Marketing Agency – Strategic Marketing Campaigns | Fort Myers, FL

Marketing Agency – Strategic Marketing Campaigns | Fort Myers, FL2024-03-13T17:39:17-04:00

Marketing Agency Services.

3-Pronged, Integrated, Marketing Management Methodology

Quenzel Marketing Agency Services

3-Pronged, Integrated, Marketing

Quenzel Marketing Agency’s 3-Pronged, Full-Service, Integrated Marketing Management Team improves your core marketing metrics to grow your key customer metrics and drive your overall business metrics higher. Our approach consistently delivers a 15% to 40% increase in results… without increasing overall marketing spending.

Over the last 19 years, our team designed, developed and delivered hundreds of business-building campaigns for clients. We tested thousands of ideas to help our clients get more customers. Importantly, our Campaign Marketing Metrics team tracked, analyzed and recorded the results of every business-building effort.

We analyzed the effects of various levers to change customer behavior and barriers to behavior change. We identified proven principles. Lessons were learned. We turned those lessons and learnings into a method of procedure built on best practices.

Our 3-Pronged, Full-Service, Integrated Marketing Management model reflects those best practices and learnings. That’s why… Our Clients Get More Customers.

Quenzel Marketing Agency.

STRATEGIC MARKETING SERVICES:

Creating a significant measurable increase in your marketing and business results, without increasing overall spending, requires Strategic Marketing Research and Planning. That means you can’t keep doing the same thing and expect different results. It requires fresh thinking and a fresh look at what you think, do, measure, and inspect.

It requires a deep understanding today’s informed and empowered consumer or business buyer. That means identifying the key elements or factors (value proposition) that drive their decision-making and choice behavior. It requires data-driven insights that reveal how customers and prospective customers perceive your business or organization’s ‘value proposition’.

It means measuring how customers perceive, compare, and rate competitors’ value propositions. It needs to be from the customer’s point of view. It means you need to see things with fresh-eyes, and hear the voice of the customer.  

MARKETING CAMPAIGN MANAGEMENT:

Driving a significant measurable increase in your marketing and business results, without increasing overall spending, requires effective Marketing Campaign Management. That means specific, measurable, monthly action plans.

Turning strategic insights into invoices requires an interacting system of marketing, branding, advertising, digital communications, and website activities to plan, price, promote, distribute and profitably sell products and services to consumer or business buyers.

It also requires a multi-channel, integrated effort to acquire more new customers, optimize revenue from current customers (up-sell/cross-sell), and retain the lion’s share of spending from high-value/high-volume customers.

CAMPAIGN MARKETING METRICS:

Sustaining significant measurable growth in your marketing and business results, without increasing overall spending, requires a sharp focus on continuous improvement in your marketing performance. That means a keen focus on Campaign Marketing Metrics.

That requires a set of marketing performance metrics specifically tailored to each client’s business.

That’s 3 reasons… Our Clients Get More Customers.

Quenzel Marketing – Agency Services.

Quenzel Marketing – Agency Creative.

How Our Real Estate Marketing Team Grows Listings, Leads & Appointments.

Florida Marketing Agency - Real Estate

Team Stacey | Real Estate Marketing

Real Estate Marketing - Agency Creative

Our Fresh-Eyes Marketing Review and Voice of the Customer Research help our real estate marketing clients see their customers, competitors, brand and business from a unique, new perspective. Our real estate marketing team leverages these new perspectives to identify new opportunities for growth. Our team turns these insights into a new or refined brand value proposition, brand position and brand message.

Our Quick-Start Marketing Action Plans turn opportunities into focused actions to help our real estate clients acquire more new customers, optimize revenue from existing customers and retain the loyalty of their best customers. Our team works closely with clients to ensure crisp execution of their marketing plans for growth.

Perhaps most importantly, however, our Campaign Marketing Metrics provides the R.O.I. tracking, analysis and reporting, which enables continuous improvement in our real estate client’s business results.

That’s one reason… Our Clients Get More Customers.

How Our Healthcare Marketing Team Drives Patient-Paid Appointments.

Florida Marketing Agency | Healthcare

TriMix-gel | Prescription Medication Marketing

Healthcare Marketing - Agency Creative

Our Strategic Marketing Services team applies a unique combination of qualitative Voice of the Patient Research and quantitative marketplace creative and offer testing to help clients identify and/or better understand their patient’s needs, expectations, behaviors & belief system.

We help healthcare marketers quantify the key behaviors of their core target customer… what need triggers the behavior of searching for a solution, when do they act on fulfilling that need, where do they seek potential solutions to their need, why do they choose one solution (healthcare provider) over another, how do they evaluate the potential solutions to their need?

By quantifying the beliefs and behaviors of our healthcare client’s patients  and comparing those beliefs and behaviors to the desired belief and behavior (choose the client’s brand), our healthcare team can better identify the key barriers to behavior change and apply the best marketing levers to drive patient-paid growth.

That’s another reason… Our Clients Get More Customers.

How Our Restaurant Marketing Team Grows Covers, Beverage Sales & Revenue.

Summerlin Jake's Seafood & Steaks | Restaurant Marketing

Summerlin Jake’s Seafood & Steaks | Restaurant

Restaurant Marketing - Agency Creative

Our restaurant marketing team understands that the business goals, competitive situation, and marketing budget of each client demand a custom-tailored solution.

Our restaurant team helps restaurant owners, managers and marketers achieve their business, brand & marketing objectives by identifying and segmenting their current revenue streams by key product and service category. The team also analyzes the major marketing cost drivers.

Our restaurant team analyzes your restaurant’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure. Our restaurant team can develop lifetime value models to guide future business-building investments.

Our team quantifies the actual number of new reservations, covers, and average ticket price required to achieve our client’s overall sales, revenue, cost & profitability goals. From this analysis, our team can accurately project the required marketing budget to achieve the desired business objectives.

Our restaurant marketing team provides restaurant owners, managers and marketers a complete range of creative, production, media advertising, direct mail, web design, website content development, website management, eMail, social media, search engine optimization, pay-per-click and digital advertising capabilities.

That’s one reason… Our Clients Get More Customers.

What Our B2B Marketing Team Discovered About Golf and Business.

Orchard Valley Supply | B2B Marketing

Orchard Valley Supply | B2B Marketing

B2B Marketing - Agency Creative

You need the Right Strategy, the Right Position, and the Right Follow Through.

For B2B business owners, managers and marketers that want to refine their Customer, Brand & Marketing Strategy, our Voice of the Customer Research quantifies both current and prospective customer’s perceptions, preferences and key behavior drivers. That data allows our team to uncover unique, new customer insights upon which we can create competitive advantage.

To accelerate business growth for B2B clients, our Florida Marketing agency helps B2B business owners, managers, and marketers refine their brand value proposition, marketing campaigns, and marketing message. We provide our B2B clients a full range of creative, production, media advertising, direct mail marketing, web design, website marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities.

Our B2B team ensures each client’s marketing campaigns gets the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our team tracks the results of all marketing investments daily and reports those results monthly. Our focus on measurement, built on our exclusive Campaign Marketing Metrics process, enables our team to drive continuous result improvement for our B2B clients.

That’s another reason… Our Clients Get More Customers.

How Our Retail Marketing Team Grows Store Traffic, Online Sales & Revenue.

Mario's Italian Meat Market | Retail Marketing

Mario’s Italian Meat Market & Deli

Retail Marketing - Agency Creative

Our Strategic Marketing Services team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our team consistently delivers the right information about the right products & services to the right customers at the right time with the right offer, we  start by conducting Voice of the Customer Research.

Our retail Marketing Campaign Management team analyzes your past-period metrics, and develops proprietary sales-funnel ratios. We quantify your competitive position, the effectiveness of your marketing messaging, and the strength of your value proposition. We work with clients to set quantifiable marketing objectives, and allocate marketing budgets. We develop specific action plans to achieve your goals.

Our retail Marketing Campaign Management team also crafts your marketing message reflect prospective customer’s experiences, current needs and future desires. That means our retail clients get a highly meaningful message that breaks through the competitive noise with an enticing offer and strong call to action.

That’s one reason… Our Clients Get More Customers.

How Our Independent, Resort Hotel Marketing Team Puts Heads in Beds.

Hawks Cay Resort - Hotel Marketing

Hawks Cay Resort | Hotel Marketing

Hotel Marketing - Agency Creative

We understand Independent Resort Hotel Marketing. Our Independent Resort Hotel Marketing team understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our team knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.

Our Independent Resort Hotel Marketing team understands that in most cases, clients can apply a variety of marketing solutions to the business, brand and marketing challenges or opportunities that they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.

Our Independent Resort Hotel Marketing team conducts a Fresh-Eyes Marketing Review and prepares a Quick-Start Marketing Action Plan to help our our independent resort hotel clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both effectiveness & cost-efficiency.

That’s another reason… Our Clients Get More Customers.

How Our Contractor Marketing Team Lays a Strong Foundation for Growth.

Florida Coastline Construction | Contractor Marketing

Florida Coastline Construction | Contractor

Contractor Marketing -Agency Creative

To help help residential and commercial builders and contractors grow their business, our team provides efficient and effective Construction & Contractor Marketing programs to drive more leads, requests for quotes, and closed contracts.

We design, develop, and deliver marketing concepts, marketing communications and marketing ideas that convince prospective customers your construction or contracting service is the best possible solution for them.

With a strong focus on profitable marketing, our team helps clients set specific, measurable objectives, and allocate their marketing budget to achieve the objectives. The team prepares specific monthly action plans, creates your marketing message, designs your campaign materials, produces all campaign materials (TV, Radio, Print, Outdoor, Online, etc.), installs the tools for daily results tracking, reviews the success of your campaign each week, and reports your ROI results both mid-month and at the end of the month.

That’s one reason… Our Clients Get More Customers.

How Our Auto Marketing Team Jump-Starts Your Dealership or Services Company.

Volvo of Fort Myers | Automotive Marketing

Volvo of Fort Myers | Automotive Marketing

Automotive Marketing - Agency Creative

Our Strategic Marketing Services team understands that developing a winning creative concept for your auto dealership, automotive service business, or automotive product requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.

Our automotive Marketing Campaign Management team designs unique creative elements to make your marketing rise above the noise of the marketplace. Our team builds your marketing campaign message on the principle of added-value persuasion.

Our automotive Marketing Campaign Management team ensures your marketing investment is carefully managed by establishing clear, measurable marketing campaign objectives, delivering a marketing message that addresses the one thing most important to your core target customer which makes them believe your particular automotive product, automotive service or automotive dealership is the best possible solution for them, and accurately tracking the results of every dollar spent.

That’s another reason… Our Clients Get More Customers.

Strategic Marketing – Agency Services.

Strategic Marketing Services Overview.

Strategic Marketing Services | Winning in the Marketplace

Strategic Marketing – Agency Approach

A Strategic Approach to Winning in the Marketplace

Today power flows from an informed and empowered customer. Our Q&A Fresh-Eyes Marketing Review℠ provides a proven, formal, structure for information gathering, insight organization, and fact-based decision making.

Our Strategic Marketing Services team isolates the optimal customer value proposition for your business and identifies the most effective messaging strategy to drive the customer behavior you want to see in the marketplace.

This is the stage when we Quantify the Big Answers to the Big Questions that lead to Significant Increases in Marketing Response Rates Without Spending More Marketing Dollars.

To deliver the em>Right Marketing Mix, we need to identify the…

  • Right Message to the
  • Right Prospects at the
  • Right Time, with the
  • Right Price, and the
  • Right Offer, and the
  • Right Reason, to act
  • Right Now.

That’s one reason… Our Clients Get More Customers.

Fresh-Eyes Marketing Review.

Strategic Service | Fresh-Eyes Marketing Review

Fresh-Eyes Marketing Review

Fresh-Eyes Marketing Review - Agency Process

Our Q&A Fresh-Eyes Marketing Review℠ isolates the big ideas to motivate the customer behavior change you want to see in the marketplace.

It identifies the best way to drive results more effectively, spend your budget more efficiently, and create a more sustainable competitive advantage in the marketplace.

The Q&A Fresh-Eyes Marketing Review℠ documents a data-driven, fact-based, understanding of the critical satisfiers your core target customer seeks, and how your brand rates on those key drivers of choice.

The outcome: a better understanding of your customers, competitors & value proposition… from the customer’s point of view.

Whether your situation calls for a better business, brand or marketing strategy; more effective new customer acquisition programs, a more unique customer experience or enhanced customer loyalty; our Florida marketing agency team provides insightful Strategic Marketing Services, effective Marketing Campaign Management and rigorous Campaign Marketing Metrics to energize your results.

That’s another reason… Our Clients Get More Customers.

Voice of the Customer Research.

Strategic Services | Voice of the Customer Research

Voice of the Customer Research

Voice of the Customer Research - Agency Process.

To help our clients take a fresh look at their customers, brand, marketing efforts & business performance, we start by conducting Q&A Voice of the Customer Research℠. This Strategic Marketing Service quantifies the most important benefits your core target customer looks for when choosing one brand over another. We also identify your competitors’ key customer benefits.

Q&A Voice of the Customer Research℠ provides unique insights into your core target customers’ beliefs & perceptions about the relative value of your core product features & services, the added-value of enhanced benefits you offer and any unique, competitive ‘tie-breakers.’ The research also provides insight into your core target customers’ competitive perceptions (value proposition, differences, purchase risks, etc.) & competitive preferences.

We help business owners, managers and marketers make better choices. By isolating groups of customers and prospective customers based on such variables as category preferences, brand choice, demographics, media habits, purchase consideration and purchase behavior, business owners, managers and marketers have unique new insights to guide critical spending decisions such as channel mix, promotional strategies and product development.

That’s one reason… Our Clients Get More Customers.

Quick-Start Marketing Action Plan.

Strategic Services | Quick-Start Action Plan

Quick-Start Marketing Action Plan

Quick-Start Marketing Action Plan - Agency Process

Our Quick-Start Marketing Action Plan details how our agency will overcome the key barriers to achieving your business objectives.

Quenzel’s Quick-Start Marketing Action Plans specify the tangible actions we will take to help your business acquire more new customers (generate leads/convert prospects), maximize share-of-wallet from your current customers (cross-sell, up-sell & repeat sales) & drive customer loyalty among your high-volume/high-yield customers (customer experience, customer relationship management & customer rewards).

Quenzel’s Quick-Start Marketing Action Plans identify the specific, measurable objectives for the team to achieve. They detail the required commitments, priorities, budget allocations, specific actions and accountable teams to quickly build your competitive advantage in the marketplace and deliver immediate, positive business returns. Each Quick-Start Marketing Action Plan also details the specific tools & systems to measure results.

That’s another reason… Our Clients Get More Customers.

Marketing Campaign Management – Agency Services.

Execution… Execution… Execution.

While a deeper understanding of your customers and competitive situation, a clear brand position/value proposition, and continuous innovation play a critical role in achieving consistent top-line revenue growth, effective execution turns that energy into commercial value.

With the increased requirement for a broad range of highly specialized integrated marketing skills, a lack of internal resources skilled in integrated brand  management techniques and no established internal integrated brand management models or processes to follow; effective execution is another big reason business owners, managers and marketers engage an integrated strategic marketing agency like Quenzel & Associates to help them grow their business.

Quenzel’s Marketing Campaign Management team handles planning and implementation of all activities related to each client’s monthly MarCom (TV, radio, print, outdoor, direct mail, etc), Digital (eMail, Pay-Per-Click, Social Media, etc), and Website efforts.

The agency’s creative team provides all required copywriting & graphic design for each month’s marketing campaigns. The agency’s creative production team produces and traffics all materials per each media and vendors’ specifications. The agency’s media team negotiates terms, places orders, verifies delivery and reconciles invoices. The agency’s campaign performance team delivers all campaign metrics tracking, analysis and reporting on the monthly performance of all efforts.

It’s like having a full-service, professional, marketing department on staff, but at a fraction of the cost.

Marketing Campaign Management – Approach.

Full-Service, Integrated Marketing Campaign Management

Marketing Campaign Management – Quality Control

Full-Service, Integrated Marketing Campaign Management - Agency Process

In some hands, marketing has reached the status of a science. Causes and effects have been tested, analyzed, understood, and proved. Under able direction, established methods of procedure based on well-proven principles and correct facts, not theories and opinions, make marketing one of the safest investments a business owner, manager or marketer can make.

  • New Customer Acquisition: Acquire new customers, at a profitable cost-per-acquisition.
  • Customer Relationship Management: Optimize revenue from current customers, with cross-sell, up-sell & other marketing programs.
  • Growing Customer Loyalty: Retain high-yield and high-volume customers by adding value, without diluting profits.

We focus all campaigns on driving specific customer behaviors. We tie all customer acquisition investments and efforts to achieving your key business metrics. We quantifying the ROI of each customer acquisition campaign based on actual consumer behavior change.

By focusing on prospective customer behavior barriers and behavior change levers, we help clients determine the optimal strategy to drive profitable growth through a significant increase in your campaigns’ response rates; instead of a substantial increase in your marketing campaign budgets.

That’s one reason… Our Clients Get More Customers.

Customer Acquisition Marketing.

Customer Acquisition Campaign Management

Marketing Campaign Management – Customer Acquisition

Full-Service, Customer Acquisition Marketing Campaign Management - Agency Process

Our Customer Acquisition Marketing team provides a complete range of strategic, creative, production and R.O.I. tracking services. Our Customer Acquisition team puts a strategic focus on optimizing your marketing investment through a disciplined, investment management methodology.

Our Strategic Marketing Services team takes an integrated, data-driven, problem-solving approach that combines a detailed analysis on the performance of previous marketing, advertising and sales efforts with Voice of the Customer Research. The team provides a written, Fresh-Eyes Marketing Review along with an integrated Quick-Start Marketing Action Plan to grow your business.

Our team helps clients by benchmarking current performance levels, researching competitive performance levels, holding internal  ideation workshops among client teams to seek & share ideas, providing a summary readout of all actions, collating, categorizing & prioritizing ideas for improvement, developing implementation plans, conducting training, and installing feedback loops.

Quenzel’s Marketing Campaign Management team handles the end-to-end execution of all traditional media advertising, digital media advertising, pay-per-click digital marketing, email marketing, social media marketing and website marketing, including:search engine optimization, website content marketing, and website conversion marketing.

That’s another reason.. Our Clients Get More Customers.

Customer Relationship Marketing.

CRM Campaign Management

Marketing Campaign Management – CRM

Full-Service, Customer Relationship Marketing Campaign Management.

Today, power flows from an increasingly informed and confident consumer. If you don’t know how today’s consumer gathers information & makes decisions on what brands they choose to buy; you’re going to be left behind in the race for business growth.

Our Customer Relationship Marketing (CRM) team takes a Strategic approach to the development of a winning customer relationship growth strategy. Our CRM team helps clients define, design, develop, and integrate unique customer relationship touches and experiences into the overall marketing mix.

Our CRM team takes an Integrated approach to the implementation of all customer relationship efforts. Our CRM  process defines the necessary performance levels and standards to deliver complete satisfaction and profitably build lasting customer relationships.

That’s one reason… Our Clients Get More Customers.

Customer Loyalty Marketing.

Customer Loyalty Campaign Management

Marketing Campaign Management – Customer Loyalty

Full-Service, Customer Loyalty Marketing Campaign Management - Process

To grow your base of loyal repeat customers, our Customer Loyalty Marketing team focuses on delivering an integrated loyalty value proposition built on the four key drivers of true customer loyalty: Relationship, Price, Product and Brand Reputation. We help our customer loyalty clients design, develop, and execute an overall customer loyalty strategy that recognizes and rewards customers based on their behavior, spending & relative profitability.

Our customer loyalty process helps clients build a foundation of loyalty knowledge that enables them to understand who are their most loyal customers, the key characteristics that differentiate their most loyal customers from less loyal customers, and identify the key drivers of loyalty behavior within and across a company’s different customer segments.

Our customer loyalty process helps clients identify the various types of loyalty their customers display, and quantify the distribution of those loyalty types within their customer base.

Our customer loyalty process helps clients understand their fundamental loyalty economics, the cost effectiveness of current loyalty programs, and how much they should spend to retain the loyalty of different sets of customers.

That’s another reason… Our Clients Get More Customers.

Campaign Marketing Metrics – Agency Services.

Campaign Marketing Metrics – Overview.

Marketing Campaign Metrics

Quenzel’s Campaign Marketing Metrics Services

The 3rd Prong of Quenzel's 3-Pronged, Strategic Marketing Management Methodology.

Converting Ideas Into Invoices: Innovation lies at the heart of competitive advantage. For many executives, the idea of innovation is a singular hit or miss focus on a big win or break-through idea to drive success.

Successful executives understand that success comes from a sharp focus on continuous innovation. These executives focus on continuously improving how they invest their marketing dollars.

Quenzel’s Campaign Marketing Metrics team is responsible for tracking, analyzing and reporting on the impact of each campaign on your business results. Our Campaign Marketing Metrics team also tracks, analyzes, and reports on the performance of each creative effort, media channel and channel mix. This allows our Marketing Campaign Management team to quickly cut unproductive efforts and redirect those budgets to more productive ones.

Our focus on measurement drives marketplace learnings. Those marketplace learnings help us drive a continuous improvement in our client’s business results.

That’s one reason… Our Clients Get More Customers.

Campaign Marketing Metrics | Marketing Spending & Business Performance.

Campaign Metrics | Spending and Business Performance.

Campaign Marketing Metrics – Agency Approach

Linking Marketing Spending to Business Performance.

Quenzel’s 3-Pronged, Integrated, Brand Marketing Management approach is all about Continuous Performance Improvement.

Quenzel’s Campaign Marketing Metrics team process accurately tracks, measures, analyzes & reports on your marketing campaign’s creative, offer, media channel and media mix performance in the marketplace.

This allows our team to quickly cut any unproductive efforts and redirect those budgets to more productive marketing efforts.

We meet with every client, each month, to hold ourselves accountable for measurable results that tie directly to our clients’ business results.

Our Campaign Marketing Metrics provides clients a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices.

That’s another reason… Our Clients Get More Customers.

Campaign Marketing Metrics | Multi-Marketing Channel Tracking.

Multi-Channel Tracking Challenges | Campaign Metrics Services

Multi-Channel Tracking Challenges

Quenzel Multi-Channel Campaign Marketing Metrics Services

Quenzel’s Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices. Our Campaign Marketing Metrics team tracks, analyzes, and reports on the business impact of your marketing campaigns as well as the performance of each creative effort and media channel.

To track and report the impact of a client’s marketing investments on their business results, our Campaign Marketing Metrics team leverages our agency’s proprietary monthly marketing metrics approach to tracking and reporting results.

By tracking the results of all marketing investments daily, reviewing client’s results weekly, and reporting results monthly; our Campaign Marketing Metrics quickly identifies ‘what’s working and what’s not.’

That’s another reason… Our Clients Get More Customers.

Campaign Marketing Metrics | 2023 Top Marketing Success Metrics.

Top 5 Business-Building Campaign Success Metrics

Top 5 Campaign Marketing Success Metrics

Quenzel Marketing Agency

Our Campaign Marketing Metrics process accurately tracks, measures, analyzes and reports on each campaign’s creative, offer, media channel and media mix performance in the marketplace.

This allows our team to quickly cut any unproductive efforts and redirect those budgets to more productive marketing efforts.

Our Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, media mix and marketing channel investment trade-offs and choices.

Our Campaign Marketing Metrics Team provides clients continuous performance improvement for a long-term, and sustainable competitive advantage.

That’s one reason… Our Clients Get More Customers.

BUYING AND SELLING IS AN EMOTIONAL TRANSACTION.

‘The more someone feels a particular need or desire and the more they perceive your brand as the best possible solution to that need or desire, the bigger your brand becomes.’ That’s what we call… Brand-Building.

Seldom is a sale based on price, a product feature, or a service benefit alone.

Instead, a sale results when the totality of many factors in the buyer’s mind — needs, wants, features, benefits, price, reputation — results in a favorable emotional attitude, not just toward the product or service you’re marketing, but towards you… the seller.

Put another way, today, the market no longer automatically rewards those with the best-funded budgets for traditional, digital, and social media advertising.

Today, the market rewards those that precede their marketing efforts with the most robust understanding of what truly matters to people.

Frequent, highly visible & relevant advertising can influence people’s perceptions and favorably build confidence & trust in a business or organization. Ultimately, this shapes consumer behavior.

To reach the right prospects with the right message at the right time about the right product or service with the right offer and the right call to action our agency advertising team takes a modern, data-driven approach that differs from how most traditional advertising agencies work.

Advertising Creative & Production Services: Our agency’s creative & production teams turn advertising strategy into action-producing behavior. From creative concepts, copywriting, script writing & digital content to layouts, graphic design & storyboards to TV, video, radio, print, outdoor, direct mail, collateral & digital production, our advertising agency team applies the lessons learned about effective advertising to create & produce advertising that’s appealing, informative, believable, convincing, likable, true-to-life, worth remembering & worth acting upon.

Advertising R.O.I. Services: Q&A understands that a variety of advertising media & messages can produce results. We also know some advertising media & messages work far better than others. By providing clear data on what’s working & what’s not our advertising R.O.I. services team helps each client improve their advertising decision-making, and their business results.

Website Design: Effective web design requires a working knowledge of three different but inter-related factors. Effective web design must encompass your customer’s expectations of your brand, the major search engines’ ranking algorithms and your business’ need for cost-efficient management & maintenance of the site.

Website Development: Technology can make building a website as easy as point & click. In fact, many businesses start with a point & click site. However, businesses quickly learn there’s a big difference between a simple point & click website and a that website that gets ranked at the top of the major search engine’s results pages, turns your website browsers into buyers and grows your business in a cost-efficient manner.

Website Tracking: Q&A’s website performance improvement team measures the impact of your website on your business results. We meet each month with each client & hold our agency accountable for measurable website results that tie directly to each client’s business results.

Digital Marketing – Agency Services.

Digital Advertising, Fort Myers, Florida

Quenzel Digital Marketing Services

Digital Marketing Services

Q&A’s Digital Marketing Planning Team reviews each client’s prior digital marketing results to identify what’s working and what’s not. The team creates the upcoming month’s digital marketing plan based on what’s working best, and prepares a firm digital marketing monthly budget for client approval.

Q&A’s Digital Marketing Creative & Production Team creates the messaging, designs the necessary materials, produces all files required for production and ensures quality control by proofreading and routing all creative for internal review prior to sending for final client approval.

Quenzel’s Digital Marketing Management Team executes each client’s monthly digital media advertising campaign. This includes managing resources to ensure due dates are met, documenting creative direction, performance testing goals, digital media advertising production specs & due dates to meet all  deadlines, issuing all purchase or insertion orders, verifying each channel, supplier & vendors’ acceptance of the agency’s terms, ensuring all creative is ready on time, trafficking all creative for client approval, sending approved creative to each digital media channel, supplier and/or vendor for launch, monitoring  results weekly, reviewing  results with the account director weekly and making any adjustments to improve performance, as required.

AGENCY PRICING.

Agency Compensation.

There are no simple solutions to compensating your agency for the professional advice and services it provides. However, as with any mutually successful and long-lasting business relationship, we believe that the best solution is the one that best meets the needs of both the client and agency.

The agency business is a service industry that operates under conditions of unusual risk and uncertainty. Based on the Association of National Advertisers, Inc. (ANA) and the European Association of Advertising Agencies (EAAA), the consensus is that a 15% – 25% operating profit, as a percentage of gross revenue, is fair agency profitability. A 15% – 25% operating profit is in line with comparable businesses in the service industry, such as lawyers, contractors and accountants.

In line with the operating profits of those comparable businesses in the marketing communication services industry, Our agency targets business relationships that will provide the agency a 20% operating profit on gross revenue.

We believe that whichever compensation system the client and agency chose, the Engagement for Agency Services should include five key components in order for the relationship to flourish. Below are the five key components we seek in any Engagement for Agency Services:

1. The agency must provide professional-level (data-driven and fact-based) marketing communications advice and services to the client.

2. The agency should be fairly compensated for its time and expertise.

3. The practice of estimating all client’s costs for pre-approval, the client cost approval procedure, the invoicing of client costs, and the agency’s compensation for providing the planning, creative, production, implementation and metrics tracking services required to deliver the desired business results should be simple to understand, administer and report.

4. The Engagement for Agency Services should provide for both client and agency performance incentives.

5. The Engagement for Agency Services should be reviewed periodically.

Agency Pricing Methods.

Clients usually know how much they can invest in various marketing communication efforts like branding, advertising, website marketing, or digital marketing, and it’s usually quite easy to determine the costs for such services.

However, when it comes to determining how much they need to spend on the supporting agency services necessary to deliver the planning, creative, production, implementation and metrics tracking required to execute those marketing communication services; the picture can get a little fuzzy because of  the  variety of factors involved.

Quenzel Marketing successfully works with a variety of clients, in a variety of industry sectors, under a variety of compensation arrangements for the Engagement for Agency Services, including:

1. Hourly Rate Model:

For a basic transactional relationship (pay-as-you-go, no client monthly minimum guarantee of hours/work) clients can expect to pay an hourly rate of $125.00 to $150.00 for marketing communication’s advice (customer acquisition marketing, customer optimization marketing, customer retention marketing, customer loyalty marketing) and marketing communication services (marketing, branding, advertising, website design and development, website marketing, or digital marketing); based on the traditional 20% rate of return for professional services firms like marketing agencies.

2. Standard Agency Commission Model:

For providing a full-level of standard production and media management services (planning, negotiating, purchasing, trafficking, billing reconciliation, invoicing and payment); agency receives the standard 15% commission on production charges and media management.

3. Reduced Agency Commission Model:

For providing less than a full-level of standard production and media management services, agency receives less than the standard 15% commission on production charges and media management.

4. Fixed Monthly Fee Model:

For providing a predetermined level of marketing communication’s advice (customer acquisition marketing, customer optimization marketing, customer retention marketing, customer loyalty marketing) and marketing communication services (marketing, branding, advertising, website design and development, website marketing, or digital marketing); agency receives a predetermined, fixed monthly fee for a specific time period, usually a year.

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