Client News

July 2017

September 2016

Q&A Client News: Bailey’s General Store

By |Client News|

Lee County, Florida’s largest annual business event, is the Industry Appreciation Awards. Presented by The Horizon Council, Horizon Foundation and Lee County Economic Development office, the awards honor local businesses that make a significant contribution to the economy.

This year, Bailey’s General Store earned The LocalLEE Grown Business Award. The award recognizes a company founded in Lee County, Florida which is distinguished by its operational excellence and commitment to the vibrancy of Southwest Florida’s business climate.

Providing groceries, hardware and gift items to the Sanibel-Captiva community since 1899, Bailey’s General Store is one of the oldest locally-owned companies. Still operated by Bailey family members, the company now has 100 full-time employees and has added a second location at the Sundial Resort on Sanibel.  Bailey’s also created Sanibel Captiva Catering Company, which employs an additional 10 Lee County residents. To learn more about the folks at Bailey’s General Store and their commitment to operational excellence and the vibrancy of Southwest Florida’s business climate, watch the video below:

Q&A Client News: Synapse Group

By |Client News|

Synapse Group, Inc to Integrate Bizrate Insights into Expanded Digital Marketing Portfolio

Time Inc’s acquisition of voice of the consumer data company Bizrate Insights “marks another step in Time Inc.’s transformation into a data-driven organization while broadening the suite of integrated marketing services they can offer advertisers.”

Synapse CEO Sebastien Bilodeau commented: “Bizrate Insights allows us to substantially expand our digital marketing services, creating additional consumer touchpoints to help our marketing partners.”

Synapse Group, Inc, a longtime client of the agency, is an “affinity marketing company that creates custom marketing solutions to help partners achieve their strategic objectives. Synapse partners include brick-and-mortar retailers, ecommerce organizations, airlines, hotels and direct response companies. Synapse is a leading marketer of magazine subscriptions in the United States, with expertise in customer acquisition, continuity marketing, retention and customer service. Building on their continuity marketing expertise, Synapse has diversified the business to also market other products and services, including branded loyalty continuity programs.”

Read the full release here: