Prong (prôNG) noun

Each of the separate parts of an attack or operation.

Quenzel Marketing Agency understands that for any organization competing in today’s marketplace, a competitive advantage means the difference between surviving and thriving. Like many marketing agencies, we talk to business owners, managers and marketers almost every day. Some run a thriving business. Some run businesses barely surviving. Most run an organization somewhere between surviving and thriving. We’ve observed that the major difference between those surviving and those thriving comes down to 3 basic factors. For just about any organization competing for business in today’s marketplace, the quality of its strategic thinking, the effectiveness of its marketing execution, and the efficiency of its marketing spending makes the difference. It’s what drives its competitive position, relative to every other organization it competes with in the marketplace.

Quenzel Marketing Agency exists to drive competitive advantage for each client we serve. To drive a competitive advantage for each client we serve, our marketing team started thinking about the nature of ideas. What’s the difference between an idea, a good idea, a strategic idea and a good strategic idea? We thought about which marketing analysis activities and which marketing planning services deliver quality strategic thinking… every time. We thought about effective marketing campaign execution and what it takes to deliver it… every time. We thought about marketing budgets, marketing spending and the ways they could be made more efficient for each client we serve.

Quenzel Marketing Agency’s team went to work and developed an integrated marketing approach that provides each client with the right marketing analysis and marketing planning services, marketing campaign execution services, and marketing investment measurement services tracking they need. Our marketing team went one step further (which they always seem to do) and detailed a specific methodology to ensure each business, brand or marketing challenge we take on for a client delivers the type of quality customer and competitive insights that can executed to deliver the most  effective marketing campaigns and be accurately tracked, analyzed and measured to show the return on every marketing campaign investment each client makes with our agency.

Fort Myers, Florida Marketing Agency - Get More Customers
Infographic of Quenzel Marketing Agency Services, Fort Myers. Florida

Pronged (prôNGd)
Adjective

Having a specified number of parts or approaches
to an attack or operation.

nfographic of Quenzel Marketing Agency Services, Fort Myers. Florida

Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology reflects our automotive marketing, business-to-business (B2B) marketing, construction marketing, destination marketing, healthcare marketing, hotel marketing, marine marketing, restaurant marketing and marketing experience, which shows that the quality of an organization’s strategic thinking, the effectiveness of its marketing execution, and the efficiency of its marketing spending drives its competitive position in the marketplace.

Having a specified number of parts or approaches to an attack or operation. Quenzel Marketing Agency attacks each client's marketing challenges or marketing opportunities with a 3-pronged approach.

Infographic of Quenzel Marketing Agency Services, Fort Myers. Florida

1.)  Strategic Marketing
Services

The first prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology begins with the implementation of 3 key Strategic Marketing Services designed to help each client refine their Customer, Brand & Marketing Strategy: Fresh-Eyes Marketing Review, which provides a data-driven, fact-based understanding of a client's business, brand and marketing situation, Voice of the Customer Research, which identifies and quantifies unique, new customer and competitive insight and closes any knowledge gaps revealed during the Fresh-Eyes Marketing Review; and a Quick-Start Marketing Action Plan, which leverages the data, research and insights developed from the Fresh-Eyes Marketing Review and Voice of the Customer Research to deliver an actionable game plan for quickly improving each client's results.

nfographic of Quenzel Marketing Agency Services, Fort Myers. Florida
Infographic of Quenzel Marketing Agency Services, Fort Myers. Florida

2.) Customer Marketing
Management

The second prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology continues with the crisp, efficient and effective marketing campaign execution of 3 distinct but integrated business building efforts to achieve each client's key objectives.
 
Q&A’s Customer Marketing Management approach focuses on helping our clients: Acquire more new customers for their products and services, Optimize revenue from their current customers' product and service purchases; and Retain high-yield/high-volume customers' share of wallet (revenue and margin).

nfographic of Quenzel Marketing Agency Services, Fort Myers. Florida
Infographic of Quenzel Marketing Agency Services, Fort Myers. Florida

Campaign Marketing
Metrics

The third prong of Q&A’s 3-pronged Integrated Brand Marketing Management approach and methodology concludes with the implementation of Q&A’s Campaign Marketing Metrics service, which delivers actionable information for improving both the effectiveness and cost-efficiency of future marketing campaign efforts by providing: Accurate marketing campaign results tracking, Insightful marketing campaign results analysis, and Clear marketing campaign results reporting.

nfographic of Quenzel Marketing Agency Services, Fort Myers. Florida
Fort Myers, Florida Marketing Agency - Get More Customers
2019 Best Advertising Agency
2017 Best Website Design Agency

Quenzel Marketing Agency Won Gulfshore Business Magazine’s 2019 Best of Business Awards for  Best Advertising Agency & Best Website Design Firm for the second time, repeating the agency’s  2017 Best of Business Awards. Gulfshore Business Magazine’s Best of Business Readers’ Poll, now in its seventh year, generated record setting participation with 30% more votes cast for this year’s nominees. The annual readers’ poll required Best of Business Award respondents to provide a valid name and email address to ensure voting integrity.

On winning the awards a second time for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, “No marketing agency can be successful without the best team of people. All clients want great advertising and website design. Our clients want even more. They expect quality strategic thinking, effective marketing programs, crisp execution, efficient marketing spending, and accurate marketing results tracking. Those needs are why I started Quenzel Marketing Agency 15 years ago. That’s why we specialize in delivering the right message with the right offer to the right prospects via the right media at the right time with the right price, and the right reason to act now. That’s also why we we introduced 6 new marketing R.O.I enhancing services this year. We’re proud that the business community in Southwest Florida, one of the nation’s fastest growing regions, recognized the great work our team produces for the great clients we serve.”

Quenzel Marketing Agency’s entire  approach to creating & producing innovative & effective marketing programs is focused on building your business… Fast. That’s one reason… Our Clients Get More Customers. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business, Click Here: Get More Customers.

  • With our amazing website, designed and maintained by Quenzel & Associates, our numbers continue to increase and the business grows. Both repeat guests and new vacationers comment on how easy it is to navigate our site and make their reservations for Sanibel Island. Monthly reporting from Quenzel makes following our record bookings easy and interesting. If a company needs help with marketing and promoting their business, Quenzel & Associates is the one to call. They are attentive and understanding to the clients' needs. Thank you for helping to make Island Vacations of Sanibel & Captiva a success!

  • TJ Harkins
    2018-02-17

    TJ’s Honest Review:It’s no surprise Quenzel & Associates made Gulfshore Business Magazine’s Best of Business list for the 5th straight year in a row. Over the past 12 years, this full-service marketing agency played a significant role in helping my healthcare business quadruple revenues. This marketing agency’s unique Voice of the Patient Research gave us new insight into our core customer, laying a solid foundation for our business strategy, brand, marketing, advertising campaigns, digital marketing efforts & new website design. Their integrated marketing account team’s crisp execution of our plans ensured a consistent, proactive pursuit of growth. The agency’s focus on marketing metrics tracking, analysis and monthly reporting enabled continuous improvement in our business results. They really do help their clients get more customers.

  • Deflightpup 04
    2018-02-17

    We've had the pleasure of working with Q&A for several years now. Though our Business is based in London the Quenzel's have personally over seen the implementation of our Loyalty and Marketing campagins and provide quarterly Fresh Eyes Marketing Reviews. Our business is up 28% year over year and we will definitely be renewing our contract soon!

  • Fabulous Marketing Agency. They do their research and know exactly how to reach The targeted markets. I would not consider anyone else.Peg Sickel Hertrich

  • John Mcgowan
    2018-11-27

    One of the non-profit boards I am on is negotiating with Q&A Agency and their span of knowledge and ability to perform at the highest levels is second to none.

  • Mary Basden
    2018-11-24

    Great strategy...effective creative....and very happy with results!!!!

  • Ethelyn Kuldell
    2018-09-07

    Hard working results driven! Worth every penny!

  • Stacey Glenn
    2015-09-12

    Experienced, industry experts, innovative branding concepts, consistent and a lot of fun!

Looking for a Marketing Agency to Help You Take Care of Business?

Quenzel Marketing Agency understands that today’s business owners, managers and marketers operate in a complex, cluttered & highly competitive marketplace. Every member of our marketing agency team looks at Marketing, Branding, Advertising, Website Design and Digital Marketing from a Business Perspective. Our marketing agency team understands it’s about delivering RESULTS. NOW.

Quenzel Marketing Agency works with local, regional, national and international clients on both a retained & project basis. Our marketing agency serves clients in most business sectors, but we bring special expertise and experience to business owners, managers and marketers operating in the Automotive, Business Products & Services – B2B, Consumer Products & Services, Construction & Contractor, Destination Travel, Healthcare, Hotel & Resorts, Marine, Real Estate & Restaurant sectors.  That’s one reason… Our Clients Get More Customers.

Quenzel Marketing Agency clients get a comprehensive approach to growing their business, with added accountability for success. By tasking our marketing agency with preparing an annual business, brand and marketing performance analysis as well as preparing annual marketing plan recommendations; our clients make better use of their time (and their team’s time) which frees them up to focus on better business, brand & marketing ideas and investment decisions.

Quenzel Marketing Agency clients see a fast improvement in their business results. Our team’s extensive marketing, branding, advertising, website design and digital marketing experience, with some of the world’s largest brands, means you can count on our excellent track-record to help your business acquire more new customers, optimize revenue from your current customers and retain the loyalty of your high-value/high-volume customers.

Creative. Competitive. Customer-Centric. To learn more about our marketing agency services, why our clients get more customers and how Quenzel Marketing Agency can help your business grow, Click Here: Get More Customers.

Customer Acquisition Marketing Agency, Fort Myers, Florida
Customer Acquisition Marketing Agency, Fort Myers, Florida

Q: What’s the Best Way to Acquire New Customers?

A: Today, business owners, managers and marketers face a far savvier and more demanding customer than ever before. Enabled with easy access to information & empowered with an unprecedented ability to compare options before making a choice, winning with today’s buyer often requires clear strategic and structural approaches to how a business interacts with potential customers.

To achieve each client’s unique business, brand and marketing objectives, Q&A’s Customer Marketing Management team takes a strategic marketing approach that leverages the marketplace understandings developed during the Fresh-Eyes Marketing Review and incorporates the strategic insights identified from the Voice of the Customer Research to execute the specific marketing activities and actions detailed in the Quick-Start Marketing Action Plan.

Q&A’s Customer Marketing Management approach and methodology enables the efficient and effective acquisition of new customers for each client’s particular set of products and services. The implementation of Q&A’s Customer Marketing Management approach and methodology enables each client to raise the profile and perceived value of their products and services, increases prospective customer’s intent to purchase those products and services, allows Q&A to better allocate and optimize the marketing spending to promote each client’s products and services. The result? Our clients get more customers, which optimizes their total revenue from new customers. To learn more about our marketing agency’s Customer Acquisition Marketing process, why our clients get more customers and how our marketing agency’s customer acquisition team can help your business, Click Here: Customer Acquisition Marketing

Customer Relationship Marketing Agency, Fort Myers, Florida
Customer Relationship Marketing Agency, Fort Myers, Florida

Q: What’s the Best Way to Retain Customers?

A: No business was ever successful without a growing base of repeat customers. Good customer relationships are the foundation of all great brands. The way we see it, the formula is quite simple: solid customer relationships create great brands… and great brands create shareholder wealth. In today’s transactional world of marketing, the need for good customer relationships is more important than ever. Q&A’s Customer Relationship Marketing team knows how to help business owners, managers and marketers establish a bond based on something deeper than simply meeting a customer’s needs, providing a better quality product or offering a stream of discounts. The price of entry starts with delivering customer satisfaction.

Our marketing agency understands that when it comes to retaining customers and to building and preserving customer loyalty; customer feedback and measurable feedback on customer behavior are critical building blocks. Our agency utilizes a ‘transdisciplinary’ approach that, in 1948, Norbert Weiner defined as Cybernetics which is the scientific study of inserting control of any system by using technology. Our team’s approach can help business owners, managers and marketers focus on how customers process information, react to that information and change behavior because of that information. More importantly, our marketing agency team’s approach to managing customer behavior can be used to better understand how to help customers and prospective customers process information better… react to that information in ways that are better for your business, and… change customer behavior in ways that are better for your business.

Simply put, our marketing agency knows that business owners, managers and marketers can gain significantly greater control over the size of their customer base, the behavior of their customer base and the resulting business results by inserting the results of all marketing efforts (customer feedback and measurable data (feedback) on customer behavior) into what Quenzel & Associates refers to as an integrated adaptive marketing plan. This approach allows our team to better understand, define and influence how your marketing actions and marketing results move from action to comparison against your desired marketing and business goals and back again to future action. To learn more about our marketing agency’s Customer Relationship Marketing process, why our clients get… and KEEP more customers and how our marketing agency’s customer relationship marketing team can help your business, Click Here: Customer Relationship Marketing Agency