Today's news coverage of the rare reunion of the remaining members of the presidents club, reminded me of a Thank You letter that former President George H.W. Bush sent me shortly after his term of office as the 41st President of the United States ended on January 20, 1993. At the time, I was a Houstonian, engaged to a Texas Longhorn and employed at Continental Airlines as Vice President of Marketing Programs. Former President George H.W. Bush's return to Houston was a point of pride for Houstonians and a frequent topic of conversation. During one such conversation at The Forest Club, where my future Mother-in-Law was planning our wedding (and where fellow members Barbara and George H. W. Bush would lunch when in town), she mused; 'I wonder if he will feel as bad about getting downgraded from Air Force One to flying First Class on Continental as I did when I dropped from Platinum Elite to Gold [...]
It was an honor to know you. Your commitment to stand firmly by personal principles over the expediency of the current politics of a situation, your understanding that a difference of opinion was no cause for withdrawing from a friendship and your honest self-reflection, self-criticism and self-correction serve as a valuable reminder about the most essential qualities for those in leadership... the importance of authenticity, transparency and trust. Rest in peace, John.
August 16th is 'Tell a Joke' Day. A joke is short, humorous tale or story in which the funniness culminates in the final sentence, called the punchline. In fact, the main condition of being a joke is that the tension should reach it’s highest level at the very end. Does our joke meet the definition?
If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too. If you can wait and not be tired by waiting, Or being lied about, don't deal in lies, Or being hated, don't give way to hating, And yet don't look too good, nor talk too wise: If you can dream—and not make dreams your master; If you can think—and not make thoughts your aim; If you can meet with Triumph and Disaster, And treat those two impostors just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build 'em up with worn-out tools: If you can make a heap of all your [...]
Our Florida Marketing Agency uses an Orange icon as a graphic design element in our new business marketing materials, presentations and on our website. Prospective clients are often curious about the Orange icon. What it means, or... Why we use it. If you're curious about what an Orange has to do with a full-service, integrated marketing agency, please read on: The color Orange is Bright, Vibrant & Energetic. In other words, Mentally Stimulating. Although historically used to symbolize the values of Strength & Endurance, most people associate a sense of Nurturing with the color Orange. To many, Orange represents Change... from Day to Night as the sky turns a golden-orange at sunset or from Summer to Winter as the leaves turn a reddish-orange in Fall. In other words, it's a color on the Edge... the edge of day and night or Summer and Winter. Because Orange stimulates energy, lively conversations & good times, many associate Orange with the trait of Sociable. Feng Shui experts back-up this view with claims that Orange [...]
Word of Mouth Marketing When our marketing agency meets with a potential client, we often ask about the importance of word of mouth advertising to their business. Not surprisingly, most business owners, managers & marketers consider positive word-of-mouth advertising critical to their business. Surprisingly, however, we often get complete silence when we follow-up on our initial question and ask; 'What have the other marketing agencies or advertising agencies you've worked with or are considering working with done or told you they will do to build positive word of mouth for your business, brand, products or services?' Influencing Opinions & the People That Hold Them: Considering the importance of Word of Mouth, why do so few advertising agencies talk about Word of Mouth Advertising -- the oldest and still most powerful communication tool for influencing opinions and the people that hold them? Why do even fewer advertising agencies… plan for and actually integrate Word of Mouth Advertising [...]
"Some brands bring happiness wherever you encounter them; other whenever you stop using them." - Earl Quenzel. When's the last time you measured your customers' level of brand happiness compared to their competitive options? If you haven't conducted Voice of the Customer Research in the last 12 months, you may want to consider a Q&A Fresh-Eyes Marketing Review. Our marketing agency's unique approach to helping our clients get more customers starts with helping our clients look at their customers, brand, marketing efforts & resulting business performance in unique, new ways. One of the most important elements of a Q&A Fresh-Eyes Marketing Review is our Fresh-Eyes Review on Your Core Customers & their Competitive Options.
Colleen first displayed her entrepreneurial spirit while studying at The University of Texas in Austin, when she launched her first business. Like the Texas Longhorns, she was Hooked. After achieving her degree in Advertising, she sold her business and moved to Houston, Texas where she worked as a stockbroker for the Paine-Webberaffiliate, Rotan-Mosle. While Colleen loved using her analytical skills to help her clients grow their stock portfolios, she craved a business environment founded on a relationship and collaborative partnership. After a few years, Colleen decided to pursue her passion for marketing atQuality Beverage, the biggest wine & spirit distributor in the state of Texas, at that time. At Quality Beverage, she launched several new beverage brands into the marketplace, including Kendall-Jackson, Gallo Varietals, and Bacardi Breezers. Colleen’s beverage marketing experience proved invaluable as she learned first-hand the importance of extending a brand’s equity across all consumer touch points… from brand to [...]
Before joining Q&A, Earl was General Manager and Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands, an Interstate Hotels & Resorts marketing company that provided sales, marketing, revenue management and reservations services to seven 4-star, independent resort properties in Southwest, FL. In this senior executive role, Earl was responsible for $85 million in top-line revenue, an operating budget of $8.5 million and a staff of 75. Before moving to Florida, Earl lived in London where, as the Chief Marketing Officer (CMO) of Priceline-Europe, he led the brand’s marketing launch across Europe. In this role, Earl led the teams responsible for the development of Priceline-Europe's brand architecture, e-commerce website, online and offline marketing, customer experience, CRM, partner management, business development, public relations and agency relationships. Before Priceline, Earl worked at AT&Twhere, as General Manager for the $1.7B Education MSO (Market Segment Organization), he led the team of 1,000+ associates served [...]
A good Event Marketing agency team provides its clients one of the most effective & cost-efficient methods for marketing the company’s products and services. The Event Marketing agency team at Quenzel provides both large and small brands the best of both worlds… a Mass Marketing Medium at the Local Market Level. Significantly, the very nature of Event Marketing allows marketers to Do More for Less… something not to be taken lightly in today’s economic climate. 4 Goals an Event Marketing Agency Can Help You Accomplish: For the marketer faced with multiple goals… and limited resources with which to accomplish them… Event Marketing may very well be their best Strategic Marketing Choice. Consider the versatility Event Marketing affords marketers… over the years, our marketing agency has helped clients leverage this marketing tactic to: Showcase their brand's products and services. Sample the benefits of their brand's products and services. Sell their brand's products and services… either directly at the [...]
Throwback Thursday: Winter Olympic Memory Park City, Utah - Home of the XIX Olympic Winter Games in 2002. This photo of Earl Quenzel, getting ready for his first Luge run under the direction of three-time Olympian Duncan Kennedy, was taken at the top of the Men’s Luge Track in Park City, Utah. The Men’s Luge Track at Park City, measures 1316 meters, (4,317 feet), features 15 curves and a Men's Track Record time of 0:44.271. 'My top speed fell far short of the 90 miles an hour you see the Olympic competitors achieve. However, as I recall, my best time was around 0:54. It's a wild ride. You start-out pretty fast, but really pick-up speed coming out of curve-six. Just as you pass the Finish Line, you're supposed to sit-up in order to slow the sled down to a stop. That's when I realized just how fast I was going,' said Earl Quenzel. Quenzel [...]
News-Press | Person of the Year Nominee Each year, The News-Press Media Group hosts a celebration in honor of people and the organizations who have made a significant impact in Southwest Florida in the past year. This year, we are happy to announce that our client, Sandy Stillwell Youngquist has been nominated as a finalist in the 31st edition of the 2017 People of the Year awards. Please join us in congratulating Sandy Stillwell Youngquist, owner, and CEO of Stilwell Enterprises & Restaurant Group on her nomination for this prestigious award.For the past 15 years, Sandy has been an accomplished entrepreneur in the Southwest Florida restaurant industry. However, it's Sandy's commitment and devotion towards serving the community that gives her the most sense of pride. As a chair and board member for PACE Center for Girls, Sandy has offered many impactful contributions to the development and evolution of the organization's programs. Most notably, she [...]
News-Press | Young Professional of the Year Nominee Each year, The News-Press Media Group hosts a celebration in honor of people and the organizations who have made a significant impact in Southwest Florida in the past year. This year, Quenzel Marketing Agency is happy to announce that our client, Capt. Daniel Andrews, has been nominated as a finalist in the 31st edition of the 2017 People of the Year awards. Please join us in congratulating Capt. Daniel Andrews of Captains For Clean Water on his nomination for this prestigious award. Growing up in Southwest Florida, Daniel spent many of his days either outdoors or on the water fishing. From here in SWFL all the way down to the Florida Keys, there isn't a body of water that Daniel hasn't come in contact with. As a result of spending so many hours on the water, Daniel witnessed first-hand a larger problem at play with [...]
Our Clients Get & Keep More Customers. Creative. Competitive. Customer-Centric. Our agency focuses on uncovering unique, new insights about your customers & then turning those insights into effective Brand Marketing Strategy, Creative Marketing Communications, Website Content and Digital Marketing programsto help your businessGet More Customers. We Seek & See the Big Picture. Fact-Based. Focused. Flexible. Our exclusive Q&A Fresh-Eyes Marketing ReviewSMputs the focus on Customer Facts & Competitive Reality. It provides unique, new insights about your core customers' beliefs & expectations. It quantifies the most important elements of your Brand Value Proposition and identifies new sources of Competitive Advantage which helps our team uncover new ways for your business to GetMore Customers. We Believe in the Great Vision. Inquisitive. Imaginative. Innovative. TheQ&A Quick-Start Marketing Action-PlanSMdefines the best way to win in the marketplace. It specifies the key objectives, priorities, success metrics, budget allocations, marketing communications, website marketing and digital marketing actions, milestones [...]
To Build Your Business, Build Your Brand. The more someone feels a certain need or desire and the more they feel your brand is the best possible solution for that need or desire; the bigger your brand becomes. That’s what Q&A calls Brand-Building. It’s About Brand Strategy. Great brands know what their customers value, what their competitors don’t deliver & where their brand can excel. Our approach starts with developing new insights about your core customers’ expectations & belief system. Those insights drive the strategic direction. It’s About Brand Loyalty. Great brands enjoy a growing base of loyal, repeat customers. Our approachputs the focus on driving customer satisfaction across the entire customer experience – how customers learn about your goods/services, how they purchase and pay for those goods/services, how they receive and use those goods/services along with any other services they may require. It’s About Disciplined Brand Messaging & Graphic Identity. Your [...]
Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm. Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm at Gulfshore Business Magazine's 2017 Best of Business Awards event. On winning the awards for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people and the best clients. We're proud that the business community in Southwest Florida, one of the nation's fastest growing regions, recognized the great work our team produces and the great clients we serve that demand nothing less than the best." Gulfshore Business Magazine's Best of Business Readers' Poll, now in its fifth year, generated record setting participation with 30% more votes cast for this year's nominees. The annual readers' poll required Best of Business Award respondents to provide a valid name and email address to [...]
On Friday, February 3rd, Quenzel & Associates provided unique insights and expert analysis on this year's upcoming Super Bowl commercials and advertisers to viewers of Southwest Florida's News Leader, Wink News. During what has become an annual tradition, Earl Quenzel with Quenzel & Associates shared the Who, What, When, Where, Why & How of Super Bowl advertisers, commercials and viewership trends.
Lee County, Florida’s largest annual business event, is the Industry Appreciation Awards. Presented by The Horizon Council, Horizon Foundation and Lee County Economic Development office, the awards honor local businesses that make a significant contribution to the economy. This year, Bailey’s General Store earned The LocalLEE Grown Business Award. The award recognizes a company founded in Lee County, Florida which is distinguished by its operational excellence and commitment to the vibrancy of Southwest Florida’s business climate. Providing groceries, hardware and gift items to the Sanibel-Captiva community since 1899, Bailey’s General Store is one of the oldest locally-owned companies. Still operated by Bailey family members, the company now has 100 full-time employees and has added a second location at the Sundial Resort on Sanibel. Bailey’s also created Sanibel Captiva Catering Company, which employs an additional 10 Lee County residents. To learn more about the folks at Bailey's General Store and their commitment to operational excellence [...]
Synapse Group, Inc to Integrate Bizrate Insights into Expanded Digital Marketing Portfolio Time Inc's acquisition of voice of the consumer data company Bizrate Insights "marks another step in Time Inc.’s transformation into a data-driven organization while broadening the suite of integrated marketing services they can offer advertisers." Synapse CEO Sebastien Bilodeau commented: “Bizrate Insights allows us to substantially expand our digital marketing services, creating additional consumer touchpoints to help our marketing partners.” Synapse Group, Inc, a longtime client of the agency, is an "affinity marketing company that creates custom marketing solutions to help partners achieve their strategic objectives. Synapse partners include brick-and-mortar retailers, ecommerce organizations, airlines, hotels and direct response companies. Synapse is a leading marketer of magazine subscriptions in the United States, with expertise in customer acquisition, continuity marketing, retention and customer service. Building on their continuity marketing expertise, Synapse has diversified the business to also market other products and services, including branded loyalty continuity [...]