May 2021

OneDigital-Sunrise Rotary Fort Myers Pro-Am Raises $100,000+ for Education

2021-05-12T20:13:49-04:00Client News|

Client News: We are pleased to announce the 2021 OneDigital-Sunrise Rotary Fort Myers Pro-Am Drive for Education Golf Tournament raised $100,000+ setting a new fund-raising record. The sixth annual, OneDigital-Sunrise Rotary Fort Myers Pro-Am Drive for Education Golf Tournament took place on May 7 at The Forest Country Club, one of the leading private courses in the area. The OneDigital-Sunrise Rotary Fort Myers Pro-Am is the Sunrise Rotary Fort Myer Club's Signature Fundraising Event. Amateurs played a traditional scramble. Professionals played head-to-head for a $3,000 purse, drawing some of the best local pros as well as regional pros from the PGA and LPGA. 80% of the tournament's net proceeds will be split between The Foundation for Lee County Public Schools, Inc. for its Take Stock in Children program and De LaSalle Academy. The remaining 20% of the net proceeds benefit the Sunrise Rotary Fort Myers' charitable missions in Lee County. Learn more about the fundraising event and the [...]

April 2021

Lee Elder Makes History at the Masters… Again.

2021-04-09T15:41:19-04:00About Quenzel Marketing Agency, Marketing Leadership|

Forty-Six years ago, Lee Elder broke the color barrier when he played in the 1975 Masters at Augusta National. Yesterday, Lee served as an Honorary Starter for the 2021 Masters Tournament. In honor of the trail he blazed in golf and the inspiration he provided to future generations of golfers, I share this picture from more than a few years back when I had the privilege of playing with Lee in a Pro-Am Tournament. #Stay the Course - Lee Elder.

Happy Easter!

2021-04-05T17:35:14-04:00Holidays|

Colleen, Earl & all the Associates at Quenzel & Associates Marketing Agency Wish You & Your Family an EGGcellent Easter Holiday! In observance of the Easter Holiday, our offices will be closed on Friday, April 2nd. ​We return on Monday, April 5th to continue helping... Our Clients Get More Customers. Quenzel Marketing Agency

Important SEO Factors for Google Local Rankings

2021-04-01T14:56:33-04:00Copywriting, Digital Marketing, Marketing Leadership|

How to Drive More Website Visitors and Generate More New Business Leads Using SEO Business owners, managers, and marketers that expect their website to generate new leads from prospective customers often ask us how to improve their Google rankings in local search results. While many factors influence how Google ranks your website for different keywords, implementing a few of the critical factors explained in this post can make a substantial improvement in your local rankings, fast. That means, more traffic to your website, and better-qualified traffic, too. There are two distinct types of local search results on Google. Local Pack/Local Finder and Local Organic results. Local Pack/Local Finder Search SEO The picture below shows how and where the Local Pack/Local Finder search results appear on Google. Our experience shows that getting to the top of Local Pack/Local Finder rankings depends on setting up your Google My Business account correctly. Getting to the top [...]

March 2021

St. Pattys Day

2021-03-17T13:16:49-04:00Holidays|

Happy St. Patrick's Day! People around the world celebrate the memory of St. Patrick, credited with bringing Christianity to Ireland in the fifth century on the anniversary of his death, March 17, 461.Legend has it that St. Patrick explained the Holy Trinity (Father, Son, and Holy Ghost) using the three leaves of the Irish clover, which we know as a shamrock.Surprisingly, Ireland did not host the first St. Patrick’s Day parade. St. Augustine, in our sunshine state, holds that claim to fame since 1601.Quenzel Marketing Agency wishes you a wee bit of fun and a lot 'o' luck! Happy St. Patty's Day!

2021 Marketing Tactics Outlook

2021-03-08T11:29:40-05:00Marketing Leadership|

2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major [...]

2021 Marketing Strategies Outlook

2021-03-08T11:22:23-05:00Marketing Leadership|

2021 Marketing Strategies Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing [...]

2021 Marketing Metrics Outlook

2021-03-08T11:15:38-05:00Marketing Leadership|

2021 Marketing Metrics Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too. The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major [...]

2021 Business Objective Outlook

2021-03-08T10:54:35-05:00Marketing Leadership|

2021 Business Objective Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Marketing Investment Outlook

2021-03-08T10:50:32-05:00Marketing Leadership|

2021 Marketing Investment Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

February 2021

2021 Competitive Activities Outlook

2021-02-15T18:36:35-05:00Marketing Leadership|

2021 Competitive Activities Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Business and Marketing Outlook – Hiring Plans

2021-02-18T17:17:50-05:00Marketing Leadership|

2021 Business & Marketing Outlook - Hiring Plans Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); [...]

2021 Revenue Growth Outlook

2021-02-08T17:58:01-05:00Marketing Leadership|

2021 Revenue Growth Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Industry Sector Outlook

2021-02-08T14:41:36-05:00Marketing Leadership|

2021 Industry Sector Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives [...]

2021 Economic Outlook

2021-02-02T17:53:47-05:00Marketing Leadership|

2021 Economic Outlook Since the beginning of the year, the business and marketing environment for 2021 has undergone rapid change. With the Corona Virus vaccinations underway, the stock market reaching record highs, the new majority in Congress, and the Inauguration of President Biden; a lot of business owners, managers and marketers are looking at 2021 and wondering: Will the pent-up demand for products and services materialize in 2021? If so, what’s the best strategy for moving forward in 2021? Where should I invest my marketing dollars to maximize R.O.I. in 2021? Quenzel Marketing Agency wanted to know too.  The agency conducted a 2021 Business & Marketing Outlook survey to answer those questions and more… at least from the perspective of senior executives at both small and large U.S. firms. The survey probed the executives’ outlook on key business indicators (like expected growth in hiring, marketing spending, and competitive activity); their major marketing objectives for [...]

December 2020

Happy New Year

2021-02-02T17:54:10-05:00Holidays|

Cheers to More Shared Successes in the New Year! Happy New Year! In observance of the New Year Holiday, our offices will be closed on Friday, January 1st. ​We return on Monday, January 4th to continue helping... Our Clients Get More Customers. Quenzel Marketing Agency

Merry Christmas

2021-02-02T17:54:28-05:00Holidays|

We Hope You Have a Safe and Relaxing Holiday Season. Merry Christmas! In observance of the Christmas Holiday, our offices will be closed on Thursday, December 24th and Friday, December 25th. ​We return on Monday, December 28th to continue helping... Our Clients Get More Customers. Quenzel Marketing Agency

November 2020

Happy Thanksgiving

2020-11-26T14:27:34-05:00Holidays|

During this season of Thanks and Giving, we hope our Dancing Turkey brings a smile. Happy Thanksgiving. In observance of the Thanksgiving Holiday, our offices will be closed on Thursday, November 26th and Friday, November 27th. ​We return on Monday, November 30th to continue helping... Our Clients Get More Customers. Quenzel Marketing Agency

September 2020

15 Years Helping Our Clients Get More Customers

2020-09-30T21:03:12-04:00About Quenzel Marketing Agency, Creative Marketing Agency, Our Clients Get More Customers.|

Our Clients Get More Customers All clients want great advertising and web design. Q&A clients want more. They want strategic thinking, effective marketing execution, and maximum spending efficiency. That’s why for the past 15 years, the Quenzel Marketing Agency Team has focused on delivering the right marketing at the right time to the right prospects with the right message and the right offer at the right price with the right reason to act now. Seven Reasons You Might Want to Consider Quenzel Marketing Agency For Your 2020 Marketing Efforts: Website Visitor Id Program - Know Who's Visiting Your Website Learn More 250 Million Consumer Database - 100's of Target Selections Available Learn More Local Marketing “75” Package - Improve Your Site Rankings Learn More Customer Review Platform - Auto Feed Reviews to Google Learn More Starter [...]

Time to… Add bacteria with Kidzbiotics!

2020-09-30T18:49:55-04:00Client News, Retail Marketing, TV Advertising|

Time to… Add bacteria with Kidzbiotics! With the arousing concerns over students safety as they returned to school, Siani Probiotic Body Care founders, Jacqueline and Maria; two working Moms in the health and medical industries, decided to focus their efforts on bringing a natural topical probiotic solution developed to halt further transmissions and help quell the justified uneasiness that parents have about sending children back to school. Put the Power of Probiotics to Work on your Child’s Skin. Siani’s moisture-infusing, natural probiotic topical sprays act as a protective shield against bad bacteria on the skin creating an optimal environment for skin to flourish while diminishing inflammation. Siani’s all-natural probiotic skincare sprays are safe for internal and external use. Learn about Kidzbiotics

Q&A Graphic Design, Headlines & Response Rates

2020-09-24T16:04:10-04:00Copywriting, Graphic Design|

Q&A Graphic Design, Headlines & Response Rates To better understand what graphic design and headline practices positively influence the likelihood a marketing communication gets noticed, read, considered and acted upon, our Marketing Campaign Management Team tests and continues testing, under controlled communication test conditions, the observed behavior of people exposed to various graphic design and headline treatments. The agency’s graphic design and headline principles reflect our agency’s continuous learnings about the impact of graphic design and headlines on the choice of which of the many communications a person receives every day they decide to spend the time and energy to consume, comprehend and consider. The graphic design and headline principles laid out below reflect our agency’s brand promise and the personal commitment of each associate to help… Our Clients Get More Customers. Customer Focused Communications We’ve learned that whether browsing websites, eMails, magazines or newspapers, people cope with the sheer [...]

August 2020

Client in the News: Five restaurants on Captiva, one guru.

2020-09-08T14:39:43-04:00Client News|

How Andy Rosse Lane became a dining destination on Captiva. Captiva Island's restaurants share many similarities: Gulf seafood, cocktails, breezy patios. Five of them share an entrepreneurial owner, as well. Gina Birch | Special to The News-Press Published 11:02 a.m. ET Aug. 18,2020 This has been the summer of canceled vacations. With many staying closer to home, destination dining is seeing a boom in popularity. Venturing outside of the circle of convenience that surrounds your home or business, while still remaining in your backyard, opens up options that are often overlooked under normal circumstances. And there is little normal about the current world. Southwest Florida is known for its barrier islands, which are ripe and ready for culinary exploration, including captivating Captiva. An island that is mostly residential and resort, if there was a downtown Captiva, it would be along Andy Rosse Lane, a shady, shell-lined street that dead [...]

2020 Holiday Trends

2020-09-08T14:39:54-04:00Digital Marketing|

8 Critical Things Retailers Should Do This Year to Adopt to Changing Shopping Patterns for the Holidays Every year, people line up in front of stores to get great deals on Black Friday, but will they this year? No. In a June 2020, Google survey, more than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year.1 This year, almost 75% of U.S. shoppers who plan to shop this holiday season said they will shop more online than they did in 2019.5 Retailers must adopt new digital strategies to 1. Websites must be search engine optimized to ensure products are discoverable when keywords are entered into the search engine’s query. At a. minimum, conduct keyword research to identify the words people use when searching for your products. Develop a keyword focus for each product. Write a minimum of 350 words about the product. [...]

July 2020

DR. Martineau Roofing Contractor Website Design

2020-09-08T14:40:04-04:00Client News|

CONTRACTOR WEBSITE DESIGN DR Martineau Roofing Company is a full-service roofing company that has been serving Southwest Florida for over 30 years. With DR Martineau Roofing, you are always assured quality materials and services at a fair and competitive price. Whether you are in need of a simple roof repair or need an entire re-roof residential or commercial, there is no job too big or small for DR Martineau Roofing Company. OBJECTIVES Implement new design combinations while still preserving the purpose of the existing pages. Create a mobile enhanced experience by ensuring all content and navigation are fully accessible, and images and performance are established with mobile best practices. Decrease conversion time and increase the form application rate by having a call to action and easy-to-find trackable contact forms throughout the site. Include attractive design presentations with high-quality photos from their existing portfolio. Contractor [...]

Happy National Ice Cream Day

2020-09-08T14:40:22-04:00Client News, Retail Marketing|

The best day of the season is here, and as the temperatures rise into alarming numbers, it's clear that July is the perfect time to celebrate National Ice Cream Day and be wolfing down ice cream by the double scoop. In honor of National Ice Cream Day, we want to share a hidden gem in SWFL that embraces the growing trend towards fresh, natural, and creatively healthy options. Their famous Fort Myers location has been open for ten years, and they decided to open a second Happy Sun Ice Cream Shop in Cape Coral to suit the Cape Coral community in February 2019. Their one-of-a-kind menu is made to tantalize the taste buds! Treats such as all-natural homemade ice cream, indulgent smoothies, artisanal handcrafted popsicles, delectable Mexican snacks like nachos and corn, icy treats like slushies, and freshly made natural juices are created from scratch in their store, [...]

Ever wondered what happened to the 56 men that signed the Declaration of Independence?

2020-09-08T14:40:33-04:00Marketing Leadership|

Have you ever wondered what happened to the 56 men who signed the Declaration of Independence? Five signers were captured by the British… declared as traitors, and… tortured before they died. Twelve had their homes burned… Two lost sons serving in the Revolutionary Army… Two had sons captured. Nine of the 56 fought and died from wounds… They signed… they pledged their lives… their fortunes, and… their sacred honor. What kind of men were they? Twenty-four were lawyers and jurists… Eleven were merchants… Nine were farmers… They were men of means… Well educated… But they signed the Declaration of Independence. They knew full well… if captured… the penalty would be death. Carter Braxton saw the British Navy sweep his ships from the seas… He sold his home and properties to pay his debts… He died in rags. Thomas McKeam served in the Continental Congress without pay The British so hounded him he [...]

June 2020

Florida Coastline Construction Website Design

2020-09-08T14:40:42-04:00Client News|

CONSTRUCTION WEBSITE DESIGN FLORIDA COASTLINE CONSTRUCTION THINKTANK In 2009 Rich Scholl of Florida Coastline Construction teamed up with Pete Wahl of Wahl Consulting and Solutions, to bring you the most comprehensive local construction company ever. With over 40 years combined experience, the local construction company is known for its outstanding service, quality and speed of our craftsmanship all built on the foundation of integrity, respect, and trust. OBJECTIVES Improve brand image and online reach with keyword-rich content and a clean, inclusive, and edgy brand identity. Create a mobile enhanced experience by ensuring all content and navigation are fully accessible, and images and performance are established with mobile best practices. Emphasize a portfolio/imagery driven thread throughout the new design. Implement a fully responsive, user-friendly solution backed by the latest platforms and WordPress. The new Florida Coastline Construction website design is [...]

May 2020

Top Leisure Travel Destinations and Target Audiences for Travel Marketers This Summer

2020-09-08T14:40:52-04:00Hotel Marketing, Travel Marketing|

Destination Marketing Organizations (DMOs), Airlines, and Resort Hotel owners, managers, and marketers looking to drive visitors, airline passengers and hotel guests this summer need to understand what target audiences are most likely to travel.  Based on over three decades of personality research and refinement with about 200,000 travelers, here are the six key leisure target audiences and the destinations they are most likely to travel to this summer: Venturers Leisure travel holds a central place in the life of travelers we classify as Venturers. The typical Venturer goes to more places, more often, and participates in more unique experiences compared to any other type of travelers. Thus the name Venturer, someone who ventures very eagerly and excitedly, Venturers fit in a small group of 4% of all travelers that share their extreme love of going out of the way to places and continuously seeking out of the [...]

How Will You Celebrate Cinco de Mayo?

2020-09-08T14:41:01-04:00Holidays, Restaurant Marketing|

Lee County, Florida Restaurants Open Just in Time for Cinco de Mayo. Some of you will be celebrating Cinco de Mayo in a restaurant today, some will be celebrating after their curbside pick-up, while others will be mixing-up margaritas at home while hosting a virtual #CincodeMayo happy hour via Zoom or FaceTime with friends and family. The new normal is rapidly emerging, and these behavioral changes indicate they may stick with us for the long-term. Want to grow your restaurant business? Click Here: Restaurant Marketing Agency

April 2020

Q&A Client News: Siani Probiotic Body Care

2020-09-08T13:20:39-04:00Client News, Healthcare Marketing|

Siani Probiotic Body Care Introduces 3 New Topical Probiotic Sanitizers to Help Fight the Spread of Harmful Pathogens at the Microscopic Level Based on the growing body of evidence linking the spread of the coronavirus by people touching contaminated surfaces with their hands and then touching their faces, Siani Probiotic Body Care launched a new line of topical probiotic sanitizers, including a hand sanitizer, mouthwash, and environmental spray. Siani Probiotic Body Care’s new line of topical sanitizers contains a specially formulated proprietary broad-spectrum natural blend of live safe, healthy probiotics (beneficial bacteria) in a concentrated, stabilized solution. Supported by 15-years of peer-reviewed research, hospital studies, and clinical trials, Siani’s new line of topical sanitizers work at the microscopic level to significantly reduce the transfer of pathogens (virus, bacteria, or other micro-organisms that cause disease) to humans. Siani’s new line of topical sanitizers works on both hard surfaces or objects and soft [...]

January 2020

December 2019

November 2019

Happy Thanksgiving 2019

2020-09-08T13:20:41-04:00Holidays, Humor|

Grandma's Recipe for a Tension-Free Thanksgiving For most, the holidays and family gatherings are a time of joy. But for some, holiday family gatherings can be a source of tension. That crazy uncle, aunt, cousin or in-law that seems to create a scene every year. If that's the case for you this year, I recommend you try Grandma's recipe for a tension-free Thanksgiving. Simply add a bottle of NyQuil to their serving of cranberry sauce! 🧐

October 2019

September 2019

August 2019

International Dog Day Cupcake Recipe

2020-09-08T13:20:42-04:00Holidays, Humor, Marketing Agency Humor|

International Dog Day Cupcake Recipe - Pumpkin Peanut Butter Cupcakes Happy International Dog Day! What better way to celebrate the holiday than with our International Dog Day Cupcake Recipe? There are few things in this world that Jaz, our Marketing Agency's Mascott, loves more than peanut butter - Which is why we opted to make her some Pumpkin Peanut Butter Cupcakes to celebrate the holiday. If you know a dog that loves peanut butter, these are the perfect treat for them! These cupcakes are delicious for humans too! Pumpkin Peanut Butter Cupcakes (Serving Size: 9 Cupcakes) Ingredients 1 cup almond flour 1 cup pumpkin puree ¼ cup peanut butter 2 tbsp. honey 1 tsp. baking powder 1 large egg Frosting ½ cup nonfat yogurt ¼ cup peanut butter Dog treats, optional topping Directions Preheat your oven to 350℉. In a large bowl, mix the pumpkin puree, 1/4 cup of peanut butter, egg, and [...]

WWII Liberation of Paris

2020-09-08T13:20:42-04:00Holidays|

Liberation of Paris - August 25, 1994 The Liberation of Paris from Nazi Germany took place on this day 75 years ago. Also known as the Battle for Paris and Belgium, the Liberation of Paris was a battle that took place from August 19, 1944, until the Germans surrendered the French capital on August 25, 1944. During World War II Paris had been occupied by Nazi Germany for more than four years. On August 25, 1944, Paris was finally liberated from Nazi Germany by the U.S. 4th Infantry Division and the French 2nd Armored Division. Thankfully, German resistance to the liberating forces was light. Not to mention, the German General, Dietrich von Choltitz, defied the orders of Adolf Hitler to destroy Paris’ landmarks and burn the city to the ground if it were to be liberated. Choltitz signed a formal surrender on the afternoon of August 25. The following day, August 26, [...]

July 2019

June 2019

National Doughnut Day

2020-09-08T13:20:42-04:00Holidays, Humor, Marketing Agency Humor|

National Doughnut Day 2019 It's National Doughnut Day! You can make almost anything happen with a disciplined approach to marketing... Like getting Jaz to sit still long enough to take a picture of her with a doughnut on her head! Want to Know Why Our Clients Get More Customers? Click here to look at our New & Small Business Marketing Packages, and start your path to success today! Want to see some of our TV advertising creative? Click here. Click here to contact our Marketing Agency and see how we can help your business grow.

D-Day 2019

2020-09-08T13:20:42-04:00Holidays|

D-Day 2019 Today we honor the 75th anniversary of D-Day. D-Day is also known as the Normandy landings and codenamed Operation Neptune. It was the Allied invasion of Normandy in Operation Overlord during World War II. It was the most massive seaborne military operation in history and had a significant impact on World War II’s outcome. The operation kickstarted the beginning of the liberation of German-occupied France, and later western Europe, from Nazi control. D-Day laid the foundations of the Allied victory on the Western Front. Brief History World War II lasted from 1939 to 1945, with the Battle of Normandy taking place from June 1944 to August 1944. The D-Day battle began on June 6, 1944, with over 156,000 American, Canadian, and British forces landing on five beaches along a 50-mile stretch of France’s Normandy region. Being the most massive seaborne military assault in history, D-Day required extensive planning. This included [...]

May 2019

Memorial Day 2019

2020-09-08T13:20:42-04:00Holidays, Marketing Leadership|

Memorial Day 2019 To many, Memorial Day means a three-day weekend or a big sale on cars, furniture, and more. While having an extra day off or getting a good deal is always nice, it seems like Memorial Day may have lost its meaning in a sense. Memorial Day is an American holiday that is observed on the last Monday of May. Its purpose is to honor and remember the brave men and women who lost their lives while serving in the United States Military Forces. Brief History Formerly known as Decoration Day, Memorial Day is believed to have originated in the years following the Civil War. Ending in the spring of 1865, the Civil War claimed more lives than any other conflict or war in U.S history – so many that it required the establishment of the first national cemeteries. In 1868 General John A. Logan called for a nationwide day of [...]

Happy Talk Like Yoda Day!

2020-09-08T13:20:42-04:00Branding, Creative Marketing Agency, Holidays, Marketing Agency Humor|

'Do. Or do not. There is no try.' - Yoda Are you a Star Wars fan? We are, and no Yoda quote better reflects the spirit of our commitment to helping our clients get more customers, then Yoda's simple directive to Luke Skywalker; 'Do. Or do not. There is no try.' Talk Like Yoda Day and the whole Star Wars saga is a great example of the power of storytelling. Storytelling is also a powerful marketing communications tool. Stories makes it easy for people to understand and connect with with your brand or business. Every great brand or business has its own unique story to tell. Great stories start with a hero, who has a problem to solve. The hero usually meets a guide who gives them a plan and calls them to action, which helps the hero avoid failure and allow the story to end in success. Much like Yoda, Quenzel Marketing Agency is [...]

Client News: Gulfshore Business Lifetime Achievement Awards 2019

2020-09-08T13:20:43-04:00Client News|

Lifetime Achievement Awards 2019 - Hospitality and Heart Sandy Stilwell Youngquist connects community and charitable efforts. By Melanie Pagan, Gulfshore Business Photography by Brian Tietz Here is the thing about Sandy Stilwell Youngquist: It's impossible to list all of the professional and philanthropic accomplishments she's packed into her life, so we'll start with her two biggest, transforming the tip Of Captiva Island into a tourist hub and helping raise more than $ 18 million toward the creation of the Golisano Children's Hospital of Southwest Florida. Stilwell Youngquist is the founder of Stilwell Enterprises & Restaurant Group and the developer of some of Southwest Florida's mainstay restaurants and inns. She's been establishing businesses ever since she was 17 and launched a commercial cleaning business with a partner. By the time she was 23, she'd co-owned (along with her family) and then sold the SandCastle Inn on Fort Myers Beach. Stilwell [...]

Honoring VE Day

2020-09-08T13:20:43-04:00Holidays|

Today is VE Day. With the sincerest respect and admiration, we thanks to the men and women who made this day of Victory in Europe possible.

Airline Marketing – Continental Airlines Peanut Fares

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 1 day left to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I saved the “nuttiest” (worst) for last! Check out this video of the Airline Marketing Campaign in support of the Continental Airlines Peanut Fares. (Just nuts…) The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today!

Airline Marketing – Continental Airlines & Alitalia Airline Marketing Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 2 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Alitalia Airline Marketing Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines & Air Canada Alliance

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 3 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the Airline Marketing Campaign in support of the Continental Airlines & Air Canada Alliance.This video was launched at one of the Continental Eastern Sales Team meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines and Air Canada. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

April 2019

Airline Marketing – Continental Airlines Marketing Campaign – 1990’s AirWars

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 4 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Team Reunion; I thought I would share this video of the 1990’s AirWars Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to promote the airline marketing programs for business travelers, vacation travelers and senior travelers on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

Airline Marketing – Continental Airlines Taking Care of Business Marketing Campaign

2020-09-08T13:20:43-04:00Airline Marketing, Marketing Leadership|

With just 5 more days to the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; I thought I would share this video of the Taking Care of Business Airline Marketing Campaign launched at one of the Continental Eastern Sales meetings to address business travelers' critical needs and promote business travel on Continental Airlines. The Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion is being held to Remember Our Great Struggles & Triumphs, Which Have Led to Where We All Are Today! For more information on the Eastern Air Lines, Continental Airlines, Continental Eastern Sales, and SystemOne Sales Reunion; please visit: AirlineReunion.com

March 2019

February 2019

Creative Direction – Rules to Know

2020-09-08T13:20:43-04:00Marketing Agency Humor, Marketing Leadership|

In 1983, as a new Account Executive in the New York office of Ogilvy & Mather Direct I joined a small group of other young executives in the Ogilvy & Mather Account Training Program. “When the client moans and sighs, make his logo twice the size. If he should prove refractory, show a picture of his factory. Only in the gravest cases should you show the clients’ faces.”

December 2018

George H. W. Bush: Presidents Club Thank You

2020-09-08T13:20:44-04:00Airline Marketing, Marketing Leadership|

Today's news coverage of the rare reunion of the remaining members of the presidents club, reminded me of a Thank You letter that former President George H.W. Bush sent me shortly after his term of office as the 41st President of the United States ended on January 20, 1993. At the time, I was a Houstonian, engaged to a Texas Longhorn and employed at Continental Airlines as Vice President of Marketing Programs. Former President George H.W. Bush's return to Houston was a point of pride for Houstonians and a frequent topic of conversation. During one such conversation at The Forest Club, where my future Mother-in-Law was planning our wedding (and where fellow members Barbara and George H. W. Bush would lunch when in town), she mused; 'I wonder if he will feel as bad about getting downgraded from Air Force One to flying First Class on Continental as I did when I dropped from Platinum Elite to Gold [...]

September 2018

August 2018

Rest in Peace, John.

2020-09-08T13:20:44-04:00Marketing Leadership|

It was an honor to know you. Your commitment to stand firmly by personal principles over the expediency of the current politics of a situation, your understanding that a difference of opinion was no cause for withdrawing from a friendship and your honest self-reflection, self-criticism and self-correction serve as a valuable reminder about the most essential qualities for those in leadership... the importance of authenticity, transparency and trust. Rest in peace, John.

Marketing Humor

2020-09-08T13:20:44-04:00Marketing Agency Humor|

August 16th is 'Tell a Joke' Day. A joke is short, humorous tale or story in which the funniness culminates in the final sentence, called the punchline. In fact, the main condition of being a joke is that the tension should reach it’s highest level at the very end. Does our joke meet the definition?

If

2020-09-08T13:20:44-04:00Marketing Leadership|

If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too. If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated, don't give way to hating, And yet don't look too good, nor talk too wise: If you can dream—and not make dreams your master; If you can think—and not make thoughts your aim; If you can meet with Triumph and Disaster, And treat those two impostors just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build 'em up with worn-out tools: If you can make a heap of all your [...]

July 2018

The Orange Story

2021-02-02T13:55:01-05:00Creative Marketing Agency, Florida Marketing Agency|

Quenzel Marketing Agency uses an Orange icon as a graphic design element with our logo, in presentations and on our website. People are often curious about the Orange icon. What it means, or... Why we use it. So, what does an Orange have to do with a full-service, integrated marketing agency? Please read on: The color Orange is Bright, Vibrant & Energetic. In other words, Mentally Stimulating. Although historically used to symbolize the values of Strength & Endurance, most people associate a sense of Nurturing with the color Orange. To many, Orange represents Change... from Day to Night as the sky turns a golden-orange at sunset or from Summer to Winter as the leaves turn a reddish-orange in Fall. In other words, it's a color on the Edge... the edge of day and night or Summer and Winter. Because Orange stimulates energy, lively conversations & good times, many associate Orange with the trait of Sociable. Feng Shui experts back-up this view with claims that Orange brings Fame & a Positive [...]

June 2018

Word-of-Mouth Marketing

2020-09-08T13:20:44-04:00Word of Mouth Marketing|

Word of Mouth Marketing When our marketing agency meets with a potential client, we often ask about the importance of word of mouth advertising to their business. Not surprisingly, most business owners, managers & marketers consider positive word-of-mouth advertising critical to their business. Surprisingly, however, we often get complete silence when we follow-up on our initial question and ask; 'What have the other marketing agencies or advertising agencies you've worked with or are considering working with done or told you they will do to build positive word of mouth for your business, brand, products or services?' Influencing Opinions & the People That Hold Them: Considering the importance of Word of Mouth, why do so few advertising agencies talk about Word of Mouth Advertising -- the oldest and still most powerful communication tool for influencing opinions and the people that hold them? Why do even fewer advertising agencies… plan for and actually integrate Word of Mouth Advertising [...]

2019 Best of Business Awards

2020-09-08T13:20:44-04:00Creative Marketing Agency, Marketing Leadership|

2019 Best Advertising Agency & 2019 Best Website Design Firm Quenzel Marketing Agency Won Gulfshore Business Magazine's 2019 Best of Business Awards for  Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency's  2017 Best of Business Awards. On winning the awards a second time for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That's why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the [...]

Oscar Wilde & Branding

2020-09-08T13:20:44-04:00Branding|

"Some brands bring happiness wherever you encounter them; other whenever you stop using them." - Earl Quenzel. When's the last time you measured your customers' level of brand happiness compared to their competitive options? If you haven't conducted Voice of the Customer Research in the last 12 months, you may want to consider a Q&A Fresh-Eyes Marketing Review. Our marketing agency's unique approach to helping our clients get more customers starts with helping our clients look at their customers, brand, marketing efforts & resulting business performance in unique, new ways. One of the most important elements of a Q&A Fresh-Eyes Marketing Review is  our Fresh-Eyes Review on Your Core Customers & their Competitive Options.

May 2018

About Colleen Quenzel: Founder & CEO

2020-09-08T13:20:44-04:00About Quenzel Marketing Agency, Marketing Leadership|

Colleen first displayed her entrepreneurial spirit while studying at The University of Texas in Austin, when she launched her first business. Like the Texas Longhorns, she was Hooked. After achieving her degree in Advertising, she sold her business and moved to Houston, Texas where she worked as a stockbroker for the Paine-Webberaffiliate, Rotan-Mosle. While Colleen loved using her analytical skills to help her clients grow their stock portfolios, she craved a business environment founded on a relationship and collaborative partnership. After a few years, Colleen decided to pursue her passion for marketing atQuality Beverage, the biggest wine & spirit distributor in the state of Texas, at that time. At Quality Beverage, she launched several new beverage brands into the marketplace, including Kendall-Jackson, Gallo Varietals, and Bacardi Breezers. Colleen’s beverage marketing experience proved invaluable as she learned first-hand the importance of extending a brand’s equity across all consumer touch points… from brand to [...]

April 2018

About Earl Quenzel

2020-09-08T13:20:45-04:00About Quenzel Marketing Agency, Marketing Leadership|

Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75. Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe's brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships. Before Priceline, Earl worked at AT&T where, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates [...]

Event Marketing

2020-09-08T13:20:45-04:00Event Marketing Agency|

A good Event Marketing agency team provides its clients one of the most effective & cost-efficient methods for marketing the company’s products and services. The Event Marketing agency team at Quenzel provides both large and small brands the best of both worlds… a Mass Marketing Medium at the Local Market Level. Significantly, the very nature of Event Marketing allows marketers to Do More for Less… something not to be taken lightly in today’s economic climate. 4 Goals an Event Marketing Agency Can Help You Accomplish: For the marketer faced with multiple goals… and limited resources with which to accomplish them… Event Marketing may very well be their best Strategic Marketing Choice. Consider the versatility Event Marketing affords marketers… over the years, our marketing agency has helped clients leverage this marketing tactic to: Showcase their brand's products and services. Sample the benefits of their brand's products and services. Sell their brand's products and services… either directly at the [...]

March 2018

The Birth of Digital Marketing

2020-09-08T13:20:45-04:00Digital Marketing|

Digital Marketing got its start on January 11th 1838, when Samuel Morse and Alfred Vail demonstrated the first electric telegraph together. What's Your Name Look Like in Morse Code? Can You Decode This Message? For the answer to the message above, simply Click Here

Throwback Thursday: Winter Olympic Memory

2020-09-08T13:20:45-04:00Marketing Leadership|

Throwback Thursday: Winter Olympic Memory Park City, Utah -  Home of the XIX Olympic Winter Games in 2002. This photo of Earl Quenzel, getting ready for his first Luge run under the direction of three-time Olympian Duncan Kennedy, was taken at the top of the Men’s Luge Track in Park City, Utah. The Men’s Luge Track at Park City, measures 1316 meters, (4,317 feet), features 15 curves and a Men's Track Record time of 0:44.271. 'My top speed fell far short of the 90 miles an hour you see the Olympic competitors achieve. However, as I recall, my best time was around 0:54. It's a wild ride. You start-out pretty fast, but really pick-up speed coming out of curve-six. Just as you pass the Finish Line, you're supposed to sit-up in order to slow the sled down to a stop. That's when I realized just how fast I was going,' said Earl Quenzel. Quenzel [...]

February 2018

Q&A Client News: Sandy Stilwell Youngquist

2020-09-08T13:20:45-04:00Client News|

News-Press | Person of the Year Nominee Each year, The News-Press Media Group hosts a celebration in honor of people and the organizations who have made a significant impact in Southwest Florida in the past year. This year, we are happy to announce that our client, Sandy Stillwell Youngquist has been nominated as a finalist in the 31st edition of the 2017 People of the Year awards. Please join us in congratulating Sandy Stillwell Youngquist, owner, and CEO of Stilwell Enterprises & Restaurant Group on her nomination for this prestigious award.For the past 15 years, Sandy has been an accomplished entrepreneur in the Southwest Florida restaurant industry. However, it's Sandy's commitment and devotion towards serving the community that gives her the most sense of pride. As a chair and board member for PACE Center for Girls, Sandy has offered many impactful contributions to the development and evolution of the organization's programs. Most notably, she [...]

Q&A Client News: Capt. Daniel Andrews

2020-09-08T13:20:45-04:00Client News|

News-Press | Young Professional of the Year Nominee Each year, The News-Press Media Group hosts a celebration in honor of people and the organizations who have made a significant impact in Southwest Florida in the past year. This year, Quenzel Marketing Agency is happy to announce that our client, Capt. Daniel Andrews, has been nominated as a finalist in the 31st edition of the 2017 People of the Year awards. Please join us in congratulating Capt. Daniel Andrews of Captains For Clean Water on his nomination for this prestigious award. Growing up in Southwest Florida, Daniel spent many of his days either outdoors or on the water fishing. From here in SWFL all the way down to the Florida Keys, there isn't a body of water that Daniel hasn't come in contact with. As a result of spending so many hours on the water, Daniel witnessed first-hand a larger problem at play with [...]

Agency Profile

2020-09-08T13:20:45-04:00About Quenzel Marketing Agency, Creative Marketing Agency|

Our Clients Get & Keep More Customers. Creative. Competitive. Customer-Centric. Our agency focuses on uncovering unique, new insights about your customers & then turning those insights into effective Brand Marketing Strategy, Creative Marketing Communications, Website Content and Digital Marketing programsto help your businessGet More Customers. We Seek & See the Big Picture. Fact-Based. Focused. Flexible. Our exclusive Q&A Fresh-Eyes Marketing ReviewSMputs the focus on Customer Facts & Competitive Reality. It provides unique, new insights about your core customers' beliefs & expectations. It quantifies the most important elements of your Brand Value Proposition and identifies new sources of Competitive Advantage which helps our team uncover new ways for your business to GetMore Customers. We Believe in the Great Vision. Inquisitive. Imaginative. Innovative. TheQ&A Quick-Start Marketing Action-PlanSMdefines the best way to win in the marketplace. It specifies the key objectives, priorities, success metrics, budget allocations, marketing communications, website marketing and digital marketing actions, milestones [...]

January 2018

About Quenzel Marketing Agency’s Capabilities

2020-09-08T13:20:45-04:00About Quenzel Marketing Agency, Creative Marketing Agency|

To Build Your Business, Build Your Brand. The more someone feels a certain need or desire and the more they feel your brand is the best possible solution for that need or desire; the bigger your brand becomes. That’s what Q&A calls Brand-Building. It’s About Brand Strategy. Great brands know what their customers value, what their competitors don’t deliver & where their brand can excel. Our approach starts with developing new insights about your core customers’ expectations & belief system. Those insights drive the strategic direction. It’s About Brand Loyalty. Great brands enjoy a growing base of loyal, repeat customers. Our approachputs the focus on driving customer satisfaction across the entire customer experience – how customers learn about your goods/services, how they purchase and pay for those goods/services, how they receive and use those goods/services along with any other services they may require. It’s About Disciplined Brand Messaging & Graphic Identity. Your [...]

August 2017

Best Advertising Agency & Website Design Firm

2020-09-08T13:20:45-04:00Creative Marketing Agency, Marketing Leadership|

Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm. Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm at Gulfshore Business Magazine's 2017 Best of Business Awards event. On winning the awards for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people and the best clients. We're proud that the business community in Southwest Florida, one of the nation's fastest growing regions, recognized the great work our team produces and the great clients we serve that demand nothing less than the best." Gulfshore Business Magazine's Best of Business Readers' Poll, now in its fifth year, generated record setting participation with 30% more votes cast for this year's nominees. The annual readers' poll required Best of Business Award respondents to provide a valid name and email address to [...]

July 2017

February 2017

2017 Super Bowl TV Advertising Preview

2020-09-08T13:20:45-04:00Marketing Leadership, Super Bowl TV Advertising, TV Advertising|

2017 Super Bowl TV Advertising Agency Preview On Friday, February 3rd, Quenzel & Associates provided unique insights and expert analysis on this year's upcoming Super Bowl commercials and advertisers to viewers of Southwest Florida's News Leader, Wink News. During what has become an annual tradition, Earl Quenzel with Quenzel & Associates shared the Who, What, When, Where, Why & How of Super Bowl advertisers, commercials and viewership trends.

December 2016

October 2016

September 2016

Q&A Client News: Bailey’s General Store

2020-09-08T13:20:46-04:00Client News|

Lee County, Florida’s largest annual business event, is the Industry Appreciation Awards. Presented by The Horizon Council, Horizon Foundation and Lee County Economic Development office, the awards honor local businesses that make a significant contribution to the economy. This year, Bailey’s General Store earned The LocalLEE Grown Business Award. The award recognizes a company founded in Lee County, Florida which is distinguished by its operational excellence and commitment to the vibrancy of Southwest Florida’s business climate. Providing groceries, hardware and gift items to the Sanibel-Captiva community since 1899, Bailey’s General Store is one of the oldest locally-owned companies. Still operated by Bailey family members, the company now has 100 full-time employees and has added a second location at the Sundial Resort on Sanibel.  Bailey’s also created Sanibel Captiva Catering Company, which employs an additional 10 Lee County residents. To learn more about the folks at Bailey's General Store and their commitment to operational excellence [...]

Q&A Client News: Synapse Group

2020-09-08T13:20:46-04:00Client News|

Synapse Group, Inc to Integrate Bizrate Insights into Expanded Digital Marketing Portfolio Time Inc's acquisition of voice of the consumer data company Bizrate Insights "marks another step in Time Inc.’s transformation into a data-driven organization while broadening the suite of integrated marketing services they can offer advertisers." Synapse CEO Sebastien Bilodeau commented: “Bizrate Insights allows us to substantially expand our digital marketing services, creating additional consumer touchpoints to help our marketing partners.” Synapse Group, Inc, a longtime client of the agency, is an "affinity marketing company that creates custom marketing solutions to help partners achieve their strategic objectives. Synapse partners include brick-and-mortar retailers, ecommerce organizations, airlines, hotels and direct response companies. Synapse is a leading marketer of magazine subscriptions in the United States, with expertise in customer acquisition, continuity marketing, retention and customer service. Building on their continuity marketing expertise, Synapse has diversified the business to also market other products and services, including branded loyalty continuity [...]

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