Synapse Group Inc.

Time Inc’s acquisition of voice of the consumer data company Bizrate Insights “marks another step in Time Inc.’s transformation into a data-driven organization while broadening the suite of integrated marketing services they can offer advertisers.”

Synapse CEO Sebastien Bilodeau commented: “Bizrate Insights allows us to substantially expand our digital marketing services, creating additional consumer touchpoints to help our marketing partners.”

Synapse Group, Inc, a longtime client of the agency, is an “affinity marketing company that creates custom marketing solutions to help partners achieve their strategic objectives. Synapse partners include brick-and-mortar retailers, ecommerce organizations, airlines, hotels and direct response companies. Synapse is a leading marketer of magazine subscriptions in the United States, with expertise in customer acquisition, continuity marketing, retention and customer service. Building on their continuity marketing expertise, Synapse has diversified the business to also market other products and services, including branded loyalty continuity programs.”