2021 Business & Marketing Outlook – Final Survey Results2021-02-02T17:29:19-05:00
2021 Business & Marketing Outlook – Final Survey Results
2021 Business Environment
In the past few weeks, the marketplace has undergone rapid change.
Starting with the release of vaccines for the Corona Virus, the stock market trading at near record highs, a new majority in Congress, and the Inauguration of President Biden last week; a lot of business owners, managers and marketers are looking at 2021 and wondering:
Will the pent-up demand for a wide range of products and services materialize in 2021?
If so, what’s the best strategy for moving forward in 2021?
What marketing do other firms have planned for 2021, and where should I invest my marketing dollars to maximize R.O.I.?
2021 Planned Activity
The results to Q&A’s 2021 Business & Marketing Outlook survey answers those questions and more… at least from the perspective of senior executives at firms in the U.S.
To provide our team and our clients with the best insight into what they can expect as they work to achieve their 2021 business, brand and marketing goals; Q&A surveyed executives at U.S. firms with senior management job titles like CEO, CFO, CMO, CTO, CIO, President, VP or General Manager. The survey probed their perspectives on a variety of key business indicators and expected marketing activities from competitors in their business sector.
Reliable Insights for 2021
Conducted between January 5th and January 18th, we received 810 completed surveys from senior executives across 13 major industry sectors.
That means the survey results are accurate at a 95% confidence level with just a 5 % margin of error; based on the estimated 4,300,000 executives at U.S. firms with senior management job titles.
42% of responses came from executives at firms that serve both consumer and business markets.
41% of responses came from executives at firms that serve only consumer markets.
17% of responses came from executives at firms that serve only business markets.
To receive a copy of the final results, simply complete the form below and submit.