Marketing Agency, Fort Myers, Florida

Our Clients Get More Customers℠

Quenzel Marketing Agency understands that today’s business owners, managers and marketers operate in a complex, cluttered & highly competitive marketplace. Every member of our marketing agency team looks at Marketing, Branding, Advertising, Website Design and Digital Marketing from a Business Perspective. Our marketing agency team understands it’s about delivering RESULTS. NOW.

Quenzel Marketing Agency works with local, regional, national and international clients on both a retained & project basis. Our marketing agency serves clients in most business sectors, but we bring special expertise and experience to business owners, managers and marketers operating in the Automotive, Business Products & Services – B2B, Consumer Products & Services, Construction & Contractor, Destination Travel, Healthcare, Hotel & Resorts, Marine, Real Estate & Restaurant sectors.  That’s one reason… Our Clients Get More Customers.

Quenzel Marketing Agency clients get a comprehensive approach to growing their business, with added accountability for success. By tasking our marketing agency with preparing an annual business, brand and marketing performance analysis as well as preparing annual marketing plan recommendations; our clients make better use of their time (and their team’s time) which frees them up to focus on better business, brand & marketing ideas and investment decisions.

Quenzel Marketing Agency clients see a fast improvement in their business results. Our team’s extensive marketing, branding, advertising, website design and digital marketing experience, with some of the world’s largest brands, means you can count on our excellent track-record to help your business acquire more new customers, optimize revenue from your current customers and retain the loyalty of your high-value/high-volume customers.

Creative. Competitive. Customer-Centric. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business grow, Click Here: Get More Customers.

Quenzel Marketing Agency - Get More Customers
2017 Best Advertising Agency
Best Marketing Agency Fort Myers
2017 Best Website Design Agency

Quenzel Marketing Agency Won Gulfshore Business Magazine’s 2019 Best of Business Awards for  Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency’s  2017 Best of Business Awards.

On winning the awards a second time for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, “No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That’s why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the right reason to act now. That’s also why we we introduced 6 new marketing R.O.I enhancing services this year. We’re proud that the business community in Southwest Florida, one of the nation’s fastest growing regions, recognized the great work our team produces for the great clients we serve.”

Gulfshore Business Magazine’s Best of Business Readers’ Poll, now in its seventh year, generated record setting participation with 30% more votes cast for this year’s nominees. The annual readers’ poll required Best of Business Award respondents to provide a valid name and email address to ensure voting integrity.

Quenzel Marketing Agency As a full-service, integrated marketing agency, Quenzel & Associates team provides clients the right marketing at the right time to the right prospects with the right message and the right offer at the right price. That’s one big reason… Our Clients Get More Customers.

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency Services

Q&A Marketing Agency Services

Quenzel Marketing Agency understands that the quality of your strategic thinking, the effectiveness of your marketing execution, and the efficiency of your marketing spending drives your competitive advantage in the marketplace.

Q&A Marketing Agency provides the full range of Strategic Marketing Services to develop a winning growth strategy to build your business, fast… Marketing Execution Services to the implement your marketing campaign efforts… and Marketing R.O.I Tracking Services to track and report the effectiveness of your marketing investments. Which Means: Better use of your time… your team’s time… and, your financial resources.

  • Strategic Marketing Services: Our marketing strategy team helps clients refine their Customer, Brand & Marketing Strategy. Quenzel Marketing Agency’s unique Voice of the Customer Research quantifies customer and prospective customer’s perceptions & preferences. New customer insights uncovered by our Voice of the Customer Research help us refine your brand strategy (customer-focused brand value proposition), brand position (versus competitive alternatives) & brand messaging. The new, customer-focused brand value proposition drives the Marketing Strategy to deliver your desired business results.

Quenzel Marketing Agency clients get the full support of our marketing strategy team which prepares monthly plans, within the approved budget, to achieve our client’s business objectives. Our marketing strategy team’s monthly plans include detailing the specific actions, activities & efforts our marketing agency will implement on behalf of the client including any Marketing Communications (TV, radio, print, outdoor, direct mail, collateral & event marketing), Website Marketing or Digital Marketing efforts.

  • Marketing Management Services: Our marketing agency provides the full range of brand messaging, brand marketing, creative concepts, copywriting, graphic design, creative production, media advertising, media planning, media buying, media management, direct mail marketing, direct response marketing, website design, website development, website optimization, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing.

Q&A Marketing Agency clients get the full support of our marketing management team, which includes a creative team (copywriting & graphic design), marketing production team (produces and traffics all marketing materials per each media/vendors’ specifications), and marketing media team (negotiates terms, places orders, verifies delivery and reconciles invoices).

  • Marketing Metrics R.O.I. Service: Our marketing agency ensures each client’s marketing campaign integrates into an optimal blend of new customer acquisition, current customer optimization and best customer retention marketing that delivers the desired business result. By tracking the results of all marketing investments daily and reporting those results monthly our marketing agency quickly identifies what’s working and what’s not. Our focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our clients to… Get More Customers.

Q&A Marketing Agency clients get the full support of our marketing metrics R.O.I. performance tracking & reporting team which handles monthly metrics on the performance of all client marketing efforts our marketing agency manages.

Q&A Marketing Agency’s entire  approach to creating & producing innovative & effective marketing programs is focused on building your business… Fast. That’s one reason… Our Clients Get More Customers. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business, Click Here: Get More Customers.

Quenzel Marketing Agency - Get More Customers

MARKETING

Fresh-Eyes Review

Quick-Start Plan

R.O.I. Metrics

BRANDING

Branding

Brand-Building

Brand Marketing

ADVERTISING

Concepts & Copy

Graphic Design

Media Management

WEBSITE

Design

Development

Optimization

DIGITAL

eMail & PPC

Online Video

Social Media

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency - Get More Customers

Brand Marketing Agency Services

Branding: Quenzel’s Branding Agency team understands what it takes to build an effective local, regional or national brand that rises above the noise & clutter of today’s over communicated society. Quenzel’s Branding Agency Fort Myers team has developed proprietary tools, techniques & processes to successfully identify & deliver a compelling brand value proposition, unique competitive brand position and clearly defined brand message. The Fort Myers branding agency team at Quenzel & Associates provides the full range of Brand Strategy Services, Brand-Building Services and Brand Metrics R.O.I. Tracking & Reporting Services. That’s one reason… Our Clients Get More Customers.

Branding Strategy: Our branding agency team takes an integrated problem-solving approach that combines voice of the customer research & detailed analysis on the performance of previous marketing, advertising & sales efforts. Our branding agency team provides a written, fresh-eyes business, brand & marketing review along with an integrated quick-start marketing solution to grow your business. Using a combination of branding, advertising, sales, website design & digital marketing, our branding agency team develops, deploys & tracks integrated new customer acquisition, current customer optimization & best customer brand retention marketing campaigns to grow your business. That’s one reason… Our Clients Get More Customers.

Brand-Building: When you work with the branding agency team at Quenzel & Associates, you access more than 30 years of world-class brand marketing experience designing, developing & delivering effective new customer acquisition marketing programs, efficient revenue optimization marketing programs for your current customers & energizing customer retention & loyalty marketing programs for your best customers. That’s one reason… Our Clients Get More Customers.

To learn more about our agency’s Brand Marketing approach and how our brand marketing agency team can help your business, Click Here: Get More Customers

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency - Get More Customers

Advertising Agency Services

Full-Service Advertising Agency: The advertising agency team at Quenzel & Associates provides the full range of Strategic, Creative, Production and Advertising R.O.I. Tracking & Reporting services. Our advertising agency team’s unique, full-service, integrated approach ensures a modern, data-driven advertising strategy, a creative message & graphic design that turns your advertising strategy into action-producing behavior that effectively delivers the business results you want and an advertising R.O.I. tracking and reporting process that ensures the maximum efficiency of all advertising spending.

Strategic Advertising Services: Our advertising agency team understands that creating & producing effective advertising that delivers measurable business results requires experience in the art of persuasion & behavior change. To ensure our advertising agency consistently reaches the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our advertising agency takes a modern, data-driven, advertising approach that differs from the traditional advertising agency approach.

Advertising Creative & Production Services: Our advertising agency’s creative & production teams turn advertising  strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

Advertising R.O.I. Services: Our advertising agency R.O.I. services team identifies what’s working & what’s not.  Our advertising agency team understands that a variety of advertising media & messages can produce results. We also know some media & messages work far better than others. Q&A’s Advertising R.O.I. tracking and reporting process ensures each of our advertising agency’s campaigns delivers the desired business results. By tracking daily, reviewing weekly & reporting monthly, we improve each client’s advertising decision-making, leading to better business results.

Quenzel Marketing Agency - Get More Customers
Quenzel Digital Marketing Agency Services

Digital Marketing Agency Services

Quenzel’s Digital Marketing Agency Team provides the full range of digital marketing services to help… Our Clients Get More Customers.

Quenzel’s Digital Marketing Planning Team reviews each client’s prior digital marketing results to identify what’s working and what’s not. Then the team creates the upcoming month’s digital marketing plan based on what’s working best. This includes negotiating digital marketing rates/terms with digital marketing channels, supplier & vendors, preparing a firm digital marketing monthly budget, and securing client approval of the spending level.

Quenzel’s Digital Marketing Creative & Production Team creates the messaging which includes writing new copy, revising existing copy, and proofreading all copy prior to hand-off for graphic design. The digital marketing graphic design team creates original designs, revises existing designs and  produces all required files for production. The digital marketing quality control team proofreads and routes all creative for internal review prior to sending the creative to each client for final approval.

Quenzel’s Digital Media Advertising Team executes each client’s monthly digital media advertising campaign. This includes managing resources to ensure internal review, client approval and digital media advertising production due dates are met, documenting creative direction, performance testing goals, digital media advertising production specs & due dates to meet all digital media advertising campaign deadlines, issuing all digital media advertising campaign purchase or insertion orders, verifing each digital media advertising channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all digital media advertising creative is ready on time, trafficking all digital media advertising creative to each client for approval, sending approved client creative to each digital media advertising channel, supplier and/or vendor for launch, monitoring digital media advertising results weekly, reviewing  each week’s digital media advertising results with the account director for each client, and making any digital media advertising adjustments to improve performance, as required.

Quenzel’s PPC Marketing Team executes each client’s monthly PPC campaigns on schedule and within budget. This includes managing resources to ensure internal review, client approval & PPC marketing production due dates are met, documenting creative direction, performance testing goals, PPC marketing production specs and due dates to meet all PPC marketing campaign deadlines, issuing any PPC marketing campaign purchase or insertion orders, verifying each PPC marketing channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all PPC marketing creative is ready on time, trafficking all PPC marketing creative to each client for approval, executing the PPC marketing campaign with each PPC marketing channel, supplier and/or vendor, monitoring PPC marketing results weekly, reviewing  each week’s PPC marketing results with the account director for each client, and making any PPC marketing adjustments to improve performance, as required.

Quenzel’s eMail Marketing Team executes each client’s monthly eMail marketing campaigns on schedule and within budget.  This includes managing resources to ensure internal review, client approval & eMail marketing campaign production due dates are met, documenting creative direction, performance testing goals, eMail marketing production specs and due dates to meet all eMail marketing campaign deadlines, issuing all eMail marketing purchase or insertion orders, verifying each eMail marketing channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all eMail marketing creative is ready on time, trafficking all eMail marketing creative to each client for approval, executing the eMail marketing campaign with each email marketing channel, supplier and/or vendor, monitoring email marketing results weekly, reviewing  each week’s email marketing results with the account director for each client, and making any email marketing adjustments to improve performance, as required.

Quenzel’s Social Media Marketing Management Team executes each client’s monthly social media marketing campaigns on schedule and within budget. This includes managing resources to ensure internal review, client approval & social media marketing campaign production due dates are met, documenting creative direction, performance testing goals, social media marketing production specs and due dates to meet all social media marketing campaign deadlines, issuing all social media marketing purchase or insertion orders, verifying each social media marketing channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all social media marketing creative is ready on time, trafficking all social media marketing creative to each client for approval, executing the social media marketing campaign with each social media marketing channel, supplier and/or vendor, monitoring social media marketing results weekly, reviewing  each week’s social media marketing results with the account director for each client, and making any social media marketing adjustments to improve performance, as required.

To learn more about our Digital Marketing Agency capabilities, why our clients get more customers and how our Digital Marketing Agency team can help your business, Click Here: Q&Get More Customers

Quenzel Marketing Agency Fresh-Eyes Review

Fresh-Eyes Marketing Review™

Quantifying Key Barriers & Success Levers

We Seek & See the BIG Picture: Our Fresh-Eyes Marketing Review™ process puts the focus on Customer Facts & Competitive reality. Our Fresh-Eyes Marketing Reviews provide unique, new insights about your core customers’ belief system, expectations and behaviors which helps us uncover new ways for your business to Get More Customers. We developed our exclusive Fresh-Eyes Marketing Review process so we can get to the bottom of the things efficiently and effectively, which means we can deliver a strategic plan with tangible actions that lead to positive marketing results and top-line revenue growth, quickly.

Fresh-Eyes Marketing Reviews quantify the most important elements of a client’s Value Proposition and Marketing Mix. The dedicated team on your business will quantify the key drivers of customer decision-making and brand choice within the business category in which you compete. The dedicated team on your business will measure the relative value customers place on the various products and services you provide and determine which elements of your business value proposition customers perceive as noticeably different & better than the competition.

Fresh-Eyes Marketing Reviews isolate the Big Ideas to motivate consumer behavior change. Our agency team helps our clients sift out the critical customer data, prioritize the relevant competitive facts & develop meaningful insights into both. Our agency team provides a fresh, data-driven, understanding of how the target customer sees your business, feels about your people, products, services and competitive alternatives and enables new opportunities to identify, develop or create a competitive advantage for our clients in the marketplace.

Fresh-Eyes Marketing Reviews encapsulate your critical business, brand & marketing issues in a crisp fashion that details the trade-offs between competing issues. By providing business owners, managers and marketers a strategic framework for making the best business, brand and marketing choices, our Fresh-Eyes Marketing Review makes the decisions, actions and investments for the best way to win in the marketplace clear.

Quenzel Marketing Agency’s Fresh-Eyes Marketing Reviews can take as little as 4 hours to complete, with our Executive Fresh-Eyes Marketing Review process up to 40, 60 or even 80 hours for a full, deep-dive into your business, brand and marketing challenges. Agency costs for a Fresh-Eyes Marketing Review are billed at the Blended Agency Rate of $125.00 per hour.

To learn more about our Fresh-Eyes Marketing Review process, why our clients get more customers and how our Fresh-Eyes Marketing Review can help your business, Click Here: Q&A Fresh-Eyes Marketing Review™

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency Quick-Start Marketing Plan

Quick-Start Action Plan™

Defining the Best Way to Win.

Quick-Start Marketing Action Plans detail the specific actions our agency team will execute to turn the customer, brand & marketing strategy into a sustainable competitive advantage in the marketplace. Quick-Start Marketing Action Plans specify the tangible brand marketing, advertising, website design and digital marketing actions to generate more leads, convert more prospects, maximize revenue from current customers and retain high-value/high-volume customer’s loyalty.

Quick-Start Marketing Action Plans specify the required priorities, budget allocations, tactical commitments, accountable teams, monthly milestones & key metrics to quickly build competitive advantage. Q&A Quick-Start Marketing Action Plans integrate the optimal blend of new customer acquisition, current customer optimization and best customer retention marketing to deliver each client’s desired business results.

Quick-Start Marketing Action Plans identify the specific tools, methods and processes we will use to track all marketing campaign efforts. To ensure the marketing programs our agency develops and deploys deliver the desired business results, we track results on a daily basis and report those results on a monthly basis. Our monthly R.O.I performance reviews with client mean we quickly identify what’s workingwhat’s not and make adjustments to improve results… and save you money.

Quick-Start Marketing Action Plans can take as little as 4 hours to complete, with our Executive Quick-Start Marketing Action Plan process up to 40, 60 or even 80 hours for a full, detailed implementation plan to address your business, brand and marketing challenges. Agency costs for a Quick-Start Marketing Action Plans are billed at the Blended Agency Rate of $125.00 per hour.

To learn more about our Quick-Start Action Plans™, why our clients get more customers and how our Quick-Start Action Plans™ can help your business, Click Here: Get More Customers.

Quenzel Marketing Agency - Get More Customers
Customer Acquisition Marketing Agency

Customer Acquisition Marketing

Unique INSIGHTS for Better Business RESULTS.

Today, business owners, managers and marketers face a far savvier and more demanding customer than ever before. Enabled with easy access to information & empowered with an unprecedented ability to compare options before making a choice, winning with today’s buyer often means strategic and structural changes to how a business interacts with its customers and potential customers.

Quenzel Marketing Agency Team: When you work with Quenzel & Associates, you access more than 30 years of world-class experience designing, developing & delivering effective new customer acquisition marketing programs, efficient revenue optimization marketing programs for your current customer & energizing customer retention & loyalty marketing programs for your best customers. Whether your business challenges (or opportunities) involve entering new markets, growing existing markets or turning around declining markets, Quenzel Marketing Agency’s track record for consistently, effectively & efficiently driving growth gives your business a competitive advantage in the marketplace… fast.

Quenzel Marketing Agency Team: Entrepreneurial. Energetic. Experienced. Whether your business, brand or marketing situation requires a more effective Customer Acquisition approach, the development of unique Brand Touches to positively distinguish your customer experience from competitors or a growing base of Loyal Repeat Customers; Quenzel & Associates provides strategic & creative thought-leadership, precise marketing deployment & comprehensive results tracking.

To learn more about our marketing agency’s Customer Acquisition Marketing process, why our clients get more customers and how our marketing agency’s customer acquisition team can help your business, Click Here: Customer Acquisition Marketing

Quenzel Marketing Agency - Get More Customers
Customer Relationship Marketing Agency

Customer Relationship Marketing

How Q&A Approaches Customer Relationship Marketing

No business was ever successful without a growing base of repeat customers. Good customer relationships are the foundation of all great brands. The way we see it, the formula is quite simple: solid customer relationships create great brands… and great brands create shareholder wealth. In today’s transactional world of marketing, the need for good customer relationships is more important than ever. Q&A’s Customer Relationship Marketing team knows how to help business owners, managers and marketers establish a bond based on something deeper than simply meeting a customer’s needs, providing a better quality product or offering a stream of discounts. The price of entry starts with delivering customer satisfaction.

Our marketing agency understands that when it comes to retaining customers… to building and preserving customer loyalty… customer feedback and measurable feedback on customer behavior are the critical building blocks. Our agency utilizes a ‘transdisciplinary’ approach that, in 1948, Norbert Weiner defined as Cybernetics which is the scientific study of inserting control of any system by using technology. Our team’s approach can help business owners, managers and marketers focus on how customers process information, react to that information and change behavior because of that information. More importantly, our marketing agency team’s approach to managing customer behavior can be used to better understand how to help customers and prospective customers process information better… react to that information in ways that are better for your business, and… change customer behavior in ways that are better for your business.

Simply put, our marketing agency knows that business owners, managers and marketers can gain significantly greater control over the size of their customer base, the behavior of their customer base and the resulting business results by inserting the results of all marketing efforts (customer feedback and measurable data (feedback) on customer behavior) into what Quenzel & Associates refers to as an integrated adaptive marketing plan. This approach allows our team to better understand, define and influence how your marketing actions and marketing results move from action to comparison against your desired marketing and business goals and back again to future action.

To learn more about our marketing agency’s Customer Relationship Marketing process, why our clients get… and KEEP more customers and how our marketing agency’s customer relationship marketing team can help your business, Click Here: Customer Relationship Marketing Agency

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency | Customer Loyalty Marketing Agency

Customer Loyalty Marketing

How Q&A Builds Customer Loyalty

Given our core brand value proposition and brand promise… Our Clients Get More Customers… we find that most of the business owners, managers or marketers that approach us want help acquiring more new customers. We find that most business owners, managers and marketers spend the majority of their time focused on new customer acquisition… perfecting formulas for getting higher and higher levels of response, but hardly any time, money or effort behind plans to keep the customers they acquire… after they’ve acquired them. What we often discover, however, is that too many business owners, managers and marketers are creating unnecessary pressure on their marketing efforts and marketing budgets because they neglect to create customer loyalty… to hold on to their existing customers by providing satisfaction, recognition and rewards for incremental purchase behavior.

Our customer loyalty marketing agency team understands that when it comes to building and preserving customer loyalty… four enablers are central to the successful execution of a customer loyalty marketing strategy. If properly designed and coordinated, each enabler contributes to the development of the customer loyalty marketing management infrastructure. The first critical enabler is a customer-centric perspective built on a marketing investment planning process, supported by an integrated customer contact strategy and a customer experience orientation designed to deliver the brand’s unique value proposition. The second critical enabler is a customer-focused database that provides for data enabled executions by channel, simple data management processes and robust business analytic tools, measurement and reporting. The third critical enabler is the creation of brand reinforcing customer experiences. Not unique touches for differentiation alone, but unique brand touches that are strategically aligned and responsive to the customer’s individual needs. The fourth critical enabler is a shared vision and set of objectives that can serve as an organizational rallying cry. This requires clearly defined roles and responsibilities, a commitment to cross-functional integration and, of course, financial accountability.

To learn more about our marketing agency’s Customer Loyalty Marketing process, why our clients get more customers and how our marketing agency’s customer loyalty team can help your business, Click Here: Customer Loyalty Marketing

Quenzel Marketing Agency - Get More Customers
Quenzel Marketing Agency Marketing Metrics

Q&A Marketing Metrics™

Q&A Marketing Metrics™ Drive Continuous Performance Improvement

Q&A Marketing Metrics™, our agency’s unique, powerful and proprietary results tracking, measurement, analysis & reporting process provides our marketing agency clients a clear understanding of the return on their marketing investment. Our agency’s monthly Q&A Marketing Metrics meetings with clients provides a documented, fact-based method for making better creative, media & spending decisions.

Q&A’s Marketing Metrics™ process enables our team to quickly & accurately measure the business impact of various marketing creative & media alternatives in the marketplace. This allows our team to cut less productive marketing creative or media efforts and redirect those resources to those creative ideas or media channels achieving the greatest marketplace success.

Q&A Marketing Metrics™ are a fact-based approach that brings ‘fresh-eyes’ and adds new perspective to our client’s marketing performance. It summarizes the most critical marketing investment choices in a monthly marketing results review, which enables your team to grasp the inter-relationships of marketing investment choices. It also provides a framework for making the best strategic choices and trade-offs between competing marketing investments.

To learn more about our marketing agency’s R.O.I. Marketing Metrics Tracking & Reporting process, why our clients get more customers and how our R.O.I. Marketing Metrics Tracking & Reporting can help your business, Click Here: Q&A Marketing Metrics™