Marketing Leadership

July 2020

Ever wondered what happened to the 56 men that signed the Declaration of Independence?

2020-09-08T14:40:33-04:00Marketing Leadership|

Have you ever wondered what happened to the 56 men who signed the Declaration of Independence? Five signers were captured by the British… declared as traitors, and… tortured before they died. Twelve had their homes burned… Two lost sons serving in the Revolutionary Army… Two had sons captured. Nine of the 56 fought and died from wounds… They signed… they pledged their lives… their fortunes, and… their sacred honor. What kind of men were they? Twenty-four were lawyers and jurists… Eleven were merchants… Nine were farmers… They were men of means… Well educated… But they signed the Declaration of Independence. They knew full well… if captured… the penalty would be death. Carter Braxton saw the British Navy sweep his ships from the seas… He sold his home and properties to pay his debts… He died in rags. Thomas McKeam served in the Continental Congress without pay The British so hounded him he [...]

January 2020

October 2019

September 2019

May 2019

Memorial Day 2019

2020-09-08T13:20:42-04:00Holidays, Marketing Leadership|

Memorial Day 2019 To many, Memorial Day means a three-day weekend or a big sale on cars, furniture, and more. While having an extra day off or getting a good deal is always nice, it seems like Memorial Day may have lost its meaning in a sense. Memorial Day is an American holiday that is observed on the last Monday of May. Its purpose is to honor and remember the brave men and women who lost their lives while serving in the United States Military Forces. Brief History Formerly known as Decoration Day, Memorial Day is believed to have originated in the years following the Civil War. Ending in the spring of 1865, the Civil War claimed more lives than any other conflict or war in U.S history – so many that it required the establishment of the first national cemeteries. In 1868 General John A. Logan called for a nationwide day of [...]

Airline Marketing – Continental Airlines Peanut Fares

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 1 day left to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I saved the “nuttiest” (worst) for last! Check out this video of the Airline Marketing Campaign in support of the Continental Airlines Peanut Fares. (Just nuts…) The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today!

Airline Marketing – Continental Airlines & Alitalia Airline Marketing Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 2 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Alitalia Airline Marketing Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines & Air Canada Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 3 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Air Canada Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

April 2019

Airline Marketing – Continental Airlines Marketing Campaign – 1990’s AirWars

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 4 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the 1990’s AirWars Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines Taking Care of Business Marketing Campaign

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 5 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; I thought I would share this video of the Taking Care of Business Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to address business travelers' critical needs and promote business travel on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

March 2019

February 2019

Creative Direction – Rules to Know

2020-09-08T13:20:43-04:00Marketing Agency Humor, Marketing Leadership|

In 1983, as a new Account Executive in the New York office of Ogilvy & Mather Direct I joined a small group of other young executives in the Ogilvy & Mather Account Training Program. “When the client moans and sighs, make his logo twice the size. If he should prove refractory, show a picture of his factory. Only in the gravest cases should you show the clients’ faces.”

December 2018

George H. W. Bush: Presidents Club Thank You

2020-09-08T13:20:44-04:00Airline Marketing, Marketing Leadership|

Today's news coverage of the rare reunion of the remaining members of the presidents club, reminded me of a Thank You letter that former President George H.W. Bush sent me shortly after his term of office as the 41st President of the United States ended on January 20, 1993. At the time, I was a Houstonian, engaged to a Texas Longhorn and employed at Continental Airlines as Vice President of Marketing Programs. Former Presiden