Marketing Agency Services

Integrated Marketing Communications

In today’s complex, cluttered & highly competitive marketplace; the quality of your strategic thinking, the effectiveness of your marketing execution & the efficiency of your marketing spending drives your competitive advantage. To ensure our clients get the right competitive strategy, effective marketing campaigns & efficient use of their financial resources, our Marketing Agency takes an Integrated Marketing Communications approach to winning. That’s one reason… Our Clients Get More Customers.

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Our Marketing Agency’s Process Produces Results.

1. FRESH-EYES MARKETING REVIEW

Voice of the Customer

Competitive Situation

Marketing Metrics

2. QUICK-START
ACTION PLAN

Objectives & Allocations

Actions & Assignments

Tracking & Milestones

3. CREATIVE DEVELOPMENT

Concepts & Positioning

Messaging & Image

Copy & Graphic Design

4. MEDIA & PRODUCTION

Video & Print Production

Website & Digital Production

Media Planning & Management

5. CAMPAIGN MANAGEMENT

Acquire New Customers

Optimize Current Customers

R.O.I. Tracking & Reporting

Quenzel Marketing Agency - Fresh-Eyes Marketing Review

Q&A Fresh-Eyes Marketing Review

Q&A Fresh-Eyes Marketing Reviews help our clients look at their customers, their brand, their marketing efforts & resulting business performance in new ways. Our marketing agency’s unique process enables our clients to identify new sources of competitive advantage, enhance their brand value proposition & sharpen their brand message. That’s one reason… Our Clients Get More Customers.

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Quenzel Marketing Agency's Quick-Start Marketing Action Planning Process

Q&A Quick-Start Action Plans

Our marketing agency’s Quick-Start Action Plans define the best way for a client to win in the marketplace. Q&A Quick-Start Action Plans detail the specific marketing communications tactics our agency’s creative, media, website design and digital marketing teams will leverage for a client to build a sustainable competitive advantage in the marketplace. That’s one reason… Our Clients Get More Customers.

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Business Marketing: Professional Services

Business Marketing: Professional Services

Marketing that Drives the Desired Business Result.

Driving website visits, capturing prospects eMail address or phone number, generating a request for a personal contact or making an appointment requires the delivery of a highly meaningful message to a prospective customer. The most effective business marketing grows out of a clear understanding of what actually motivates a prospective business customer or client to take the desired action. By crafting your marketing message in a way that allows your prospect to relate what they see or hear to their past experiences, current needs and most desired solution, we break through the competitive noise with a highly meaningful message. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.

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Product Marketing: Homeowners

Product Marketing: Homeowners

Effective Marketing that Sells Your Product.

Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion. When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them. That’s one reason… Our Clients Get More Customers.

Need to Sell More Product?
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Real Estate Marketing: Residential

Real Estate Marketing: Residential

How Marketing Strategy Drives Competitive Advantage in the Marketplace.

The quality of your strategic thinking drives your competitive advantage in the marketplace. Winning in the marketplace starts with putting the right business, brand and marketing strategy in place. In most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others. Q&A’s Strategic Marketing Planning process helps our clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.

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Healthcare Marketing: Surgeon

Healthcare Marketing: Surgeon

Integrated Brand Marketing & Today’s Consumer.

Identifying a Client’s Best Path to Marketplace Success, or what we call their Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues. It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage? What’s the best way to express these strategic choices as the Brand’s Value Proposition (BVP)? Q&A’s Strategic Marketing Planning process helps our clients clarify their customer and competitive strategies. When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.

Is Your Healthcare Business Growing?
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Restaurant Marketing: Upscale Casual

Restaurant Marketing: Upscale Casual

Building an Integrated Business, Brand & Marketing Strategy.

Helping our Clients Achieve their Business, Brand & Marketing Objectives starts with identification of their revenue stream (broken out by key product or service category) and major marketing cost drivers. By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing team can develop lifetime value models to guide future marketing investments.By quantifying the actual number of new leads, prospects and customers required to achieve our clients overall sales, revenue, cost & profitability goals we can accurately project the required marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.

Is Your Restaurant Growing?
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Retail Marketing: Grocery Store

Retail Marketing: Furniture

Turning Customer Insights Into Desired Customer Behavior.

Q&A Marketing Agency’s Unique Combination of Voice of the Customer Research and Marketplace Acuity helps our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system. Our approach helps clients quantify their core target customers’ current behavior… when do they feel the need that triggers buying behavior, when do they actually act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they purchase, use & evaluate the solution they selected? By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.

Is Your Store Growing?
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Resort & Hotel Marketing: Independent

Retail Marketing: Furniture

Integrated Marketing, Campaign Management & Metrics Reporting.

Q&A’s Integrated Marketing Management process provides clients a comprehensive approach to growing their business… with more accountability for success. By focusing accountability with our agency for all annual marketing analysis activities and annual marketing plan recommendations, our clients make better use of their time (and their team’s time) which means our clients can focus on making better business, brand & marketing investment decisions. By concentrating accountability with our agency for all their monthly activities related to managing Marketing Communications (TV, radio, print and outdoor, direct mail, collateral, event marketing), Website Management and Digital Marketing efforts; our marketing clients enjoy full access to the agency’s marketing communications account team (which prepares and executes all monthly MarCom activities within the approved budget), the agency’s creative team (copywriting & graphic design), production team which produces and traffics all marketing materials per each media/vendors’ specifications, media team (negotiates terms, places orders, verifies delivery and reconciles invoices) & the agency’s marketing metrics tracking & reporting team which provides monthly metrics on the performance of all client marketing efforts the agency manages. That’s one reason… Our Clients Get More Customers.

Is Your Resort Hotel Growing?
Get More Guests

Destination Marketing

Destination Marketing - Sanibel Island

Destination Marketing in 2016.

Our Marketing Agency’s Approach to Destination Marketing ensures we clearly identify the core target customer for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all marketing efforts to grow visitors to your destination. That means, whether growing the number of new visitors from existing origin markets, enticing new visitors from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.

Is Your Destination Growing?
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Travel Marketing

Travel Marketing - Sanibel Island Vacations

Getting the Right Message to the Right Prospect at the Right Time.

To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. We review your current messaging; recent marketing efforts & quantify your brand value proposition. We analyze your past-period metrics & develop proprietary sales-funnel ratios. We quantify your business objectives, allocate marketing budgets, develop specific action plans & compute marketing ROI projections for those plans. We create the marketing communications strategy, prepare all necessary materials for the marketing launch, install the tracking, test the reporting & monitor results from every effort. That’s one reason… Our Clients Get More Customers.

Is Your Travel Business Growing?
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Construction Marketing

Travel Marketing - Sanibel Island Vacations

Construction & Contractor Marketing in 2016.

Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business. We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans. We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.

Is Your Construction Business Growing?
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Marine Marketing

Travel Marketing - Sanibel Island Vacations

Integrated Marketing Communications & Today’s Consumer.

The Role of Integrated Marketing Communications in any business is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem. But consumers do not buy products or services or providers; they buy the expectation of benefits. They buy the expectation of benefits because they are trying to solve “problems”. When we talk about problems we don’t necessarily mean that something is actively wrong, we mean that there would be some kind of void in that prospective customers life if those benefits weren’t available. Whether your marketing situation requires more effective new customer acquisition marketing, unique customer touches to positively distinguish a customer’s experience with your brand from competitors or enhanced retention marketing to increase customer loyalty; effective & efficient marketing starts with uncovering unique, new insights about your customers & then turning those insights into creative customer acquisition, customer experience, customer retention & customer loyalty marketing efforts. That’s one reason… Our Clients Get More Customers.

Is Your Marine Business Growing?
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Our Clients Get More Customers.
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