We see too many instances where the marketing focuses 100% on acquiring new customers. We see many successful businesses strike a marketing balance between customer acquisition and customer relationship management… after the initial sale.
Today, success requires ‘Customer Experiences’ which distinguish your business from your competitors. Everything your company does before, during, and after the sale reinforces consumer perceptions of your brand.
How companies ‘Walk Their Talk’ directly impacts their bottom-line. Q&A consistently sees significant differences between ‘Satisfied’ customers & ‘Completely Satisfied’ customers with respect to Repeat Purchases, Retention Rates, Customer Loyalty and Likeliness to Recommend.