaign Creative | Don Mathews Law

Our B2B business marketing agency team helps business clients refine their Customer, Brand & Marketing Strategy. Our marketing agency research team’s unique Voice of the Business Customer Research process quantifies business customer and prospective business customer’s perceptions & preferences. New customer insights help our marketing agency refine your business, brand, marketing & message strategy to revitalize your business growth.

Our B2B business marketing agency team provides B2B business clients with a full range of creative, production, media advertising, direct mail marketing, website marketing & management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each client’s marketing situation, goals and budgets vary, Our marketing agency tailors an integrated marketing campaign suited to each client’s unique business marketing situation.

Our B2B business marketing agency team ensures each business client’s marketing campaign includes the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our marketing agency team tracks the results of all marketing investments daily and reports those results monthly. Our marketing agency team’s focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our business clients to… Get More Customers.

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Business Branding Agency B2B Creative | Doyle

Agency B2B Business Branding Creative | Doyle

Quenzel’s B2B business branding team understands what it takes to build an effective local, regional or national business brand that rises above the noise & clutter of today’s over communicated marketplace. Our agency’s B2B business branding team appreciates that the unique nature of each B2B client’s brand marketing situation, brand marketing goals and brand marketing budgets requires a custom brand marketing solution. What really separates Quenzel’s B2B brand marketing team’s efforts from other agencies is our 3-Pronged processes to successfully identify and deliver a compelling B2B brand value proposition, a unique B2B competitive brand position and a clearly defined B2B brand message.

Our B2B Business clients get an integrated brand strategy that addresses such critical issues as identifying the most desirable brand traits for your business, establishing the most relevant brand differences to distinguish your business from competitors, the most effective brand promise your brand can make to acquire your core target customer, the best brand positioning for your business relative to your competitive set, creating a competitively unique brand experience that positively distinguishes your brand in the marketplace, and the best path for delivering brand satisfaction as measured by customer’s repeat intent, referrals/recommendations and feeling that your brand’s product service was Worth What They Paid.

Quenzel Marketing Agency’s B2B branding team provides the full range of B2B Strategic Research and Planning services, B2B Brand Marketing Campaign Management services, and B2B Brand Marketing Campaign Metrics services to deliver a sustainable, competitive-advantaged for your B2B business in the marketplace. That’s one reason… Our Clients Get More Customers.

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Construction Marketing, Branding & Advertising

Laying the Foundation for Growth.

Construction Marketing Creative | Fort Myers, Florida | Sandcastle Home Builders | 600px


Agency Construction Marketing Campaign Creative | SandCastle Construction

Our Construction Marketing Team provides efficient and effective Construction & Contractor Marketing programs that help residential and commercial builders and contractors grow their business.

Our Construction Marketing Team helps contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.

Our Construction Marketing Team also creates the marketing communications strategy (message & design), prepare all necessary marketing materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the marketing tracking, test the reporting and monitor the success of each marketing effort in the plan. That’s one reason… Our Clients Get More Customers.

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Construction Branding Agency Creative | Sandcastle


Construction Branding Campaign Creative | Sandcastle

Quenzel’s Construction Branding Team provides unique buying insights into today’s prospects for your construction firm’s services. These buying insights include data on the Needs & Motivations causing today’s construction services buyer to look for new solutions to the challenges they’re facing, The team quantifies and rank orders the importance of the various Value-Drivers that influence their choice, and provides a data-driven, fact-based, construction services buyer Decision-Making model that allows your team to make better strategic choices to grow the business profitably.

Quenzel’s Construction Branding Team helps residential and commercial builders and contractors turn the Needs & Motivation insights, Value-Driver rankings and Decision-Making model into a compelling Brand Value Proposition, Brand Promise & Brand Position that aligns today’s construction services buyer with your residential or commercial construction or contractor business.

Quenzel’s Construction Branding Team guides owners, managers, and marketers of construction and contracting services on the most efficient approach to Awareness & Understanding of their business, communicate real Differentiation & Relevance to today’s construction services buyer, and deliver the Customer Satisfaction levels that cause today’s construction services buyer hold to hold one firm in higher Esteem than another.

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Construction Contractor Advertising Agency Creative | Florida Coastline Construction | Quenzel Marketing Agency Fort Myers | 1200px


Construction Advertising Campaign Creative | Florida Coastline Construction

Our Construction Advertising Team provides efficient and effective Construction & Contractor advertising programs that help residential and commercial builders and contractors grow their business.

Our Construction Advertising Team helps contractors and those in the construction industry quantify their advertising objectives, allocate advertising budgets to achieve those objectives, develop specific advertising action plans & compute the ROI projections for those plans.

Our Construction Advertising Team also creates the advertising communications strategy (message & design), prepare all necessary advertising materials (TV, Radio, Print, Outdoor, Online, etc.) for the launch, install the advertising tracking, test the reporting and monitor the success of each advertising effort in the plan. That’s one reason… Our Clients Get More Customers.

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Destination Travel Marketing, Branding & Advertising

How Our Marketing Agency Drives New Visitor Growth.

Destination Marketing Creative | Fort Myers, Florida | Sanibel Captiva Chamber of Commerce | 1200px


Travel Destination Marketing | Campaign Creative | Sanibel Island & Captiva Island

Our Travel Destination Marketing Team utilizes an Integrated Marketing Communications approach to help prospective visitors to your destination decide which of the vast array of competing destinations, destination services and destination providers will be the best solution to meet their travel needs. That’s one reason… Our Clients Get More Customers.

Our Travel Destination Marketing Team provides a comprehensive Destination Marketing approach that ensures we clearly identify the core target visitor for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specific plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all destination marketing efforts to grow visitors to your destination. That’s one reason… Our Clients Get More Customers.

Our Travel Destination Marketing Team’s approach to destination marketing means that whether your goal is to grow the number of new visitors from existing origin markets, entice travel from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.

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Travel Destination Branding | Campaign Creative | Fort Myers Beach


Travel Destination Branding | Campaign Creative | Fort Myers Beach

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Healthcare Marketing, Branding & Advertising

How Our Marketing Agency Drives Patient-Paid Appointments

Marketing Agency | Garramone Plastic Surgeon | Quenzel Advertising Agency Fort Myers | 1200px

Our Healthcare Marketing Team applies a unique combination of qualitative Voice of the Customer Research and quantitative marketplace testing to help our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system.

Our Healthcare Marketing Team helps clients quantify the current behavior of their core target customer… when do they feel the need that triggers buying behavior, when do they act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they evaluate the purchase process and use of the solution they selected?

By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), our Healthcare Marketing Agency Team can better identify the key barriers to behavior change & apply the best marketing levers to drive growth.

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Healthcare Branding Agency - Fort Myers, Florida

Agency’s Healthcare Branding Campaign Creative | TriMix-gel

Q&A’s Healthcare Branding Agency Services: Our healthcare branding agency team provides the full range of strategic, implementation and R.O.I. tracking services necessary to help our healthcare branding agency clients… Get More Customers. Our healthcare branding agency provides an integrated approach to building your healthcare business, fast. Our healthcare branding agency takes a Strategic Approach to the development of a winning growth strategy… an Integrated Brand Marketing approach to the implementation of all healthcare brand marketing campaigns… and, a Continuous R.O.I. Improvement approach to tracking the effectiveness of your healthcare branding and brand marketing investments. Which Means: Better use of your time… your team’s time… and, your financial resources.

Q&A’s Healthcare Branding Agency Team delivers a complete solution to overcome competitive barriers to success and achieve specific measurable objectives tied to growing your business. Q&A’s integrated branding and brand-building approach ensures we clearly identify new target customers for growth, create and deliver a branding and brand-building message that overcomes any consumers barriers to choose your brand, allocate branding and brand-building investments on an R.O.I. basis to deliver your business objectives efficiently and, of course, accurately track, measure, analyze & report the results of those investments each month. That’s one more reason… Our Clients Get More Customers.

Q&A’s Healthcare Branding Agency Approach: Utilizing an integrated problem-solving approach that combines voice of the customer research & detailed analysis on the performance of previous marketing, advertising & sales efforts; our Healthcare Branding Agency provides a written, fresh-eyes business, brand & marketing review along with an integrated quick-start marketing solution to grow your business. Using a combination of branding, advertising, sales, website design & digital marketing, our Healthcare Branding Agency team develops, deploys & tracks integrated new and used car buyer marketing programs, car owner revenue optimization marketing programs & best automotive customer retention marketing campaigns that will help your business… Get More Customers.

Our healthcare branding team’s unique, full-service, integrated approach ensures a data-driven, fact-based brand strategy to create competitive advantage in the marketplace. Our approach to brand-building provides the right level of actions and activity to raise brand awareness, improve understanding, highlight unique points of differentiation, establish relevance & drive the level of esteem that customers and prospective customers hold towards your brand. Our Brand Metrics R.O.I. Tracking & Reporting ensures your spending delivers the desired business results. That’s one reason… Our Clients Get More Customers.

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Resort Hotel Marketing, Branding & Advertising

How Our Marketing Agency Puts Heads in Beds

Hotel Brand Marketing Creative | Captiva island Inn | Quenzel Branding Agency Fort Myers

Our Resort Hotel Marketing Team understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our marketing agency knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.

Our Resort Hotel Marketing Team understands that in most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.

Our Resort Hotel Marketing Team conducts a Fresh-Eyes Marketing Review and Quick-Start Marketing Action Plan to help our our healthcare marketing clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency.

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Resort Hotel Branding Agency - Fort Myers, Florida


Agency’s Resort Hotel Branding Campaign Creative | Pink Shell

Q&A’s Hotel Branding Agency Team understands the art and science of building a successful, hotel brand. A successful hotel brand is much more than the combination of name, symbols and graphic design elements intended to identify the goods and services of a particular hotelier. Successful hotel brands are viewed by their customers as the unique source for a particular product or service. They represent a promise to the consumer… one that clearly differentiates a particular hotelier from the competition.

The name & symbols of Successful hotel brands represent the personification of an organization (it’s people, products & services) in the consumers mind… both an identity and personality. Delivered thru your hotel’s products, services and communications, your brand is the sum total of each customers experience with your organization… that singular idea, concept or perception that consumers’ hold in their mind about your organization.

For a hotelier, a success hotel brand provides identification and differentiation that informs and drives customer choice. It provides an affiliation that provides potential customers an easy way for to break thru clutter of today’s over communicated marketplace. In other words, it simplifies decision-making and choice for them.

Q&A’s Hotel Branding Agency Team has observed & learned that a hotel brand’s Messaging Architecture & Graphic Design plays a critical role in business success. One with measurable differences that our hotel branding team can track to the income statement, with the Q&A’s Brand Marketing Metrics process.

Our research shows that, absent opposing information, sooner or later repeated exposure to an idea results in that idea being accepted. Over the years, we’ve observed and learned that the conscious awareness and recall of a frequent and highly visible brand message can influence a person’s perceptions about a company’s overall image & the ‘perceived quality’ of that company’s products and services.

So, for a firm seeking greater control over the image they project in the market place, the fundamental benefit of effective branding is that it can favorably influence public understanding, perceptions, opinion, confidence and trust which ultimately shape consumer behavior. This ‘top-of-mind’ awareness can ultimately give your hotel business greater control over its image in the marketplace. It also enables hoteliers to command a price premium.

Q&A’s Hotel Branding Agency Team understands that Brand Promise is most important part of brand design. For success in the marketplace, a brand promise should communicate a competitively differentiated customer benefit that’s highly relevant and compelling to your core target customer. That brand benefit may be functional, experiential, emotional or self-expressive in nature. Q&A’s hotel branding agency team helps hoteliers build a winning brand promise that addresses an important consumer need, leverages your organization’s inherent strengths, gives you a competitive advantage via differentiation and inspires, energizes and mobilizes your staff.

Q&A’s Hotel Branding Agency Team also provides hoteliers with guest experience support that helps hoteliers manifest their brand promise in the organization’s products and services. To ensure a hotel delivers the brand promise, we help hoteliers integrate their brand promise to drive brand consistent decisions, systems, actions and processes which ultimately leads to long-term competitive advantage.

Q&A’s Hotel Brand Marketing Plans are designed to overcome the key barriers to achieving your hotel brand’s objectives. It defines how your hotel intend to compete & how your hotel will win in the marketplace.

Q&A’s Hotel Brand Marketing Plans establish the specific, measurable objectives for our hotel branding agency team to achieve. These plans specify the required commitments, priorities & budget allocations to quickly build your hotel brand’s competitive advantage. It details the marketing implementation plans, specific actions & accountable teams for turning potential sources of competitive advantage into immediate, positive business returns.

Q&A’s Hotel Brand Marketing Plans defined the exact tools & resources our hotel branding agency team will use to track your hotel’s key brand marketing metrics & milestones to ensure focus. Actual, measurable business results determine the course to success.

Q&A’s Hotel Branding Agency Services: Our hotel branding agency team provides the full range of strategic, implementation and R.O.I. tracking services necessary to help our hotel branding agency clients… Get More Customers. Our hotel branding agency provides an integrated approach to building your hotel business, fast. Our hotel branding agency takes a Strategic Approach to the development of a winning growth strategy… an Integrated Brand Marketing approach to the implementation of all hotel brand marketing campaigns… and, a Continuous R.O.I. Improvement approach to tracking the effectiveness of your hotel branding and brand marketing investments. Which Means: Better use of your time… your team’s time… and, your financial resources.

Q&A’s Hotel Branding Agency Approach: Utilizing an integrated problem-solving approach that combines voice of the customer research & detailed analysis on the performance of previous marketing, advertising & sales efforts; our Hotel Branding Agency provides a written, fresh-eyes business, brand & marketing review along with an integrated quick-start marketing solution to grow your business. Using a combination of branding, advertising, sales, website design & digital marketing, our Hotel Branding Agency team develops, deploys & tracks integrated new and used car buyer marketing programs, car owner revenue optimization marketing programs & best automotive customer retention marketing campaigns that will help your business… Get More Customers.

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Marine Marketing, Branding & Advertising

Charting the Best Route to Success

Marine Brand Marketing Creative | Captains For Clean Water | Quenzel Branding Agency Fort Myers

Our Marine Marketing Team identifies a client’s best path to marketplace success. This  Integrated Business, Brand and Marketing Strategy, requires strategic thinking on a broad range of business issues. The quality of that strategic thinking drives your ability to identify and create a sustainable competitive advantage in the marketplace.

Our Marine Marketing Team starts with asking the right questions. What value proposition… what message… what offer… will attract the right customer for your business? Our team, uses the data we collect from our Fresh-Eyes Marketing Review of your business, brand and marketing to identify what combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior?

Our Marine Marketing Team’s Fresh-Eyes Marketing Review of your business also allows us to identify what customer experience would give your business a competitive advantage. This, of course, helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition.

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Marine Branding Agency - Fort Myers, Florida

Agency’s Resort Hotel Branding Campaign Creative | Colgate Offshore Sailing

Q&A’s Marine Branding Agency Team understands that Brand Promise is the most important part of brand design. For success in the marketplace, a brand promise should communicate a competitively differentiated customer benefit that’s highly relevant and compelling to your core target customer. That brand benefit may be functional, experiential, emotional, or self-expressive in nature. Q&A’s marine branding agency team helps marine establishments build a winning brand promise that addresses an important consumer need, leverages your organization’s inherent strengths, gives you a competitive advantage via differentiation, and inspires, energizes, and mobilizes your staff.

Q&A’s Marine Branding Agency Team also provides customer experience support that helps marine managers and staff manifest their brand promise in the organization’s products and services. To ensure a marine delivers the brand promise, we help marine establishments integrate their brand promise to drive brand consistent decisions, systems, actions, and processes which ultimately leads to long-term competitive advantage.

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Restaurant Marketing, Branding & Advertising

How Our Marketing Agency Grows Covers & Revenue-Per-Cover

Restaurant Brand Marketing Creative | Summerlin Jakes Restaurant | Quenzel Branding Agency Fort Myers

Our Restaurant Marketing Team helps restaurants achieve their business, brand & marketing objectives starts by identifying and segmenting their current revenue streams by key product or service category. The team also analyzes the major marketing cost drivers.

Our Restaurant Marketing Team analyzes your restaurant’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing agency team can develop lifetime value models to guide future marketing investments.

Our Restaurant Marketing Team quantifies the actual number of new reservations, covers, and average ticket price required to achieve our restaurant marketing client’s overall sales, revenue, cost & profitability goals. From this analysis, our Restaurant Marketing Team can accurately project the required marketing budget to achieve the desired targets.

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Restaurant Branding Agency - Fort Myers, Florida

Agency’s Restaurant Branding Campaign Creative | Sanibel Seafood & Grille

Q&A’s Restaurant Branding Agency Team has observed & learned that a restaurant brand’s Messaging Architecture & Graphic Design plays a critical role in business success. One with measurable differences that our restaurant branding team can track to the income statement, with the Q&A’s Brand Marketing Metrics process.

Our research shows that, absent opposing information, sooner or later repeated exposure to an idea results in that idea being accepted. Over the years, we’ve observed and learned that the conscious awareness and recall of a frequent and highly visible brand message can influence a person’s perceptions about a company’s overall image & the ‘perceived quality’ of that company’s products and services.

So, for a firm seeking greater control over the image they project in the market place, the fundamental benefit of effective branding is that it can favorably influence public understanding, perceptions, opinion, confidence and trust which ultimately shape consumer behavior. This ‘top-of-mind’ awareness can ultimately give your restaurant business greater control over its image in the marketplace. It also enables managers to command a price premium.

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Retail Marketing, Branding & Advertising

How Our Marketing Agency Grows Covers & Revenue-Per-Cover

Retail Brand Marketing Creative | Mario's Meat Market | Quenzel Branding Agency Fort Myers

Our Retail Marketing Agency Team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our marketing agency consistently delivers the right information about the right products & services to the right customers at the right time with the right offer our marketing agency conducts research among your existing & prospective customers. Our marketing agency quantifies your competitive position, the effectiveness of your messaging and marketing efforts & the health of your brand value proposition.

Our Retail Marketing Agency Team analyzes your past-period metrics & develops proprietary sales-funnel ratios. Our marketing agency team quantifies your business objectives, helps your business allocate your marketing resources to those efforts that address the most important business objectives, develop specific action plans & compute marketing ROI projections for those plans.

Our Retail Marketing Agency Team crafts your marketing & message so that people can relate it to their past experiences, current needs and future desires. Our marketing agency approach means our clients get a highly meaningful message that breaks through the competitive noise. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.

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Retail Branding Agency - Fort Myers, Florida

Agency’s Retail Branding Campaign Creative | Mondo Uomo

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Realtor Marketing, Branding & Advertising

How Our Marketing Agency Grows Listings, Leads & Appointments

Realtor Marketing Agency Creative | Team Stacey

Realtor Marketing Agency Creative | Team Stacey

Our Realtor Marketing Team’s Fresh-Eyes Marketing Review and Voice of the Customer Research help our clients see their customers, competitors, brand and business from unique, new perspectives. Our marketing agency team leverages these new perspectives to identify new opportunities for growth. Our marketing agency team turns these insights into a new or refined brand value proposition, brand position and brand message.

Our Realtor Marketing Team’s Quick-Start Marketing Action Plans turn opportunities into focused actions to help our clients acquire more new customers, optimize revenue from their existing customers and retain their best customers through loyalty retention programs. Our marketing agency team works closely with our clients to ensure crisp execution of the marketing plans for growth.

Perhaps most importantly, however, our Realtor Marketing Team brings a sharp focus on marketing R.O.I. tracking, analysis and reporting, which enables continuous improvement in our client’s business results. That’s one reason… Our Clients Get More Customers.

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Restaurant Branding Agency - Fort Myers, Florida

Agency’s Restaurant Branding Campaign Creative | Sanibel Seafood & Grille

Q&A’s Restaurant Branding Agency Team has observed & learned that a restaurant brand’s Messaging Architecture & Graphic Design plays a critical role in business success. One with measurable differences that our restaurant branding team can track to the income statement, with the Q&A’s Brand Marketing Metrics process.

Our research shows that, absent opposing information, sooner or later repeated exposure to an idea results in that idea being accepted. Over the years, we’ve observed and learned that the conscious awareness and recall of a frequent and highly visible brand message can influence a person’s perceptions about a company’s overall image & the ‘perceived quality’ of that company’s products and services.

So, for a firm seeking greater control over the image they project in the market place, the fundamental benefit of effective branding is that it can favorably influence public understanding, perceptions, opinion, confidence and trust which ultimately shape consumer behavior. This ‘top-of-mind’ awareness can ultimately give your restaurant business greater control over its image in the marketplace. It also enables managers to command a price premium.

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MARKETING AGENCY PRICING.

Marketing Agency Compensation

There are no simple solutions to compensating a marketing agency for the professional advice and services it provides. However, as with any mutually successful and long-lasting business relationship, we believe that the best solution is the one that best meets the needs of both the client and agency.

The advertising agency business is a service industry that operates under conditions of unusual risk and uncertainty. Based on the Association of National Advertisers, Inc. (ANA) and the European Association of Advertising Agencies (EAAA), the consensus is that a 15% – 25% operating profit, as a percentage of gross revenue, is fair agency profitability. A 15% – 25% operating profit is in line with comparable businesses in the service industry, such as lawyers, contractors and accountants.

In line with the operating profits of those comparable businesses in the marketing communication services industry, Quenzel Marketing Agency targets business relationships that will provide the agency a 20% operating profit on gross revenue.

We believe that whichever compensation system the client and agency chose, the Engagement for Agency Services should include five key components in order for the relationship to flourish. Below are the five key components we seek in any Engagement for Agency Services:

  • The agency must provide professional-level (data-driven and fact-based) marketing communications advice and services to the client.

  • The agency should be fairly compensated for its time and expertise.
  • The practice of estimating all client’s costs for pre-approval, the client cost approval procedure, the invoicing of client costs, and the agency’s compensation for providing the planning, creative, production, implementation and metrics tracking services required to deliver the desired business results should be simple to understand, administer and report.
  • The Engagement for Agency Services should provide for both client and agency performance incentives.

  • The Engagement for Agency Services should be reviewed periodically.

Marketing Agency Pricing Methods

Clients usually know how much they can invest in various marketing communication efforts like branding, advertising, website marketing, or digital marketing, and it’s usually quite easy to determine the costs for such services.

However, when it comes to determining how much they need to spend on the supporting agency services necessary to deliver the planning, creative, production, implementation and metrics tracking required to execute those marketing communication services; the picture can get a little fuzzy because of  the  variety of factors involved.

Based on the principles outlined in this section on agency pricing, Quenzel Marketing Agency successfully works with a variety of clients, in a variety of industry sectors, under a variety of compensation arrangements for the Engagement for Agency Services, including:

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