Q&A Graphic Design, Headlines & Response Rates

2020-09-24T16:04:10-04:00Copywriting, Graphic Design|

Q&A Graphic Design, Headlines & Response Rates To better understand what graphic design and headline practices positively influence the likelihood a marketing communication gets noticed, read, considered and acted upon, our Marketing Campaign Management Team tests and continues testing, under controlled communication test conditions, the observed behavior of people exposed to various graphic design and headline treatments. The agency’s graphic design and headline principles reflect our agency’s continuous learnings about the impact of graphic design and headlines on the choice of which of the many communications a person receives every day they decide to spend the time and energy to consume, comprehend and consider. The graphic design and headline principles laid out below reflect our agency’s brand promise and the personal commitment of each associate to help… Our Clients Get More Customers. Customer Focused Communications We’ve learned that whether browsing websites, eMails, magazines or newspapers, people cope with the sheer [...]