Customer Acquisition Agency.

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CUSTOMER ACQUISITION: AGENCY SERVICES.

Our Customer Acquisition Agency Team understands that intense competition keen on growth through ‘share-shift’ from competitors and savvy customers demanding more and more, makes new customer acquisition marketing more complex than ever.

This change in the marketing environment causes many companies to significantly rethink and restructure their new customer acquisition marketing efforts.

Our customer acquisition agency team’s unique, full-service, integrated approach ensures a modern, data-driven customer acquisition strategy, a creative message & graphic design that turns your customer acquisition strategy into action-producing behavior that effectively delivers the business results you want, and a customer acquisition R.O.I. tracking and reporting process that ensures the maximum efficiency of all customer acquisition spending.

Clear & Compelling Brand Value Proposition

Providing the right set of customers a real value they understand, believe in & value enough to consistently prefer & choose when confronted with alternative choices.

Crisp, Integrated Marketing Execution, Tracking & Reporting

Value-added marketing programs. A bias towards testing & learning. Clear success metrics, ongoing performance tracking & monthly reporting/reviews.

Competitively Advantaged Customer Experience

Delivered by people trusted & empowered to make the right decisions & take care of the customer.

CUSTOMER ACQUISITION MARKETING: AGENCY APPROACH.

#1. Define Your Core Target Prospects by Understanding Your Best Customers

To successfully target new customers, you need to learn more about your best current customers as well as past customers. This requires several types of analysis on your customers database including customer segmentation, RFM analysis (recency, frequency and monetary), demographic and psycho-graphics analysis. In addition, our unique Voice of the Customer research helps many clients achieve new levels of customer understanding & customer behavior insight.

#2. Understand the Competitive Implications from Your Customer's Point of View

In addition to understanding competitive offerings, threats & advantages we also identify what actions we should take as a result. For example, we can help answer such questions as: What tactics will create advantage for your business? What should we leverage? What do we need to create to meet customer’s needs?

#3. Develop Specific, Measurable Objectives

Next, we work with you to establish objectives for each program for overcoming the key barriers to achieving your business objectives.

#4. Allocate Your Marketing Investments

Working with you, we identify the right allocation of investments among sub segments, programs and projected returns on alternative investment strategies.

#5. Define the Implementation Plans

Our customer acquisition marketing agency team’s experience shows that it’s much easier to reach and exceed goals in a smaller, more targeted program then one that is too broad. That’s why our customer acquisition marketing agency team looks at an organization’s customer acquisition needs on a monthly basis. Quite simply, it leads to the most effective way to proceed.

At this stage, we also identity, develop and install the necessary tools and resources to execute and measure the integrated marketing programs & marketing strategies.

#6. Implement the Plans/Go-to-Market

Finally, we implement the agreed upon plans while monitoring customer and market responsiveness… ensuring a quality customer experience.

#7. Measure Results Daily, Review Results Weekly & Report Results Monthly

Identify results of the marketing investment strategy, share ideas & actions to improve & implement continuous process improvement. In post-analysis you will be able to see which creative, lists/media proved to be the most successful and then continually tweak which names and which outlet you use to target future prospects so that you are always getting the best possible return on investment.

Building an Effective & Efficient Customer Acquisition Marketing Machine.

Integrated Customer Acquisition Marketing Agency Process

The Customer Acquisition Agency Team at Quenzel & Associates provides the full range of Customer Acquisition Strategic, Creative, Production and R.O.I. Tracking services. Our team puts a strategic focus on optimizing your marketing investment through a disciplined, investment management methodology.

We focus all marketing offers on driving specific customer behaviors, we tie all customer acquisition marketing investments and customer acquisition marketing efforts to achieving key business metrics. We quantifying the ROI of each customer acquisition marketing effort on actual consumer behavior change.

Utilizing an integrated problem-solving approach that combines voice of the customer research & detailed analysis on the performance of previous marketing, advertising & sales efforts; Quenzel Marketing Agency provides a written, fresh-eyes business, brand & marketing review along with an integrated quick-start marketing solution to grow your business.

Using a combination of branding, advertising, sales, website design & digital marketing, Quenzel Marketing Agency develops, deploys & tracks integrated new customer acquisition, current customer optimization & best customer retention marketing campaigns that will help your business… Get More Customers.

That’s one reason…Our clients get more customers.

Learn About Our Strategic, Creative, Production and Customer Acquisition R.O.I. Tracking & Reporting Services.