7 Agency Insights on Memory and How We Apply Those Insights to Create Effective Advertising. Memory, with all its quirks and flaws, profoundly impacts how we live, interact, and make decisions. In the context of advertising, understanding the mechanisms behind memory errors—defined by Daniel Schacter as the "seven sins of memory"—can provide powerful [READ MORE...]
Effective communication is the cornerstone of successful marketing across diverse media channels—from TV and radio to digital platforms like social media and email. At Quenzel Marketing Agency, we apply these fundamental laws to ensure our clients' messages not only reach but also resonate with their target audiences, driving engagement and achieving measurable results. [READ MORE...]
1. Human Behavior and the Intricacies of Consumer Preferences: In the marketing world, where data and logic often reign supreme, it's easy to fall into the thinking trap that everything can be solved rationally. However, as we delve deeper into human behavior and the intricacies of consumer preferences, it becomes clear that departing from [READ MORE...]
