Marketing Agency, Florida.
Q &A: Who? What? When? Where? Why? How?
Q: Who does your Florida Marketing Agency help get more customers?
A: As a Full-Service Marketing Agency in Florida, we focus on serving clients in four main areas: Travel & Leisure, Home Services & Real Estate, Retail Consumer Goods & Services, Medical & Professional Services.
As a Florida Marketing Agency we work in an amazing business environment blessed by some of the world's most beautiful natural resources and the unique, creative individuals attracted to them.
Florida's beaches & warm climate attract visitors from all over the world. As such, Florida is one of the most highly competitive travel, hospitality & leisure activities markets in the world. Operating in this highly competitive travel marketing environment our Florida marketing agency helps travel marketers and travel brands of all sizes Get More Customers.
Marketing Agency Florida, Travel Clients: Destinations, Airlines, Resorts & Activities
Inevitably, as people who come to play, decide to stay, a robust travel industry leads to massive construction & real estate development. Operating in the highly competitive Florida real estate, construction & home services markets, our Florida marketing agency helps Florida real estate, construction & home services brands grow their business.
Marketing Agency Florida, Homeowner Services Clients: Real Estate & Construction
The massive number of consumers moving into the homes & condos that the booming real estate & construction industry that develops ultimately creates high-volume demand for consumer goods & services as well as the trusted retail store brands that sell & service those consumer goods and services.
Marketing Agency Florida, Consumer Goods & Services Clients: Retail & Online.
The growing number of entrepreneurs and established business required to service the demands of the consumer marketplace attracts numerous Medical, Legal, Financial & Professional Services.
Marketing Agency Florida, Clients: Medical, Legal, Financial & Professional Services.
Q: What can your Florida Marketing Agency do for my business?
A: To win in today's hyper-competitive marketplace, a clearly differentiated brand with a highly relevant value proposition is a clear competitive advantage. Whether you market your brand in Florida, across the United States or around the world, we can do three things to help you Get More Customers:
1) Uncover new & unique marketing insights into your core customers & key competitors.
Q&A Brand Marketing Audits help our clients look at their business in new ways, identify new sources of competitive advantage & sharpen their brand message. This unique agency service helps clients sift out the key customer & competitive facts, develop meaningful relationships between them & see their brand from the consumer’s perspective. It provides a data-driven, fact-based understanding of how the target consumer feels about your brand today as well as a fresh & accurate assessment of your marketing and marketing situation.
2) Turn those insights into effective & efficient brand marketing investments.
Q&A Strategic Brand Marketing Plans define the best way to win in the marketplace. Whether you need a more effective approach to new customer acquisition, a more satisfying customer experience that positively distinguishes your brand or higher customer retention rates, our Florida marketing agency's Strategic Brand Marketing Plans specify the tangible branding, marketing, web design & internet marketing actions to acquire new customers (generate leads/convert prospects), maximize share-of-wallet (cross-sell, up-sell & repeat sales) & drive customer loyalty (customer experience, customer relationship management & customer rewards). It provides clarity about how you want the consumer to feel about your brand, after exposure to our Branding, Advertising & Web Design & Internet Marketing.
3) Track, measure, analyze & report the results of your brand marketing investments on a monthly basis.
Q&A's Marketing Metrics process enables us to quickly & accurately test a variety of marketing creative & media alternatives in the marketplace. This allows your Florida marketing agency team to cut unproductive marketing efforts and redirect Branding, Advertising, Web Design & Internet Marketing resources to those ideas achieving the greatest marketing success.
Q: When your Florida Marketing Agency takes on a new marketing client, what happens?
A: To make sure our clients get more customers, we start with Customer Research to uncover unique, new insights into each client's Brand.
The days of automatic growth are over. Today, power flows from an increasingly informed & confident consumer. If you don't know how today's consumer gathers information & makes decisions on what brands to buy; you're going to be left behind in the race for business.
Quenzel & Associates starts by conducting Q&A Voice of the Customer Research. This is our Florida Marketing Agency's proprietary process for Brand Marketing Research. It helps us identify and understand how different groups of people (who seek different benefits & assess risks differently) perceive their competitive choices relative to the client's brand. This process allows us to identify a client's core customers (Highest-Volume, Highest-Value, Highest-Loyalty, Most-Vocal Brand Advocates) and uncover new & unique insights into this critical segment for growth.
Next, We Turn Customer Insights into a Brand Marketing Strategy.
New insights about the core customer’s belief system and expectations drive the strategic direction. By clearly identifying and segmenting the 'core' customer from the 'consumption' customer, understanding what each customer segment truly values and comparing how each customer segment views the client's brand relative to other brands that offer the same or similar benefits, we lay a solid, data-driven, fact-based, foundation for defining the best way to win in the marketplace.
No business was ever successful without a growing base of loyal repeat customers. Our approach focuses on growing a client's base of loyal repeat customers and driving more business from the client's loyal repeat customers.
While every client & business situation is different, our Florida marketing agency's observed & learned that the most reliable way to build a client's business is to build the client's Brand Reputation. After all, the more consumers feel your brand (business) is the best solution for their particular needs; the bigger your business will become.
Then, our Florida Marketing Agency's Strategy & Creative Teams collaborate to develop a Consistent Brand Marketing Message & Brand Image.
A client's brand identity and brand message is often the first 'touch-point' in a prospective customer's experience with the brand. Working from a data-driven, fact-based brand marketing brief we provide creative thought-leadership to energize your Brand Promise, Brand Position, Brand Messaging Architecture & Brand Identity to grow your business efficiently, effectively and Fast.
Our approach isolates the big ideas to motivate consumer behavior change. By quantifying the most important elements of a client's Marketing Mix and Brand Value Proposition, our Florida Marketing Agency can identify the key drivers of brand choice within a category, measure the relative value customers place on the various aspects of a client's offering and determine which elements of a clients brand value proposition customers' perceive as noticeably different & better than the competition.
Finally, your dedicated Marketing Agency Team in Florida provides crisp execution of the Plan and Integrated Marketing, Website & Internet Marketing Tracking & Reporting
Great brands align their actions. This discipline is reflected in their strategy, products, service, communications, recruiting, training and physical atmosphere.
Our Florida Marketing Agency's approach integrates your brand marketing across the entire customer experience. We ensure execution of the strategy through all the business disciplines and with all customer touch-points, offers, actions and communications.
We measure your brand marketing's impact on your business results daily. We report results in a joint Agency-Client Monthly Brand Marketing Metrics review.
Q: Where do I learn more about how your full-service Florida Marketing Agency can help my business Get More Customers?
A: The Fun Answer is come and visit our Marketing Agency in Florida. We would love to introduce you to our team, our process and, of course, our mascot Jaz.
Just click the links if you would like to learn a little more about our Florida Marketing Agency's basic approach to Branding & Brand Strategy, Marketing & Marketing Strategy, Web Design & Web Strategy or Internet Marketing & Internet Marketing Strategy.
We've also included some basic information about our Florida Marketing Agency's approach to Customer Acquisition & Customer Acquisition Strategy, Customer Experience & Customer Experience Strategy and Customer Loyalty & Customer Loyalty Strategy. Again, just click on the links.
For more timely or topical information about Branding, Marketing, Web Design, Internet Marketing, Customer Acquisition, Customer Experience or Customer Loyalty, please visit our Florida Marketing Agency's Blog. (See Below)
Q: Why should I work with a full-service Marketing Agency in Florida to Get More Customers?
A: When you need to find new ways to win in the marketplace, our Florida Marketing Agency will help you Get More Customers.
Running a Marketing Agency in Florida, we've observed first-hand how the natural resources that make Florida one of the world's most desirable places to visit, also make Florida one of the most desirable places to live and work. The 'came to play, but decided to stay' factor creates an environment that's very conducive to attracting and retaining some of the best Branding, Marketing, Web Design & Internet Marketing talent in the industry. We bring that talent to your marketing efforts.
Month after month, our Florida Marketing Agency helps a variety of brand owners, brand managers, brand advertisers & internet brands grow their business with fresh, fact-based & measurable branding, marketing, web design & internet marketing ideas.
What really distinguishes our Florida Marketing Agency is the monthly Q&A Marketing Metrics results report we provide each client on the effectiveness & cost-efficiency of our various branding, advertising, web design & internet marketing efforts on their behalf.
Q: How does your Florida Marketing Agency help clients measure the return on their marketing investment?
A: Q&A Marketing Metrics is our Florida Marketing Agency's unique, powerful and proprietary results analysis process for understanding a client's return on their marketing investment. Q&A Marketing Metrics provide clients a documented, fact-based method for making better creative, media & spending decisions.
Q&A provides every client with Q&A Marketing Metrics for the express purpose of improving management's visibility into their marketing investment and to enable continuous marketing performance improvement.
Q&A Marketing Metrics are a fact-based approach that brings 'fresh-eyes' and adds new perspective to our client’s marketing performance. It summarizes the most critical marketing investment choices in a monthly marketing results review, which enables your team to grasp the inter-relationships of marketing investment choices. It also provides a framework for making the best strategic choices and trade-offs between competing marketing investments.
For each client, we develop specific criterion that directly links their marketing investment to their business results. We start by identifying those measures most appropriate to monitoring performance against specific objectives and that provide the most useful information for future marketing investment decision-making.
The selection of specific effectiveness, efficiency and customer satisfaction performance measures is a central part of Q&A's Marketing & Marketing Metrics process. In addition, we deploy those Metrics that help diagnose problems and/or identify new opportunities.
Recent Writings on Marketing, Branding, Web Design & Internet Marketing
Before developing any advertising creative, our advertising agency completes a Q&A Brand Marketing Audit. This includes Voice of the Customer Research to develop new and unique insights into our client’s customers. It also includes a Competitive Analysis to identify new and unique sources of Competitive Advantage.
The output of a Q&A Brand Marketing Audit is a data-driven, fact-based, Q&A Messaging Strategy. Every Q&A Messaging Strategy answers the 3 Core Questions that must be answered to achieve effective advertising:
1. What’s Important to the Customer?
2. What’s Competitively Unique to Our Client?
3. What Can We Communicate Creatively.
The results of our Q&A Brand Marketing Audit for the Sanibel Island & Captiva Island Chamber of Commerce (the local Destination Marketing Organization or DMO) showed:
- From the Customers perspective, the Sanibel and Captiva Island visitor wanted to enjoy what many Florida travelers seek… a warm tropical climate, clean beaches, biking, golf, tennis, fishing, shelling, etc. (Nothing really new here.)
- From a Competitive perspective, the Islands offered many of the same things that other Florida beach towns offered… beaches, biking, golf, tennis, fishing, shelling, etc. (Again, nothing really new here.)
As we studied the results of our Q&A Brand Marketing Audit and dug deeper into the Voice of the Customer Research and Competitive Analysis, we identified a unique, new customer insight and source of competitive advantage.
Visitors expressed a desire to experience Florida, the way it used to be… That Customer Insight… coupled with our Competitive Understanding that the one thing DIFFERENT about Sanibel and Captiva Islands was that there were No Traffic Lights on the two islands led us to our Messaging and Creative Strategy:
- 250 Kinds of Shells.
- 230 Kinds of Birds.
- 50 Kinds of Fish.
- 22 Miles of Bike Paths.
- 15 Miles of Beaches.
To View the new TV Advertising Campaign:
Branding is About Strategy. Strategy is About Creating Competitive Advantage in the Marketplace.
When it comes to smart business growth, the quality of a company’s strategic, tactical & creative thinking ties directly to the competitive advantage it enjoys in the marketplace.
The Q&A Brand Marketing Audit is our advertising agency’s quality process for developing the most effective competitive strategy for your brand.
The end result of a Q&A Brand Marketing Audit provides creative new thinking about how your firm can attract, satisfy & retain the dominant market share of high-value, high-volume customers within its competitive set.
While Q&A Brand Marketing Audits differ from client to client, every Q&A Brand Marketing Audit focuses on exploring, identifying & understanding the key business, brand & marketing issues affecting your business’ performance. Our agency’s approach provides a fact-based, structured process for gathering, organizing & understanding your firm’s position with its customers & competitors. Our Brand Marketing teams provide ‘fresh-eyes’ to a client’s historical perspective.
Each Q&A Brand Marketing Audit includes a deep-dive into both the background and history of the key challenges affecting your business. Working one-on-one with a client’s leadership team we also identify or develop the critical Business/Brand performance metrics, which we use to measure progress against the desired Business/Brand performance.
Q&A Voice of the Customer Research – Critical Satisfiers:
To develop a fact-based understanding of your core customer for success, what they value & the key purchase drivers that move that customer segment to take action; we deploy a data-driven approach to identify & rank the most important functional & emotional benefits sought by those customers. We also identify who else they consider as a viable alternative to their needs as well as how they feel towards your specific competitors. The unique customer insights revealed from our Branding Agency’s Q&A Voice of the Customer Research helps to identify critical sources of sustainable, competitive advantage.
Q&A Brand Marketing Audit – Key Deliverables.
A full Q&A Brand Marketing Audit includes the following:
- Q&A Executive Team Survey
- Q&A Associate Survey
- Q&A Voice of the Customer Research
- Q&A Voice of the Customer Competitive Perceptions
- Q&A Brand Marketing Audit – Final Report.
Web Design – Agency Creative for Florida Home Remodeling client Privacy On Demand, Inc.™
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- Transform your pool deck, lanai or outdoor area into your own private retreat whenever the mood strikes you.
- Stop prying eyes from seeing onto your deck and into your home, especially at night.
- Eliminate the need for high cost, high maintenance fencing or shrubbery.
- Screen the direct rays of the sun – especially in the early morning and late afternoon.
- Block out the cold winter winds without eliminating air flow.
- Control your environment with an “open and close” design.
- Enhance the marketability of your home.
To ensure our clients get more customers, at our Advertising Agency we council clients on the need to carefully integrate their Branding, Advertising, Web Design and Internet Marketing efforts to deliver the Right Message, to the Right Audience, at the Right Time, with the Right Offer. This approach requires significant co-ordination, but always pays-off in terms of superior results.
Today, Google made it quite a bit easier to make sure your Pay-Per-Click campaigns do just that with their decision to make Google AdWords campaigns ‘Device Independent.’ That means Internet Marketers no longer need to establish different campaigns for mobile phones, tablets and desktop computers. While you’ll no longer need to set-up different campaigns for each device, you will be able to ‘target’ mobile devices through the bidding process.
For a quick overview of the Changes announced by Google, just a few hours ago, the video below explains their plans.