Marketing Leadership

May 2019

Memorial Day 2019

By |Holidays, Marketing Leadership|

Memorial Day 2019 To many, Memorial Day means a three-day weekend or a big sale on cars, furniture, and more. While having an extra day off or getting a good deal is always nice, it seems like Memorial Day may have lost its meaning in a sense. Memorial Day is an American holiday that is observed on the last Monday of May. Its purpose is to honor and remember the brave men and women who lost their lives while serving in the United States Military Forces. Brief History Formerly known as Decoration Day, Memorial Day is believed to have originated in the years following the Civil War. Ending in the spring of 1865, the Civil War claimed more lives than any other conflict or war in U.S history – so many that it required the establishment of the first national cemeteries. In 1868 General John A. Logan called for a nationwide day of [...]

Airline Marketing – Continental Airlines Peanut Fares

By |Airline Marketing, Marketing Leadership|

With just 1 day left to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I saved the “nuttiest” (worst) for last! Check out this video of the Airline Marketing Campaign in support of the Continental Airlines Peanut Fares. (Just nuts…) The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today!

Airline Marketing – Continental Airlines & Alitalia Airline Marketing Alliance

By |Airline Marketing, Marketing Leadership|

With just 2 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Alitalia Airline Marketing Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines & Air Canada Alliance

By |Airline Marketing, Marketing Leadership|

With just 3 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Air Canada Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

April 2019

Airline Marketing – Continental Airlines Marketing Campaign – 1990’s AirWars

By |Airline Marketing, Marketing Leadership|

With just 4 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the 1990’s AirWars Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines Taking Care of Business Marketing Campaign

By |Airline Marketing, Marketing Leadership|

With just 5 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; I thought I would share this video of the Taking Care of Business Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to address business travelers' critical needs and promote business travel on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

March 2019

December 2018

George H. W. Bush: Presidents Club Thank You

By |Airline Marketing, Marketing Leadership|

Today's news coverage of the rare reunion of the remaining members of the presidents club, reminded me of a Thank You letter that former President George H.W. Bush sent me shortly after his term of office as the 41st President of the United States ended on January 20, 1993. At the time, I was a Houstonian, engaged to a Texas Longhorn and employed at Continental Airlines as Vice President of Marketing Programs. Former President George H.W. Bush's return to Houston was a point of pride for Houstonians and a frequent topic of conversation. During one such conversation at The Forest Club, where my future Mother-in-Law was planning our wedding (and where fellow members Barbara and George H. W. Bush would lunch when in town), she mused; 'I wonder if he will feel as bad about getting downgraded from Air Force One to flying First Class on Continental as I did when I dropped from Platinum Elite to Gold [...]

August 2018

Rest in Peace, John.

By |Marketing Leadership|

It was an honor to know you. Your commitment to stand firmly by personal principles over the expediency of the current politics of a situation, your understanding that a difference of opinion was no cause for withdrawing from a friendship and your honest self-reflection, self-criticism and self-correction serve as a valuable reminder about the most essential qualities for those in leadership... the importance of authenticity, transparency and trust. Rest in peace, John.

If

By |Marketing Leadership|

If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too. If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated, don't give way to hating, And yet don't look too good, nor talk too wise: If you can dream—and not make dreams your master; If you can think—and not make thoughts your aim; If you can meet with Triumph and Disaster, And treat those two impostors just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build 'em up with worn-out tools: If you can make a heap of all your [...]

May 2018

Colleen Quenzel: Founder & CEO

By |Marketing Leadership|

Colleen first displayed her entrepreneurial spirit while studying at The University of Texas in Austin, when she launched her first business. Like the Texas Longhorns, she was Hooked. After achieving her degree in Advertising, she sold her business and moved to Houston, Texas where she worked as a stockbroker for the Paine-Webberaffiliate, Rotan-Mosle. While Colleen loved using her analytical skills to help her clients grow their stock portfolios, she craved a business environment founded on a relationship and collaborative partnership. After a few years, Colleen decided to pursue her passion for marketing atQuality Beverage, the biggest wine & spirit distributor in the state of Texas, at that time. At Quality Beverage, she launched several new beverage brands into the marketplace, including Kendall-Jackson, Gallo Varietals, and Bacardi Breezers. Colleen’s beverage marketing experience proved invaluable as she learned first-hand the importance of extending a brand’s equity across all consumer touch points… from brand to [...]

April 2018

About Earl Quenzel

By |Marketing Leadership|

Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75. Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe's brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships. Before Priceline, Earl worked at AT&Twhere, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates served [...]

March 2018

Throwback Thursday: Winter Olympic Memory

By |Marketing Leadership|

Throwback Thursday: Winter Olympic Memory Park City, Utah -  Home of the XIX Olympic Winter Games in 2002. This photo of Earl Quenzel, getting ready for his first Luge run under the direction of three-time Olympian Duncan Kennedy, was taken at the top of the Men’s Luge Track in Park City, Utah. The Men’s Luge Track at Park City, measures 1316 meters, (4,317 feet), features 15 curves and a Men's Track Record time of 0:44.271. 'My top speed fell far short of the 90 miles an hour you see the Olympic competitors achieve. However, as I recall, my best time was around 0:54. It's a wild ride. You start-out pretty fast, but really pick-up speed coming out of curve-six. Just as you pass the Finish Line, you're supposed to sit-up in order to slow the sled down to a stop. That's when I realized just how fast I was going,' said Earl Quenzel. Quenzel [...]

August 2017

Best Advertising Agency & Website Design Firm

By |Creative Marketing Agency, Marketing Leadership|

Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm. Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm at Gulfshore Business Magazine's 2017 Best of Business Awards event. On winning the awards for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people and the best clients. We're proud that the business community in Southwest Florida, one of the nation's fastest growing regions, recognized the great work our team produces and the great clients we serve that demand nothing less than the best." Gulfshore Business Magazine's Best of Business Readers' Poll, now in its fifth year, generated record setting participation with 30% more votes cast for this year's nominees. The annual readers' poll required Best of Business Award respondents to provide a valid name and email address to [...]

October 2016