Earl Quenzel – Biography

Earl joined his wife Colleen at Quenzel & Associates, Inc. in September 2005 to lead marketing strategy, creative and ROI performance tracking for the agency's growing list of clients. In this role, Earl supports the agency marketing teams that serve its clients new customer acquisition marketing, customer optimization & relationship marketing and customer retention & loyalty marketing programs.

Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75.

Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe’s brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships.

Before Priceline, Earl worked at AT&T where, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates served the K-12, college and university markets. In this role, Earl also oversaw AT&T CampusWide, a mission-critical, solution that managed 5+ billion transactions per year for 2+ million students at 150+ universities, and AT&T College & University Solutions (ACUS), an integrated, networked solution for wired and wireless voice and data applications.

AT&T originally recruited Earl to lead the consumer marketing teams responsible for the development and implementation of the strategies and programs to create customer loyalty and retention value among AT&T’s 20M+ high-value customers. While Earl was leading the massive AT&T True Rewards customer loyalty program, AT&T turned around a 10-year share decline. Earl also led the teams responsible for AT&T’s Sponsorship & Partnership Marketing programs with the United States Olympic Committee (USOC), Disney, Universal Studios, the NBA, NASCAR, MLS and the Rock & Roll Hall of Fame.Earl brought new accountability to this marketing function, developing a new approach for AT&T to leverage data-driven marketing opportunities which delivered annual growth in new customer acquisitions from 100K to 1.7M customers, revenue growth from $27.5M/year to $467M/year and a drop in the cost-per-acquisition from $100 to $58/per customer.

Before joining the telecom industry, Earl held senior marketing posts at TWA, Eastern, and Continental Airlines. During his tenure in the airline industry, Earl was considered a pioneer for leading the marketing transformation at each airline from simple, mass marketing to the sophisticated discipline of leveraging customer data to develop & deliver targeted marketing offers, programs & customer experiences. The marketing teams he led at all three ‘troubled’ airlines consistently found creative new ways to drive more new customer acquisitions, optimize revenue from current customers (share of wallet) and retain the loyalty of the airlines’ best (high-volume/high-value) customers.

At Continental Airlines, Earl’s leadership of the team that built the OnePass frequent flyer program into a powerhouse was cited by both “Worst to First” and the Wall Street Journal with helping to save the airline from bankruptcy. During his tenure, Continental’s OnePass program was rated “Best in the Industry” for six straight years, winning six of seven categories four years in a row. He also led the Continental’s Grand Destinations Vacations team, which grew the marketing program from 100,000 passengers a year to over 500,000 per year. In this role, he managed a $40M annual budget, led a staff of 30+ marketing and sales associates and directed 250+ customer service staff.

Before Continental/Eastern, Earl was one of the founders of the Travel Channel, a 24-hour cable TV network, where he served as the first Senior VP of Marketing and Sales. In this role, he managed a $2M+ budget and led a staff of twelve sales and marketing people. Within one year of launch, the team delivered $39M in revenue, achieving new cable industry records for first-year subscribers and revenue performance. He also personally produced over 130 direct response TV commercials for the Travel Channel’s clients and conceived and developed over 60 travel sales shows including the series Arthur Frommer’s Almanac of Travel, World of Travel Bargains and The Perfect Trip.

As TWA Director of Marketing Programs, Earl led the teams that marketed TWA’s consumer marketing programs including TWA Getaway Tours, TWA Getaway Credit Card, TWA Senior Pass, TWA-Value Pak and TWA Frequent Flight Bonus program. At TWA, he managed $1.5B in revenue, a $30M expense budget and a staff of 10 marketing associates.

Earl began his career in advertising working for such agencies as Ogilvy and Mather, Lewis & Gilman and Foote, Cone & Belding.

Earl is a graduate of Rowan University.  He served on the Executive Board of the Rowan Foundation and in 1999, Rowan University’s School of Communications honored Earl as its Alumni of the Year.

Earl is a featured speaker at various industry conferences, an avid sport-boater, an average but enthusiastic golfer and tennis player as well as a semi-retired drummer.