'Do. Or do not. There is no try.' - Yoda Are you a Star Wars fan? We are, and no Yoda quote better reflects the spirit of our commitment to helping our clients get more customers, then Yoda's simple directive to Luke Skywalker; 'Do. Or do not. There is no try.' Talk Like Yoda Day and the whole Star Wars saga is a great example of the power of storytelling. Storytelling is also a powerful marketing communications tool. Stories makes it easy for people to understand and connect with with your brand or business. Every great brand or business has its own unique story to tell. Great stories start with a hero, who has a problem to solve. The hero usually meets a guide who gives them a plan and calls them to action, which helps the hero avoid failure and allow the story to end in success. Much like Yoda, Quenzel Marketing Agency is [...]
Happy Labor Day... Because even Jaz, our customer 'Loyalty' expert, needs a day off every once in a while. Wishing everyone a safe and happy Labor Day!
A vulture boards an airplane, carrying two dead raccoons. The stewardess looks at him and says, 'I'm sorry, sir, only one carrion allowed per passenger.
Our Florida Marketing Agency uses an Orange icon as a graphic design element in our new business marketing materials, presentations and on our website. Prospective clients are often curious about the Orange icon. What it means, or... Why we use it. If you're curious about what an Orange has to do with a full-service, integrated marketing agency, please read on: The color Orange is Bright, Vibrant & Energetic. In other words, Mentally Stimulating. Although historically used to symbolize the values of Strength & Endurance, most people associate a sense of Nurturing with the color Orange. To many, Orange represents Change... from Day to Night as the sky turns a golden-orange at sunset or from Summer to Winter as the leaves turn a reddish-orange in Fall. In other words, it's a color on the Edge... the edge of day and night or Summer and Winter. Because Orange stimulates energy, lively conversations & good times, many associate Orange with the trait of Sociable. Feng Shui experts back-up this view with claims that Orange [...]
Our Clients Get & Keep More Customers. Creative. Competitive. Customer-Centric. Our agency focuses on uncovering unique, new insights about your customers & then turning those insights into effective Brand Marketing Strategy, Creative Marketing Communications, Website Content and Digital Marketing programsto help your businessGet More Customers. We Seek & See the Big Picture. Fact-Based. Focused. Flexible. Our exclusive Q&A Fresh-Eyes Marketing ReviewSMputs the focus on Customer Facts & Competitive Reality. It provides unique, new insights about your core customers' beliefs & expectations. It quantifies the most important elements of your Brand Value Proposition and identifies new sources of Competitive Advantage which helps our team uncover new ways for your business to GetMore Customers. We Believe in the Great Vision. Inquisitive. Imaginative. Innovative. TheQ&A Quick-Start Marketing Action-PlanSMdefines the best way to win in the marketplace. It specifies the key objectives, priorities, success metrics, budget allocations, marketing communications, website marketing and digital marketing actions, milestones [...]
To Build Your Business, Build Your Brand. The more someone feels a certain need or desire and the more they feel your brand is the best possible solution for that need or desire; the bigger your brand becomes. That’s what Q&A calls Brand-Building. It’s About Brand Strategy. Great brands know what their customers value, what their competitors don’t deliver & where their brand can excel. Our approach starts with developing new insights about your core customers’ expectations & belief system. Those insights drive the strategic direction. It’s About Brand Loyalty. Great brands enjoy a growing base of loyal, repeat customers. Our approachputs the focus on driving customer satisfaction across the entire customer experience – how customers learn about your goods/services, how they purchase and pay for those goods/services, how they receive and use those goods/services along with any other services they may require. It’s About Disciplined Brand Messaging & Graphic Identity. Your [...]
Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm. Quenzel Marketing Agency Wins Best Advertising Agency & Best Web Design Firm at Gulfshore Business Magazine's 2017 Best of Business Awards event. On winning the awards for both Best Advertising Agency and Best Website Design Firm, Colleen Quenzel the Founder and CEO said, "No marketing agency can be successful without the best team of people and the best clients. We're proud that the business community in Southwest Florida, one of the nation's fastest growing regions, recognized the great work our team produces and the great clients we serve that demand nothing less than the best." Gulfshore Business Magazine's Best of Business Readers' Poll, now in its fifth year, generated record setting participation with 30% more votes cast for this year's nominees. The annual readers' poll required Best of Business Award respondents to provide a valid name and email address to [...]