Q&A Marketing Agency - Fort Myers, FL
Q&A: Who? What? When? Where? Why? How?
Below, you'll find answers to the most common questions potential clients ask about our Marketing Agency's credentials, capabilities and creative process for ensuring... Our Clients Get More Customers.
Who our Marketing Agency helps get more customers?
Our Marketing Agency serves clients in four key industry sectors: Travel & Recreational Activities, Home Services & Real Estate, Retail Consumer Goods & Services, Medical & Professional Services.
Although we work in an amazing business environment blessed by some of the world's most beautiful natural resources and the unique, creative individuals attracted to them, we serve local, regional, national and international clients on both a retained services and project basis. To view our marketing agency's client roster:
Full-Service, Integrated Marketing Communications Agency Client Roster
What services our Marketing Agency provides to ensure...
Our clients get more customers?
Our Marketing Agency develops, deploys & tracks integrated new customer acquisition, current customer optimization & best customer retention marketing campaigns to help our clients get more customers.
To ensure we develop the most effective and efficient marketing campaigns for our clients, we provide a full range of classic Marketing Communications Agency services. This includes three key Strategic Marketing Services: Customer Strategy, Brand Strategy and Marketing Strategy.
To ensure we deploy the most effective and efficient marketing campaigns for our clients, we provide a full range of traditional Advertising Agency services, Web Design Agency services and Internet Marketing Agency services. This includes four key integrated Marketing Services: Creative Concepts and Creative Production, Media Planning & Media Buying, Web Design and Internet Marketing services.
Finally, to ensure that the integrated new customer acquisition, current customer optimization and best customer retention marketing programs we develop and deploy to help our clients get more customers actually deliver the desired business results, our exclusive Q&A marketing Metrics process tracks and reports on 'what's working and what's not' to every client, every month.
To ensure our clients get more customers, we start with a Fresh-Eyes Brand Marketing Review, which provides our integrated marketing team a firm foundation to build new ideas for growing your business.
Q&A Fresh-Eyes Brand Marketing Reviews help our clients look at their business in new ways, identify new sources of competitive advantage & sharpen their brand message. This unique agency service helps clients sift out the key customer & competitive facts, develop meaningful relationships between them & see their brand from the consumer’s perspective. It provides a data-driven, fact-based understanding of how the target consumer feels about your brand today as well as a fresh & accurate assessment of your marketing and marketing situation.
Q&A's Fresh-Eyes Brand Marketing Review helps isolate the big ideas to motivate consumer behavior change. By quantifying the most important elements of a client's Marketing Mix and Brand Value Proposition, our Marketing Agency can identify the key drivers of brand choice within a category, measure the relative value customers place on the various aspects of a client's offering and determine which elements of a clients brand value proposition customers' perceive as noticeably different & better than the competition.
Next, We Turn Our Fresh-Eyes Insights into a Quick-Start Action Plan, while our Florida Marketing Agency's Strategy & Creative Teams collaborate to develop a Consistent Brand Marketing Message & Brand Image.
Q&A's Quick-Start Marketing Action Plans define the best way to win in the marketplace. Whether you need a more effective approach to new customer acquisition, a more satisfying customer experience that positively distinguishes your brand or higher customer retention rates, our marketing agency's Quick-Start Marketing Action Plans specify the tangible branding, marketing, web design & internet marketing actions to acquire new customers (generate leads/convert prospects), maximize share-of-wallet (cross-sell, up-sell & repeat sales) & drive customer loyalty (customer experience, customer relationship management & customer rewards). It provides clarity about how you want the consumer to feel about your brand, after exposure to our Branding, Advertising & Web Design & Internet Marketing.
Finally, your dedicated Marketing Agency Team provides crisp execution of your Integrated Marketing Plan
Our Marketing Agency's approach integrates your brand marketing across the entire customer experience. We ensure execution of the strategy through all the business disciplines and with all customer touch-points, offers, actions and communications.
We measure your brand marketing's impact on your business results daily. We report results in a joint Agency-Client Monthly Brand Marketing Metrics review.
When a new client can expect results from our Marketing Agency's eforts.
Within 3 to 4 weeks our experienced and dedicated marketing team can conduct a Fresh-Eyes Brand Marketing Review, detail a Quick-Start Marketing Action Plan & begin executing the marketing campaign to help… Our Clients Get More Customers.
Where our Marketing Agency helps clients Get More Customers?
Our Marketing Agency helps local business owners in Cape Coral, Fort Myers, Sanibel, Naples… regional clients in Miami, Orlando, Tampa… and national brands in NYC, Houston, Los Angeles… Get More Customers.
Why our Marketing Agency's clients... Get More Customers.
To win in today's hyper-competitive marketplace, a clearly differentiated brand & a highly relevant value proposition creates a clear competitive advantage. We do three things to help you Get More Customers:
First, we focus on uncovering new & unique marketing insights into your core customers and the key competitors they also consider.
New insights about the core customer’s belief system and expectations drive the strategic direction. By clearly identifying and segmenting the 'core' customer from the 'consumption' customer, understanding what each customer segment truly values and comparing how each customer segment views the client's brand relative to other brands that offer the same or similar benefits, we lay a solid, data-driven, fact-based, foundation for defining the best way to win in the marketplace.
Next, we turn insights into effective & efficient marketing investments.
Finally, we track, measure, analyze & report the results of your brand marketing investments on a monthly basis. Q&A Marketing Metrics is our Florida Marketing Agency's unique, powerful and proprietary results analysis process for understanding a client's return on their marketing investment. Q&A Marketing Metrics provide clients a documented, fact-based method for making better creative, media & spending decisions.
Q&A's Marketing Metrics process enables us to quickly & accurately test a variety of marketing creative & media alternatives in the marketplace. This allows your Florida marketing agency team to cut unproductive marketing efforts and redirect Branding, Advertising, Web Design & Internet Marketing resources to those ideas achieving the greatest marketing success.
Q&A Marketing Metrics are a fact-based approach that brings 'fresh-eyes' and adds new perspective to our client’s marketing performance. It summarizes the most critical marketing investment choices in a monthly marketing results review, which enables your team to grasp the inter-relationships of marketing investment choices. It also provides a framework for making the best strategic choices and trade-offs between competing marketing investments.
Q&A provides every client with Q&A Marketing Metrics for the express purpose of improving management's visibility into their marketing investment and to enable continuous marketing performance improvement.
For each client, we develop specific criterion that directly links their marketing investment to their business results. We start by identifying those measures most appropriate to monitoring performance against specific objectives and that provide the most useful information for future marketing investment decision-making.
The selection of specific effectiveness, efficiency and customer satisfaction performance measures is a central part of Q&A's Marketing & Marketing Metrics process. In addition, we deploy those Metrics that help diagnose problems and/or identify new opportunities.
Recent Writings from our Florida Marketing Agency on Marketing, Advertising, Branding, Web Design & Internet Marketing
Quenzel & Associates, a leading retail marketing agency in Fort Myers, Florida helps retailers of consumer goods and services… Get More Customers.
To learn more about how our retail marketing agency helps… Our Clients Get More Customers simply search for: retail marketing agency florida (we usually rank #1 for this search in Google).
To view our retail marketing agency’s creative case studies visit: Retail Marketing Agency Florida
Branding is About Strategy. Strategy is About Creating Competitive Advantage in the Marketplace.
When it comes to smart business growth, the quality of a company’s strategic, tactical & creative thinking ties directly to the competitive advantage it enjoys in the marketplace.
The Q&A Brand Marketing Audit is our advertising agency’s quality process for developing the most effective competitive strategy for your brand.
The end result of a Q&A Brand Marketing Audit provides creative new thinking about how your firm can attract, satisfy & retain the dominant market share of high-value, high-volume customers within its competitive set.
While Q&A Brand Marketing Audits differ from client to client, every Q&A Brand Marketing Audit focuses on exploring, identifying & understanding the key business, brand & marketing issues affecting your business’ performance. Our agency’s approach provides a fact-based, structured process for gathering, organizing & understanding your firm’s position with its customers & competitors. Our Brand Marketing teams provide ‘fresh-eyes’ to a client’s historical perspective.
Each Q&A Brand Marketing Audit includes a deep-dive into both the background and history of the key challenges affecting your business. Working one-on-one with a client’s leadership team we also identify or develop the critical Business/Brand performance metrics, which we use to measure progress against the desired Business/Brand performance.
Q&A Voice of the Customer Research – Critical Components:
To develop a fact-based understanding of your core customer for success, what they value & the key purchase drivers that move that customer segment to take action; we deploy a data-driven approach to identify & rank the most important functional & emotional benefits sought by those customers. We also identify who else they consider as a viable alternative to their needs as well as how they feel towards your specific competitors. The unique customer insights revealed from our Branding Agency’s Q&A Voice of the Customer Research helps to identify critical sources of sustainable, competitive advantage.
Q&A Brand Marketing Audit – Key Deliverables.
A full Q&A Brand Marketing Audit includes the following:
- Q&A Executive Team Survey
- Q&A Associate Survey
- Q&A Voice of the Customer Research
- Q&A Voice of the Customer Competitive Perceptions
- Q&A Brand Marketing Audit – Final Report.
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To ensure our clients get more customers, at our Advertising Agency we council clients on the need to carefully integrate their Branding, Advertising, Web Design and Internet Marketing efforts to deliver the Right Message, to the Right Audience, at the Right Time, with the Right Offer. This approach requires significant co-ordination, but always pays-off in terms of superior results.
Today, Google made it quite a bit easier to make sure your Pay-Per-Click campaigns do just that with their decision to make Google AdWords campaigns ‘Device Independent.’ That means Internet Marketers no longer need to establish different campaigns for mobile phones, tablets and desktop computers. While you’ll no longer need to set-up different campaigns for each device, you will be able to ‘target’ mobile devices through the bidding process.
For a quick overview of the Changes announced by Google, just a few hours ago, the video below explains their plans.