2025 Super Bowl TV Advertising Preview

This year, 120 Million Viewers will tune in to Super Bowl LIX. The game is why 62% of viewers are tuning in. But, for a whopping 26% of viewers or 31.2 million people, the Super Bowl TV Advertising Commercials are the main draw.

The current business and economic environment has impacted demand for TV Advertising Commercials within the game. In a recent survey of business owners, managers, and marketers:

• 82% reported an Optimistic or Very Optimistic outlook for the economy (Up 11% vs last year)
• 76% expect their Firm’s Revenue to grow in 2025 (Up 15% vs the previous year).
• 33% expect their Firm’s Marketing Budget to grow in 2025, and
• 33% expect to Launch New Marketing Campaigns in 2025.

The optimistic outlook and expectations for 2025 impacted demand for TV Advertising Commercials within the game.

In November, Super Bowl TV Advertising Commercials sold out. The cost of a 30-second TV advertising commercial within the game jumped to $8,000,000.

The recent changes in the business and economic outlook also resulted in a significant change in consumer sentiment. Expect to see that shift in the Creative Message brands will send in this year’s Super Bowl TV Advertising Commercials. This year, consumers want to see funny and unique commercials, which is the core characteristic of past Super Bowl advertising. Most consumers report that the Super Bowl is not the time or place for serious commercials addressing social issues.