A Beacon of Innovation and Success.

Since 2005, Quenzel Marketing Agency has offered a comprehensive suite of marketing services designed to boost the performance of home builders and remodelers’ marketing campaigns by 15% to 40%, without increasing their marketing spend. Our Three-Prong, Full-Service, Integrated Marketing approach ensures that every aspect of your marketing strategy is optimized for success.

• Our Strategic Marketing Services provide a solid foundation through comprehensive research and meticulous planning.
• Our Marketing Campaign Management services ensure precise and creative execution across multiple channels.
• Our Campaign Marketing Metrics services offer the insights needed to drive continuous improvement and achieve outstanding results.

The Agency’s Leadership Team

With a leadership team comprised of senior marketing executives with extensive experience in managing large domestic and international brands, we bring unparalleled expertise to the table. Our leadership team brings a unique blend of expertise and creativity to every project. Colleen, with her deep understanding of target audience emotions and motivations, ensures that our campaigns resonate on a personal level. Earl, known for his analytical prowess and creativity, drives the ideation and strategic planning processes. Together, they lead a team of dedicated professionals committed to delivering exceptional results for home builders and remodelers.

The Agency’s Brand Personality

Our agency’s brand personality—empathy, innovation, authenticity, and persuasion—guides everything we do. We strive to understand and connect with our clients and their audiences on a deeper level. Our innovative approach ensures that we stay ahead of industry trends and deliver cutting-edge solutions. Authenticity is at the core of our storytelling, creating genuine and relatable narratives. Persuasion drives our communication, inspiring action through compelling messages.

Understanding the Market

The first step in our strategic marketing services is an in-depth understanding of the home building and remodeling market. We conduct extensive research to analyze market trends, consumer behavior, and competitive landscapes. This research includes:

• Market Segmentation: Identifying distinct segments within the market, such as first-time homebuyers, luxury home seekers, and homeowners seeking remodeling services, to tailor marketing strategies accordingly.
• Consumer Insights: Understanding what drives consumer decisions, their pain points, and preferences, such as the desire for sustainable building practices, modern design, or cost-effective remodeling solutions.
• Competitive Analysis: Analyzing competitors’ strengths and weaknesses to identify opportunities and threats in the home building and remodeling sector.

Strategic Planning:

Our strategic planning process involves setting clear, measurable objectives and outlining the tactics to achieve them. Key components include:

• SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals to track progress and success.
• Resource Allocation: Efficiently allocating resources—time, budget, and personnel—to maximize return on investment.
• Timeline and Accountability Development: Creating detailed timelines and assigning specific team member accountability to ensure timely execution of the marketing plan, from initial concept through to final implementation.

Crafting the Marketing Communications Strategy:

With a solid understanding of the market, we craft a comprehensive marketing communications strategy that aligns with our clients’ business goals. This includes:

• Brand Positioning: Defining how the home building or remodeling brand should be perceived in the market relative to competitors, emphasizing unique selling points like superior craftsmanship, innovative designs, or exceptional customer service.
• Value Proposition: Articulating the unique benefits and value that the brand offers to its customers, such as high-quality materials, personalized service, or guaranteed completion timelines.
• Integrated Marketing Communications Plan: Developing a cohesive plan that integrates various marketing channels and tactics to deliver a consistent message about the brand’s expertise and reliability.

Multi-Channel, Marketing Campaign Integration

We believe in the power of integrated marketing campaigns that leverage multiple channels to reach the target audience. Our approach includes:

• Digital Marketing: Utilizing SEO to rank higher in search engine results, PPC campaigns to target potential customers searching for home building or remodeling services, social media marketing to engage with audiences, email marketing to nurture leads, and content marketing to establish authority.
• Traditional Marketing: Incorporating print ads in home and lifestyle magazines, broadcast ads on local TV and radio, and outdoor advertising through billboards and bus shelters to reach audiences through conventional media.
• Experiential Marketing: Creating memorable experiences through events like open houses, home shows, and community sponsorships to engage with consumers on a personal level and showcase completed projects.

Creative Campaign Development:

Our creative team excels in developing innovative and visually stunning campaigns that resonate with the target audience. This process involves:

• Concept Ideation: Brainstorming and developing unique concepts that align with the brand’s identity and objectives, such as showcasing the transformation process of a home remodel or highlighting the craftsmanship of a new build.
• Content Creation: Producing high-quality content—videos of project walkthroughs, before-and-after photos, blog articles about design trends, and more—that captures attention and drives engagement.
• Design and Execution: Designing and executing campaigns with a focus on aesthetics and functionality to ensure they perform well across all channels, from social media to print ads.

Tactical Implementation:

We manage every aspect of campaign implementation, ensuring that each tactic is executed flawlessly. This includes:

• Media Planning and Buying: Strategically planning and purchasing media to maximize reach and effectiveness within the budget constraints.
• Scheduling and Coordination: Coordinating all activities and ensuring that campaigns run smoothly and on schedule, from ad placements to event logistics.
• Quality Assurance: Conducting rigorous quality checks to ensure that all campaign elements meet our high standards and deliver the desired impact.

Campaign Results Data Collection and Analysis:

We use advanced tools and techniques to collect and analyze data from various sources. This includes:

• Web Analytics: Using tools like Google Analytics to track website traffic, user behavior, and conversion rates, providing insights into which online tactics are driving the most engagement and leads.
• Social Media Analytics: Monitoring engagement, reach, and sentiment across social media platforms to understand how well the brand is connecting with its audience.
• Customer Feedback: Collecting and analyzing feedback from customers to understand their experiences and satisfaction levels, which can inform future marketing and service improvements.

Performance Metrics:

We develop tailored marketing performance metrics to measure the success of our campaigns. Key metrics include:

• Return on Investment (ROI): Calculating the financial return relative to the cost of the campaign to ensure marketing efforts are cost-effective.
• Key Performance Indicators (KPIs): Identifying and tracking specific metrics that indicate campaign success, such as click-through rates, conversion rates, and customer acquisition costs.
• Engagement Metrics: Measuring how audiences interact with the campaign, including likes, shares, comments, and time spent on content, to gauge the effectiveness of the marketing message.

Reporting and Insights:

Our detailed reporting provides clients with a clear understanding of campaign performance and actionable insights for improvement. This includes:

• Monthly Reports: Delivering comprehensive reports that detail performance against objectives and KPIs, highlighting areas of success and opportunities for improvement.
• Executive Dashboards: Providing high-level overviews for senior management to quickly assess campaign performance and make informed decisions.
• Actionable Recommendations: Offering insights and recommendations for optimizing future campaigns based on data analysis, ensuring continuous improvement and better results over time.