Marketing Agency – Strategic Marketing Campaigns | Fort Myers, FL

Marketing Agency – Strategic Marketing Campaigns | Fort Myers, FL2024-05-17T20:31:52-04:00

Marketing Agency Services.

Quenzel Marketing Agency's Three-Pronged, Full-Service, Integrated Marketing Management Model.

Three-Pronged, Full-Service, Integrated Marketing

Since 2005, Quenzel Marketing Agency has expertly crafted hundreds of marketing campaigns, integrating thousands of innovative ideas and strategies.

  • We meticulously track, analyze, and report the performance of each campaign, providing detailed insights to our clients.
  • We assess shifts in customer behavior in response to various marketing tactics, addressing diverse challenges and opportunities.
  • We determine the sales-effectiveness and cost-efficiency of multiple marketing approaches, directly impacting key business success metrics.

Over the past 19 years, we’ve distilled our experiences into a refined methodology, embracing proven principles and best practices. This data-driven approach translates into powerful marketing procedures designed to maximize the impact of a client’s marketing budget.

The agency’s signature Three-Pronged, Full-Service, Integrated Marketing Management Model embodies these best practices.

Year after year, our marketing agency’s commitment to these best practices consistently delivers a 15% to 40% boost in results… without increasing overall spending on marketing.

Whether your business or organization needs to:

  • Refine the Strategic Approach to better define the optimal brand value proposition and messaging architecture
  • Improve Marketing Campaign Effectiveness to acquire more new customers, optimize revenue from current customers and retain the loyalty of high-yield/high-volume customers, or
  • Enhance Campaign Metrics Tracking and Reporting to quickly provide actionable data that uncovers specific customer buying barriers and reveals key marketing levers to change customer buyer behavior;

You can depend on our full team’s committment to deliver unparalleled performance with our Three-Pronged, Full-Service, Integrated Brand-Marketing Management approach.

    The Three-Pronged Integrated Marketing Approach.

    Whether your situation calls for a better business, brand or marketing strategy; more effective new customer acquisition programs, a more unique customer experience or enhanced customer loyalty; our team provides insightful Strategic Marketing Services, effective Marketing Campaign Management and rigorous Campaign Marketing Metrics to energize your results.

    Prong One: Strategic Marketing Services.

    To maximize competitive advantage, Quenzel’s Strategic Marketing Services team uncovers new and unique customer insights, isolates the optimal customer brand-value proposition, and identifies the most effective brand-messaging and brand-marketing strategy to drive the buyer behavior you desire.

    Strategic Marketing Services | Winning in the Marketplace

    Strategic Marketing – Agency Approach

    A Strategic Approach to Winning in the Marketplace

    Today power flows from an informed and empowered customer. To deliver Significant Increases in Marketing Response Rates Without Spending More Marketing Dollars, it’s critical that the agency deliver the Right Marketing Mix for each client’s particular business situation and goals. That means the agency needs to identify the…

          • Right Message to the
          • Right Prospects at the
          • Right Time, with the
          • Right Price, and the
          • Right Offer, and the
          • Right Reason, to act
          • Right Now.

    The agency’s Strategic Marketing Services team leads the effort to isolate the optimal customer value proposition for your business and identify the most effective messaging strategy to drive the customer behavior your business or organization needs or wants to see in the marketplace.

    The strategic research and planning stage is when the agency Quantifies the Big Answers to the Big Questions that lead to the desired Significant Increases in Marketing Response Rates Without Spending More Marketing Dollars.

    That’s one reason… Our Clients Get More Customers.

    Strategic Services | Voice of the Customer Research

    Voice of the Customer Research

    Voice of the Customer Research - Agency Process.

    The agency’s Voice of the Customer Research℠ isolates the big ideas to motivate the customer behavior change you want to see in the marketplace.

    This Strategic Marketing Service quantifies the most important benefits your core target customer looks for when choosing one brand over another. We also identify your competitors’ key customer benefits.

    The agency’s Voice of the Customer Research provides unique insights into your core target customers’ beliefs & perceptions about the relative value of your core product features & services, the added-value of enhanced benefits you offer and any unique, competitive ‘tie-breakers.’

    The research also provides insight into the competitive preferences of your core target customer and the and their specific perceptions about your competitors  value proposition, key differences, and purchase risks.

    Voice of the Customer Research helps business owners, managers and marketers make better decisions.

    By isolating groups of customers and prospective customers based on such variables as category preferences, brand choice, demographics, media habits, purchase consideration and purchase behavior, business owners, managers and marketers have unique new insights to guide critical spending decisions such as channel mix, promotional strategies and product development.

    That’s one reason… Our Clients Get More Customers.

    Strategic Service | Fresh-Eyes Marketing Review

    Fresh-Eyes Marketing Review

    Fresh-Eyes Marketing Review - Agency Process

    The agency’s Fresh-Eyes Marketing Review℠ provides a proven, formal, structure for information gathering, insight organization, and fact-based decision making.

    It identifies Quick-Wins to spend a client’s budget more efficiently, create a competitive advantage in the marketplace, and drive a client’s results more effectively.

    The Fresh-Eyes Marketing Review documents a data-driven, fact-based, understanding of the critical satisfiers your core target customer seeks, and how your brand rates on those key drivers of choice.

    The outcome: a better understanding of your customers, competitors & value proposition… from the customer’s point of view.

    That’s another reason… Our Clients Get More Customers.

    Strategic Services | Quick-Start Action Plan

    Quick-Start Marketing Action Plan

    Quick-Start Marketing Action Plan - Agency Process

    The Quick-Start Marketing Action Plan℠ identifies the specific, measurable objectives for the agency to achieve, and details the tangible actions and steps our team will take to achieve your business or organization’s objectives.

          • Acquire More New Customers (generate leads/convert prospects)
          • Maximize Current Customer’s Share-of-Wallet (cross-sell, up-sell & repeat purchases)
          • Drive High-Value/High-Volume Customer Loyalty.

    The agency’s Quick-Start Marketing Action Plan details the required commitments, priorities, budget allocations, actions, measurement tools/systems and accountable team members to quickly build a client’s competitive advantage in the marketplace and deliver immediate, positive business returns.

    That’s another reason… Our Clients Get More Customers.

    Prong Two: Marketing Campaign Management Services.

    To effectively implement your marketing plans on-time and within budget, Quenzel’s Marketing Campaign Management team delivers practical, new customer acquisition, current customer optimization, and high-yield/high-volume customer loyalty marketing and retention campaigns on time and within budget.

    Full-Service, Integrated Marketing Campaign Management

    Marketing Campaign Management – Quality Process

    Full-Service, Integrated Marketing Campaign Management - Agency Process

    In some hands, marketing has reached the status of a science. Causes and effects have been tested, analyzed, understood, and proved. Under able direction, established methods of procedure based on well-proven principles and correct facts, not theories and opinions, make marketing one of the safest investments a business owner, manager or marketer can make.

          • New Customer Acquisition: Acquire new customers, at a profitable cost-per-acquisition.
          • Customer Relationship Management: Optimize revenue from current customers, with cross-sell, up-sell & other marketing programs.
          • Growing Customer Loyalty: Retain high-yield and high-volume customers by adding value, without diluting profits.

    We focus all campaigns on driving specific customer behaviors. We tie all customer acquisition investments and efforts to achieving your key business metrics. We quantifying the ROI of each customer acquisition campaign based on actual consumer behavior change.

    By focusing on prospective customer behavior barriers and behavior change levers, we help clients determine the optimal strategy to drive profitable growth through a significant increase in your campaigns’ response rates; instead of a substantial increase in your marketing campaign budgets.

    That’s one reason… Our Clients Get More Customers.

    Customer Acquisition Campaign Management

    Marketing Campaign Management – Customer Acquisition

    Full-Service, Customer Acquisition Marketing Campaign Management - Agency Process

    Our Customer Acquisition Marketing team provides a complete range of strategic, creative, production and R.O.I. tracking services. Our Customer Acquisition team puts a strategic focus on optimizing your marketing investment through a disciplined, investment management methodology.

    Our Strategic Marketing Services team takes an integrated, data-driven, problem-solving approach that combines a detailed analysis on the performance of previous marketing, advertising and sales efforts with Voice of the Customer Research. The team provides a written, Fresh-Eyes Marketing Review along with an integrated Quick-Start Marketing Action Plan to grow your business.

    Our team helps clients by benchmarking current performance levels, researching competitive performance levels, holding internal  ideation workshops among client teams to seek & share ideas, providing a summary readout of all actions, collating, categorizing & prioritizing ideas for improvement, developing implementation plans, conducting training, and installing feedback loops.

    Quenzel’s Marketing Campaign Management team handles the end-to-end execution of all traditional media advertising, digital media advertising, pay-per-click digital marketing, email marketing, social media marketing and website marketing, including:search engine optimization, website content marketing, and website conversion marketing.

    That’s another reason.. Our Clients Get More Customers.

    Customer Optimization Marketing.

    CRM Campaign Management

    Marketing Campaign Management – CRM

    Full-Service, Customer Relationship Marketing Campaign Management.

    Today, power flows from an increasingly informed and confident consumer. If you don’t know how today’s consumer gathers information & makes decisions on what brands they choose to buy; you’re going to be left behind in the race for business growth.

    Our Customer Relationship Marketing (CRM) team takes a Strategic approach to the development of a winning customer relationship growth strategy. Our CRM team helps clients define, design, develop, and integrate unique customer relationship touches and experiences into the overall marketing mix.

    Our CRM team takes an Integrated approach to the implementation of all customer relationship efforts. Our CRM  process defines the necessary performance levels and standards to deliver complete satisfaction and profitably build lasting customer relationships.

    That’s one reason… Our Clients Get More Customers.

    Customer Loyalty Marketing.

    Customer Loyalty Campaign Management

    Marketing Campaign Management – Customer Loyalty

    Full-Service, Customer Loyalty Marketing Campaign Management - Process

    To grow your base of loyal repeat customers, our Customer Loyalty Marketing team focuses on delivering an integrated loyalty value proposition built on the four key drivers of true customer loyalty: Relationship, Price, Product and Brand Reputation. We help our customer loyalty clients design, develop, and execute an overall customer loyalty strategy that recognizes and rewards customers based on their behavior, spending & relative profitability.

    Our customer loyalty process helps clients build a foundation of loyalty knowledge that enables them to understand who are their most loyal customers, the key characteristics that differentiate their most loyal customers from less loyal customers, and identify the key drivers of loyalty behavior within and across a company’s different customer segments.

    Our customer loyalty process helps clients identify the various types of loyalty their customers display, and quantify the distribution of those loyalty types within their customer base.

    Our customer loyalty process helps clients understand their fundamental loyalty economics, the cost effectiveness of current loyalty programs, and how much they should spend to retain the loyalty of different sets of customers.

    That’s another reason… Our Clients Get More Customers.

    Execution… Execution… Execution.

    While a deeper understanding of your customers and competitive situation, a clear brand position/value proposition, and continuous innovation play a critical role in achieving consistent top-line revenue growth, effective execution turns that energy into commercial value.

    With the increased requirement for a broad range of highly specialized integrated marketing skills, a lack of internal resources skilled in integrated brand  management techniques and no established internal integrated brand management models or processes to follow; effective execution is another big reason business owners, managers and marketers engage an integrated strategic marketing agency like Quenzel & Associates to help them grow their business.

    Quenzel’s Marketing Campaign Management team handles planning and implementation of all activities related to each client’s monthly MarCom (TV, radio, print, outdoor, direct mail, etc), Digital (eMail, Pay-Per-Click, Social Media, etc), and Website efforts.

    The agency’s creative team provides all required copywriting & graphic design for each month’s marketing campaigns. The agency’s creative production team produces and traffics all materials per each media and vendors’ specifications. The agency’s media team negotiates terms, places orders, verifies delivery and reconciles invoices. The agency’s campaign performance team delivers all campaign metrics tracking, analysis and reporting on the monthly performance of all efforts.

    It’s like having a full-service, professional, marketing department on staff, but at a fraction of the cost.

    Prong Three: Campaign Marketing Metrics Services.

    To accurately track, report and leverage learnings for continuous performance improvement, Quenzel’s Campaign Marketing Metrics team provides advanced R.O.I. tracking, reporting, and analysis to enable continuous improvement in your marketing response rates and overall business results.

    Campaign Metrics | Spending and Business Performance.

    Campaign Marketing Metrics – Agency Approach

    Linking Marketing Spending to Business Performance.

    Quenzel’s 3-Pronged, Integrated, Brand Marketing Management approach is all about Continuous Performance Improvement.

    Quenzel’s Campaign Marketing Metrics team process accurately tracks, measures, analyzes & reports on your marketing campaign’s creative, offer, media channel and media mix performance in the marketplace.

    This allows our team to quickly cut any unproductive efforts and redirect those budgets to more productive marketing efforts.

    We meet with every client, each month, to hold ourselves accountable for measurable results that tie directly to our clients’ business results.

    Our Campaign Marketing Metrics provides clients a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices.

    That’s another reason… Our Clients Get More Customers.

    Marketing Campaign Metrics

    Quenzel’s Campaign Marketing Metrics Services

    The 3rd Prong of Quenzel's 3-Pronged, Strategic Marketing Management Methodology.

    Converting Ideas Into Invoices: Innovation lies at the heart of competitive advantage. For many executives, the idea of innovation is a singular hit or miss focus on a big win or break-through idea to drive success.

    Successful executives understand that success comes from a sharp focus on continuous innovation. These executives focus on continuously improving how they invest their marketing dollars.

    Quenzel’s Campaign Marketing Metrics team is responsible for tracking, analyzing and reporting on the impact of each campaign on your business results. Our Campaign Marketing Metrics team also tracks, analyzes, and reports on the performance of each creative effort, media channel and channel mix. This allows our Marketing Campaign Management team to quickly cut unproductive efforts and redirect those budgets to more productive ones.

    Our focus on measurement drives marketplace learnings. Those marketplace learnings help us drive a continuous improvement in our client’s business results.

    That’s one reason… Our Clients Get More Customers.

    Multi-Channel Tracking Challenges | Campaign Metrics Services

    Multi-Channel Tracking Challenges

    Quenzel Multi-Channel Campaign Marketing Metrics Services

    Quenzel’s Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices. Our Campaign Marketing Metrics team tracks, analyzes, and reports on the business impact of your marketing campaigns as well as the performance of each creative effort and media channel.

    To track and report the impact of a client’s marketing investments on their business results, our Campaign Marketing Metrics team leverages our agency’s proprietary monthly marketing metrics approach to tracking and reporting results.

    By tracking the results of all marketing investments daily, reviewing client’s results weekly, and reporting results monthly; our Campaign Marketing Metrics quickly identifies ‘what’s working and what’s not.’

    That’s another reason… Our Clients Get More Customers.

    Top 5 Business-Building Campaign Success Metrics

    Top 5 Campaign Marketing Success Metrics

    Quenzel Marketing Agency

    Our Campaign Marketing Metrics process accurately tracks, measures, analyzes and reports on each campaign’s creative, offer, media channel and media mix performance in the marketplace.

    This allows our team to quickly cut any unproductive efforts and redirect those budgets to more productive marketing efforts.

    Our Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices.

    Our Campaign Marketing Metrics Team provides clients continuous performance improvement for a long-term, and sustainable competitive advantage.

    That’s one reason… Our Clients Get More Customers.

    Marketing Campaign Creative by Business Category.

    Need to Jump-Start Your Automotive Sales and Services?

    Volvo of Fort Myers | Automotive Marketing

    Volvo of Fort Myers | Automotive Marketing

    Automotive Marketing - Agency Creative

    Our Strategic Marketing Services team understands that developing a winning creative concept for your auto dealership, automotive service business, or automotive product requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.

    Our automotive Marketing Campaign Management team designs unique creative elements to make your marketing rise above the noise of the marketplace. Our team builds your marketing campaign message on the principle of added-value persuasion.

    Our automotive Marketing Campaign Management team ensures your marketing investment is carefully managed by establishing clear, measurable marketing campaign objectives, delivering a marketing message that addresses the one thing most important to your core target customer which makes them believe your particular automotive product, automotive service or automotive dealership is the best possible solution for them, and accurately tracking the results of every dollar spent.

    That’s another reason… Our Clients Get More Customers.

    What Business, B2B Marketing and Golf Have in Common.

    Orchard Valley Supply | B2B Marketing

    Orchard Valley Supply | B2B Marketing

    B2B Marketing - Agency Creative

    You need the Right Strategy, the Right Position, and the Right Follow Through.

    For B2B business owners, managers and marketers that want to refine their Customer, Brand & Marketing Strategy, our Voice of the Customer Research quantifies both current and prospective customer’s perceptions, preferences and key behavior drivers. That data allows our team to uncover unique, new customer insights upon which we can create competitive advantage.

    To accelerate business growth for B2B clients, our Florida Marketing agency helps B2B business owners, managers, and marketers refine their brand value proposition, marketing campaigns, and marketing message. We provide our B2B clients a full range of creative, production, media advertising, direct mail marketing, web design, website marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities.

    Our B2B team ensures each client’s marketing campaigns gets the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our team tracks the results of all marketing investments daily and reports those results monthly. Our focus on measurement, built on our exclusive Campaign Marketing Metrics process, enables our team to drive continuous result improvement for our B2B clients.

    That’s another reason… Our Clients Get More Customers.

    Laying a Strong Foundation for Contractor Growth.

    Florida Coastline Construction | Contractor Marketing

    Florida Coastline Construction | Contractor

    Contractor Marketing -Agency Creative

    To help help residential and commercial builders and contractors grow their business, our team provides efficient and effective Construction & Contractor Marketing programs to drive more leads, requests for quotes, and closed contracts.

    We design, develop, and deliver marketing concepts, marketing communications and marketing ideas that convince prospective customers your construction or contracting service is the best possible solution for them.

    With a strong focus on profitable marketing, our team helps clients set specific, measurable objectives, and allocate their marketing budget to achieve the objectives. The team prepares specific monthly action plans, creates your marketing message, designs your campaign materials, produces all campaign materials (TV, Radio, Print, Outdoor, Online, etc.), installs the tools for daily results tracking, reviews the success of your campaign each week, and reports your ROI results both mid-month and at the end of the month.

    That’s one reason… Our Clients Get More Customers.

    Driving Patient-Paid Healthcare Appointments.

    Florida Marketing Agency | Healthcare

    TriMix-gel | Prescription Medication Marketing

    Healthcare Marketing - Agency Creative

    Our Strategic Marketing Services team applies a unique combination of qualitative Voice of the Patient Research and quantitative marketplace creative and offer testing to help clients identify and/or better understand their patient’s needs, expectations, behaviors & belief system.

    We help healthcare marketers quantify the key behaviors of their core target customer… what need triggers the behavior of searching for a solution, when do they act on fulfilling that need, where do they seek potential solutions to their need, why do they choose one solution (healthcare provider) over another, how do they evaluate the potential solutions to their need?

    By quantifying the beliefs and behaviors of our healthcare client’s patients  and comparing those beliefs and behaviors to the desired belief and behavior (choose the client’s brand), our healthcare team can better identify the key barriers to behavior change and apply the best marketing levers to drive patient-paid growth.

    That’s another reason… Our Clients Get More Customers.

    Putting Heads in Resort Hotel Beds.

    Hawks Cay Resort - Hotel Marketing

    Hawks Cay Resort | Hotel Marketing

    Hotel Marketing - Agency Creative

    We understand Independent Resort Hotel Marketing. Our Independent Resort Hotel Marketing team understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our team knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.

    Our Independent Resort Hotel Marketing team understands that in most cases, clients can apply a variety of marketing solutions to the business, brand and marketing challenges or opportunities that they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.

    Our Independent Resort Hotel Marketing team conducts a Fresh-Eyes Marketing Review and prepares a Quick-Start Marketing Action Plan to help our our independent resort hotel clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both effectiveness & cost-efficiency.

    That’s another reason… Our Clients Get More Customers.

    Growing Real Estate Listings, Leads & Appointments.

    Florida Marketing Agency - Real Estate

    Team Stacey | Real Estate Marketing

    Real Estate Marketing - Agency Creative

    Our Fresh-Eyes Marketing Review and Voice of the Customer Research help our real estate marketing clients see their customers, competitors, brand and business from a unique, new perspective. Our real estate marketing team leverages these new perspectives to identify new opportunities for growth. Our team turns these insights into a new or refined brand value proposition, brand position and brand message.

    Our Quick-Start Marketing Action Plans turn opportunities into focused actions to help our real estate clients acquire more new customers, optimize revenue from existing customers and retain the loyalty of their best customers. Our team works closely with clients to ensure crisp execution of their marketing plans for growth.

    Perhaps most importantly, however, our Campaign Marketing Metrics provides the R.O.I. tracking, analysis and reporting, which enables continuous improvement in our real estate client’s business results.

    That’s one reason… Our Clients Get More Customers.

    Cooking-Up More Restaurant Covers, Beverage Sales & Revenue.

    Summerlin Jake's Seafood & Steaks | Restaurant Marketing

    Summerlin Jake’s Seafood & Steaks | Restaurant

    Restaurant Marketing - Agency Creative

    Our restaurant marketing team understands that the business goals, competitive situation, and marketing budget of each client demand a custom-tailored solution.

    Our restaurant team helps restaurant owners, managers and marketers achieve their business, brand & marketing objectives by identifying and segmenting their current revenue streams by key product and service category. The team also analyzes the major marketing cost drivers.

    Our restaurant team analyzes your restaurant’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure. Our restaurant team can develop lifetime value models to guide future business-building investments.

    Our team quantifies the actual number of new reservations, covers, and average ticket price required to achieve our client’s overall sales, revenue, cost & profitability goals. From this analysis, our team can accurately project the required marketing budget to achieve the desired business objectives.

    Our restaurant marketing team provides restaurant owners, managers and marketers a complete range of creative, production, media advertising, direct mail, web design, website content development, website management, eMail, social media, search engine optimization, pay-per-click and digital advertising capabilities.

    That’s one reason… Our Clients Get More Customers.

    Growing Retail Store Traffic, Online Sales & Revenue.

    Mario's Italian Meat Market | Retail Marketing

    Mario’s Italian Meat Market & Deli

    Retail Marketing - Agency Creative

    Our Strategic Marketing Services team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our team consistently delivers the right information about the right products & services to the right customers at the right time with the right offer, we  start by conducting Voice of the Customer Research.

    Our retail Marketing Campaign Management team analyzes your past-period metrics, and develops proprietary sales-funnel ratios. We quantify your competitive position, the effectiveness of your marketing messaging, and the strength of your value proposition. We work with clients to set quantifiable marketing objectives, and allocate marketing budgets. We develop specific action plans to achieve your goals.

    Our retail Marketing Campaign Management team also crafts your marketing message reflect prospective customer’s experiences, current needs and future desires. That means our retail clients get a highly meaningful message that breaks through the competitive noise with an enticing offer and strong call to action.

    That’s one reason… Our Clients Get More Customers.

    BUYING AND SELLING IS AN EMOTIONAL TRANSACTION.

    ‘The more someone feels a particular need or desire and the more they perceive your brand as the best possible solution to that need or desire, the bigger your brand becomes.’ That’s what we call… Brand-Building.

    Seldom is a sale based on price, a product feature, or a service benefit alone.

    Instead, a sale results when the totality of many factors in the buyer’s mind — needs, wants, features, benefits, price, reputation — results in a favorable emotional attitude, not just toward the product or service you’re marketing, but towards you… the seller.

    Put another way, today, the market no longer automatically rewards those with the best-funded budgets for traditional, digital, and social media advertising.

    Today, the market rewards those that precede their marketing efforts with the most robust understanding of what truly matters to people.

    Frequent, highly visible & relevant advertising can influence people’s perceptions and favorably build confidence & trust in a business or organization. Ultimately, this shapes consumer behavior.

    To reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our agency advertising team takes a modern, data-driven approach that differs from how most traditional advertising agencies work.

    Advertising Creative & Production Services: Our agency’s creative & production teams turn advertising strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

    Advertising R.O.I. Services: Q&A understands that a variety of advertising media & messages can produce results. We also know some advertising media & messages work far better than others. By providing clear data on what’s working & what’s not our advertising R.O.I. services team helps each client improve their advertising decision-making, and their business results.

    Website Design: Effective web design requires a working knowledge of three different but inter-related factors. Effective web design must encompass your customer’s expectations of your brand, the major search engines’ ranking algorithms and your business’ need for cost-efficient management & maintenance of the site.

    Website Development: Technology can make building a website as easy as point & click. In fact, many businesses start with a point & click site. However, businesses quickly learn there’s a big difference between a simple point & click website and a that website that gets ranked at the top of the major search engine’s results pages, turns your website browsers into buyers and grows your business in a cost-efficient manner.

    Website Tracking: Q&A’s website performance improvement team measures the impact of your website on your business results. We meet each month with each client & hold our agency accountable for measurable website results that tie directly to each client’s business results.

    Quenzel: Digital Marketing Agency Services.

    Digital Advertising, Fort Myers, Florida

    Quenzel Digital Marketing Services

    Digital Marketing Services

    Q&A’s Digital Marketing Planning Team reviews each client’s prior digital marketing results to identify what’s working and what’s not. The team creates the upcoming month’s digital marketing plan based on what’s working best, and prepares a firm digital marketing monthly budget for client approval.

    Q&A’s Digital Marketing Creative & Production Team creates the messaging, designs the necessary materials, produces all files required for production and ensures quality control by proofreading and routing all creative for internal review prior to sending for final client approval.

    Quenzel’s Digital Marketing Management Team executes each client’s monthly digital media advertising campaign. This includes managing resources to ensure due dates are met, documenting creative direction, performance testing goals, digital media advertising production specs & due dates to meet all  deadlines, issuing all purchase or insertion orders, verifying each channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all creative is ready on time, trafficking all creative for client approval, sending approved creative to each digital media channel, supplier and/or vendor for launch, monitoring  results weekly, reviewing  results with the account director weekly and making any adjustments to improve performance, as required.

    AGENCY PRICING.

    Agency Compensation.

    There are no simple solutions to compensating your agency for the professional advice and services it provides. However, as with any mutually successful and long-lasting business relationship, we believe that the best solution is the one that best meets the needs of both the client and agency.

    The agency business is a service industry that operates under conditions of unusual risk and uncertainty. Based on the Association of National Advertisers, Inc. (ANA) and the European Association of Advertising Agencies (EAAA), the consensus is that a 15% – 25% operating profit, as a percentage of gross revenue, is fair agency profitability. A 15% – 25% operating profit is in line with comparable businesses in the service industry, such as lawyers, contractors and accountants.

    In line with the operating profits of those comparable businesses in the marketing communication services industry, Our agency targets business relationships that will provide the agency a 20% operating profit on gross revenue.

    We believe that whichever compensation system the client and agency chose, the Engagement for Agency Services should include five key components in order for the relationship to flourish. Below are the five key components we seek in any Engagement for Agency Services:

    1. The agency must provide professional-level (data-driven and fact-based) marketing communications advice and services to the client.

    2. The agency should be fairly compensated for its time and expertise.

    3. The practice of estimating all client’s costs for pre-approval, the client cost approval procedure, the invoicing of client costs, and the agency’s compensation for providing the planning, creative, production, implementation and metrics tracking services required to deliver the desired business results should be simple to understand, administer and report.

    4. The Engagement for Agency Services should provide for both client and agency performance incentives.

    5. The Engagement for Agency Services should be reviewed periodically.

    Agency Pricing Methods.

    Clients usually know how much they can invest in various marketing communication efforts like branding, advertising, website marketing, or digital marketing, and it’s usually quite easy to determine the costs for such services.

    However, when it comes to determining how much they need to spend on the supporting agency services necessary to deliver the planning, creative, production, implementation and metrics tracking required to execute those marketing communication services; the picture can get a little fuzzy because of  the  variety of factors involved.

    Quenzel Marketing successfully works with a variety of clients, in a variety of industry sectors, under a variety of compensation arrangements for the Engagement for Agency Services, including:

    1. Hourly Rate Model:

    For a basic transactional relationship (pay-as-you-go, no client monthly minimum guarantee of hours/work) clients can expect to pay an hourly rate of $125.00 to $150.00 for marketing communication’s advice (customer acquisition marketing, customer optimization marketing, customer retention marketing, customer loyalty marketing) and marketing communication services (marketing, branding, advertising, website design and development, website marketing, or digital marketing); based on the traditional 20% rate of return for professional services firms like marketing agencies.

    2. Standard Agency Commission Model:

    For providing a full-level of standard production and media management services (planning, negotiating, purchasing, trafficking, billing reconciliation, invoicing and payment); agency receives the standard 15% commission on production charges and media management.

    3. Reduced Agency Commission Model:

    For providing less than a full-level of standard production and media management services, agency receives less than the standard 15% commission on production charges and media management.

    4. Fixed Monthly Fee Model:

    For providing a predetermined level of marketing communication’s advice (customer acquisition marketing, customer optimization marketing, customer retention marketing, customer loyalty marketing) and marketing communication services (marketing, branding, advertising, website design and development, website marketing, or digital marketing); agency receives a predetermined, fixed monthly fee for a specific time period, usually a year.

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