Branding Agency Services

Branding Agency Services | Quenzel

Strategic Branding Agency Services

Brand Strategy Services: Our branding agency knows that Branding is about Strategy… and that strategy is about creating a competitive advantage in the marketplace. Brand Strategy is about knowing what you want your company to stand for in the mind of the marketplace. Your brand’s reputation reflects how customers experience & talk about your business. Our branding agency’s approach to building a winning brand strategy focuses on identifying what really motivates a customer to choose one product, service, company or brand over another. Very seldom do we find it’s all about price! That’s one reason … Our Clients Get More Customers.

Brand-Building Services: Our branding agency understands that prospective customers for any product or service shop because they’re looking for a solution to a particular need, desire or problem. The more your prospective customers feel your brand is the best solution for them; the bigger your brand becomes. Our branding agency’s approach to brand-building encompasses the critical business processes of understanding your current marketplace reputation while managing levels of awareness, understanding, differentiation, relevance & esteem prospective customers hold towards your brand, relative to key marketplace competitors. That’s one reason … Our Clients Get More Customers.

Brand Metrics & R.O.I. Services: Our branding agency’s Brand Metrics & R.O.I. Services team ensures each client’s branding integrates across the full range of a client’s advertising, website design & digital marketing efforts. By tracking your daily business results, analyzing & comparing those results on a year over year basis and reviewing those results every month with each client, our branding agency’s R.O.I. services team can accurately identify the impact and value of the brand lift in your customer acquisition, customer experience, customer optimization & customer retention marketing efforts. That’s one reason … Our Clients Get More Customers.

Branding Agency | Branding Strategy

Branding | Brand Strategy | Brand-Building

Branding: Our branding agency understands what it takes to build an effective local, regional or national brand that rises above the noise & clutter of today’s over communicated society. Our Branding Agency developed proprietary tools, techniques & processes to successfully identify & deliver a compelling brand value proposition, unique competitive brand position and clearly defined brand message. The branding agency team at Quenzel & Associates provides the full range of Brand Strategy Services, Brand-Building Services and Brand Metrics R.O.I. Tracking & Reporting Services. That’s one reason… Our Clients Get More Customers.

Branding Strategy: Our branding agency team takes an integrated problem-solving approach that combines voice of the customer research & detailed analysis on the performance of previous marketing, advertising & sales efforts. Our branding agency team provides a written, fresh-eyes business, brand & marketing review along with an integrated quick-start marketing solution to grow your business. Using a combination of branding, advertising, sales, website design & digital marketing, our branding agency team develops, deploys & tracks integrated new customer acquisition, current customer optimization & best customer brand retention marketing campaigns to grow your business. That’s one reason… Our Clients Get More Customers.

Brand-Building: When you work with the branding agency team at Quenzel & Associates, you access more than 30 years of world-class brand marketing experience designing, developing & delivering effective new customer acquisition marketing programs, efficient revenue optimization marketing programs for your current customers & energizing customer retention & loyalty marketing programs for your best customers. That’s one reason… Our Clients Get More Customers.

Full-Service Branding Agency

BRAND RESEARCH

Buyer Needs & Motivations

Buyer Value-Drivers

Buyer Decision-Making

BRAND PLAN

Brand Value Proposition

Brand Promise & Position

Brand Traits & Personality

BRAND IDENTITY

Brand Messaging

Brand Design & Identity

Brand Communications

BRAND EXPERIENCE

Desired Brand Experience

Unique Brand Touches

Brand Experience Delivery

BRAND-BUILDING

Awareness & Understanding

Differentiation & Relevance

Satisfaction & Esteem

Brand-Building: To Build Your Business, Build Your Brand

Our branding agency team understands that the more prospective customers feel a particular need or desire and the more those prospective customers see and feel your brand is the best possible solution for their needs; the bigger your business becomes. That’s what Q&A calls Brand-Building. Our branding agency team brings world-class experience designing, developing new brands and refining existing brands. Over the years we’ve learned that building a successful brand boils down to 5 key factors.

It’s About the Brand Strategy: Knowing what your customers value, what your brand uniquely delivers that your competitors can’t deliver and where your company can excel. Competitive advantage starts with identifying… an Important customer benefit, that’s Unique to your brand and is Easy to Communicate.

It’s About Brand Loyalty: No business was ever successful without a growing base of loyal repeat customers. Great brands focus on their core customer. Our branding agency team’s approach begins with developing new insights about your core customer’s belief system & expectations.

It’s About Disciplined Brand Messaging & Identity: For most firms, their Brand Identity & Brand Message are often the first ‘touch-point’ in a customer’s experience with a business. Your company’s website is often the first place consumers come into touch with your Brand Identity & Brand Message. Your Brand Identity & Brand Message must communicate your Brand Promise across all touch points.

It’s About an Integrated Customer Brand Experience: Great brands align all customer-facing & customer-supporting actions to their Brand-Value-Proposition, across the full customer experience.

It’s About Brand Execution: Great brands deliver on their customer’s core expectations. They distinguish themselves from competitors with unique customer experiences across the entire customer experience and at every level of operations.

It’s About Brand Marketing Metrics & Measurement: Clarity about What’s Winning and How We’ll Keep Score. Continuous improvement requires company-specific metrics and benchmarks to drive learning for continuous performance improvement.

Branding Agency | Branding Agency Creative - Healthcare

Branding Agency Creative: Healthcare

Our branding agency team’s unique, full-service, integrated approach ensures a data-driven, fact-based brand strategy to create competitive advantage in the marketplace. Our approach to brand-building provides the right level of actions and activity to raise brand awareness, improve understanding, highlight unique points of differentiation, establish relevance & drive the level of esteem that customers and prospective customers hold towards your brand. Our Brand Metrics R.O.I. Tracking & Reporting ensures your spending delivers the desired business results. That’s one reason… Our Clients Get More Customers.

Branding Agency | Branding Agency Creative - Retail

Branding Agency Creative: Retail

The Right Message to the Right Prospect at the Right Time.

Our branding agency’s approach to building a winning brand centers on helping our clients positively distinguish their brand, from competitors, in the marketplace. When a prospective customer for any product or service believes they will get the promised performance from a particular brand, it saves them time & effort. Brands that save customers time & effort shopping around enjoy a competitive advantage in the marketplace. When today’s confident consumer feels a particular brand’s the best solution for them, they stop shopping around.

For businesses, a strong brand provides clarity, focus, direction and a critical sense of belonging & pride for employees. In competitive environments, a strong brands creates real preference, decrease price sensitivity, increase competitive advantage and enhance business performance. In short, a strong brand drives business growth.

Branding Agency | Branding Agency Creative - Business B2B

Branding Agency Creative: Business B2B

Turning Brand Insights Into Business Invoices

Our branding agency team understands that the days of automatic growth are over. Today, power flows from an increasingly informed, empowered & confident customer. They decide what your brand stands for and if it’s relevant to their evolving needs.

Our branding agency team knows that if your brand immediately springs to mind, as the best possible solution to a customer’s particular need every time they encounter that need in a decision-making or buying situation; you have a strong brand. Strong brands deliver their promise in terms of product, service and buying experience. Strong brands also make an emotional connection with their core target market that is both meaningful and relevant.

Our branding agency team’s approach starts with refining your brand’s value proposition so that your core target customer feels … It’s for people like me. That’s one reason … Our Clients Get More Customers.

Branding Agency | Branding Agency Creative - Hotels

Branding Agency Creative: Hotels

Building a Brand Strategy for Competitive Advantage.

Our Branding Agency team helps resort hotel clients refine their Customer, Brand & Marketing Strategy. Our branding agency’s unique Voice of the Guest Research process quantifies perceptions & preferences of your resort hotel’s guests and prospective guests. New insights about your core target guest help us refine your resort hotel’s brand value proposition, brand positioning and brand message. That’s one reason… Our Clients Get More Customers.

Our Branding Agency team provides resort hotel clients with a full range of creative, production, media advertising, direct mail marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities. Because of the unique nature of each resort hotel client’s marketing situation, goals and budgets vary, we tailor an integrated marketing campaign suited to each resort hotel client’s unique situation.That’s one reason… Our Clients Get More Customers.

Our Branding Agency team ensures each resort hotel’s brand marketing campaign includes the right blend of new guest acquisition, current guest revenue optimization and best guest retention marketing. We track the results of all brand marketing investments daily and report those results monthly. Our focus on measurement, supported by our exclusive Q&A Brand Marketing Metrics process, enables our resort hotel branding clients to accurately measure the R.O.I. of their brand marketing investments. That’s one reason… Our Clients Get More Customers.

Branding Agency | Branding Agency Creative - Destination Travel

Branding Agency Creative: Destinations

Fresh-Eyes = Fresh Brand Insights.

Our Branding Agency’s Fresh-Eyes Marketing Review process focuses on identifying & evaluating the key business, brand & marketing issues affecting your destination’s visitor performance. Our process provides a fact-based, structured process for gathering, organizing & understanding your travel destination’s position with visitors, prospective visitors and competitive destinations.

Our Branding Agency’s Fresh-Eyes Marketing Review  team works one-on-one with your destination’s leadership team to identify or develop the critical business and brand performance metrics, which we will use to measure progress against the destination’s desired outcomes. By analyzing a destination client’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure the branding agency team can develop lifetime value models to guide future branding investments.

Our Branding Agency’s Fresh-Eyes Marketing Review provides a deep-dive into both the background and history of the key challenges affecting your destination. This allows our branding agency’s Strategic Brand Services team to add a fresh viewpoint to a client’s historical perspective. That’s one reason … Our Clients Get More Customers.

Branding Agency | Branding Agency Creative - Marine

Branding Agency Creative: Marine

Charting the Shortest Route to Success

Identifying a Client’s Best Path to marketplace success, or what our branding agency calls an Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business and branding issues.

It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage?

Our branding agency’s Integrated Brand Marketing Strategy process helps our clients clarify the answers to these strategic business, brand, marketing, customer and competitive issues and express the strategic choices made as your Brand’s Value Proposition. That’s one reason… Our Clients Get More Customers.

Branding Agency | Branding Agency Creative - Restaurants

Branding Agency Creative: Restaurants

Building an Effective Restaurant Brand

Our Branding Agency Understands Effective Branding is a lot more than just the Name and Symbols used to identify an organization, its people, products & services. Effective branding establishes an organization as the Unique Source of a Product/Service in the mind of the consumer. In other words, it’s Differentiation that both informs and drives choice behavior.

Our Branding Agency Understands Effective Branding can lead to the positive personification of an organization. In other words, the Idea or Concept people hold inside their mind about how the organization uniquely delivers value. Customers and prospective customers turn this perception of your organization into what we call a Promise of Performance. When customers and prospective customers view your brand as the source of a valued promise, they stop looking for other solutions… and that’s what leads to brand loyalty.

Our Branding Agency Understands Effective Branding causes customers and prospective customer to perceive a Promise of Performance. With this perceived Promise of Performance, they also create an Expected Experience in their mind… the desirable experience they expect from your organization. Delivering against those expectations is critical to brand satisfaction, a customer’s intent to ‘buy’ the brand again as well as positive reviews, referrals & recommendations.

Branding Agency Creative: Automotive

Branding Agency | Branding Agency Creative - Automotive

Creative Brand Marketing that Sells Your Product

  • Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion.
  • When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
  • When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.

Branding Agency Creative: Construction

Branding Agency | Branding Agency Creative - Construction

Construction & Contractor Brand Marketing

  • Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business.
  • We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans.
  • We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.

Quenzel Branding Agency: Q&A

Who We Help: Our branding agency team helps business owners, managers and marketers in 12 key market segments… Business B2B, Product, Real Estate, Healthcare, Restaurant, Retail, Hotel, Destination, Travel, Construction, Contractors & Marine… Get More Customers.

What We Do: Our branding agency team designs, develops, deploys & tracks integrated brand marketing campaigns that help our clients acquire more new customers, optimize revenue from current customers and retain high-value/volume customers. That’s one reason… Our Clients Get More Customers.

When You’ll See Results: Our branding agency team typically conducts a Q&A Fresh-Eyes Brand Review, details a Quick-Start Branding Action Plan, produces all brand creative, installs the R.O.I. tracking tools & launches your new brand-building campaign within 4 to 6 weeks. Thats one reason… Our Clients Get More Customers.

Where We Serve Clients: Our branding agency team serves local businesses in Cape Coral, Fort Myers, Sanibel & Naples… regional clients in Miami, Orlando, Tampa & Jacksonville… and national brands in NYC, Houston & Los Angeles… Get More Customers.

Why Our Clients Get More Customers: Our branding agency’s Continuous Performance Improvement process: Good, Better, Best… Never Let it Rest… Until Your Good Gets Better… and Your Better Becomes the Best. That’s why… Our Clients Get More Customers.

How We Measure Success: Our branding agency’s proprietary results tracking & analysis methodology, Q&A Marketing Metrics, provides our branding clients a unique, powerful, Big-Data process for making better creative, media & spending decisions. That’s one reason… Our Clients Get More Customers.

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