Why does a full-service, integrated brand marketing management agency like Quenzel Marketing use an orange wedge as a graphic icon in its logo, presentations, and website?

It’s more than just a splash of color; it’s a deliberate symbol of who we are and what we deliver.

Orange is bold, vibrant, and full of energy qualities that spark mental stimulation and lively ideas. Historically, people link the color orange to strength and endurance. Today, people see it as nurturing and warm.

Orange also evokes change: the golden hues of a sunset bridging day and night, or the fiery leaves signaling the shift from summer to fall. It’s a color on the edge, balancing transitions with optimism.

Beyond that, orange inspires sociability, fostering energetic conversations and good vibes. Even Feng Shui experts agree. Associating the color orange with fame and a strong, positive reputation.

At Quenzel Marketing, the orange icon captures our team’s essence: bright, vibrant, energetic, strong, enduring, and approachable. It represents how we want clients and partners to perceive us as innovators who ignite dynamic discussions to elevate your reputation and fame.

Simply put, we help our clients attract more customers by blending strategic insight with creative flair.

The orange icon underscores our commitment to messaging and design that drives measurable business growth.

The orange wedge in our logo goes beyond just eye-catching. We designed our logo with the orange icon to maximize impact. The bright hue naturally draws attention, ensuring our brand gets noticed in a crowded market.

The curvy shape of the orange wedge, inherently pleasing to the eye, evokes positive emotions that subconsciously transfer to our brand.

The use of a unique image sets Quenzel Marketing apart, making our brand memorable amid a sea of agencies.

Why does this matter? It all ties back to how the human brain works.

With over 100 billion neurons in the brain forming up to 7,000 connections each, our minds are wired for rapid, complex decision-making often unconsciously.

• Visual processing starts in the eye, sending signals to the brain’s occipital lobe, where an inverted, 2D image is flipped upright and given 3D depth in milliseconds.
• We don’t consciously notice this speed because the brain manages massive visual data effortlessly.
• Opinions form almost instantly and once set, they’re tough to shift, even with new evidence.
• Consistent, visible messaging can shape people’s perceptions of a brand’s quality and image, giving our clients greater control over their brand’s market presence.

In essence, our orange icon isn’t random, but a strategic tool rooted in science and symbolism, designed to remind you we can make your
brand unforgettable and unstoppable.

Ready to infuse your marketing with our orange energy?