Travel Marketing

Destination Marketing Organizations (DMOs), Airlines, and Resort Hotel owners, managers, and marketers looking to drive visitors, airline passengers and hotel guests this summer need to understand what target audiences are most likely to travel.  Based on over three decades of personality research and refinement with about 200,000 travelers, here are the six key leisure target audiences and the destinations they are most likely to travel to this summer: Venturers Leisure travel holds a central place in the life of travelers we classify as Venturers. The typical Venturer goes to more places, more often, [READ MORE...]