After 16 years, 4 months, and 7 days, our Mascot and Chief Loyalty Expert, Jaz Quenzel, passed away. She never missed a day of work, performed her job with the highest level of achievement, and was always happy to meet and greet everyone whom came thru our door. She will be dearly missed.
Colleen first displayed her entrepreneurial spirit while studying at The University of Texas in Austin, when she launched her first business. Like the Texas Longhorns, she was Hooked. After achieving her degree in Advertising, she sold her business and moved to Houston, Texas where she worked as a stockbroker for the Paine-Webberaffiliate, Rotan-Mosle. While Colleen loved using her analytical skills to help her clients grow their stock portfolios, she craved a business environment founded on a relationship and collaborative partnership. After a few years, Colleen decided to pursue her passion for marketing atQuality Beverage, the biggest wine & spirit distributor in the state of Texas, at that time. At Quality Beverage, she launched several new beverage brands into the marketplace, including Kendall-Jackson, Gallo Varietals, and Bacardi Breezers. Colleen’s beverage marketing experience proved invaluable as she learned first-hand the importance of extending a brand’s equity across all consumer touch points… from brand to [...]
Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75. Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe's brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships. Before Priceline, Earl worked at AT&T where, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates [...]
Our Clients Get & Keep More Customers. Creative. Competitive. Customer-Centric. Our agency focuses on uncovering unique, new insights about your customers & then turning those insights into effective Brand Marketing Strategy, Creative Marketing Communications, Website Content and Digital Marketing programsto help your businessGet More Customers. We Seek & See the Big Picture. Fact-Based. Focused. Flexible. Our exclusive Q&A Fresh-Eyes Marketing ReviewSMputs the focus on Customer Facts & Competitive Reality. It provides unique, new insights about your core customers' beliefs & expectations. It quantifies the most important elements of your Brand Value Proposition and identifies new sources of Competitive Advantage which helps our team uncover new ways for your business to GetMore Customers. We Believe in the Great Vision. Inquisitive. Imaginative. Innovative. TheQ&A Quick-Start Marketing Action-PlanSMdefines the best way to win in the marketplace. It specifies the key objectives, priorities, success metrics, budget allocations, marketing communications, website marketing and digital marketing actions, milestones [...]
To Build Your Business, Build Your Brand. The more someone feels a certain need or desire and the more they feel your brand is the best possible solution for that need or desire; the bigger your brand becomes. That’s what Q&A calls Brand-Building. It’s About Brand Strategy. Great brands know what their customers value, what their competitors don’t deliver & where their brand can excel. Our approach starts with developing new insights about your core customers’ expectations & belief system. Those insights drive the strategic direction. It’s About Brand Loyalty. Great brands enjoy a growing base of loyal, repeat customers. Our approachputs the focus on driving customer satisfaction across the entire customer experience – how customers learn about your goods/services, how they purchase and pay for those goods/services, how they receive and use those goods/services along with any other services they may require. It’s About Disciplined Brand Messaging & Graphic Identity. Your [...]