Optimization for search engine organic rankings of targeted keywords, which includes the following specific activities:
- Website Index Coverage: Create and submit XML sitemaps. Verify current site page’s submission is accurate, submit missing website pages & content, Set-up and maintain accurate robot indexing.
- Web Content Optimization: Focus page content on highly relevant search terms. Ensure page content ranks ‘highly relevant’ for key search terms.
- Competitive Tracking: Track competitor keyword rankings, content changes and adjustments.
- Link Building: Build inbound links from quality sites.
- Monthly Reporting: Key performance metrics: Keyword rankings, organic traffic volume, site visits, time on page, number of pages visited, and other key performance factors.
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