2026 Super Bowl TV Advertising Commercials Review
Super Bowl LX put a spotlight on how differently brands approach TV advertising. Some prioritized entertainment while others emphasized clarity, realism and value to the viewer. While production value and celebrity appearances captured attention, effectiveness ultimately depended on whether the commercials delivered meaningful business impact.
Whether a brand spends $10 million on a 30-second Super Bowl placement or invests a modest amount in local television, TV advertising offers two critical advantages. It allows brands to reach large audiences at the right time, and it provides a powerful storytelling format that influences current and prospective customers. The Super Bowl amplifies those benefits, but only when creative execution aligns with business objectives.
In his annual post-game appearance on Gulf Coast News on ABC-7, Earl Quenzel analyzed which advertisers used the platform strategically and which missed the opportunity to influence consumer behavior. Drawing from decades of research and hands-on experience, Earl outlines the core principles that separate the strongest 2026 Super Bowl TV advertising commercials from the ineffective ones.
His breakdown offers valuable perspective for brands of all sizes, whether they advertised during Super Bowl LX or are planning future local campaigns. Watch the full segment to hear his expert take on which 2026 Super Bowl LX advertisers got it right and what marketers can learn moving forward.
