Situation Summary: Functional Medicine in Southwest Florida

Contemporary Health Center provides patient-centered, physician-led treatments focused on improving energy, clarity and overall well-being. Serving patients across Fort Myers and Naples, Contemporary Health Center specializes in hormone therapy, medical weight loss, medical aesthetics and wellness. But while its science-backed services were contemporary, its website remained conventional and didn’t reflect the progressive care it provides.
Our team was tasked with bridging that gap.
Fresh Eyes Review: Healthcare Website Design Agency’s Marketing Situation
We began with a clear mission: to align Contemporary Health Center’s online experience with the forward-thinking care it provides. To do that, we conducted Voice of the Patients research to understand exactly what drives patients to Contemporary Health Center and why 93% of their patients were repeat customers. Key insights included:
- A desire to stay healthy, balanced and informed
- An appreciation for doctors and healthcare staff who take the time to explain conditions and treatments
- Being involved in their treatment decisions
- Confidence in a highly skilled, knowledgeable medical staff
- Preference for science-backed solutions with real results
Additionally, our research revealed that more than 75% of the clinic’s patients were women, primarily aged 45+. And these patients valued personalized, compassionate care that empowers them to take control of their health. These insights shaped every creative and content decision we made. We crafted a new brand voice and tagline that speaks directly to Contemporary Health Center’s core patient base.
Marketing Campaign Objectives
Marketing Solution: Brand Messaging
Go from Conventional to Contemporary Healthcare
The impact of this tagline hits all the right notes, as it’s simple, memorable and works in part of the brand name. Its positioning also emphasizes a shift away from reactive healthcare toward proactive, personalized and preventive healthcare.
We aim to reinforce that Contemporary Health Center:
- Offers advanced, science-backed treatments
- Treats patients as informed partners in their own care
- Focuses on restoring energy, clarity, confidence and overall well-being through functional medicine