Q&A Blog

September 2020

August 2020

Client in the News: Five restaurants on Captiva, one guru.

2020-09-08T14:39:43-04:00Client News|

How Andy Rosse Lane became a dining destination on Captiva. Captiva Island's restaurants share many similarities: Gulf seafood, cocktails, breezy patios. Five of them share an entrepreneurial owner, as well. Gina Birch | Special to The News-Press Published 11:02 a.m. ET Aug. 18,2020 This has been the summer of canceled vacations. With many staying closer to home, destination dining is seeing a boom in popularity. Venturing outside of the circle of convenience that surrounds your home or business, while still remaining in your backyard, opens up options that are often overlooked under normal circumstances. And there is little normal about the current world. Southwest Florida is known for its barrier islands, which are ripe and ready for culinary exploration, including captivating Captiva. An island that is mostly residential and resort, if there was a downtown Captiva, it would be along Andy Rosse Lane, a shady, shell-lined street that dead [...]

2020 Holiday Trends

2020-09-08T14:39:54-04:00Digital Marketing|

8 Critical Things Retailers Should Do This Year to Adopt to Changing Shopping Patterns for the Holidays Every year, people line up in front of stores to get great deals on Black Friday, but will they this year? No. In a June 2020, Google survey, more than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year.1 This year, almost 75% of U.S. shoppers who plan to shop this holiday season said they will shop more online than they did in 2019.5 Retailers must adopt new digital strategies to 1. Websites must be search engine optimized to ensure products are discoverable when keywords are entered into the search engine’s query. At a. minimum, conduct keyword research to identify the words people use when searching for your products. Develop a keyword focus for each product. Write a minimum of 350 words about the product. [...]

July 2020

DR. Martineau Roofing Contractor Website Design

2020-09-08T14:40:04-04:00Client News|

CONTRACTOR WEBSITE DESIGN DR Martineau Roofing Company is a full-service roofing company that has been serving Southwest Florida for over 30 years. With DR Martineau Roofing, you are always assured quality materials and services at a fair and competitive price. Whether you are in need of a simple roof repair or need an entire re-roof residential or commercial, there is no job too big or small for DR Martineau Roofing Company. OBJECTIVES Implement new design combinations while still preserving the purpose of the existing pages. Create a mobile enhanced experience by ensuring all content and navigation are fully accessible, and images and performance are established with mobile best practices. Decrease conversion time and increase the form application rate by having a call to action and easy-to-find trackable contact forms throughout the site. Include attractive design presentations with high-quality photos from their existing portfolio. Contractor [...]

Happy National Ice Cream Day

2020-09-08T14:40:22-04:00Client News, Retail Marketing|

The best day of the season is here, and as the temperatures rise into alarming numbers, it's clear that July is the perfect time to celebrate National Ice Cream Day and be wolfing down ice cream by the double scoop. In honor of National Ice Cream Day, we want to share a hidden gem in SWFL that embraces the growing trend towards fresh, natural, and creatively healthy options. Their famous Fort Myers location has been open for ten years, and they decided to open a second Happy Sun Ice Cream Shop in Cape Coral to suit the Cape Coral community in February 2019. Their one-of-a-kind menu is made to tantalize the taste buds! Treats such as all-natural homemade ice cream, indulgent smoothies, artisanal handcrafted popsicles, delectable Mexican snacks like nachos and corn, icy treats like slushies, and freshly made natural juices are created from scratch in their store, [...]

Ever wondered what happened to the 56 men that signed the Declaration of Independence?

2020-09-08T14:40:33-04:00Marketing Leadership|

Have you ever wondered what happened to the 56 men who signed the Declaration of Independence? Five signers were captured by the British… declared as traitors, and… tortured before they died. Twelve had their homes burned… Two lost sons serving in the Revolutionary Army… Two had sons captured. Nine of the 56 fought and died from wounds… They signed… they pledged their lives… their fortunes, and… their sacred honor. What kind of men were they? Twenty-four were lawyers and jurists… Eleven were merchants… Nine were farmers… They were men of means… Well educated… But they signed the Declaration of Independence. They knew full well… if captured… the penalty would be death. Carter Braxton saw the British Navy sweep his ships from the seas… He sold his home and properties to pay his debts… He died in rags. Thomas McKeam served in the Continental Congress without pay The British so hounded him he [...]

June 2020

Florida Coastline Construction Website Design

2020-09-08T14:40:42-04:00Client News|

CONSTRUCTION WEBSITE DESIGN FLORIDA COASTLINE CONSTRUCTION THINKTANK In 2009 Rich Scholl of Florida Coastline Construction teamed up with Pete Wahl of Wahl Consulting and Solutions, to bring you the most comprehensive local construction company ever. With over 40 years combined experience, the local construction company is known for its outstanding service, quality and speed of our craftsmanship all built on the foundation of integrity, respect, and trust. OBJECTIVES Improve brand image and online reach with keyword-rich content and a clean, inclusive, and edgy brand identity. Create a mobile enhanced experience by ensuring all content and navigation are fully accessible, and images and performance are established with mobile best practices. Emphasize a portfolio/imagery driven thread throughout the new design. Implement a fully responsive, user-friendly solution backed by the latest platforms and WordPress. The new Florida Coastline Construction website design is [...]

May 2020

Top Leisure Travel Destinations and Target Audiences for Travel Marketers This Summer

2020-09-08T14:40:52-04:00Hotel Marketing, Travel Marketing|

Destination Marketing Organizations (DMOs), Airlines, and Resort Hotel owners, managers, and marketers looking to drive visitors, airline passengers and hotel guests this summer need to understand what target audiences are most likely to travel.  Based on over three decades of personality research and refinement with about 200,000 travelers, here are the six key leisure target audiences and the destinations they are most likely to travel to this summer: Venturers Leisure travel holds a central place in the life of travelers we classify as Venturers. The typical Venturer goes to more places, more often, and participates in more unique experiences compared to any other type of travelers. Thus the name Venturer, someone who ventures very eagerly and excitedly, Venturers fit in a small group of 4% of all travelers that share their extreme love of going out of the way to places and continuously seeking out of the [...]