7 Agency Insights on Memory and How We Apply Those Insights to Create Effective Advertising Memory, with all its quirks and flaws, profoundly impacts how we live, interact, and make decisions. In the context of advertising, understanding the mechanisms behind memory errors—defined by Daniel Schacter as the "seven sins of memory"—can provide powerful [READ MORE...]
Effective communication is the cornerstone of successful marketing across diverse media channels—from TV and radio to digital platforms like social media and email. At Quenzel Marketing Agency, we apply these fundamental laws to ensure our clients' messages not only reach but also resonate with their target audiences, driving engagement and achieving measurable results. [READ MORE...]
Stop Focusing on Acquiring Customers. Start Cultivating a Passionate Fan Base In the world of marketing, businesses often focus on acquiring customers—individuals who purchase products or services. While this approach can drive sales, it doesn't necessarily foster long-term loyalty or engagement. To truly thrive, businesses need to shift their focus from merely [READ MORE...]
Understanding the science behind human decision-making can be the critical success factor in the ever-evolving marketing landscape. Recent insights from the field of neurobiology offer a fascinating glimpse into how marketers can significantly enhance response rates by tapping into the old brain – the primal, intuitive part of our neurology responsible for decision-making. [READ MORE...]
1. Human Behavior and the Intricacies of Consumer Preferences: In the marketing world, where data and logic often reign supreme, it's easy to fall into the thinking trap that everything can be solved rationally. However, as we delve deeper into human behavior and the intricacies of consumer preferences, it becomes clear that departing from [READ MORE...]
3 Reasons Golf is Like Business, and The Most Important Business Lesson You Can Learn From Golf. Golf teaches you a lot about yourself. Unlike other sports, the most fascinating aspect of golf revolves not around competing with others but the competition against yourself. The chance to achieve your personal best. Golf [READ MORE...]
The most significant shift in Marketing Tactics focused on Fresh Website Content, eMail Marketing to Customers, and Pay-Per-Click Marketing. 74.2% of respondents rated Fresh Website Content as a Very Important/Important Marketing Tactic for 2022, versus 63% in 2021. Search Engine Optimization and eMail Marketing to Prospects remained Important Marketing Tactics with: 72.3% rated Search Engine Optimization as [READ MORE...]
Marketing Strategies rated as Very Important for 2022 saw the most significant changes. 88% rate delivering a Unique Customer Experience as Very Important for 2022, versus just 77.9% in 2021. 80% rate Generating Positive Customer Reviews as Very Important for 2022, down from 87.7% in 2021. The core Marketing Strategies of Raising Awareness and Improving Perceptions [READ MORE...]
65.5% rate Customer Intent to Recommend as Very Important in 2022, versus 63.5% in 2021. 62% of respondents rate Customer Satisfaction Scores as Very Important in 2022, versus 59.4 in 2021. Notably... 58.6% rate Customer Lifetime Value as Very Important in 2022 versus just 50% in 2021. 55.1% of respondents rate Customer Intent to Re-Purchase as Very Important in 2022 versus only 48.6% in [READ MORE...]
62% report Increasing Repeat Customers as Very Important in 2022, versus 60.5% in 2021. 55.2% report Growing Customer Lifetime Value as Very Important in 2022, the same level as in 2021. 48.2% report Increasing Average Revenue Per Sale as Very Important in 2022, versus 43.4% in 2021. 44.8% report Increasing Number of New Customers as Very Important in 2022 versus 68.4% [READ MORE...]
33% of respondents expect a Marketing Spending Increase in 2022, versus 43% in 2021. 60% of respondents expect to see their firm’s Marketing Spending Remains the Same in 2022, versus 43% in 2021. 7% of respondents expect to see their firm’s Marketing Spending Decrease in 2022, versus 14% in 2021. To receive a complete [READ MORE...]
50% of respondents expect their Competitors to Launch New Marketing Campaigns in 2022, versus 57.6% in 2021. 43.3% of respondents expect their Competitors to Offer New Services in 2022, versus 44.8% in 2021. 40% of respondents expect their New Competitors to Enter their Market in 2022, versus just 33.3% in 2021. To receive [READ MORE...]
43% of respondents expect their firm’s Headcount to Increase in 2022, versus 40% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
69% of respondents expect their firm’s Revenue to Grow in 2022, versus 61% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
79% of respondents report being Optimistic or Very Optimistic about their Industry Sector's/Business Segment's Economic Growth in 2022, compared to just 73% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
67% of respondents report being Optimistic or Very Optimistic about the 2022 Economy, compared to 64% in 2021. To receive a complete copy of the results to Quenzel Marketing Agency's 2022 Business Outlook Survey, just click here: Quenzel Marketing Agency - 2022 Business Outlook Survey Results.
How to Drive More Website Visitors and Generate More New Business Leads Using SEO Business owners, managers, and marketers that expect their website to generate new leads from prospective customers often ask us how to improve their Google rankings in local search results. While many factors influence how Google ranks your website for [READ MORE...]
2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers [READ MORE...]
2021 Marketing Strategies Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Marketing Metrics Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers [READ MORE...]
2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Marketing Investment Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Competitive Activities Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Business & Marketing Outlook - Hiring Plans Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, [READ MORE...]
2021 Revenue Growth Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Industry Sector Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are [READ MORE...]
2021 Economic Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking [READ MORE...]
