NASCAR, Sponsorships & Customer Loyalty

Yesterday’s thrilling double overtime finish to the Great American Race brought back many memories of my association with NASCAR in the late ’90’s.

My first meeting with Bill France Sr. and Jim France (owners of the privately held National Association for Stock Car Auto Racing, LLC) took place in New York City, when I was discussing a potential NASCAR sponsorship for AT&T. The sport’s loyal fan base ultimately led to AT&T’s participation as a NASCAR sponsor. Almost 90% of NASCAR fans understand that the race teams cannot run without sponsor. Over 80% appreciate what sponsors provide to the NASCAR experience, and just under 2/3rd always buy products from NASCAR sponsors.

Entering its 75th season, NASCAR continues to ranks #1 in fan loyalty to sponsors, making it one of the best ways for brands to build customer loyalty and drive market growth.

How a Sponsorship Can Add Purpose to Your Marketing Efforts

In today’s information age, marketers must keep up with the rapidly changing reality of how to effectively communicate with potential customers. Today, marketing needs to address a greater purpose. Sponsorships and event marketing’s unique ability to immerse consumers in a brand experience enables firms to achieve a deeper connection with consumers. Done right, organizations that invest time and money in sponsorships and events that match their customers values, will see their customers reward them with their business.

Sponsorship and Event Marketing – Keys to Maximizing the ROI of Your Investment.

Quenzel Marketing Agency understands that not all sponsorships are undertaken for the purpose of achieving commercial objectives.

However, if your organization wants to better understand what business, brand and marketing objectives can be achieved successfully through sponsorship and event marketing, we can help you develop a strategic framework to identify, rank, and select the best sponsorship opportunities for your organization’s commercial purposes.