Oscar Wilde & Branding

“Some cause happiness wherever they go; others whenever they go.” – Oscar Wilde

One of my favorite literary taunts, by Oscar Wilde, reminded me of a brand I recently experienced. Oscar Wilde’s taunt provides a lesson for brands operating in today’s customer experience-driven world. So, to borrow a phrase:

“Some brands bring happiness wherever you encounter them; other whenever you stop using them.” – Earl Quenzel.

When’s the last time you measured your customers’ level of brand happiness compared to their competitive options? If you haven’t conducted Voice of the Customer Research in the last 12 months, you may want to consider a Q&A Fresh-Eyes Marketing Review.

Our marketing agency’s unique approach to helping our clients get more customers starts with helping our clients look at their customers, brand, marketing efforts & resulting business performance in unique, new ways. One of the most important elements of a Q&A Fresh-Eyes Marketing Review is  our Fresh-Eyes Review on Your Core Customers & their Competitive Options.

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