100 million people will tune into the Super Bowl this Sunday. For 24% of those tuning in, the main reason is to watch the Super Bowl ads.

Earl Quenzel stopped by the ABC-7 More in the Morning studio on Friday morning to talk about this year’s Super Bowl advertising and preview ahead of time several of the Super Bowl ads you’ll see More in the big game on Sunday.

With the economy recovering from the pandemic and consumer confidence relatively strong, this years Super Bowl attracted a record 30 new advertisers, which tops the previous record of 25 first-timers. NBC, which sold out of commercials at the beginning of February, received as much as $7 million for a 30-second commercial.

Earl told the audience, ‘The NFL provides some of the most popular programming on TV, and the Super Bowl remains the most watched event in the country. It’s the one place you can reach 100 million people in an evening. The biggest growth in advertisers this year came from the automotive, technology, entertainment, travel and healthcare industries.’ Earl also explained why TV ads remain so effective and which Super Bowl ads you should look out for this year.

He also shared the results to Quenzel Marketing Agency’s Annual Super Bowl Survey:

  • 90% plan on watching Super Bowl LVI this weekend
  • 65% will start watching just before kick-off
  • MAIN reason for watching Super Bowl LVI
    • 43% See the Game
    • 29% Fun with Family & Friends
    • 24% See the Commercials
    • 5% See the Half-Time Show
  • 43%% plan to bet on Super Bowl LVI.
    • 33% – $50+
    • 22% – $25-$50
  • 41.6% plan to share a comment, picture or video on Social Media.
    • 17% Will Comment on the Commercials
    • 13% Will Comment on the Game
    • 13% Will Comment on People/Party
  • Team you WANT will Win Super Bowl LVI
    • 30% Want Cincinnati Bengals to Win
    • 10% Want Los Angeles Rams to Win
    • 60% Just Want a Good Game
  • Team you THINK will Win Super Bowl LVI
    • 68% Los Angeles Rams
    • 32% Cincinnati Bengals
  • 14% Will Call in Sick or Take a Personal Day on Monday.

Earl will be back with ABC-7’s More in the Morning team on Monday, February 14th at 9:45 to talk about the winning and losing commercials.