Situation Summary: Functional Medicine in Southwest Florida

contemporary health center marketing healthcare redesigned website for functional medicine clinic in Fort Myers and Naples, FL

Contemporary Health Center provides patient-centered, physician-led treatments focused on improving energy, clarity and overall well-being. Serving patients across Fort Myers and Naples, Contemporary Health Center specializes in hormone therapy, medical weight loss, medical aesthetics and wellness. But while its science-backed services were contemporary, its website remained conventional and didn’t reflect the progressive care it provides.

Our team was tasked with bridging that gap.

Fresh Eyes Review: Healthcare Website Design Agency’s Marketing Situation

We began with a clear mission: to align Contemporary Health Center’s online experience with the forward-thinking care it provides. To do that, we conducted Voice of the Patients research to understand exactly what drives patients to Contemporary Health Center and why 93% of their patients were repeat customers. Key insights included:

  • A desire to stay healthy, balanced and informed
  • An appreciation for doctors and healthcare staff who take the time to explain conditions and treatments
  • Being involved in their treatment decisions
  • Confidence in a highly skilled, knowledgeable medical staff
  • Preference for science-backed solutions with real results

Additionally, our research revealed that more than 75% of the clinic’s patients were women, primarily aged 45+. And these patients valued personalized, compassionate care that empowers them to take control of their health. These insights shaped every creative and content decision we made. We crafted a new brand voice and tagline that speaks directly to Contemporary Health Center’s core patient base.

Marketing Campaign Objectives

  • Page Speed: We streamlined the website by reducing unnecessary bulk and optimizing every page to create a faster, more responsive site experience. Page speed tests showed vast improvements on the mobile and desktop versions of the site compared to its previous iteration.
  • Optimized for Conversions: Key actions such as the “Make Appointment” button and the “Call” button are more prominent and easier to access throughout the site, encouraging new patient engagement. This optimization is a key factor, as Contemporary Health Center looks to increase its digital advertising efforts in the future.
  • Enhanced Mobile Experience: Layouts, content and navigation were built to function well on mobile, tablet and desktop devices. Prior users will find the most significant improvements on smaller screens, as the navigation menu is now easier to use and the site is more responsive than before.
  • Define a Clear Brand Voice: The new tagline is prominently displayed on the hero image of the home page and works to speak directly to Contemporary Health Center’s core demographic. It positions them as experienced, capable and focused on the well-being of its patients.
  • Refresh the Look: We introduced a modern, clean color palette that reflects clinical credibility while maintaining a warm, approachable aesthetic. The visual updates mirror the high level of care patients can expect from the brand.
  • Simplify Navigation: Services are now clearly organized, allowing users to more easily explore Contemporary Health Center’s offerings and find what they need in fewer clicks.

Marketing Solution: Brand Messaging

Go from Conventional to Contemporary Healthcare

The impact of this tagline hits all the right notes, as it’s simple, memorable and works in part of the brand name. Its positioning also emphasizes a shift away from reactive healthcare toward proactive, personalized and preventive healthcare.

We aim to reinforce that Contemporary Health Center:

  • Offers advanced, science-backed treatments
  • Treats patients as informed partners in their own care
  • Focuses on restoring energy, clarity, confidence and overall well-being through functional medicine
contemporary health center marketing healthcare redesigned website blog for functional medicine clinic in Fort Myers and Naples, FL

We build custom healthcare websites that match your practice’s purpose and professionalism to the needs and expectations of your patients. Whether you’re looking to enhance your brand voice, improve usability or convert more visitors into patients, we’re ready to help.

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