April 2021

Lee Elder Makes History at the Masters… Again.

2021-04-09T15:41:19-04:00About Quenzel Marketing Agency, Marketing Leadership|

Forty-Six years ago, Lee Elder broke the color barrier when he played in the 1975 Masters at Augusta National. Yesterday, Lee served as an Honorary Starter for the 2021 Masters Tournament. In honor of the trail he blazed in golf and the inspiration he provided to future generations of golfers, I share this picture from more than a few years back when I had the privilege of playing with Lee in a Pro-Am Tournament. #Stay the Course - Lee Elder.

Important SEO Factors for Google Local Rankings

2021-04-01T14:56:33-04:00Copywriting, Digital Marketing, Marketing Leadership|

How to Drive More Website Visitors and Generate More New Business Leads Using SEO Business owners, managers, and marketers that expect their website to generate new leads from prospective customers often ask us how to improve their Google rankings in local search results. While many factors influence how Google ranks your website for different keywords, implementing a few of the critical factors explained in this post can make a substantial improvement in your local rankings, fast. That means, more traffic to your website, and better-qualified traffic, too. There are two distinct types of local search results on Google. Local Pack/Local Finder and Local Organic results. Local Pack/Local Finder Search SEO The picture below shows how and where the Local Pack/Local Finder search results appear on Google. Our experience shows that getting to the top of Local Pack/Local Finder rankings depends on setting up your Google My Business account correctly. Getting to the top [...]

March 2021

2021 Marketing Tactics Outlook

2021-03-08T11:29:40-05:00Marketing Leadership|

2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major [...]

2021 Marketing Strategies Outlook

2021-03-08T11:22:23-05:00Marketing Leadership|

2021 Marketing Strategies Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing [...]

2021 Marketing Metrics Outlook

2021-03-08T11:15:38-05:00Marketing Leadership|

2021 Marketing Metrics Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major [...]

2021 Business Objective Outlook

2021-03-08T10:54:35-05:00Marketing Leadership|

2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Marketing Investment Outlook

2021-03-08T10:50:32-05:00Marketing Leadership|

2021 Marketing Investment Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

February 2021

2021 Competitive Activities Outlook

2021-02-15T18:36:35-05:00Marketing Leadership|

2021 Competitive Activities Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Business and Marketing Outlook – Hiring Plans

2021-02-18T17:17:50-05:00Marketing Leadership|

2021 Business & Marketing Outlook - Hiring Plans Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); [...]

2021 Revenue Growth Outlook

2021-02-08T17:58:01-05:00Marketing Leadership|

2021 Revenue Growth Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Industry Sector Outlook

2021-02-08T14:41:36-05:00Marketing Leadership|

2021 Industry Sector Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Economic Outlook

2021-02-02T17:53:47-05:00Marketing Leadership|

2021 Economic Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives for [...]

July 2020

Ever wondered what happened to the 56 men that signed the Declaration of Independence?

2020-09-08T14:40:33-04:00Marketing Leadership|

Have you ever wondered what happened to the 56 men who signed the Declaration of Independence? Five signers were captured by the British… declared as traitors, and… tortured before they died. Twelve had their homes burned… Two lost sons serving in the Revolutionary Army… Two had sons captured. Nine of the 56 fought and died from wounds… They signed… they pledged their lives… their fortunes, and… their sacred honor. What kind of men were they? Twenty-four were lawyers and jurists… Eleven were merchants… Nine were farmers… They were men of means… Well educated… But they signed the Declaration of Independence. They knew full well… if captured… the penalty would be death. Carter Braxton saw the British Navy sweep his ships from the seas… He sold his home and properties to pay his debts… He died in rags. Thomas McKeam served in the Continental Congress without pay The British so hounded him he [...]

January 2020

October 2019

September 2019

May 2019

Memorial Day 2019

2020-09-08T13:20:42-04:00Holidays, Marketing Leadership|

Memorial Day 2019 To many, Memorial Day means a three-day weekend or a big sale on cars, furniture, and more. While having an extra day off or getting a good deal is always nice, it seems like Memorial Day may have lost its meaning in a sense. Memorial Day is an American holiday that is observed on the last Monday of May. Its purpose is to honor and remember the brave men and women who lost their lives while serving in the United States Military Forces. Brief History Formerly known as Decoration Day, Memorial Day is believed to have originated in the years following the Civil War. Ending in the spring of 1865, the Civil War claimed more lives than any other conflict or war in U.S history – so many that it required the establishment of the first national cemeteries. In 1868 General John A. Logan called for a nationwide day of [...]

Airline Marketing – Continental Airlines Peanut Fares

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 1 day left to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I saved the “nuttiest” (worst) for last! Check out this video of the Airline Marketing Campaign in support of the Continental Airlines Peanut Fares. (Just nuts…) The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today!

Airline Marketing – Continental Airlines & Alitalia Airline Marketing Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 2 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Alitalia Airline Marketing Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines & Air Canada Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 3 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Air Canada Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

April 2019

Airline Marketing – Continental Airlines Marketing Campaign – 1990’s AirWars

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 4 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the 1990’s AirWars Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines Taking Care of Business Marketing Campaign

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 5 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; I thought I would share this video of the Taking Care of Business Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to address business travelers' critical needs and promote business travel on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

March 2019

February 2019

Creative Direction – Rules to Know

2020-09-08T13:20:43-04:00Marketing Agency Humor, Marketing Leadership|

In 1983, as a new Account Executive in the New York office of Ogilvy & Mather Direct I joined a small group of other young executives in the Ogilvy & Mather Account Training Program. “When the client moans and sighs, make his logo twice the size. If he should prove refractory, show a picture of his factory. Only in the gravest cases should you show the clients’ faces.”

December 2018

George H. W. Bush: Presidents Club Thank You

2020-09-08T13:20:44-04:00Airline Marketing, Marketing Leadership|

Today's news coverage of the rare reunion of the remaining members of the presidents club, reminded me of a Thank You letter that former President George H.W. Bush sent me shortly after his term of office as the 41st President of the United States ended on January 20, 1993. At the time, I was a Houstonian, engaged to a Texas Longhorn and employed at Continental Airlines as Vice President of Marketing Programs. Former President George H.W. Bush's return to Houston was a point of pride for Houstonians and a frequent topic of conversation. During one such conversation at The Forest Club, where my future Mother-in-Law was planning our wedding (and where fellow members Barbara and George H. W. Bush would lunch when in town), she mused; 'I wonder if he will feel as bad about getting downgraded from Air Force One to flying First Class on Continental as I did when I dropped from Platinum Elite to Gold [...]

August 2018

Rest in Peace, John.

2020-09-08T13:20:44-04:00Marketing Leadership|

It was an honor to know you. Your commitment to stand firmly by personal principles over the expediency of the current politics of a situation, your understanding that a difference of opinion was no cause for withdrawing from a friendship and your honest self-reflection, self-criticism and self-correction serve as a valuable reminder about the most essential qualities for those in leadership... the importance of authenticity, transparency and trust. Rest in peace, John.

If

2020-09-08T13:20:44-04:00Marketing Leadership|

If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too. If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated, don't give way to hating, And yet don't look too good, nor talk too wise: If you can dream—and not make dreams your master; If you can think—and not make thoughts your aim; If you can meet with Triumph and Disaster, And treat those two impostors just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build 'em up with worn-out tools: If you can make a heap of all your [...]

June 2018

2019 Best of Business Awards

2020-09-08T13:20:44-04:00Creative Marketing Agency, Marketing Leadership|

2019 Best Advertising Agency & 2019 Best Website Design Firm Quenzel Marketing Agency Won Gulfshore Business Magazine's 2019 Best of Business Awards for  Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency's  2017 Best of Business Awards. On winning the awards a second time for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That's why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the [...]

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