Integrated Marketing Agency – Q&A’s Integrated Advertising Agency team provides clients a comprehensive approach to growing their business… fast. Our integrated marketing agency team helps business owners, managers and marketers achieve consistent, top-line, revenue growth. Our Integrated Marketing Agency team designs, develops and delivers innovative, effective and measurable marketing programs that improves brand perception, drives purchase behavior & ensures… Our Clients Get More Customers.
Our integrated marketing clients get an experienced team with a proven ability to design, develop and deliver measurable year over year growth.Over the past 30 years, the integrated marketing agency team at Q&A has established a successful track record creating a variety of viable new alternatives for winning in the marketplace.
Our integrated advertising agency creative team provides a full-service solution. So, whether your situation calls for a new Business, Brand or Marketing Strategy; more effective Customer Acquisition, a better Customer Experience or greater Customer Loyalty; Q&A provides experienced thought-leadership, crisp execution and rigorous R.O.I. tracking to energize your business, brand and marketing. That’s one reason… Our Clients Get More Customers.
Our integrated marketing agency, focuses on pulling real value from your data. We look beyond the individual tactical data the different reports provide. By taking a broader, more integrated view of your business results, we help our clients extract more value from the data… insights and principles upon which they can grow their business more effectively.
Integrated Marketing Services
Q&A’s Integrated Customer Marketing Team provides clients a comprehensive approach to growing their business… with more accountability for success. By focusing accountability with our agency for all annual marketing analysis activities and annual marketing plan recommendations, our clients make better use of their time (and their team’s time) which means our clients can focus on making better business, brand & marketing investment decisions.
By concentrating accountability with our agency for all their monthly activities related to managing Marketing Communications (TV, radio, print and outdoor, direct mail, collateral, event marketing), Website Management and Digital Marketing efforts; our marketing clients enjoy full access to our integrated marketing agency team.
The integrated advertising agency account team prepares and executes all monthly MarCom activities within the approved budget. The agency’s creative team provides all required copywriting & graphic design services. The integrated marketing agency production team produces and traffics all marketing materials per each media and vendors’ specifications.
The integrated advertising agency media team negotiates terms, places orders, verifies delivery and reconciles invoices. Perhaps most importantly, the integrated marketing agency performance analysis team delivers all marketing metrics tracking and monthly reporting on the performance of all integrated marketing agency client marketing efforts that the agency manages on behalf of our clients. That’s one reason… Our Clients Get More Customers.
Integrated Customer Relationship Marketing
Our integrated marketing clients get a Fresh-Eyes Marketing Review that puts a fact-based, competitive position focus on your business, brand and marketing situation. Our Fresh-Eyes Marketing Review also provides a data-driven reality-check with a rank ordering of factors behind your core target customer’s need drivers, decision-making and buying-behavior. The Fresh-Eyes Marketing Review lets our strategy, creative and results tracking teams get to the bottom of these things quickly.
Our integrated marketing team turns the learnings from your Fresh-Eyes Marketing Review into a Quick-Start Action Plan with tangible actions, specific timelines, accountable responsibilities, R.O.I. metrics tracking procedures and monthly R.O.I. reporting plans to ensure positive bottom-line results. That’s one reason… Our Clients Get More Customers.
Our integrated advertising agency team deploys a Continuous Performance Improvement process to deliver long-term, sustainable competitive advantage. That’s one reason… Our Clients Get More Customers.
Why Firms Use an Integrated Advertising Agency.
When we asked our integrated marketing clients the main reason they decided to engage an integrated marketing agency like Quenzel & Associates to help grow their business. We consistently heard four main reasons:
Strong Brand = Market Advantage: Savvy executives understand that winning in today’s environment, against other companies competing for potential customers’ share-of-mind — and share-of-wallet — requires a well known brand name, a relevant brand value proposition and a trusted brand reputation. In short, they understand their brand is an asset and needs to be managed as such.
Loads of Data… Little Insight: Business owners, managers and marketers suffer from a growing onslaught of data from an ever increasing array of advertising, marketing, website, digital media, social media, customer forums, sales channels and other business data sources. As the flow of data pores in, we hear more and more executives question the insights being generated.
Converting Ideas Into Invoices: Innovation lies at the heart of competitive advantage. For many executives, the idea of innovation is a singular hit or miss focus on a big win or break-through idea to drive success. Successful executives understand that innovation success comes from a focus on continuous innovation. These executives focus on continuous improvement in how they manage the associates that deliver the brand everyday, continuous improvement in how they deliver satisfaction to customers and continuous improvement in how they invest their marketing dollars.
Execution… Execution… Execution. While a strong brand, better customer understanding and continuous innovation play a critical role in developing an effective strategy for achieving consistent top-line revenue growth, effective execution turns that energy into commercial value. With the increased requirement for a broad range of highly specialized integrated marketing skills, a lack of internal resources skilled in integrated marketing and no established integrated marketing models or processes; effective execution is another big reason business owners, managers and marketers engage an integrated marketing agency like Quenzel & Associates to help them grow their business.