Elevate Your Hotel’s Marketing with Quenzel Marketing Agency

In today’s competitive hospitality market, standing out requires more than just a comfortable bed and a scenic view. Guests seek unique experiences, personalized services, and a brand they can trust. Our strategic marketing services, marketing campaign management, and campaign marketing metrics are tailored to meet these demands, ensuring your hotel not only attracts more guests but also fosters loyalty and repeat business.

Understanding the Hospitality Landscape

At Quenzel Marketing Agency, we understand the unique challenges and opportunities in the hospitality industry. With over 19 years of experience, we have honed a Three-Prong, Full-Service, Integrated Marketing Management approach that drives 15% to 40% improvements in marketing performance without increasing your budget. Let us transform your hotel’s marketing strategy with our comprehensive services, designed to bring you more guests and higher revenues.

At Quenzel Marketing Agency, our hotel marketing team specializes in empowering independent resort hotel owners, managers, and marketers with the tools and strategies needed to compete effectively against branded resorts. We employ a holistic approach to developing winning strategies that enhance transient guest stays, room nights, ADR (Average Daily Rate), F&B (Food and Beverage), and other out-of-room resort spending. Our proven Strategic Marketing Services™ are designed to elevate your independent resort’s performance and guest satisfaction.

Strategic Marketing Services

Our Strategic Marketing Services identify the critical barriers to achieving your resort’s goals for transient and group stays, room nights, room rates, and revenue. We develop actionable plans that provide clear pathways to overcome these barriers and compete successfully in the marketplace.

Objective: Enhance your hotel’s marketing and business outcomes without additional spending.

Method: We begin with a thorough analysis of your hotel’s current market position, competitive landscape, and target audience. Our strategic marketing research and planning uncover the key factors driving guest decisions and behaviors.

Execution: By seeing your hotel through your guests’ eyes and listening to their feedback, we develop a robust brand value proposition and messaging architecture. This fresh perspective helps us craft strategies that resonate deeply with potential guests, distinguishing your hotel from the competition.

Deliverables:

• Market Research and Analysis: Comprehensive studies to understand your guests’ preferences and perceptions.
• Brand Positioning and Messaging: Clear, compelling brand narratives that highlight your unique offerings.
• Marketing Plan Development: Strategic plans that align with your business goals and target the right audience at the right time.

Effective Hotel Marketing Campaigns

Our team at Quenzel Marketing Agency understands the unique challenges faced by independent resort hotels. We deliver comprehensive solutions that drive significant growth by overcoming competitive barriers. Our Hotel Marketing Campaign Management™ team takes an integrated approach to enhance transient stays, room nights, ADR, F&B, and out-of-room spending.

Objective: Convert strategic insights into tangible results through effective, multi-channel marketing campaigns.

Method: Today’s guests are bombarded with choices. To capture their attention, your marketing efforts must be cohesive, creative, and consistent across all touchpoints. Our integrated approach ensures your brand message is clear and compelling, whether online or offline.

Execution: We manage all aspects of your marketing campaigns, from planning to execution and monitoring. Our team crafts engaging content, compelling visuals, and targeted promotions that drive bookings and enhance guest experiences.

Deliverables:

• Multi-Channel Campaigns:Coordinated efforts across digital, social media, print, and in-house marketing channels.
• Content Creation and Management:High-quality content that tells your hotel’s story and engages guests.
• Advertising and Promotions:Strategic ad placements and promotions designed to maximize visibility and bookings.
• Monthly Action Plans:Specific, measurable, and accountable plans to ensure continuous progress and adaptation.

Advanced Hotel Marketing Metrics

Our Campaign Marketing Metrics™ team employs a continuous R.O.I. improvement approach to track and optimize the effectiveness of each marketing campaign. We ensure that every investment in business-building campaigns is analyzed meticulously to deliver maximum returns.

Objective: Achieve continuous improvement in your hotel’s marketing and business results through precise tracking and analysis.

Method: In a noisy marketplace, knowing what works and what doesn’t is crucial. Our campaign marketing metrics provide clear, actionable insights that help you refine your strategies and maximize ROI.

Execution: We develop tailored performance metrics and reporting systems that track the effectiveness of your marketing efforts. By analyzing these metrics, we uncover guest behavior patterns, booking barriers, and key levers to influence their decisions.

Deliverables:

• Custom Performance Metrics: Tailored KPIs that align with your business objectives and provide meaningful insights.
• Detailed Reporting: Regular, comprehensive reports that track campaign performance and highlight areas for improvement.
• Data-Driven Adjustments: Continuous optimization of marketing strategies based on data insights to ensure maximum impact.

How We Address Critical Hotel Marketing Challenges

Running a hotel comes with its set of challenges. We understand these growth challenges and have developed solutions to address them effectively:

• Slow or Negative Business Growth: If your hotel is not meeting its growth targets, our strategic and data-driven approach can identify and rectify underlying issues, boosting your occupancy rates and revenue.
• Poor Performance of Current Marketing Campaigns: Our team of experts will audit your existing campaigns, identify weaknesses, and implement strategies that drive better results.
• Time Constraints: Managing a hotel is time-consuming. Let us handle your marketing efforts with our comprehensive services, freeing you to focus on providing excellent guest experiences.
• Lack of Dedicated Staff: Hiring and training a marketing team can be expensive and time-consuming. Our agency provides an experienced team ready to work on your campaigns immediately, offering specialized skills like SEO, social media management, and more.
• Need for Fresh Ideas: The hospitality industry is ever-evolving. We stay updated on the latest trends and practices, ensuring your marketing strategies are always cutting-edge and effective.
• Scalability Concerns: As your hotel grows, so do your marketing needs. Our scalable services can adapt to your changing requirements, handling increased workloads without needing to expand your in-house team.
• Lack of Measurable Results: We track the performance of every campaign using Key Performance Indicators (KPIs), providing regular reports and audits to help you understand your ROI.
• Professionalism and Storytelling: We excel in creating engaging narratives that naturally attract and convert guests, enhancing your hotel’s visibility and image.

Delivering Tangible Benefits

Our marketing agency’s main benefit lies in the dynamic synergy of our leadership and team’s diverse backgrounds, perspectives, and skills. This unique blend sets us apart and drives our success in delivering a 15% to 40% improvement in marketing response rates without increasing your spending.

Leadership Team:

• Colleen: Her deep understanding of target audience emotions and motivations ensures that every campaign resonates deeply with guests.
• Earl: His analytical prowess and creative insights allow us to see beyond the surface, uncovering hidden opportunities that inform our strategies.

Crafting Effective Marketing Resort Hotel Campaigns

Our approach to crafting effective resort hotel marketing campaigns reflects our agency’s brand personality, which is a direct reflection of our core values and the strengths of our leadership team. Those core values are:

• Empathy: We prioritize understanding your guests’ needs and aspirations, forging genuine connections beyond transactional relationships.
• Innovation: Creativity and innovation are at the core of our DNA, driving the development of captivating campaigns that inspire and build business.
• Authenticity: Authenticity in our messaging and creative execution fosters trust and loyalty among your guests.
• Persuasion: We influence buyer behavior with charm and persuasion, guiding prospective guests toward booking while maintaining the highest ethical standards.

Partner with Quenzel Marketing Agency:

Independent resort hotel owners, managers, and marketers gain access to over 30 years of world-class marketing expertise. Our team specializes in designing, developing, and delivering effective new guest acquisition programs, optimizing revenue from current guests, and implementing rewarding guest retention and loyalty programs.

Our holistic and integrated approach ensures that your resort remains competitive in a crowded marketplace, driving substantial growth in guest stays, room nights, ADR, F&B, and overall guest satisfaction.

Trust Quenzel Marketing Agency to deliver innovative, data-driven marketing solutions that elevate your resort’s performance and deliver measurable results.

Experience the Quenzel Difference:

Put the Quenzel difference to work for your resort hotel and watch the transformation in measurable results:

• Audience-Centric Approach: We leverage empathetic understanding to ensure that your marketing campaigns resonate emotionally with your target audience, driving engagement and brand loyalty.
• Creative Innovation: Our team collaborates to produce innovative and visually stunning campaigns that break through the clutter, capturing your audience’s attention and sparking action.
• Authentic Storytelling: Authenticity lies at the heart of our storytelling. We craft genuine, relatable narratives that resonate with your guests’ values and beliefs.
• Persuasive Communication: With persuasive prowess, we create compelling messages that inspire action, whether it’s making a booking, joining a loyalty program, or advocating for your brand.

End-to-End Guest Experience Program:

Our end-to-end guest experience program is designed to enhance guest satisfaction ratings within weeks, leading to a measurable increase in repeat visits within months. By focusing on the entire guest journey, from initial contact to post-stay follow-ups, we ensure that every touchpoint exceeds guest expectations.

Our Strategic Marketing Services include an end-to-end guest experience program which increases guest satisfaction ratings within weeks, and delivers a measurable increase in past guest repeat visits within months.

Our Marketing Campaign Management team also provides independent resort owners, managers, and marketers a sustainable business-building program with implementation support focused on our agency’s unique, enhanced, end-to-end guest brand experience program. This 40 hour program consistently delivers an increase in guest satisfaction scores within weeks, and an increase in repeat guest rates with months.

• Objective: Increase guest satisfaction ratings and boost repeat visits.
• Execution: Implementing a comprehensive program that enhances every touchpoint of the guest experience, from initial booking to post-stay engagement.

Strategic Marketing Services for Resort Hotels

Our hotel marketing agency team provides independent, resort hotel owners, managers and marketers the Strategic Marketing Services℠ an independent, resort hotel needs to compete with resort hotels that operate under a brand flag. Our team takes an integrated approach to the development of a winning strategy to grow transient guest stays, room nights, ADR, F&B and other out-of-room resort spending. Our Strategic Marketing Services include:

Fresh-Eyes Marketing Review:

• Objective: Analyze past marketing and sales efforts to uncover quick-win opportunities.
• Execution: Conducting a detailed analysis to identify knowledge gaps and strategic insights. This leads to the creation of an integrated Quick-Start Marketing Action Plan™ to drive immediate and long-term results.

Voice of the Customer Research:

• Objective: Understand customer perceptions and behavior.
• Execution: Gathering and analyzing feedback from guests to refine marketing strategies and enhance customer satisfaction.

Strategic Planning and Execution:

• Objective: Establish specific, measurable objectives aligned with the hotel’s goals.
• Execution: Developing detailed plans that outline priorities, actions, accountable teams, required budgets, and milestones to ensure rapid growth in transient and group stays, room nights, ADR, and revenue.

Quick-Start Marketing Action Plan™:

• Objective: Implement a targeted plan for new guest acquisition, current guest optimization, and best guest retention.
• Execution: Designing and deploying monthly campaigns focused on acquiring new transient or group guests, maximizing revenue from current guests through cross-sell and up-sell marketing, and retaining high-value guests.

Sustainable Business-Building Programs:

• Objective: Ensure long-term growth and guest satisfaction.
• Execution: Providing implementation support for our unique, enhanced end-to-end guest brand experience program. This program delivers increased guest satisfaction scores within weeks and higher repeat guest rates within months.

Targeted Hotel Marketing Campaign Management:

Our hotel Marketing Campaign Management℠ team takes an integrated approach to grow transient stays, room nights, ADR, F&B, and out-of-room spending. We deploy a custom Quick-Start Marketing Action Plan℠ that includes new guest acquisition marketing programs, current guest optimization marketing programs (cross-sell/up-sell marketing), and best guest (high-yield/high-volume guest) satisfaction and retention marketing programs. Our Marketing Campaign Management includes:

• Objective: Reach the right audience, offer the right incentives, and connect with the right creative messages.
• Execution: Utilizing controlled audience, offer, and creative tests to fine-tune marketing efforts. Our experience shows that identifying and reaching the right audience, marketing the right offers, and communicating the right creative can significantly increase response rates.

Creative and Media Services:

• Objective: Deliver comprehensive creative and media solutions.
• Execution: Offering a full range of services, including copywriting, graphic design, creative production, media planning and buying, digital advertising, and website development. We ensure all marketing materials resonate with the target audience and drive engagement.

Hotel Campaign Marketing Metrics

Our Campaign Marketing Metrics team takes a continuous R.O.I. improvement approach to tracking the effectiveness of each business-building campaign investment. Our Campaign Marketing Metrics team tracks each business-building campaign to identify what’s working and what’s not working. Our team takes a deep look at each tactic to understand and ensure your business-building campaigns are reaching the right prospects, with the right message, at the right time to drive the desired transient guest behavior and deliver your business-building objectives effectively and cost-efficiently. Our Campaign Marketing Metrics services, include:

Campaign Tracking and Analysis:

• Objective: Identify what works and what doesn’t.
• Execution: Monitoring each campaign to understand and ensure they reach the right prospects with the right message at the right time. This approach drives the desired transient guest behavior and meets business-building objectives effectively and cost-efficiently.

Proprietary Metrics Tracking:

• Objective: Provide better visibility into campaign performance.
• Execution: Installing tools to track, analyze, and report on key business-building metrics. Our Campaign Marketing Metrics™ process offers independent resorts a unique and powerful method for making informed creative, media, and spending decisions.

Regular Reporting and Insights:

• Objective: Maintain continuous improvement and accountability.
• Execution: Measuring results daily, reviewing weekly, and reporting bi-monthly. This regular cadence ensures that our clients stay informed and can make proactive adjustments to their marketing strategies.

Hotel Marketing Campaign Development and Deployment

Our team develops monthly business-building campaigns targeting transient and group guests. These campaigns include new guest acquisition programs, cross-sell/up-sell marketing for current guests, and retention marketing for high-yield guests. We provide a sustainable business-building program supported by our unique guest brand experience program, delivering increased guest satisfaction and repeat visit rates.

Targeted Marketing Strategies

Reaching the Right Audience: Identifying and engaging the right audience can increase response rates by up to 40%.
Making the Right Offer: Tailoring offers to your property’s unique value proposition can boost response rates by up to 40%.
Connecting with the Right Creative: Effective messaging can enhance response rates by up to 20%.

Creative and Media Services

We offer a full suite of creative services, including copywriting, graphic design, and creative production. Our media management services encompass planning, buying, and reconciliation across TV, radio, print, outdoor, direct mail, and digital platforms. Additionally, our digital advertising services cover website design and development, email marketing, social media management, search engine advertising, and pay-per-click advertising.

Partnering with Quenzel Marketing Agency means accessing over 30 years of world-class experience in independent resort hotel marketing. Our team designs, develops, and delivers effective new guest acquisition programs, optimizes revenue from current guests, and creates rewarding retention and loyalty programs for your best guests. We are committed to enhancing your resort’s performance, driving growth, and ensuring a superior guest experience.

By partnering with Quenzel Marketing Agency, you can expect fresh strategies, effective campaign management, and precise metrics to energize your hotel’s marketing results.

Adapting to the Savvy Resort Customer:

Today’s resort customers are more informed and demanding than ever. Winning their loyalty requires strategic and structural changes in how resorts interact with guests. Our Campaign Marketing Metrics team helps independent resorts adapt to these changes by providing clear insights and actionable data.

With Quenzel Marketing Agency, you can expect fresh strategies, efficient campaign management, and precise metrics to energize your marketing results. Let us help you compete and win in the dynamic hospitality market.

Three-Pronged, Full-Service, Integrated Marketing – The Net Effect:

Our collaborative culture, which values open communication, diverse perspectives, and continuous learning, ensures that we remain agile and responsive to emerging trends, giving you confidence in our ability to navigate the marketing landscape.

Contact Quenzel Marketing Agency today to discover how our Three-Prong, Full-Service, Integrated Marketing Management approach can bring more guests and higher revenues to your hotel.

Let us help you create memorable experiences that keep guests coming back.