Quenzel Branding Agency's Brand-Building Model

To Build Your Business, Build Your Brand Reputation.

Brand Strategy Services: Our branding agency knows that Branding is about Strategy… and that strategy is about creating a competitive advantage in the marketplace. Brand Strategy is about knowing what you want your company to stand for in the mind of the marketplace. Your brand’s reputation reflects how customers experience & talk about your business. Our branding agency’s approach to building a winning brand strategy focuses on identifying what really motivates a customer to choose one product, service, company or brand over another. Very seldom do we find it’s all about price! That’s one reason … Our Clients Get More Customers.

Brand-Building Services: Our branding agency understands that prospective customers for any product or service shop because they’re looking for a solution to a particular need, desire or problem. The more your prospective customers feel your brand is the best solution for them; the bigger your brand becomes. Our branding agency’s approach to brand-building encompasses the critical business processes of understanding your current marketplace reputation while managing levels of awareness, understanding, differentiation, relevance & esteem prospective customers hold towards your brand, relative to key marketplace competitors. That’s one reason … Our Clients Get More Customers.

Brand Metrics & R.O.I. Services: Our branding agency’s Brand Metrics & R.O.I. Services team ensures each client’s branding integrates across the full range of a client’s advertising, website design & digital marketing efforts. By tracking your daily business results, analyzing & comparing those results on a year over year basis and reviewing those results every month with each client, our branding agency’s R.O.I. services team can accurately identify the impact and value of the brand lift in your customer acquisition, customer experience, customer optimization & customer retention marketing efforts. That’s one reason … Our Clients Get More Customers.

Quenzel Brand Marketing Agency - Get More Customers

BRAND RESEARCH

Buyer Needs & Motivations

Buyer Value-Drivers

Buyer Decision-Making

BRAND PLAN

Brand Value Proposition

Brand Promise & Position

Brand Traits & Personality

BRAND IDENTITY

Brand Messaging

Brand Design & Identity

Brand Communications

BRAND EXPERIENCE

Desired Brand Experience

Unique Brand Touches

Brand Experience Delivery

BRAND-BUILDING

Awareness & Understanding

Differentiation & Relevance

Satisfaction & Esteem

Brand Marketing Agency Services

Quenzel’s Brand Marketing Team understands that the more prospective customers feel a particular need or desire and the more those prospective customers see and feel your brand is the best possible solution for their needs; the bigger your business becomes. That’s what Q&A calls Brand-Building. Our branding agency team brings world-class experience designing, developing new brands and refining existing brands. Over the years we’ve learned that building a successful brand boils down to 5 key factors.

It’s About the Brand Strategy: Knowing what your customers value, what your brand uniquely delivers that your competitors can’t deliver and where your company can excel. Competitive advantage starts with identifying… an Important customer benefit, that’s Unique to your brand and is Easy to Communicate.

It’s About Brand Loyalty: No business was ever successful without a growing base of loyal repeat customers. Great brands focus on their core customer. Our branding agency team’s approach begins with developing new insights about your core customer’s belief system & expectations.

It’s About Disciplined Brand Messaging & Identity: For most firms, their Brand Identity & Brand Message are often the first ‘touch-point’ in a customer’s experience with a business. Your company’s website is often the first place consumers come into touch with your Brand Identity & Brand Message. Your Brand Identity & Brand Message must communicate your Brand Promise across all touch points.

It’s About an Integrated Customer Brand Experience: Great brands align all customer-facing & customer-supporting actions to their Brand-Value-Proposition, across the full customer experience.

It’s About Brand Execution: Great brands deliver on their customer’s core expectations. They distinguish themselves from competitors with unique customer experiences across the entire customer experience and at every level of operations.

It’s About Brand Marketing Metrics & Measurement: Clarity about What’s Winning and How We’ll Keep Score. Continuous improvement requires company-specific metrics and benchmarks to drive learning for continuous performance improvement.

Branding Agency | Branding Agency Creative - Healthcare
Branding Agency | Branding Agency Creative - Healthcare

Healthcare Brand Marketing Creative

Our branding agency team’s unique, full-service, integrated approach ensures a data-driven, fact-based brand strategy to create competitive advantage in the marketplace. Our approach to brand-building provides the right level of actions and activity to raise brand awareness, improve understanding, highlight unique points of differentiation, establish relevance & drive the level of esteem that customers and prospective customers hold towards your brand. Our Brand Metrics R.O.I. Tracking & Reporting ensures your spending delivers the desired business results. That’s one reason… Our Clients Get More Customers.

Quenzel Brand Marketing Agency - Get More Customers
Branding Agency | Branding Agency Creative - Retail

Retail Brand Marketing Creative

The Right Message to the Right Prospect at the Right Time.

Our branding agency’s approach to building a winning brand centers on helping our clients positively distinguish their brand, from competitors, in the marketplace. When a prospective customer for any product or service believes they will get the promised performance from a particular brand, it saves them time & effort. Brands that save customers time & effort shopping around enjoy a competitive advantage in the marketplace. When today’s confident consumer feels a particular brand’s the best solution for them, they stop shopping around.

For businesses, a strong brand provides clarity, focus, direction and a critical sense of belonging & pride for employees. In competitive environments, a strong brands creates real preference, decrease price sensitivity, increase competitive advantage and enhance business performance. In short, a strong brand drives business growth.

Quenzel Brand Marketing Agency - Get More Customers
Branding Agency | Branding Agency Creative - Business B2B

B2B Brand Marketing Creative

Turning Brand Insights Into Business Invoices

Our branding agency team understands that the days of automatic growth are over. Today, power flows from an increasingly informed, empowered & confident customer. They decide what your brand stands for and if it’s relevant to their evolving needs.

Our branding agency team knows that if your brand immediately springs to mind, as the best possible solution to a customer’s particular need every time they encounter that need in a decision-making or buying situation; you have a strong brand. Strong brands deliver their promise in terms of product, service and buying experience. Strong brands also make an emotional connection with their core target market that is both meaningful and relevant.

Our branding agency team’s approach starts with refining your brand’s value proposition so that your core target customer feels … It’s for people like me. That’s one reason … Our Clients Get More Customers.

Quenzel Brand Marketing Agency - Get More Customers
Branding Agency | Branding Agency Creative - Hotels

Hotel Brand Marketing Creative

Building a Brand Str