2026 Super Bowl LX TV Advertising Preview

Super Bowl LX features a record number of national advertisers, including a significant share of first-time participants making their debut on the biggest stage in American media.

Advertising strategies around Super Bowl LX reflect broader market confidence and evolving approaches to how brands allocate attention and budget. Recent industry sentiment indicates that a majority of business leaders report optimism about economic performance, with many planning to increase hiring and marketing spend. That optimism resulted in a dynamic Super Bowl ad lineup with unique approaches.

In his annual appearance on Gulf Coast News on ABC-7, Earl Quenzel breaks down which advertisers are making the most of their Super Bowl investment and which may be wasting their advertising dollars. His analysis highlights how strategic planning, clear consumer education and entertaining execution ultimately determine if these marketing campaigns will deliver lasting value.

Tune into Gulf Coast News on ABC-7 on Monday, February 9 at 9 a.m., when Earl will provide his full analysis of the Super Bowl LX ads.