Advertising Agency Services.
Quenzel’s advertising agency team has created hundreds of successful campaigns. We understand that frequent, highly visible & relevant advertising can influence people’s perceptions and favorably build confidence & trust in a business or organization. Ultimately, this shapes consumer behavior.
To reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our agency advertising team takes a modern, data-driven approach that differs from how most traditional advertising agencies work.
Advertising Creative & Production Services: Our agency’s creative & production teams turn advertising strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.
Advertising R.O.I. Services: Q&A understands that a variety of advertising media & messages can produce results. We also know some advertising media & messages work far better than others. By providing clear data on what’s working & what’s not our advertising R.O.I. services team helps each client improve their advertising decision-making, and their business results.
Advertising – Agency Campaigns.
TriMix-gel
Healthcare Advertising - Agency Campaign
How an Advertising Agency Presents & Manages Your Practice is Critical to Success. Our healthcare advertising team’s approach enables healthcare practices to efficiently and cost-effectively strengthen their competitive business, brand and market positioning.
By identifying the key drivers of patient choice, understanding how your brand delivers what the patient values and successfully communicating those values to prospective patients, we can better identify the key barriers to behavior change, and apply the best marketing levers to drive growth.
That’s one reason… Our Clients Get More Customers.
Dr Garramone | Plastic Surgeon
Healthcare Advertising - Agency Creative.
Effective Healthcare Advertising Starts with a Strategy Grounded in Making an Emotional Connection. Our agency’s approach to effective advertising starts with a strategy grounded in making an emotional connection with your core target customer.
To create advertising that breaks through the noise, connects with what matters most to a prospective patient, and influences their decision-making and purchase behavior; our team starts by quantifying what your core target customer values most about your practice, products, services, and people.
That’s another reason… Our Clients Get More Customers.
Orchard Valley Supply | B2B Advertising
B2B Advertising - Agency Creative.
Our Strategic Services Marketing team conducts a Fresh-Eyes Marketing Review to isolate the big ideas to motivate the customer behavior change you want to see in the market. Our approach enables businesses to efficiently and cost-effectively strengthen their competitive business, brand and market positioning.
Our Fresh-Eyes Marketing Review identifies the best way to drive your results more effectively, spend your business-building budget more efficiently, and create a more sustainable competitive advantage in the marketplace. A Fresh-Eyes Marketing Review provides a fact-based understanding of your core target buyers critical purchase drivers, how well they perceive your business, brand or product delivers against those purchase drivers, and how well they perceive your competitors deliver against those same purchase decision drivers.
That’s one reason… Our Clients Get More Customers.
PaySphere Payroll & HR
B2B Advertising - Agency Creative.
To help our B2B clients take a fresh look at their customers, their brand, their marketing efforts & business performance, we conduct Voice of the Customer Research. This research identifies and quantifies the essential benefits your core target customer looks for when choosing one brand over another. This research also quantifies your core target customers’ perceptions of your brand’s value proposition and your key competitors’ value proposition.
Whether you need a new Business, Brand, or Marketing Strategy; more effective Acquisition of New B2B Buyers, a more satisfying Buyer Experience, or better B2B Buyer Retention & Loyalty; our Fresh-Eyes Marketing Review provides unique thought-leadership to energize your business-building efforts.
That’s another reason… Our Clients Get More Customers.
Summerlin Jakes Seafood & Steaks
Restaurant Advertising - Agency Creative.
Restaurant owners and managers looking to win in today’s market place recognize the need for fresh-eyes and a fresh approach to building business.
Our restaurant advertising team understands that acquiring new dining guests, optimizing revenue from existing guests & retaining your best guests in today’s more intense, more demanding and more complex competitive environment requires more than just doing what you’ve always done.
We do this by understanding and appealing to the target customer’s critical satisfaction drivers delivering a message the prospect considers meaningful and relevant or, in other words, ‘for people like me.’
That’s one reason… Our Clients Get More Customers.
Rivals Sports Kitchen
Restaurant Advertising - Agency Creative.
Our restaurant team quantifies the actual number of new customers required to achieve a restaurant’s overall covers goal, revenue-per-cover goal and total revenue goal. Based on our restaurant team’s Campaign Marketing Metrics analysis of a restaurant’s historic revenue and business-building campaign metrics, we can accurately project the required advertising budget to achieve the growth targets.
Our team helps restaurant owners, managers and marketers achieve their business-building objectives by analyzing the relationship between their core revenue sources and major business-building cost drivers. By analyzing a restaurant historic revenue and campaign metrics our restaurant team can develop business-building models to guide future business-building investments.
That’s another reason… Our Clients Get More Customers.
Siani Probiotics | Body Care
Product Advertising - Agency Creative.
Today, a prospective buyer for any business enjoys a significant advantage over previous generations of buyers. Enabled with easy access to information & empowered with an unprecedented ability to compare options before making a choice, business owners and managers face a potential buyer that’s far more savvy and demanding than ever before.
Our Fresh-Eyes Advertising Review and Quick-Start Advertising Action Plans help product owners, managers, and marketers identify an integrated advertising strategy that’s uniquely right for them… maximizing both advertising effectiveness & cost-efficiency.
To ensure all advertising creative is tightly integrated in each advertising execution and across all advertising campaigns, we create an overall messaging architecture to consistently communicate the unique value-added that your business provides and that core target audience desires most.
That’s one reason… Our Clients Get More Customers.
Aqua Systems | Home Products
Product Advertising- Agency Creative.
Creative Product Advertising: Developing creative product advertising… the kind that effectively sells your product or service… requires identifying the one thing most important to the core target customer for your product, that’s unique to your product & provides an element for creative added-value persuasion.
We couple that persuasive message with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken to build business, fast.
Our Advertising Campaign Management team delivers creative concepts, creative messaging and creative ideas that identify or address a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them.
That’s another reason… Our Clients Get More Customers.
Carlton Nauman Homes
Contractor Advertising - Agency Creative.
Our contractor advertising team creates the communications strategy (message & design), prepares all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the launch of your business-building campaign, installs the campaign tracking tools, monitors the success of each campaign effort in the plan and handles the monthly campaign R.O.I. reporting.
Our contractor advertising team’s track record for consistently, effectively and efficiently driving growth gives your business a fast competitive advantage in the marketplace. So, whether your business challenge (or opportunity) involve entering new markets, growing existing markets or turning around declining markets, you can depend on our contractor advertising team to help you achieve your business-building goals.
That’s one reason… Our Clients Get More Customers.
Florida Coastline Construction
Contractor Advertising - Agency Creative.
Our contractor business-building programs provide residential and commercial builders and contractors an efficient and effective way to grow their business.
Our contractor advertising team helps contractors and those in the construction industry quantify their business objectives, allocate their business-building budgets to achieve those objectives, develop specific business-building action plans, and compute the ROI projections for those business-building plans.
That’s another reason… Our Clients Get More Customers.
Denmark Interiors | Furniture Store
Retail Advertising - Agency Creative.
Our retail team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. The most effective retail advertising grows out of a clear understanding of what truly motivates a prospective customer to visit your store.
To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. Our retail team then reviews your current messaging; recent business-building efforts & quantifies your brand value proposition.
That’s one reason… Our Clients Get More Customers.
Mario’s | Italian Meat Market & Deli
Retail Advertising - Agency Creative.
Our retail team crafts your consumer message in a way that helps people relate it to past positive experiences, their current needs and their future desires. This approach allows our creative team to create highly meaningful messages that break through the competitive noise with an enticing offer and a strong call to action.
Our retail Marketing Campaign Management team analyzes your past-period metrics and develops proprietary sales-funnel ratios. Then, our team quantifies your business objectives, allocates your business-building budget, develops specific action plans and computes the ROI projections for those business-building plans.
That’s another reason… Our Clients Get More Customers.
Hawks Cay Resort & Marina
Hotel Advertising - Agency Creative.
In most cases, our independent resort hotel clients can apply a variety of solutions to the business, brand, marketing, sales and advertising challenges or opportunities they face in the marketplace.
The independent resort hotel team at Quenzel & Associates Marketing identifies, implements and tracks the most efficient and effective business building solutions for your particular resort hotel’s situation and objectives.
That’s one reason… Our Clients Get More Customers.
Banana Bay Resort & Marina | Hotel Advertising
Hotel Advertising - Agency Creative.
Independent Resort Hotel Business-Building Strategy: Our agency understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Some advertising strategies will be more effective at driving results than others. Some advertising strategies will cost less than others.
We understand that winning in the marketplace starts with putting the right business, brand, marketing, sales and advertising strategy in place.
That’s another reason… Our Clients Get More Customers.
Sanibel & Captiva Islands
Destination Advertising - Agency Creative.
Our destination advertising team’s approach to increasing visitors to your destination ensures we clearly identify the core target visitor for growth, understand the competitive barriers to success, set specific measurable advertising and business objectives, allocate advertising investments in accord with the objectives & strategies, develop specific visitor growth plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all efforts to increase visitors to your destination.
That’s one reason… Our Clients Get More Customers.
Best Trip Choices | Destination Advertising
Destination Advertising - Agency Creative.
Integrated Destination Advertising The role of integrated advertising, in any business, is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem.
That means, whether your goal is to increase the number of new visitors from existing origin markets, entice new visitors from new origin markets or turn-around declining visitor traffic from current markets; our destination advertising team can help your destination.
That’s another reason… Our Clients Get More Customers.
Colgate Offshore Sailing School
Marine Advertising - Agency Creative.
Identifying a client’s best path to marketplace success, or what we call an Integrated Marketing Management Strategy, requires a high level of strategic thinking on a broad range of business issues.
It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage?
Our advertising agency’s Integrated Marketing Management Strategy process helps our clients clarify the answers to the strategic business, brand, customer and competitive issues they face and express those strategic choices as your Value Proposition.
That’s one reason… Our Clients Get More Customers.
Captains for Clean Water | 501c3
Marine Advertising - Agency Creative.
When you work with Quenzel & Associates, you access more than 30 years of world-class experience designing, developing & delivering effective new customer acquisition marketing programs, efficient revenue optimization marketing programs for your current customers, and energizing customer loyalty retention marketing programs for your best customers.
Utilizing an integrated problem-solving approach that combines Voice of the Customer Research and detailed analysis on the performance of previous business-building campaigns; our Marketing Campaign Management team provides a written, Fresh-Eyes Marketing Review along with an integrated Quick-Start Marketing Plan to grow your business.
Quenzel’s Marketing Campaign Management team develops, deploys and tracks integrated new customer acquisition, current customer optimization & best customer retention campaigns that will help your build your business.
That’s another reason… Our Clients Get More Customers.
The Value of Music in TV Commercials
In the realm of advertising, capturing the attention of consumers has always been a coveted goal. Among the numerous elements that contribute to the success of a TV commercial, music stands out as a powerful tool that can evoke emotions, create connections, and leave a lasting impact on viewers. From catchy jingles to carefully selected soundtracks, the value of music in TV commercials cannot be underestimated. In this blog post, we will explore the significance of music in advertising and how it enhances brand messaging and amplifies consumer engagement.
Establishing Emotional Connections: Music possesses an innate ability to tap into our emotions. Whether it’s joy, nostalgia, excitement, or empathy, the right melody can instantly strike a chord within us. TV commercials leverage this emotional connection to forge a bond between the audience and the brand. By carefully selecting music that aligns with the message, tone, and values of the product or service being promoted, advertisers can create a deep emotional resonance, allowing viewers to relate on a personal level. This emotional engagement not only captures attention but also helps in building brand loyalty.
Memorable Brand Association: When a TV commercial incorporates a well-crafted musical piece, it has the potential to become unforgettable. Catchy jingles, earworm melodies, and recognizable soundtracks have the ability to etch themselves into our memory, associating a specific tune with a particular brand. These musical hooks provide a significant advantage by creating brand recall and differentiation in a crowded advertising landscape. Even years later, a few notes of a familiar jingle can transport us back to the brand it represents, reinforcing brand recognition and strengthening the consumer-brand relationship.
Enhancing Narrative and Storytelling: TV commercials often tell a story within a limited timeframe. Music acts as a powerful ally in enhancing the narrative and effectively conveying the intended message. By selecting music that complements the storyline and evokes the desired emotions, advertisers can heighten the impact of the visual content. The tempo, instrumentation, and lyrics of a song can help set the mood, evoke nostalgia, or build suspense, enabling the audience to connect with the commercial on a deeper level. The right musical choice can transform an ordinary commercial into a memorable and engaging storytelling experience.
Cross-Cultural Communication: In an increasingly globalized world, TV commercials often target diverse audiences with varying cultural backgrounds. Music transcends language barriers and becomes a universal language that connects people. By incorporating music with cross-cultural appeal, advertisers can effectively communicate their brand’s message to a broader audience. Music allows for cultural nuances and emotions to be expressed without the need for translation, fostering a sense of inclusivity and relatability across different demographics.
Shaping Brand Identity: Music plays a pivotal role in shaping a brand’s identity and personality. A well-chosen soundtrack or jingle can convey the brand’s values, evoke specific emotions, and create a unique sonic identity that distinguishes it from competitors. Whether it’s an energetic rock anthem, a soothing piano melody, or a catchy pop tune, the music in a TV commercial becomes synonymous with the brand, contributing to its overall perception in the minds of consumers. By consistently utilizing a signature musical style, a brand can build a strong and recognizable identity that resonates with its target audience.
Music in TV commercials is a potent and invaluable tool that advertisers use to captivate viewers, convey brand messages, and create lasting impressions. It possesses the ability to establish emotional connections, enhance storytelling, and shape brand identity. By harnessing the emotive power of music, advertisers can transcend language barriers, foster cross-cultural communication, and leave an indelible mark on the minds and hearts of consumers. In an ever-evolving advertising landscape.