2022 Top 5 Marketing Tactics.
Source: Quenzel Marketing Agency's 2022 Business & Marketing Outlook Survey Results.
The most significant shift in Marketing Tactics focused on Fresh Website Content, eMail Marketing to Customers, and Pay-Per-Click Marketing.
– 74.2% of respondents rated Fresh Website Content as a Very Important/Important Marketing Tactic for 2022, versus 63% in 2021.
Search Engine Optimization and eMail Marketing to Prospects remained Important Marketing Tactics with:
– 72.3% rated Search Engine Optimization as a Very Important/Important Marketing Tactic for 2022, virtually even with 2021 ratings.
– 41% rated eMail Marketing to Prospects as a Very Important/Important Marketing Tactic for 2022, virtually even with 2021 ratings.
Notably…
– 70% rated eMail Marketing to Customers as a Very Important/Important Marketing Tactic for 2022, versus just 58.5% in 2021.
– 45.8% rated Pay-Per-Click (PPC) as Very Important/Important Marketing Tactic for 2022 versus 36.9% in 2021.
