- Quenzel Marketing Agency understands that in today’s complex, cluttered & highly competitive marketplace; the quality of your strategic thinking, the effectiveness of your marketing execution & the efficiency of your marketing spending drives your competitive advantage. Our marketing agency develops, deploys & tracks new customer acquisition, current customer revenue optimization & best customer loyalty retention marketing campaigns.
- Quenzel Marketing Agency serves local, regional, national and international clients on both a retained & project basis. Our marketing agency team serves clients in most business sectors, but we bring special expertise and experience to business owners, managers and marketers operating in the Automotive, Business Products & Services – B2B, Consumer Products & Services, Construction & Contractor, Destination Travel, Healthcare, Hotel & Resorts, Marine, Real Estate & Restaurant sectors.
- Quenzel Marketing Agency takes an Integrated Marketing Communications approach to winning. Our clients get the right competitive strategy, effective marketing campaigns & efficient use of their financial resources. That’s one reason… Our Clients Get More Customers.
Marketing Agency Services
- Strategic Marketing Services: Our marketing agency helps clients refine their Customer, Brand & Marketing Strategy. Our marketing agency’s unique Voice of the Customer Research process quantifies customer and prospective customer’s perceptions & preferences. New customer insights help us refine your brand strategy & message. The new, customer-focused brand value proposition drives the Marketing Strategy to deliver the desired business results.
- Marketing Communications Services: Our marketing agency incorporates the full range of brand messaging, brand marketing, creative concepts, copywriting, graphic design, creative production, media advertising, media planning, media buying, media management, direct mail marketing, direct response marketing, website design, website development, website optimization, eMail marketing, social media marketing, search engine marketing,pay-per-click marketing and digital marketing. Because of the unique nature of each client’s marketing situation, marketing goals and marketing budgets vary, we tailor an integrated marketing campaign suited to each client’s unique situation.
- Marketing Analytics & R.O.I. Services: Our marketing agency ensures each client’s marketing campaign integrates into an optimal blend of new customer acquisition, current customer optimization and best customer retention marketing that delivers the desired business result. By tracking the results of all marketing investments daily and reporting those results monthly our marketing agency quickly identifies ‘what’s working and what’s not.’ Our focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our clients to… Get More Customers.
Integrated Marketing Agency
Integrated Marketing Communications
- Integrated Marketing Communications provides clients a comprehensive approach to growing their business… with more accountability for success. By focusing accountability with our agency for all annual marketing analysis activities and annual marketing plan recommendations, our clients make better use of their time (and their team’s time) which means our clients can focus on making better business, brand & marketing investment decisions.
- Integrated Marketing Communications account team handles all monthly activities related to managing Marketing Communications (TV, radio, print and outdoor, direct mail, collateral, event marketing), Website Management and Digital Marketing efforts.
- Integrated Marketing Communications clients enjoy full access to the agency’s marketing communications account team (which prepares and executes all monthly MarCom activities within the approved budget), the agency’s creative team (copywriting & graphic design), production team which produces and traffics all marketing materials per each media/vendors’ specifications, media team (negotiates terms, places orders, verifies delivery and reconciles invoices) & the agency’s marketing metrics tracking & reporting team which provides monthly metrics on the performance of all client marketing efforts the agency manages.
Fresh-Eyes Marketing Review
Fresh-Eyes Marketing Reviews Quantify the Key Barriers & Levers to Success.
- Fresh-Eyes Marketing Reviews quantify the most important elements of a client’s Brand Value Proposition and Marketing Mix. The Fresh-Eyes Marketing Review team working on your business will quantify the key drivers of brand choice within the business category in which you compete, measure the relative value customers place on the various products and services you provide and determine which elements of your business value proposition customers perceive as noticeably different & better than the competition.
- Fresh-Eyes Marketing Reviews isolate the Big Ideas to motivate consumer behavior change. The process we’ve developed helps our clients sift out the critical customer data, prioritize the relevant competitive facts & develop meaningful insights into both. A fresh, data-driven, understanding of how the target customer sees your business, feels about your people, products, services and competitive alternatives enables new opportunities for identify or develop or creating a competitive advantage for our client in the marketplace.
- Fresh-Eyes Marketing Reviews encapsulate your critical business, brand & marketing issues in a crisp fashion that details the trade-offs between competing issues. By providing business owners, managers and marketers a strategic framework for making the best business, brand and marketing choices, they decisions, actions and investments for the best way to win in the marketplace become clear. That’s one reason… Our Clients Get More Customers.
Quick-Start Action Plan
Quick-Start Action Plans Define the Best Way to Win in the Marketplace.
- Quick-Start Marketing Action Plans detail the specific actions our marketing agency will execute to turn the customer, brand & marketing strategy into a sustainable competitive advantage in the marketplace. Quick-Start Marketing Action Plans specify the tangible brand marketing, advertising, website design and digital marketing actions to generate more leads, convert more prospects, maximize revenue from current customers and retain high-value/high-volume customer’s loyalty.
- Quick-Start Marketing Action Plans specify the required priorities, budget allocations, tactical commitments, accountable teams, monthly milestones & key metrics to quickly build competitive advantage. Quick-Start Marketing Action Plans integrate the optimal blend of new customer acquisition, current customer optimization and best customer retention marketing to deliver each client’s desired business results.
- Quick-Start Marketing Action Plans identify the specific tools, methods and processes we will use to track all marketing campaign efforts. To ensure the marketing programs our agency develops and deploys deliver the desired business results, we track results on a daily basis and report those results on a monthly basis. By reviewing the monthly reports with each client, our marketing agency quickly identifies what’s working and what’s not. That’s one reason… Our Clients Get More Customers.
Marketing Agency Creative: Healthcare
Growing Patient-Paid Services
- Our marketing agency applies a unique combination of qualitative Voice of the Customer Research and quantitative marketplace testing to help our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system.
- Our approach helps clients quantify the current behavior of their core target customer… when do they feel the need that triggers buying behavior, when do they act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they evaluate the purchase process and use of the solution they selected?
- By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.
Marketing Agency Creative: Retail
Store Traffic, Unit Sales & Revenue
- Our marketing agency understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. The most effective retail marketing grows out of a clear understanding of what truly motivates a prospective customer to visit your store. To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. We review your current messaging; recent marketing efforts & quantify your brand value proposition.
- We analyze your past-period metrics & develop proprietary sales-funnel ratios. We quantify your business objectives, allocate marketing budgets, develop specific action plans & compute marketing ROI projections for those plans.
- Finally, we craft your marketing message in a way that allows people to relate it to their past experiences, current needs and future desires. This approach allows our marketing agency to break through the competitive noise with a highly meaningful message. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.
Marketing Agency Creative: Destination Travel
Driving New Visitor Growth
- The Role of Integrated Marketing Communications in any business is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem.
- Our Marketing Agency’s Approach to Destination Marketing ensures we clearly identify the core target customer for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all marketing efforts to grow visitors to your destination.
- That means, whether growing the number of new visitors from existing origin markets, enticing new visitors from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.
Marketing Agency Creative: Restaurants
Growing Covers & Revenue/Cover
- Helping our Clients Achieve their Business, Brand & Marketing Objectives starts with identification of their revenue streams (broken out by key product or service category) and major marketing cost drivers.
- By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing team can develop lifetime value models to guide future marketing investments.
- By quantifying the actual number of new leads, prospects and customers required to achieve our clients’ overall sales, revenue, cost & profitability goals we can accurately project the required marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.
Marketing Agency Creative: Business B2B
Business Marketing | B2B & B2C
- Our marketing agency helps business clients refine their Customer, Brand & Marketing Strategy. Our marketing agency’s unique Voice of the Business Customer Research process quantifies business customer and prospective business customer’s perceptions & preferences. New business customer insights help us refine the brand strategy & message strategy for your business.
- Our marketing agency provides our business clients with a full range of creative, production, media advertising, direct mail marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each client’s marketing situation, goals and budgets vary, we tailor an integrated marketing campaign suited to each client’s unique business marketing situation.
- Our marketing agency ensures each business client’s marketing campaign includes the right blend of new customer acquisition, current customer optimization and best customer retention marketing. We track the results of all marketing investments daily and report those results monthly. Our focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our business clients to… Get More Customers.
Marketing Agency Creative: Automotive
Jump-Starting Sales Growth
- Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion.
- When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
- When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.
Marketing Agency Creative: Marine
Charting the Route to Success
- Identifying a Client’s Best Path to marketplace success, or what our marketing agency calls an Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues.
- It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage?
- Our marketing agency’s Integrated Brand Marketing Strategy process helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition. That’s one reason… Our Clients Get More Customers.
Marketing Agency Creative: Construction
Laying the Foundation for Growth
- Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business.
- We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.
- We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.
Marketing Agency Creative: Hotels & Resorts
Putting Heads in Beds
- The quality of your strategic thinking drives your competitive advantage in the marketplace. Winning in the marketplace starts with putting the right business, brand and marketing strategy in place.
- In most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.
- Q&A’s Fresh-Eyes Marketing Review and Quick-Start Marketing Action Plan process helps our clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.
Quenzel Marketing Agency: Q&A
- Who We Help: Our marketing agency team helps business owners, managers and marketers in 12 market segments… Business/B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.
- What We Do: Our marketing agency team designs, develops, deploys & tracks integrated marketing campaigns that help our clients acquire more new customers, optimize revenue from current customers and retain their high-value/volume customers. That’s one reason… Our Clients Get More Customers.
- When You’ll See Results: Our marketing agency team typically our conducts a Q&A Fresh-Eyes Marketing Review, details a Quick-Start Action Plan, produces new creative, installs the R.O.I. tracking tools & launches your new campaign within 4 to 6 weeks. Thats one reason… Our Clients Get More Customers.
- Where We Serve Clients: Our marketing agency team helps local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.
- Why Our Marketing Approach Helps Clients Get More Customers: Our marketing agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.
- How We Measure Success: Our marketing agency’s proprietary results tracking & analysis methodology, Q&A Marketing Metrics, provides clients a unique, powerful, Big-Data process for making better creative, media & spending decisions, so… Our Clients Get More Customers.