Whether your independent resort hotel’s situation requires more effective new guest acquisition, a more unique guest experience to positively distinguish your resort from competitors or a growing base of high-yield/high-volume guests; our team of experienced independent, resort marketers provides strategic and creative thought-leadership, precise business-building campaign deployment, and comprehensive results tracking to grow room nights, room revenue, and ADR.

That’s one reason… Our Clients Get More Customers.

Unique Customer Insights. Better Business Results. 

Creating and producing effective advertising that delivers measurable business results requires an experienced team skilled in the art of persuasion and behavior change. To ensure we consistently reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our Strategic Marketing Services team takes a modern, data-driven, marketing approach that differs from the way most advertising agencies serve their clients.

That’s another reason… Our Clients Get More Customers.

Over the last 18 years, our team designed, developed and delivered hundreds of business-building campaigns for clients. We tested thousands of ideas to help our clients get more customers. Importantly, our Campaign Marketing Metrics team tracked, analyzed and recorded the results of every business-building effort.

We analyzed the effects of various levers to change customer behavior and barriers to behavior change. We identified proven principles. Lessons were learned. We turned those lessons and learnings into a method of procedure built on best practices.

That’s one reason… Our Clients Get More Customers.

When our Marketing Campaign Management team executes a client’s marketing campaign, they draw on a vast base of business-building lessons and learnings about what works, and what doesn’t. To achieve your resort’s business objectives our Marketing Campaign Management team prepares monthly action plans, within the approved client business-building budget.

The monthly action plans detail the specific actions, activities and efforts our team will implement on your behalf including any TV advertising, radio advertising, print advertising, outdoor advertising, direct mail advertising, collateral & event marketing, website advertising or digital advertising efforts.

That’s another reason… Our Clients Get More Customers.

Our independent resort hotel clients get the right competitive advertising strategy, effective advertising and marketing campaigns, and efficient use of their financial resources.

That’s one reason… Our Clients Get More Customers.

Our Strategic Marketing Services team quantifies the most important elements of an independent resort’s guest value proposition and marketing mix. The Strategic Marketing Services team working on your business will quantify the key drivers of guest choice within the category of properties in which your resort competes. The team measures the relative value guests place on the various benefits and services your resort provides and identifies which elements of your value proposition prospective guests perceive as noticeably different and better than the competition.

That’s another reason… Our Clients Get More Customers.

Every member of our team knows what it’s like to be accountable for results. We understand it’s about RESULTS. NOW. That’s why we look at marketing, branding, advertising, website design and digital marketing from a business perspective. Our entire approach to creating & producing innovative & effective marketing programs is focused on Building Your Business… Fast.

That’s one reason… Our Clients Get More Customers.

Our Campaign Marketing Metrics team ensures each business-building campaign integrates into an optimal blend of new guest acquisition, current guest optimization (cross-sell and up-sell marketing programs) and high-yield/high-volume loyalty retention marketing that delivers the desired growth in your business results.

That’s another reason… Our Clients Get More Customers.

Our clients get the full support of our creative team (copywriting & graphic design), production team (produces and traffics all marketing materials per each media/vendors’ specifications), media team (negotiates terms, places orders, verifies delivery and reconciles invoices) and Advertising R.O.I. performance tracking & reporting team, which handles monthly metrics on the performance of all advertising and marketing efforts.

That’s one reason… Our Clients Get More Customers.

By tracking the results of all business-building investments daily and reporting those results monthly our team quickly identifies ‘what’s working and what’s not.’ Our Campaign Marketing Metrics team’s focus on measurement, supported by our exclusive Q&A Marketing Metrics process, enables our clients to drive more guests, room nights, and room revenue.

That’s another reason… Our Clients Get More Customers.

To learn more about our  Strategic Marketing Services (Fresh-Eyes Marketing Review, Voice of the Customer Research, and Quick-Start Marketing Action Plans), Marketing Campaign Management (New Guest Acquisition Marketing Campaigns, Current Guest Optimization Marketing Campaigns, and High-Yield/High-Volume Guest Loyalty Retention Marketing Campaigns) or our Campaign Marketing Metrics (R.O.I Tracking, Analysis and Reporting) services, please call (239.226.0040), eMail (CEO@Quenzel.com) or use our online: Quick-Contact Request form.

Many business owners, managers, and marketers want to reduce the risk of poor response rates to their business-building advertising investments.  That’s why our independent resort hotel advertising agency team takes an integrated, strategic approach to helping your resort win in the marketplace.

By leveraging the lessons and learnings of 18 years helping our clients get more customers, our team operates at a level approaching the status of a science, that is reasonably predictable.