TV Advertising Agency

TV Advertising Agency Services: Over the years, our TV advertising agency team has produced hundreds of TV Advertising Commercials that won in the marketplace. We’ve spent countless hours researching, testing and analyzing the commercials that worked the best for our clients… those TV Advertising Commercials that persuaded the most people to visit a website, call for more information, make a reservation, book an appointment, request a proposal or drive to a store.

This page features different types of TV advertising campaign creative from our TV advertising agency creative team. Our agency’s TV advertising creative and production costs, for both a 30-second & 15-second TV spot, typically run anywhere from $1,500 to $25,000 depending on the production complexity. Below the creative samples on this page, you’ll find specific costs for different types of TV advertising commercial production.

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TV Advertising Agency | Retail TV Advertising

Q: What Makes a TV Advertising Commercial Effective? A: Addressing a Critical Customer Desire, Clearly Communicated as a Competitively Distinct Brand Benefit is the key to an effective TV commercial. How our TV advertising agency team creates, measures & evaluates a TV Advertising Commercials effectiveness is quite different from most traditional advertising agencies that like to talk about their work in terms of amusing, clever or creative. At Quenzel & Associates, making an effective TV Advertising Commercial starts with a clear understanding that we are salespeople and our job is to sell a client’s products and services. Like any great salesperson, we also like to keep score of what matters. For a full-service TV advertising agency, keeping score of what matters means understanding what methods of communication are the most persuasive for selling a particular client’s products and services and what methods are the least persuasive.

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TV Advertising Agency | Gourmet Food Advertising

If it Doesn’t Sell, It’s Not Effective. When our TV advertising agency team studied those TV Commercials that were extremely effective from the clients point of view… those commercials that truly persuaded people to take the desired action… we heard our client’s potential prospects & current customers describe the commercials as appealing, believable, convincing, effective, informative, likable, true to life & worth remembering. When we studied those TV Advertising Commercials didn’t work, we heard them described as confusing, dull, easy to forget, irritating, phony & pointless.

  • Critical Customer Desire. Generating the desired marketing action requires the delivery of a highly meaningful message. The most effective TV Advertising Commercials grow out of a clear understanding of the key drivers of customer satisfaction and delivery of a highly meaningful message to the target audience.

  • Clearly Communicated. To survive the ‘sensory overload’ today’s noisy marketplace causes, viewers actively filter out most messages. The most effective TV Advertising Commercials attract a viewer’s attention by breaking through their active filters with an emotional sensory connection and then helps them process & comprehend the message by relating it to their past experiences & memories or desired expectations.

  • Competitively Distinct Brand Benefit. Generating the desired marketing action requires a clear understanding of the desired customer experience. The most effective TV Advertising Commercials consistently present the customer’s desired experience as a competitively unique benefit of the brand.

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TV Advertising Agency | Marine TV Advertising

  • TV Commercial Likability Ratings & Marketplace Effectiveness. Our TV advertising agency team’s research into advertising effectiveness shows that while LIKABILITY is an important attribute in determining a TV commercial’s effectiveness, other attributes must be present for the commercial to contribute to a brand’s revenue growth.

  • Our TV advertising agency team’s research shows that over the long term, ads that prove effective at driving business growth have several common characteristics. People often describe such commercials as LIVELY or ENERGETIC, ORIGINAL or CLEVER, TRUE-TO-LIFE, WARM and/or TAUGHT ME SOMETHING NEW.

  • A considerable body of research supports our real world experience creating effective TV advertising campaigns to help our clients get more customers. M.J. Schlinger’s Viewer Reaction Profile (VRP) is a good place to start if you want to understand what make a TV Advertising Commercial effective.  Schlinger’s Viewer Reaction Profile measures a person’s level of agreement (strongly disagree to strongly agree) with 32 descriptive statements about the advertising.

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TV Advertising Agency | Restaurant TV Advertising

  • Television advertising is a great way to reach new customers and build a strong brand. Television is one of the broadest reaching advertising mediums. According to the Nielsen Company, roughly 99% of all American households watch television on a regular basis.

  • Historically, television is a difficult medium to track and optimize, but with Quenzel & Associates approach to television advertising our clients can take advantage of cutting-edge measurement tools to help measure their TV advertising campaigns.

  • Quenzel & Associates approach to television advertising is affordable, measurable, targeted and fast.

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TV Advertising Agency | Music Concert TV Advertising

  • While TV is a great way to advertise to your audience, your message can get lost if you don’t run at a minimum reach and frequency.

  • TV campaign budgets should be set strategically to give ads enough exposure to make an impact with your audience.

  • Quenzel & Associates TV Advertising Agency team can guide you on how much to spend on your TV campaigns, specify a daily budget and a maximum cost-per-thousand impressions (CPM) for your ads.

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TV Advertising Agency | Adult TV Advertising

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TV Advertising Agency | Destination TV Advertising

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TV Advertising Agency | Hotel TV Advertising

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TV Advertising Agency | Real Estate TV Advertising

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TV Advertising Agency Commercial Production Costs: Stock Still Photos & Music with Custom Recorded Voice-Over.

  • Storyboard: Custom Creative Concept with Stock Still Images Shot List, Stock Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Stock, High-Definition, Still Photos (library of 500,000 still images) and company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Voice-Over and Stock Music for 30-second & 15-second TV spot
  • Production: High-Definition, Still Photos Editing with Stock Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $1,500 – $2,500 Average Production Cost.
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TV Advertising Agency Commercial Production Costs: Stock Animation & Music with Custom Recorded Voice-Over.

  • Storyboard: Custom Creative Concept with Stock Video Animation Shot List, Stock Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Stock, High-Definition, Animation (library of 50,000 clips) and company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Voice-Over and Stock Music for 30-second & 15-second TV spot
  • Production: High-Definition, Animation Editing with Stock Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $2,500 – $3,500 Average Production Cost
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TV Advertising Agency Commercial Production Costs: Stock Video & Music with Custom Recorded Voice-Over.

  • Storyboard: Storyboard: Custom Creative Concept with Stock Video Shot List, Stock Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Stock, High-Definition, Video (library of 100,000 clips) and supplied company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Voice-Over and Stock Music for 30-second & 15-second TV spot
  • Production: High-Definition, Stock Video Editing with Stock Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $3,500 – $4,500 Average Production Cost.
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TV Advertising Agency Commercial Production Costs: Stock Video with Custom Recorded Music & Voice-Over.

  • Storyboard: Custom Creative Concept with Stock Video Shot List, Custom Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Stock, High-Definition, Video (library of 100,000 clips) and company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Music and Custom Recorded Voice-Over for 30-second & 15-second TV advertising spot
  • Production: High-Definition, Stock Video Editing with Custom Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $4,500 – $6,500 Average Production Cost
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TV Advertising Agency Commercial Production Costs: Custom Recorded Studio Video & Voice-Over with Stock Music.

  • Storyboard: Storyboard: Custom Creative Concept with Custom Studio Video Shot List, Stock Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Custom Recorded, High-Definition, Studio Video and company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Voice-Over and Stock Music for 30-second & 15-second TV spot
  • Production: High-Definition, Custom Recorded Studio Video Editing with Stock Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $4,500 – $6,500 Average Production Cost
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TV Advertising Agency Commercial Production Costs: Custom Recorded Location Video, Music & Voice-Over.

  • Storyboard: Custom Creative Concept with Custom Location Video Shot List, Custom Music Soundtrack and Custom Voice-Over Script for 30-second & 15-second TV spot
  • Images: Custom Recorded, High-Definition, Location Video and company graphics (website, logo, phone number).
  • Soundtrack: Custom Recorded Music and Custom Recorded Voice-Over for 30-second & 15-second TV spot
  • Production: High-Definition, Custom Recorded Location Video Editing with Custom Recorded Music Soundtrack and Custom Recorded Voice-Over. Includes All Post-Production Finishing Services for 30-second & 15-second TV spot.
  • Media Trafficking: Delivery of one 30-second and one 15-second High-Definition, Broadcast Quality TV Advertising Spot to TV Stations.
  • Quenzel TV Advertising Agency: $5,000 – $7,500 Average Production Cost.
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Our TV Advertising Agency Team

  • Who We Help: Our TV advertising agency team helps business owners, managers and marketers in 12 key market segments… Business B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.

  • What We Do: Our TV advertising agency team designs, develops, deploys & tracks integrated TV advertising campaigns to help our clients acquire new customers, optimize revenue from current customers and retain high-value/volume customers, so… Our Clients Get More Customers.

  • When You’ll See Results: Within 4 to 6 weeks our TV advertising agency team conducts a Q&A Fresh-Eyes TV Advertising Review, details a Quick-Start TV Advertising Action Plan, produces your TV advertising creative, installs the TV advertising R.O.I. tracking tools & launches your new TV advertising campaign. That’s one reason… Our Clients Get More Customers.

  • Where We Serve Clients: Our TV advertising agency team helps local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.

  • Why Our Clients Get More Customers: Our TV advertising agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best… is the reason why… Our Clients Get More Customers.

  • How We Measure Success: Q&A TV Advertising Metrics process, our TV advertising agency’s proprietary results tracking & analysis methodology, provides clients a unique, powerful, Big-Data process for making better creative, media & spending decisions. That’s another reason… Our Clients Get More Customers.

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