April 2021

Important SEO Factors for Google Local Rankings

2021-04-01T14:56:33-04:00Copywriting, Digital Marketing, Marketing Leadership|

How to Drive More Website Visitors and Generate More New Business Leads Using SEO Business owners, managers, and marketers that expect their website to generate new leads from prospective customers often ask us how to improve their Google rankings in local search results. While many factors influence how Google ranks your website for different keywords, implementing a few of the critical factors explained in this post can make a substantial improvement in your local rankings, fast. That means, more traffic to your website, and better-qualified traffic, too. There are two distinct types of local search results on Google. Local Pack/Local Finder and Local Organic results. Local Pack/Local Finder Search SEO The picture below shows how and where the Local Pack/Local Finder search results appear on Google. Our experience shows that getting to the top of Local Pack/Local Finder rankings depends on setting up your Google My Business account correctly. Getting to the top [...]

August 2020

2020 Holiday Trends

2020-09-08T14:39:54-04:00Digital Marketing|

8 Critical Things Retailers Should Do This Year to Adopt to Changing Shopping Patterns for the Holidays Every year, people line up in front of stores to get great deals on Black Friday, but will they this year? No. In a June 2020, Google survey, more than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year.1 This year, almost 75% of U.S. shoppers who plan to shop this holiday season said they will shop more online than they did in 2019.5 Retailers must adopt new digital strategies to 1. Websites must be search engine optimized to ensure products are discoverable when keywords are entered into the search engine’s query. At a. minimum, conduct keyword research to identify the words people use when searching for your products. Develop a keyword focus for each product. Write a minimum of 350 words about the product. [...]

March 2018

The Birth of Digital Marketing

2020-09-08T13:20:45-04:00Digital Marketing|

Digital Marketing got its start on January 11th 1838, when Samuel Morse and Alfred Vail demonstrated the first electric telegraph together. What's Your Name Look Like in Morse Code? Can You Decode This Message? For the answer to the message above, simply Click Here

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