Customer Loyalty Marketing

June 2024

Transform Your Business: Building a Fan-Base vs. a Customer-Base

Customer Loyalty Marketing, Marketing Strategies, Marketing Thought Leadership

Transform Your Business: Building a Fan-Base vs. a Customer-Base

Earl Quenzel2024-12-18T19:20:41-05:00

Stop Focusing on Acquiring Customers. Start Cultivating a Passionate Fan BaseIn the world of marketing, businesses often focus on acquiring customers—individuals who purchase products or services. While this approach can drive sales, it doesn't necessarily foster long-term loyalty or engagement. To truly thrive, businesses need to shift their focus from merely building a [READ MORE...]

Transform Your Business: Building a Fan-Base vs. a Customer-BaseEarl Quenzel2024-12-18T19:20:41-05:00

February 2023

NASCAR, Sponsorships & Customer Loyalty

About Quenzel Marketing Agency, Customer Loyalty Marketing, Marketing Sponsorships

NASCAR, Sponsorships & Customer Loyalty

Earl Quenzel2023-02-20T13:55:11-05:00

NASCAR, Sponsorships & Customer Loyalty Yesterday's thrilling double overtime finish to the Great American Race brought back many memories of my association with NASCAR in the late '90's. My first meeting with Bill France Sr. and Jim France (owners of the privately held National Association for Stock Car Auto [READ MORE...]

NASCAR, Sponsorships & Customer LoyaltyEarl Quenzel2023-02-20T13:55:11-05:00