2021 Marketing Investment Outlook

Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change.

With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering:

Will the pent-up demand for products and services materialize in 2021?

If so, what’s the best strategy for moving forward in 2021?

Where should I invest my marketing dollars to maximize R.O.I. in 2021?

Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms.

The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives for 2021, and the marketing strategies and tactics they plan to pursue to achieve their 2021 business, brand and marketing goals.