Prong (prôNG) noun
Each of the separate parts of an attack or operation.
Quenzel Marketing Agency understands that for any organization competing in today’s marketplace, a competitive advantage means the difference between surviving and thriving. Like many marketing agencies, we talk to business owners, managers and marketers almost every day. Some run a thriving business. Some run businesses barely surviving. Most run an organization somewhere between surviving and thriving. We’ve observed that the major difference between those surviving and those thriving comes down to 3 basic factors. For just about any organization competing for business in today’s marketplace, the quality of its strategic thinking, the effectiveness of its marketing execution, and the efficiency of its marketing spending makes the difference. It’s what drives its competitive position, relative to every other organization it competes with in the marketplace.
Quenzel Marketing Agency exists to drive competitive advantage for each client we serve. To drive a competitive advantage for each client we serve, our marketing team started thinking about the nature of ideas. What’s the difference between an idea, a good idea, a strategic idea and a good strategic idea? We thought about which marketing analysis activities and which marketing planning services deliver quality strategic thinking… every time. We thought about effective marketing campaign execution and what it takes to deliver it… every time. We thought about marketing budgets, marketing spending and the ways they could be made more efficient for each client we serve.
Quenzel Marketing Agency’s team went to work and developed an integrated marketing approach that provides each client with the right marketing analysis and marketing planning services, marketing campaign execution services, and marketing investment measurement services tracking they need. Our marketing team went one step further (which they always seem to do) and detailed a specific methodology to ensure each business, brand or marketing challenge we take on for a client delivers the type of quality customer and competitive insights that can executed to deliver the most effective marketing campaigns and be accurately tracked, analyzed and measured to show the return on every marketing campaign investment each client makes with our agency.
Pronged (prôNGd) adjective
Having a specified number of parts or approaches to an attack or operation.
Quenzel Marketing Agency attacks each client’s marketing challenges or marketing opportunities with a 3-pronged approach. Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology reflects our automotive marketing, business-to-business (B2B) marketing, construction marketing, destination marketing, healthcare marketing, hotel marketing, marine marketing, restaurant marketing and marketing experience, which shows that the quality of an organization’s strategic thinking, the effectiveness of its marketing execution, and the efficiency of its marketing spending drives its competitive position in the marketplace.
1.) Strategic Marketing Services: The first prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology begins with the implementation of 3 key Strategic Marketing Services designed to help each client refine their Customer, Brand & Marketing Strategy: Fresh-Eyes Marketing Review, which provides a data-driven, fact-based understanding of a client’s business, brand and marketing situation, Voice of the Customer Research, which identifies and quantifies unique, new customer and competitive insight and closes any knowledge gaps revealed during the Fresh-Eyes Marketing Review; and a Quick-Start Marketing Action Plan, which leverages the data, research and insights developed from the Fresh-Eyes Marketing Review and Voice of the Customer Research to deliver an actionable game plan for quickly improving each client’s results.
2.) Customer Marketing Management: The second prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology continues with the crisp, efficient and effective marketing campaign execution of 3 distinct but integrated business building efforts to achieve each client’s key objectives. Q&A’s Customer Marketing Management approach focuses on helping our clients: Acquire more new customers for their products and services, Optimize revenue from their current customers’ product and service purchases; and Retain high-yield/high-volume customers’ share of wallet (revenue and margin).
3.) Campaign Marketing Metrics: The third prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology concludes with the implementation of Q&A’s Campaign Marketing Metrics service, which delivers actionable information for improving both the effectiveness and cost-efficiency of future marketing campaign efforts by providing: Accurate marketing campaign results tracking, Insightful marketing campaign results analysis, and Clear marketing campaign results reporting.
Quenzel Marketing Agency Won Gulfshore Business Magazine’s 2019 Best of Business Awards for Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency’s 2017 Best of Business Awards. Gulfshore Business Magazine’s Best of Business Readers’ Poll, now in its seventh year, generated record setting participation with 30% more votes cast for this year’s nominees. The annual readers’ poll required Best of Business Award respondents to provide a valid name and email address to ensure voting integrity.
On winning the awards a second time for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, “No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That’s why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the right reason to act now. That’s also why we we introduced 6 new marketing R.O.I enhancing services this year. We’re proud that the business community in Southwest Florida, one of the nation’s fastest growing regions, recognized the great work our team produces for the great clients we serve.”
Quenzel Marketing Agency’s entire approach to creating & producing innovative & effective marketing programs is focused on building your business… Fast. That’s one reason… Our Clients Get More Customers. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business, Click Here: Get More Customers.
Looking for a Marketing Agency to Help You Take Care of Business?
Quenzel Marketing Agency understands that today’s business owners, managers and marketers operate in a complex, cluttered & highly competitive marketplace. Every member of our marketing agency team looks at Marketing, Branding, Advertising, Website Design and Digital Marketing from a Business Perspective. Our marketing agency team understands it’s about delivering RESULTS. NOW.
Quenzel Marketing Agency works with local, regional, national and international clients on both a retained & project basis. Our marketing agency serves clients in most business sectors, but we bring special expertise and experience to business owners, managers and marketers operating in the Automotive, Business Products & Services – B2B, Consumer Products & Services, Construction & Contractor, Destination Travel, Healthcare, Hotel & Resorts, Marine, Real Estate & Restaurant sectors. That’s one reason… Our Clients Get More Customers.
Quenzel Marketing Agency clients get a comprehensive approach to growing their business, with added accountability for success. By tasking our marketing agency with preparing an annual business, brand and marketing performance analysis as well as preparing annual marketing plan recommendations; our clients make better use of their time (and their team’s time) which frees them up to focus on better business, brand & marketing ideas and investment decisions.
Quenzel Marketing Agency clients see a fast improvement in their business results. Our team’s extensive marketing, branding, advertising, website design and digital marketing experience, with some of the world’s largest brands, means you can count on our excellent track-record to help your business acquire more new customers, optimize revenue from your current customers and retain the loyalty of your high-value/high-volume customers.
Creative. Competitive. Customer-Centric. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business grow, Click Here: Get More Customers.
Q: What’s the Best Way to Acquire New Customers?
A: Today, business owners, managers and marketers face a far savvier and more demanding customer than ever before. Enabled with easy access to information & empowered with an unprecedented ability to compare options before making a choice, winning with today’s buyer often requires clear strategic and structural approaches to how a business interacts with potential customers.
To achieve each client’s unique business, brand and marketing objectives, Q&A’s Customer Marketing Management team takes a strategic marketing approach that leverages the marketplace understandings developed during the Fresh-Eyes Marketing Review and incorporates the strategic insights identified from the Voice of the Customer Research to execute the specific marketing activities and actions detailed in the Quick-Start Marketing Action Plan.
Q&A’s Customer Marketing Management approach and methodology enables the efficient and effective acquisition of new customers for each client’s particular set of products and services. The implementation of Q&A’s Customer Marketing Management approach and methodology enables each client to raise the profile and perceived value of their products and services, increases prospective customer’s intent to purchase those products and services, allows Q&A to better allocate and optimize the marketing spending to promote each client’s products and services. The result? Our clients get more customers, which optimizes their total revenue from new customers. To learn more about our marketing agency’s Customer Acquisition Marketing process, why our clients get more customers and how our marketing agency’s customer acquisition team can help your business, Click Here: Customer Acquisition Marketing
Q: What’s the Best Way to Retain Customers?
A: No business was ever successful without a growing base of repeat customers. Good customer relationships are the foundation of all great brands. The way we see it, the formula is quite simple: solid customer relationships create great brands… and great brands create shareholder wealth. In today’s transactional world of marketing, the need for good customer relationships is more important than ever. Q&A’s Customer Relationship Marketing team knows how to help business owners, managers and marketers establish a bond based on something deeper than simply meeting a customer’s needs, providing a better quality product or offering a stream of discounts. The price of entry starts with delivering customer satisfaction.
Our marketing agency understands that when it comes to retaining customers and to building and preserving customer loyalty; customer feedback and measurable feedback on customer behavior are critical building blocks. Our agency utilizes a ‘transdisciplinary’ approach that, in 1948, Norbert Weiner defined as Cybernetics which is the scientific study of inserting control of any system by using technology. Our team’s approach can help business owners, managers and marketers focus on how customers process information, react to that information and change behavior because of that information. More importantly, our marketing agency team’s approach to managing customer behavior can be used to better understand how to help customers and prospective customers process information better… react to that information in ways that are better for your business, and… change customer behavior in ways that are better for your business.
Simply put, our marketing agency knows that business owners, managers and marketers can gain significantly greater control over the size of their customer base, the behavior of their customer base and the resulting business results by inserting the results of all marketing efforts (customer feedback and measurable data (feedback) on customer behavior) into what Quenzel & Associates refers to as an integrated adaptive marketing plan. This approach allows our team to better understand, define and influence how your marketing actions and marketing results move from action to comparison against your desired marketing and business goals and back again to future action. To learn more about our marketing agency’s Customer Relationship Marketing process, why our clients get… and KEEP more customers and how our marketing agency’s customer relationship marketing team can help your business, Click Here: Customer Relationship Marketing Agency
Q: What’s the Best Way to Build Customer Loyalty?
A: Given our core brand value proposition and brand promise… Our Clients Get More Customers; we find that most of the business owners, managers or marketers that approach us want help acquiring more new customers. We also find that many businesses spend the majority of their time focused on new customer acquisition… perfecting formulas for getting higher and higher levels of response. Rarely do we see them focus time, money or effort behind plans to keep the customers they acquire. We often discover that too many businesses create unnecessary pressure on their marketing efforts and marketing budgets because they neglect to create customer loyalty. For those clients, our Customer Loyalty Marketing team helps them focus on the economic value of holding on to their existing customers by providing satisfaction, recognition and rewards for incremental purchase behavior.
Our Customer Loyalty Marketing team understands that when it comes to building and preserving customer loyalty; four enablers are central to the successful execution of a customer loyalty marketing strategy. The first critical enabler is a customer-centric perspective built on a marketing investment planning process, supported by an integrated customer contact strategy and a customer experience orientation designed to deliver the brand’s unique value proposition. The second critical enabler is a customer-focused database that provides for data enabled executions by channel, simple data management processes and robust business analytic tools, measurement and reporting. The third critical enabler is the creation of brand reinforcing customer experiences. Not unique touches for differentiation alone, but unique brand touches that are strategically aligned and responsive to the customer’s individual needs. The fourth critical enabler is a shared vision and set of objectives that can serve as an organizational rallying cry. This requires clearly defined roles and responsibilities, a commitment to cross-functional integration and, of course, financial accountability.
To learn more about our marketing agency’s Customer Loyalty Marketing process, why our clients get more customers and how our marketing agency’s customer loyalty team can help your business, Click Here: Customer Loyalty Marketing
Q&A Marketing Metrics™
Q&A Marketing Metrics™ Drive Continuous Performance Improvement
Q&A Marketing Metrics™, our agency’s unique, powerful and proprietary results tracking, measurement, analysis & reporting process provides our marketing agency clients a clear understanding of the return on their marketing investment. Our agency’s monthly Q&A Marketing Metrics meetings with clients provides a documented, fact-based method for making better creative, media & spending decisions.
Q&A’s Marketing Metrics™ process enables our team to quickly & accurately measure the business impact of various marketing creative & media alternatives in the marketplace. This allows our team to cut less productive marketing creative or media efforts and redirect those resources to those creative ideas or media channels achieving the greatest marketplace success.
Q&A Marketing Metrics™ are a fact-based approach that brings ‘fresh-eyes’ and adds new perspective to our client’s marketing performance. It summarizes the most critical marketing investment choices in a monthly marketing results review, which enables your team to grasp the inter-relationships of marketing investment choices. It also provides a framework for making the best strategic choices and trade-offs between competing marketing investments.
To learn more about our marketing agency’s R.O.I. Marketing Metrics Tracking & Reporting process, why our clients get more customers and how our R.O.I. Marketing Metrics Tracking & Reporting can help your business, Click Here: Q&A Marketing Metrics™
Full-Service Integrated Marketing