TV Advertising Agency.

Why Our TV Advertising Clients Get More Customers.

How an Advertising Agency Presents & Manages Your Brand’s Advertising is Critical to Your Company’s Success. Our advertising agency’s approach enables companies to efficiently and cost-effectively strengthen their competitive business, brand and market positioning by identifying the key drivers of customer choice, understanding how your brand delivers what the customer values and successfully communicating those unique values and qualities at the heart of your products and services to prospective customers.

Quenzel’s TV Advertising Agency Team starts with a clear understanding that we are salespeople and our job is to sell a client’s products and services. Like any great salesperson, we also like to keep score of what matters. For a full-service, creative TV advertising agency, keeping score of what matters means understanding what methods of communication are the most persuasive for selling a particular client’s products and services and what methods are the least persuasive.

Having produced hundreds of TV commercials, we’ve learned that Clearly Addressing a Critical Customer Desire as a Competitively Distinct Brand Benefit is the key to producing a creative TV commercial… that’s effective.

If it Doesn’t Sell, It’s Not Effective. When our creative TV advertising agency team studied those TV Commercials that were extremely effective from the clients point of view… those commercials that truly persuaded people to take the desired action… we heard our client’s potential prospects & current customers describe the commercials as appealing, believable, convincing, effective, informative, likable, true to life & worth remembering. When we studied those TV Advertising Commercials didn’t work, we heard them described as confusing, dull, easy to forget, irritating, phony & pointless.

A considerable body of research supports our real world experience creating effective TV advertising campaigns to help our clients get more customers. M.J. Schlinger’s Viewer Reaction Profile (VRP) is a good place to start if you want to understand what make a TV Advertising Commercial effective.  Schlinger’s Viewer Reaction Profile measures a person’s level of agreement (strongly disagree to strongly agree) with 32 descriptive statements about the advertising.

Retail TV Advertising | Agency Creative

Driving Retail Business Results: Strong retail traffic and sales growth results when the totality of many factors – the consumer’s needs and/or desires, the product or services’ features, the end usage benefits, the price/value ratio & the brand’s reputation — results in a favorable emotional attitude toward the seller. What we’ve learned about how the mind processes information & makes decisions, tells us that buying and selling are largely emotional transactions. Seldom is a sale made on the basis of price or product features alone.

While TV is a great way to advertise to your audience, your message can get lost if you don’t run at a minimum reach and frequency. TV campaign budgets should be set strategically to give ads enough exposure to make an impact with your audience.

Marine TV Advertising | Agency Creative

Television advertising is a great way to reach new customers and build a strong brand. Television is one of the broadest reaching advertising mediums. According to the Nielsen Company, roughly 99% of all American households watch television on a regular basis.

Historically, television is a difficult medium to track and optimize, but with Quenzel & Associates approach to television advertising our clients can take advantage of cutting-edge measurement tools to help measure their TV advertising campaigns. Quenzel & Associates approach to television advertising is affordable, measurable, targeted and fast.

Quenzel & Associates TV Advertising Agency team can guide you on how much to spend on your TV campaigns, specify a daily budget and a maximum cost-per-thousand impressions (CPM) for your ads.

Retail TV Advertising | Agency Creative

TV Commercial Likability Ratings & Marketplace Effectiveness: Our TV advertising agency team’s research into advertising effectiveness shows that while LIKABILITY is an important attribute in determining a TV commercial’s effectiveness, other attributes must be present for the commercial to contribute to a brand’s revenue growth.

Our TV advertising agency team’s research shows that over the long term, ads that prove effective at driving business growth have several common characteristics.

People often describe such commercials as LIVELY or ENERGETIC, ORIGINAL or CLEVER, TRUE-TO-LIFE, WARM and/or TAUGHT ME SOMETHING NEW.

Restaurant TV Advertising | Agency Creative

Critical Customer Desire. Generating the desired marketing action requires the delivery of a highly meaningful message. The most effective TV Advertising Commercials grow out of a clear understanding of the key drivers of customer satisfaction and delivery of a highly meaningful message to the target audience.

Clearly Communicated. To survive the ‘sensory overload’ today’s noisy marketplace causes, viewers actively filter out most messages. The most effective TV Advertising Commercials attract a viewer’s attention by breaking through their active filters with an emotional sensory connection and then helps them process & comprehend the message by relating it to their past experiences & memories or desired expectations.

Competitively Distinct Brand Benefit. Generating the desired marketing action requires a clear understanding of the desired customer experience. The most effective TV Advertising Commercials consistently present the customer’s desired experience as a competitively unique benefit of the brand.

Destination Travel | Agency Creative

Creating & Producing Effective Advertising that Delivers Measurable Business Results requires an experienced team skilled in the art of persuasion & behavior change. To ensure we consistently reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our advertising agency takes a modern, data-driven, marketing approach that differs from the traditional advertising agency approach.

Live Event TV Advertising | Agency Creative

Advertising Creative & Production That Turns Strategy into Action Producing Behavior: From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

Resort Hotel TV Advertising | Agency Creative

Today’s Consumer Decision-Making Process: Influencing the complex decision-making system of today’s consumer and stimulating behavior change to our clients’ benefit requires a deep understanding of how people choose between competing brands. Our advertising agency’s integrated creative approach gets prospective customers to notice your message among all the noise in the marketplace, maintain their attention long enough to understand your value proposition, believe in the brand’s promise of performance, retain the message until a buying need arises and recall that message at critical moment when they decide to act on it. That’s one reason… Our Clients get More Customers.

Driving Behavior Change: Frequent, Highly Visible & Relevant Advertising can influence people’s perceptions. When comparing the overall levels of trust, perceptions of product/service quality and likelihood to purchase (should a need arise), we see a big difference between people that can mention a particular business off the top of their head and those that can’t recall that business.

Realtor TV Advertising | Agency Creative

Advertising to Today’s Confident Consumer: Today, power flows from an increasingly informed & confident consumer. If you don’t understand how today’s consumer gathers information & makes decisions on which brand to buy; you’re getting left behind in the race for new business. The human’s brain contains over 100 billion connected cells. This ‘network’ is the quickest, most complex analysis & decision-making system in the world. Once someone’s formed an opinion about something they’ve seen or heard, it’s very hard for them to change that opinion… even in the face of hard facts. Influencing today’s savvy consumer requires messaging from an integrated marketing communications perspective.

The Role of Advertising: For a firm seeking greater control of over the image it projects in the marketplace, the ability to favorably influence awareness, understanding, perceptions, opinions, confidence and trust represents the fundamental benefit of effective advertising. Ultimately, this shapes consumer behavior. That’s one reason… Our Clients Get More Customers.

Retail TV Advertising | Agency Creative

Effective Advertising Makes an Emotional Connection with the Core Target Customer.  Our agency’s approach to effective advertising starts with a strategy grounded in making an emotional connection with core target customer. We do this by understanding and appealing to the target customer’s critical satisfaction drivers delivering a message the prospect considers meaningful and relevant or, in other words, ‘for people like me.’ That’s one reason… Our Clients get more Customers.

Healthcare TV Advertising | Agency Creative

Demand for services results when the totality of many factors – the consumer’s needs and/or desires, the product or services’ features, the end usage benefits, the price/value ratio & the brand’s reputation — results in a favorable emotional attitude toward the seller. What we’ve learned about how the mind processes information & makes decisions, tells us that buying and selling are largely emotional transactions. Seldom is a sale made on the basis of price or product features alone.

Live Theater TV Advertising | Agency Creative

Our Strategic Advertising Process Helps Clients Sharpen their Messaging. Before our advertising agency develops any creative, we quantify your core target’s perceptions about your business & your key competitors. We conduct primary research among your customers & prospects, rank the key drivers that influence their decision to choose one company over another and quantify which messaging strategy, offer and call to action delivers the highest return on your advertising investment.

Adult Entertainment | Agency Creative

Powerful Customer Insights. For a Results Driven Advertising Agency, keeping score of what matters means understanding the most persuasive message, media & advertising methods for selling a client’s products and services. By measuring each client’s advertising campaign for effectiveness we’ve observed, learned and documented a significant wealth of information about how the mind processes information & makes decisions.

TV Advertising Commercial Production Costs

TV Commercial Production Costs:
Stock Images, Stock Music with Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Stock Photos Shot List, Stock Music Soundtrack and Custom Voice-Over Script for a :30 & :15-second creative TV advertising spot.

Images: Stock, High-Definition, Photo Images (library of 50,000 images) and company graphics (website, logo, phone number).

Soundtrack: Custom Recorded Voice-Over and Stock Music for your TV advertising spots.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $1,500 – $2,500 Average Production Cost

TV Commercial Production Costs:
Stock Video, Stock Music, Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Stock Video Shot List, Stock Music Soundtrack and Custom Voice-Over Script for a :30 & :15-second creative TV advertising spot.

Video: Stock, High-Definition, Video (library of 100,000 video clips) and company graphics (website, logo, phone number).

Soundtrack: Custom Recorded Voice-Over and Stock Music for your TV advertising spots.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $3,500 – $4,500 Average Production Cost

TV Commercial Production Costs:
Studio Shoot, Stock Music and Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Custom High-Definition Studio Video Shot List, Stock Music soundtrack options and Custom Voice-Over script for a :30-second & :15-second creative TV advertising spot.

Video: Custom, High-Definition, Studio Video Shoot and company graphics (website, logo, phone number).

Soundtrack: Stock Music and Custom Recorded Voice-Over for your TV advertising spots.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $5,500 – $6,500 Average Production Cost

TV Commercial Production Costs:
Location Shoot, Custom Music, Custom Voice-Over.

Custom Creative Concept & Storyboard: Custom Location-Video Shot List, Custom-Written Music Soundtrack and Custom Voice-Over Script for a :30-second & :15-second creative TV advertising commercial.

Video: High-Definition, Custom Location Video Shoot and company graphics (website, logo, phone number).

Soundtrack: Custom Written & Recorded Music and Custom Recorded Voice-Over for your creative TV advertising.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $7,500 – $25,000 Average Production Cost

TV Commercial Production Costs:
Stock Animation, Stock Music, Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Stock Video Animation Shot List, Stock Music Soundtrack and Custom Voice-Over Script for a :30 & :15-second creative TV advertising spot.

Video: Stock, High-Definition, Animation (library of 50,000 clips) and company graphics (website, logo, phone number).

Soundtrack: Custom Recorded Voice-Over and Stock Music for your TV advertising spots.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $2,500 – $3,500 Average Production Cost

TV Commercial Production Costs:
Stock Video, Custom Music, Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Stock, High-Definition Video Shot List, Custom Music Soundtrack and Custom Voice-Over Script for a :30 & :15-second creative TV advertising spot.

Video: Stock, High-Definition, Video (library of 100,000 video clips) and company graphics (website, logo, phone number).

Soundtrack: Custom Written and Recorded Music and Custom Recorded Voice-Over for your TV advertising spots.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $4,500 – $5,500 Average Production Cost

TV Commercial Production Costs:
Studio Shoot, Custom Music, Custom Voice-Over.

TV Advertising Creative Concept & Storyboard: Custom High-Definition Studio Video Shot List, Custom Music soundtrack and Custom Voice-Over script for a :30-second & :15-second creative TV advertising spot.

Video: Custom, High-Definition, Studio Video Shoot and company graphics (website, logo, phone number).

Soundtrack: Custom Written & Recorded Music and Custom Recorded Voice-Over.

Production: Editing, Mixing and all Post-Production Finishing Services for high-definition, broadcast quality creative TV advertising spots.

Media Trafficking to TV Stations: Delivery of your TV advertising spots to TV Stations on your media schedule.

TV ROI: Results Tracking, Analysis and Reporting for all TV Stations on Media Schedule.

Quenzel TV Advertising Team: $6,500 – $7,500 Average Production Cost

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