In today’s complex, cluttered & highly competitive marketplace; the quality of your strategic thinking, the effectiveness of your marketing execution & the efficiency of your marketing spending drives your competitive advantage. To ensure our clients get the right competitive strategy, effective marketing campaigns & efficient use of their financial resources, our Marketing Agency takes an Integrated Marketing Communications approach to winning. That’s one reason… Our Clients Get More Customers.
Q&A’s Strategic Marketing Services help clients refine their Customer, Brand & Marketing Strategy. Voice of the Customer Research quantifies perceptions & preferences. New customer insights help us refine your brand strategy & message. The new, customer-focused brand value proposition drives the Marketing Strategy to deliver the desired business results.
Q&A’s Marketing Communications team draws on the full range of advertising, creative, media planning, media buying, media production, website design, social media marketing, digital marketing, direct marketing, SEO marketing, PPC marketing and brand marketing capabilities to tailor an integrated marketing campaign suited to each client’s unique situation.
Q&A’s Marketing Analytics team ensures each clients marketing campaign integrates into an optimal blend of new customer acquisition, current customer optimization and best customer retention marketing that delivers the desired business result by tracking daily and reporting monthly on ‘what’s working and what’s not’ to every client, using our exclusive Q&A Marketing Metrics process.
Our Integrated Marketing Process Produces Results.
1. FRESH-EYES MARKETING REVIEW
Voice of the Customer
Objectives & Allocations
Actions & Assignments
Tracking & Milestones
3. CREATIVE DEVELOPMENT
Concepts & Positioning
Messaging & Image
Copy & Graphic Design
4. MEDIA & PRODUCTION
Video & Print Production
Website & Digital Production
Media Planning & Management
5. CAMPAIGN MANAGEMENT
Acquire New Customers
Optimize Current Customers
R.O.I. Tracking & Reporting
Need Fresh Ideas?
Q&A Fresh-Eyes Marketing Review
Q&A Fresh-Eyes Marketing Reviews help our clients look at their customers, their brand, their marketing efforts & resulting business performance in new ways. Q&A’s unique process enables our clients to identify new sources of competitive advantage, enhance their brand value proposition & sharpen their brand message. That’s one reason… Our Clients Get More Customers.
Q&A Fresh-Eyes Marketing Reviews help clients see their brand from a fresh perspective… the customer’s point of view. By quantifying the most important elements of a client’s Brand Value Proposition and Marketing Mix our we can identify the key drivers of brand choice within the category, measure the relative value customers place on the various aspects of a client’s specific products/services and determine which elements of the client’s brand value proposition customers perceive as noticeably different & better than the competition.
Q&A Fresh-Eyes Marketing Reviews isolate the Big Ideas to motivate consumer behavior change. Our Fresh-Eyes Marketing Review process helps clients sift out critical customer data, relevant competitive facts & develop meaningful relationships between them. With a data-driven, fact-based understanding of how the target consumer feels about our client’s brand and an accurate assessment of the brand’s competitive marketing situation; our marketing agency can identify or develop new opportunities for creating a competitive advantage for our client in the marketplace.
Our marketing agency’s Quick-Start Action Plans define the best way for a client to win in the marketplace. Q&A Quick-Start Action Plans detail the specific marketing communications tactics our marketing agency’s creative, media, website design and digital marketing teams will leverage for a client to build a sustainable competitive advantage in the marketplace. That’s one reason… Our Clients Get More Customers.
Q&A Quick-Start Action Plans detail the specific actions our marketing agency will execute to turn the customer, brand & marketing strategy into a sustainable competitive advantage in the marketplace. Q&A Quick-Start Action Plans specify the tangible brand marketing, advertising, website design and digital marketing actions to generate more leads, convert more prospects, maximize revenue from current customers and retain high-value/high-volume customer’s loyalty.
Q&A Quick-Start Action Plans specify the required priorities, budget allocations, tactical commitments, accountable teams, monthly milestones & key metrics to quickly build competitive advantage. To ensure the marketing programs our marketing agency develops and deploys deliver the desired business results, Q&A Marketing Metrics plan details the specific process to track all marketing efforts and campaigns daily & report monthly ‘what’s working and what’s not.’
Marketing that Drives the Desired Business Result.
Driving website visits, capturing prospects eMail address or phone number, generating a request for a personal contact or making an appointment requires the delivery of a highly meaningful message to a prospective customer. The most effective business marketing grows out of a clear understanding of what actually motivates a prospective business customer or client to take the desired action. By crafting your marketing message in a way that allows your prospect to relate what they see or hear to their past experiences, current needs and most desired solution, we break through the competitive noise with a highly meaningful message. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.
Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion. When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them. That’s one reason…Our Clients Get More Customers.
How Marketing Strategy Drives Competitive Advantage in the Marketplace.
The quality of your strategic thinking drives your competitive advantage in the marketplace. Winning in the marketplace starts with putting the right business, brand and marketing strategy in place. In most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others. Q&A’s Strategic Marketing Planning process helps our clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.
Identifying a Client’s Best Path to Marketplace Success, or what we call their Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues. It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage? What’s the best way to express these strategic choices as the Brand’s Value Proposition (BVP)? Q&A’s Strategic Marketing Planning process helps our clients clarify their customer and competitive strategies. When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.
Building an Integrated Business, Brand & Marketing Strategy.
Helping our Clients Achieve their Business, Brand & Marketing Objectives starts with identification of their revenue stream (broken out by key product or service category) and major marketing cost drivers. By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing team can develop lifetime value models to guide future marketing investments.By quantifying the actual number of new leads, prospects and customers required to achieve our clients overall sales, revenue, cost & profitability goals we can accurately project the required marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.
Turning Customer Insights Into Desired Customer Behavior.
Q&A’s Unique Combination of Voice of the Customer Research and Marketplace Acuity helps our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system. Our approach helps clients quantify their core target customers’ current behavior… when do they feel the need that triggers buying behavior, when do they actually act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they purchase, use & evaluate the solution they selected? By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.
Q&A’s Integrated Marketing Management process provides clients a comprehensive approach to growing their business… with more accountability for success. By focusing accountability with our agency for all annual marketing analysis activities and annual marketing plan recommendations, our clients make better use of their time (and their team’s time) which means our clients can focus on making better business, brand & marketing investment decisions. By concentrating accountability with our agency for all their monthly activities related to managing Marketing Communications (TV, radio, print and outdoor, direct mail, collateral, event marketing), Website Management and Digital Marketing efforts; our marketing clients enjoy full access to the agency’s marketing communications account team (which prepares and executes all monthly MarCom activities within the approved budget), the agency’s creative team (copywriting & graphic design), production team which produces and traffics all marketing materials per each media/vendors’ specifications, media team (negotiates terms, places orders, verifies delivery and reconciles invoices) & the agency’s marketing metrics tracking & reporting team which provides monthly metrics on the performance of all client marketing efforts the agency manages. That’s one reason… Our Clients Get More Customers.
Our Marketing Agency’s Approach to Destination Marketing ensures we clearly identify the core target customer for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all marketing efforts to grow visitors to your destination. That means, whether growing the number of new visitors from existing origin markets, enticing new visitors from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.
Getting the Right Message to the Right Prospect at the Right Time.
To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. We review your current messaging; recent marketing efforts & quantify your brand value proposition. We analyze your past-period metrics & develop proprietary sales-funnel ratios. We quantify your business objectives, allocate marketing budgets, develop specific action plans & compute marketing ROI projections for those plans. We create the marketing communications strategy, prepare all necessary materials for the marketing launch, install the tracking, test the reporting & monitor results from every effort. That’s one reason… Our Clients Get More Customers.
Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business. We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans. We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.
The Role of Integrated Marketing Communications in any business is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem. But consumers do not buy products or services or providers; they buy the expectation of benefits. They buy the expectation of benefits because they are trying to solve “problems”. When we talk about problems we don’t necessarily mean that something is actively wrong, we mean that there would be some kind of void in that prospective customers life if those benefits weren’t available. Whether your marketing situation requires more effective new customer acquisition marketing, unique customer touches to positively distinguish a customer’s experience with your brand from competitors or enhanced retention marketing to increase customer loyalty; effective & efficient marketing starts with uncovering unique, new insights about your customers & then turning those insights into creative customer acquisition, customer experience, customer retention & customer loyalty marketing efforts. That’s one reason… Our Clients Get More Customers.
We help business owners, managers and marketers in 11 key market segments… Business B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction & Marine… Get More Customers.
We design, develop, deploy & track integrated marketing campaigns to acquire new customers, optimize revenue from current customers and retain high-value/volume customers, so… Our Clients Get More Customers.
Typically, within 4 to 6 weeks our team conducts a Q&A Fresh-Eyes Marketing Review, details a Quick-Start Action Plan, produces creative, installs R.O.I. tracking tools & launches the new campaign to help… Our Clients Get More Customers.
Q&A’s Continuous Performance Improvement process. We live by the creed: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.
How Our Clients Know they Get More Customers...
Q&A Marketing Metrics, our proprietary results tracking & analysis methodology, provides clients a unique, powerful, Big-Data process for making better creative, media & spending decisions, so… Our Clients Get More Customers.