Branding Agency Services | Quenzel

Branding Agency Services

Branding Agency Services: Our branding agency understands what it takes to build an effective local, regional or national brand that rises above the noise & clutter of today’s over communicated society. Our Branding Agency developed proprietary tools, techniques & processes to successfully identify & deliver a compelling brand value proposition, unique competitive brand position and clearly defined brand message. The branding agency team at Quenzel & Associates provides the full range of Brand Strategy Services, Brand-Building Services and Brand Metrics R.O.I. Tracking & Reporting Services. That’s one reason… Our Clients Get More Customers.

Branding Agency | Brand Strategy

Branding Agency | Branding Strategy
  • Brand Strategy Services: Our branding agency knows that Branding is about Strategy… and that strategy is about creating a competitive advantage in the marketplace. Brand Strategy is about knowing what you want your company to stand for in the mind of the marketplace. Your brand’s reputation reflects how customers experience & talk about your business. Our branding agency’s approach to building a winning brand strategy focuses on identifying what really motivates a customer to choose one product, service, company or brand over another. Very seldom do we find it’s all about price! That’s one reason … Our Clients Get More Customers.
  • Brand-Building Services: Our branding agency understands that prospective customers for any product or service shop because they’re looking for a solution to a particular need, desire or problem. The more your  prospective customers feel your brand is the best solution for them; the bigger your brand becomes. Our branding agency’s approach to brand-building encompasses the critical business processes of understanding your current marketplace reputation while managing levels of awareness, understanding, differentiation, relevance & esteem prospective customers hold towards your brand, relative to key marketplace competitors. That’s one reason … Our Clients Get More Customers.
  • Brand Metrics & R.O.I. Services: Our branding agency’s Brand Metrics & R.O.I. Services team ensures each client’s branding integrates across the full range of a client’s advertising, website design & digital marketing efforts. By tracking your daily business results, analyzing & comparing those results on a year over year basis and reviewing those results every month with each client, our branding agency’s R.O.I. services team can accurately identify the impact and value of the brand lift in your customer acquisition, customer experience, customer optimization & customer retention marketing efforts. That’s one reason … Our Clients Get More Customers.
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Full-Service Branding Agency

BRAND RESEARCH

Buyer Needs & Motivations

Buyer Value-Drivers

Buyer Decision-Making

BRAND PLAN

Brand Value Proposition

Brand Promise & Position

Brand Traits & Personality

BRAND IDENTITY

Brand Messaging

Brand Design & Identity

Brand Communications

BRAND EXPERIENCE

Desired Brand Experience

Unique Brand Touches

Brand Experience Delivery

BRAND-BUILDING

Awareness & Understanding

Differentiation & Relevance

Satisfaction & Esteem

Our branding agency team’s unique, full-service, integrated approach ensures a data-driven, fact-based brand strategy to create competitive advantage in the marketplace. Our approach to brand-building provides the right level of actions and activity to raise brand awareness, improve understanding, highlight unique points of differentiation, establish relevance & drive the level of esteem that customers and prospective customers hold towards your brand. Our Brand Metrics R.O.I. Tracking & Reporting ensures your spending delivers the desired business results. That’s one reason… Our Clients Get More Customers.

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Branding Agency Creative: Healthcare

Branding Agency Creative | Healthcare

Turning Brand Insights Into Business Invoices

  • The days of automatic growth are over. Today, power flows from an increasingly informed, empowered & confident customer. They decide what your brand stands for and if it’s relevant to their evolving needs.
  • If your brand immediately springs to mind, as the best possible solution to a customer’s particular need every time they encounter that need in a decision-making or buying situation; you have a strong brand. Strong brands deliver their promise in terms of product, service and buying experience. Strong brands also make an emotional connection with their core target market that is both meaningful and relevant.
  • Our branding agency’s approach starts with refining your brand’s value proposition so that your core target customer feels … It’s for people like me. That’s one reason … Our Clients Get More Customers.
Healthcare Branding: Click to View More

Branding Agency Creative: Retail

Branding Agency Creative | Retail

Retail Branding: The Right Message to the Right Prospect at the Right Time.

  • Our branding agency’s approach to building a winning brand centers on helping our clients positively distinguish their brand, from competitors, in the marketplace. When a prospective customer for any product or service believes they will get the promised performance from a particular brand, it saves them time & effort.
  • Brands that save customers time & effort shopping around enjoy a competitive advantage in the marketplace. When today’s confident consumer feels a particular brand’s the best solution for them, they stop shopping around.

  • For businesses, a strong brand provides clarity, focus, direction and a critical sense of belonging & pride for employees. In competitive environments, a strong brands creates real preference, decrease price sensitivity, increase competitive advantage and enhance business performance. In short, a strong brand drives business growth.
Click to View More Retail Branding

Branding Agency Creative: Destinations

Branding Agency Creative | Fort Myers

Fresh-Eyes = Fresh Brand Insights.

  • Our Branding Agency’s Fresh-Eyes Marketing Reviews process focuses on identifying & evaluating the key business, brand & marketing issues affecting your business performance.
  • Our branding agency’s approach provides a fact-based, structured process for gathering, organizing & understanding your firm’s position with its customers & competitors.
  • Our Strategic Brand Services teams provides a fresh viewpoint to a client’s historical perspective. That’s one reason … Our Clients Get More Customers.
Click to View More Destination Branding

Branding Agency Creative: Restaurants

Branding Agency Creative | Lighthouse

Fresh-Eyes=Better Business Results. 

  • Our Branding Agency’s Fresh-Eyes Brand Marketing Reviews include a deep-dive into both the background and history of the key challenges affecting your business.
  • Working one-on-one with a client’s leadership team we also identify or develop the critical business and brand performance metrics, which we use to measure progress against a client’s desired outcomes. By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure the branding agency team can develop lifetime value models to guide future branding investments.
  • By quantifying the actual number of new leads, prospects and customers required to achieve our clients’ overall sales, revenue, cost & profitability goals we can accurately project the required brand marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.
Click to View More Restaurant Branding

Branding Agency Creative: Hotels

Hotel Branding Agency Creative | Pink Shell

Building a Brand Strategy for Competitive Advantage.

  • Effective Branding is a lot more than just the Name & Symbols used to identify an organization, its people, products & services.  Effective branding establishes an organization as the Unique Source of a Product/Service in the mind of the consumer. In other words, it’s Differentiation that both informs and drives choice behavior.

  • Effective branding can lead to the positive personification of an organization. In other words, the Idea or Concept people hold inside their mind about how the organization uniquely delivers value. Customers and prospective customers turn this perception of your organization into what we call a Promise of Performance. When customers and prospective customers view your brand as the source of a valued promise, they stop looking for other solutions… and that’s what leads to brand loyalty.

  • When customers and prospective customer perceive a Promise of Performance they also create an Expected Experience in their mind… the desirable experience they expect from your organization. Delivering against those expectations
Click to View More Hotel & Resort Branding

Branding Agency Creative: Business B2B

Branding Agency Creative | Mathews

Business Branding & the B2B Market

  • Our marketing agency helps business clients refine their Customer, Brand & Marketing Strategy. Our marketing agency’s unique Voice of the Business Customer Research process quantifies business customer and prospective business customer’s perceptions & preferences. New business customer insights help us refine the brand strategy & message strategy for your business.
  • Our marketing agency provides our business clients with a full range of creative, production, media advertising, direct mail marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each client’s marketing situation, goals and budgets vary, we tailor an integrated marketing campaign suited to each client’s unique business marketing situation.
  • Our marketing agency ensures each business client’s marketing campaign includes the right blend of new customer acquisition, current customer optimization and best customer retention marketing. We track the results of all marketing investments daily and report those results monthly. Our focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our business clients to… Get More Customers.
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Branding Agency Creative: Automotive

Branding Agency Creative | Volvo

Creative Brand Marketing that Sells Your Product

  • Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion.
  • When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
  • When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.
Click to View More Automotive Branding

Branding Agency Creative: Marine

Marine Branding Agency Creative | Colgate

Identifying the Best Path to Marketplace Success

  • Identifying a Client’s Best Path to marketplace success, or what our marketing agency calls an Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues.
  • It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage?
  • Our marketing agency’s Integrated Brand Marketing Strategy process helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition. That’s one reason… Our Clients Get More Customers.
Click to View More Marine Branding

Branding Agency Creative: Construction

Construction Branding Agency Creative | Sandcastle

Construction & Contractor Brand Marketing

  • Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business.
  • We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.
  • We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.
Click to View More Construction Branding

Quenzel Branding Agency: Q&A

  • Who We Help: Our branding agency team helps business owners, managers and marketers in 12 key market segments… Business B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.
  • What We Do: Our branding agency team designs, develops, deploys & tracks integrated brand marketing campaigns that help our clients acquire more new customers, optimize revenue from current customers and retain high-value/volume customers. That’s one reason… Our Clients Get More Customers.
  • When You’ll See Results: Our branding agency team typically conducts a Q&A Fresh-Eyes Brand Review, details a Quick-Start Branding Action Plan, produces all brand creative, installs the R.O.I. tracking tools & launches your new brand-building campaign within 4 to 6 weeks. Thats one reason… Our Clients Get More Customers.
  • Where We Serve Clients: Our branding agency team serves local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.
  • Why Our Clients Get More Customers: Our branding agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.
  • How We Measure Success: Our branding agency’s proprietary results tracking & analysis methodology, Q&A Marketing Metrics, provides our branding clients a unique, powerful, Big-Data process for making better creative, media & spending decisions. That’s one reason… Our Clients Get More Customers.

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