To grow your base of loyal repeat customers, Quenzel & Associates’ Customer Loyalty Agency team focuses on delivering an integrated loyalty value proposition built on the four key drivers of true customer loyalty: Relationship, Price, Product and Brand Reputation. We help our customer loyalty agency clients devise & execute an overall customer loyalty strategy that recognizes & rewards customers based on their behavior, spending & relative profitability.
Our customer loyalty agency process helps clients build a foundation of loyalty knowledge that enables them to understand who their most loyal customers are today, the key characteristics that differentiate them from less loyal customers and to identify the key drivers of loyalty behavior within and across the different customer subsets.
Our customer loyalty agency process helps clients identify the various types of loyalty their customers display and quantify the distribution of those loyalty types within the customer base.
Our customer loyalty agency process helps clients understand their fundamental loyalty economics, the cost effectiveness of current loyalty programs & how much they should spend to retain the loyalty of different sets of customers.