January 2026
October 2025
The Power of Local TV Advertising
dcornelius2025-12-01T12:34:48-05:00This year, as Quenzel & Associates proudly celebrates our 20th Anniversary, we reflect on some of our most successful campaigns. For two decades, we have helped businesses harness the power of local television advertising to grow their customer base and achieve measurable results.
December 2024
The Rhythm of Leadership: Comparing the Role of CMO to a Drummer.
Earl Quenzel2024-12-25T15:49:24-05:00Every great band relies on its drummer to set the rhythm, establish the tempo, and keep every musician in sync. Similarly, every thriving company relies on its Chief Marketing Officer (CMO) to drive brand strategy, align cross-functional teams, and ensure consistent communication with customers. At first glance, these two roles might seem worlds [READ MORE...]
November 2024
The Art & Science of Seduction in Effective Advertising
Earl Quenzel2024-12-25T15:49:59-05:00Building an effective marketing communications plan requires a captivating, persuasive message that resonates with its audience, drawing them in with appeal, intrigue, and a promise of something valuable. At Quenzel Marketing Agency, our expertise in effective advertising goes beyond just getting attention—it's about keeping it, nurturing interest, and leading an audience to act. [READ MORE...]
September 2024
Oktoberfest: A Platform for Timeless Brands
Earl Quenzel2025-02-07T15:44:42-05:00The opening of the 189th Oktoberfest on Saturday stirred memories of past times in Munich. One of the standout features of Oktoberfest is the participation of some of the oldest beer brands in the world… brands that have stood the test of time and continue to thrive centuries after their founding. These breweries represent [READ MORE...]
Support International Day of Charity
Earl Quenzel2024-12-25T15:51:37-05:00The Importance of Community Contribution Supporting 501(c)(3) organizations goes beyond charitable giving; it’s about creating a legacy of goodwill, enhancing our brand reputation, and fostering a sense of purpose among our team members and clients. Here’s why businesses, including Quenzel Marketing Agency, should invest in [READ MORE...]
August 2024
How Memory Influences Buyer Decision-Making and Buyer Behavior
Earl Quenzel2024-12-25T15:52:03-05:007 Agency Insights on Memory and How We Apply Those Insights to Create Effective Advertising. Memory, with all its quirks and flaws, profoundly impacts how we live, interact, and make decisions. In the context of advertising, understanding the mechanisms behind memory errors—defined by Daniel Schacter as the "seven sins of memory"—can provide powerful [READ MORE...]
July 2024
Six Undeniable Laws of Effective Marketing Communications
Earl Quenzel2024-12-25T15:52:28-05:00Effective communication is the cornerstone of successful marketing across diverse media channels—from TV and radio to digital platforms like social media and email. At Quenzel Marketing Agency, we apply these fundamental laws to ensure our clients' messages not only reach but also resonate with their target audiences, driving engagement and achieving measurable results. [READ MORE...]
June 2024
Transform Your Business: Building a Fan-Base vs. a Customer-Base
Earl Quenzel2024-12-25T15:54:58-05:00Stop Focusing on Acquiring Customers. Start Cultivating a Passionate Fan BaseIn the world of marketing, businesses often focus on acquiring customers—individuals who purchase products or services. While this approach can drive sales, it doesn't necessarily foster long-term loyalty or engagement. To truly thrive, businesses need to shift their focus from merely building a [READ MORE...]
May 2024
8 Ways to Supercharge Your Marketing Strategies with Neurobiology
Earl Quenzel2024-12-25T15:55:40-05:00Understanding the science behind human decision-making can be the critical success factor in the ever-evolving marketing landscape. Recent insights from the field of neurobiology offer a fascinating glimpse into how marketers can significantly enhance response rates by tapping into the old brain – the primal, intuitive part of our neurology responsible for decision-making. [READ MORE...]
April 2024
Unleashing Creativity: 11 Ideas for Effective Marketing Campaigns
Earl Quenzel2024-12-25T15:56:04-05:001. Human Behavior and the Intricacies of Consumer Preferences: In the marketing world, where data and logic often reign supreme, it's easy to fall into the thinking trap that everything can be solved rationally. However, as we delve deeper into human behavior and the intricacies of consumer preferences, it becomes clear that departing from [READ MORE...]
May 2023
Important Business Lessons You Can Learn From Golf.
Earl Quenzel2024-05-23T17:24:34-04:003 Reasons Golf is Like Business, and The Most Important Business Lesson You Can Learn From Golf. Golf teaches you a lot about yourself. Unlike other sports, the most fascinating aspect of golf revolves not around competing with others but the competition against yourself. The chance to achieve your personal best. Golf [READ MORE...]
February 2022
Top 5 Marketing Tactics for 2022 – Marketing Outlook Survey.
Earl Quenzel2024-05-23T17:19:56-04:00The most significant shift in Marketing Tactics focused on Fresh Website Content, eMail Marketing to Customers, and Pay-Per-Click Marketing. 74.2% of respondents rated Fresh Website Content as a Very Important/Important Marketing Tactic for 2022, versus 63% in 2021. Search Engine Optimization and eMail Marketing to Prospects remained Important Marketing Tactics with: 72.3% rated Search Engine Optimization as [READ MORE...]
2022 Top 4 Marketing Strategies – Marketing Outlook Survey.
Earl Quenzel2024-05-23T17:20:33-04:00Marketing Strategies rated as Very Important for 2022 saw the most significant changes. 88% rate delivering a Unique Customer Experience as Very Important for 2022, versus just 77.9% in 2021. 80% rate Generating Positive Customer Reviews as Very Important for 2022, down from 87.7% in 2021. The core Marketing Strategies of Raising Awareness and Improving Perceptions [READ MORE...]
Top 5 Marketing Metrics for 2022 – Marketing Outlook Survey.
Earl Quenzel2024-05-23T17:20:49-04:0065.5% rate Customer Intent to Recommend as Very Important in 2022, versus 63.5% in 2021. 62% of respondents rate Customer Satisfaction Scores as Very Important in 2022, versus 59.4 in 2021. Notably... 58.6% rate Customer Lifetime Value as Very Important in 2022 versus just 50% in 2021. 55.1% of respondents rate Customer Intent to Re-Purchase as Very Important in 2022 versus only 48.6% in [READ MORE...]
2022 Top 5 Business Objectives – Marketing Outlook Survey Results
Earl Quenzel2024-05-23T17:21:00-04:0062% report Increasing Repeat Customers as Very Important in 2022, versus 60.5% in 2021. 55.2% report Growing Customer Lifetime Value as Very Important in 2022, the same level as in 2021. 48.2% report Increasing Average Revenue Per Sale as Very Important in 2022, versus 43.4% in 2021. 44.8% report Increasing Number of New Customers as Very Important in 2022 versus 68.4% [READ MORE...]
2022 Expected Marketing Spending – Marketing Outlook Survey.
Earl Quenzel2024-05-23T17:21:12-04:0033% of respondents expect a Marketing Spending Increase in 2022, versus 43% in 2021. 60% of respondents expect to see their firm’s Marketing Spending Remains the Same in 2022, versus 43% in 2021. 7% of respondents expect to see their firm’s Marketing Spending Decrease in 2022, versus 14% in 2021. To receive a complete [READ MORE...]
2022 Expected Competitive Activity – Marketing Outlook Survey
Earl Quenzel2024-05-23T17:21:24-04:0050% of respondents expect their Competitors to Launch New Marketing Campaigns in 2022, versus 57.6% in 2021. 43.3% of respondents expect their Competitors to Offer New Services in 2022, versus 44.8% in 2021. 40% of respondents expect their New Competitors to Enter their Market in 2022, versus just 33.3% in 2021. To receive [READ MORE...]
2022 Expected Headcount Growth – Marketing Outlook Survey Results
Earl Quenzel2024-05-23T17:26:33-04:0043% of respondents expect their firm’s Headcount to Increase in 2022, versus 40% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
2022 Expected Revenue Growth – Marketing Outlook Survey Results
Earl Quenzel2024-05-23T17:28:41-04:0069% of respondents expect their firm’s Revenue to Grow in 2022, versus 61% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
2022 Expected Business Sector Growth – Marketing Outlook Survey
Earl Quenzel2024-05-23T17:26:19-04:0079% of respondents report being Optimistic or Very Optimistic about their Industry Sector's/Business Segment's Economic Growth in 2022, compared to just 73% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
2022 Expected Economic Growth – Marketing Outlook Survey Results
Earl Quenzel2024-05-23T17:26:06-04:0067% of respondents report being Optimistic or Very Optimistic about the 2022 Economy, compared to 64% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
March 2021
2021 Marketing Tactics Outlook
Earl Quenzel2024-05-23T17:26:45-04:002021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers [READ MORE...]
2021 Marketing Strategies Outlook
Earl Quenzel2024-05-23T17:27:59-04:002021 Marketing Strategies Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Marketing Metrics Outlook
Earl Quenzel2024-05-23T17:27:59-04:002021 Marketing Metrics Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers [READ MORE...]
2021 Business Objective Outlook
Earl Quenzel2024-07-03T16:26:53-04:002021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Marketing Investment Outlook
Earl Quenzel2024-07-03T16:21:04-04:002021 Marketing Investment Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
February 2021
2021 Competitive Activities Outlook
Earl Quenzel2024-07-03T16:25:23-04:002021 Competitive Activities Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Business and Marketing Outlook – Hiring Plans
Earl Quenzel2024-07-03T16:27:59-04:002021 Business & Marketing Outlook - Hiring Plans Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, [READ MORE...]
2021 Revenue Growth Outlook
Earl Quenzel2024-07-18T15:58:45-04:002021 Revenue Growth Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Industry Sector Outlook
Earl Quenzel2024-07-03T16:24:18-04:002021 Industry Sector Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Economic Outlook
Earl Quenzel2024-06-25T19:11:14-04:002021 Economic Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking [READ MORE...]
April 2020
Q&A Client News: Siani Probiotic Body Care
Earl Quenzel2025-02-07T15:50:53-05:00Siani Probiotic Body Care Introduces 3 New Topical Probiotic Sanitizers to Help Fight the Spread of Harmful Pathogens at the Microscopic Level Based on the growing body of evidence linking the spread of the coronavirus by people touching contaminated surfaces with their hands and then touching their faces, [READ MORE...]
January 2020
October 2019
Test Your Hotel Marketing IQ: Which Offer Had the Highest Response?
Earl Quenzel2024-01-12T14:14:42-05:00Which 'Florida Resident' Offer do you think generated the highest response rate? Click HERE to to see which Florida Resident Offer generated the highest response rate.
February 2019
Creative Direction – Rules to Know
Earl Quenzel2020-09-08T13:20:43-04:00In 1983, as a new Account Executive in the New York office of Ogilvy & Mather Direct I joined a small group of other young executives in the Ogilvy & Mather Account Training Program. “When the client moans and sighs, make his logo twice the size. If he should prove refractory, show a [READ MORE...]
August 2018
Rest in Peace, John.
Earl Quenzel2021-07-20T08:02:36-04:00It was an honor to know you. Your commitment to stand firmly by personal principles over the expediency of the current politics of a situation, your understanding that a difference of opinion was no cause for withdrawing from a friendship and your honest self-reflection, self-criticism and self-correction serve as a valuable reminder [READ MORE...]
If
Earl Quenzel2021-07-20T08:08:17-04:00If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too. If you can wait and not be tired by waiting, Or being lied about, don't deal in [READ MORE...]
June 2018
2019 Best of Business Awards
Earl Quenzel2024-07-03T16:30:27-04:002019 Best Advertising Agency & 2019 Best Website Design Firm Quenzel Marketing Agency Won Gulfshore Business Magazine's 2019 Best of Business Awards for Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency's 2017 Best of Business Awards. On winning the awards a second time for both Best [READ MORE...]
May 2018
About Colleen Quenzel
Earl Quenzel2025-09-11T16:39:56-04:00How Colleen’s Empathetic Leadership Shapes Quenzel Marketing Agency. Many privately-owned and operated businesses reflect the key characteristics of their founders. The way the founder processes information, makes decisions, organizes actions, and interacts with the outside world naturally flows into the culture of the firm. At Quenzel Marketing Agency, this is especially [READ MORE...]
April 2018
About Earl Quenzel
Earl Quenzel2025-09-11T17:26:42-04:00Earl Quenzel: Strategy, Creativity & Metrics in Motion Privately-owned and operated businesses often reflect the character of their founders and leaders. From how the firm processes information to how it makes decisions, organizes actions, and interacts with the outside world, leadership style becomes the DNA of the organization. At Quenzel Marketing Agency, [READ MORE...]
March 2018
The Birth of Digital Marketing
Earl Quenzel2024-07-03T16:07:32-04:00Digital Marketing got its start on January 11th 1838, when Samuel Morse and Alfred Vail demonstrated the first electric telegraph together. What's Your Name Look Like in Morse Code? Can You Decode This Message? For the answer to the message above, simply Click Here
August 2017
Best Advertising Agency & Website Design Firm
Earl Quenzel2024-07-03T16:09:23-04:00Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm. Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm at Gulfshore Business Magazine's 2017 Best of Business Awards event. On winning the awards for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder [READ MORE...]