Meet Earl Quenzel
Earl joined his wife Colleen at Quenzel & Associates, Inc. in September of 2005 to lead Client Strategy, Creative and Marketing Program R.O.I. Performance. He oversees all Customer Acquisition, Customer Experience & Customer Loyalty efforts for the agency’s clients
Prior to joining Q&A, Earl was General Manager & Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands. Owned by Interstate Hotels & Resorts, the company provided Sales, Marketing, Revenue Management & Reservations services to 3 & 4-star resorts in Southwest, FL.
Before moving to Florida, Earl lived in London, England where he launched priceline-Europe. As one of the Founders & Chief Marketing Officer (CMO), he oversaw priceline-Europe’s brand architecture, website, advertising & web marketing, customer experience & relationship management, partner management, business development, public relations & agency relationships.
Prior to priceline, Earl developed & implemented the strategies & programs to create customer loyalty & retention value among AT&T’s 20M+ high-value customers. While running AT&T’s True Rewards program, the largest loyalty program in the US, AT&T turned around a 10-year share decline. He also ran AT&T Sponsorships & Partner Marketing, where he re-designed AT&T’s data-driven marketing programs delivering a growth in customer acquisitions from 100K to 1.7M customers annually pushing new customer revenue from $27.5M/year to $467M/year while reducing cost-per-acquisition from $100 to $58/acquisition.
Before the telecommunications industry, Earl spent a decade in the airline industry holding senior marketing posts at TWA, Eastern & Continental Airlines. Considered one of the pioneers of Loyalty Programs, he led many innovations in the specific discipline of consolidating customer information into large-scale databases & then leveraging that data to offer marketing programs & customer services designed to drive customer loyalty & retention.
At Continental Airlines, he built Continental OnePass into a frequent flyer powerhouse that was cited by “Worst to First” & the Wall Street Journal with helping save the airline from bankruptcy. During his tenure, the Continental OnePass program was rated “Best in the Industry” for six straight years…winning six of seven categories four years in a row. He also ran Continental’s Grand Destinations Vacations, building it from 100,000 passengers a year to over 500,000 per year.
Prior to Continental, Earl was one of the five founders of the cable TV network the Travel Channel. As the cable networks first Senior VP of Marketing & Sales, he delivered $39M in revenue within one year of launch, achieving new cable industry records for first year subscribers & revenue performance. He also produced over 130 direct response TV commercials and 60+ travel shows including the series “Arthur Frommer’s Almanac of Travel,” “World of Travel Bargains” & “The Perfect Trip”.
As Director of Marketing Programs at TWA, he was Responsible for $1.5B revenue stream. Earl managed all TWA consumer marketing programs including TWA Getaway Tours, TWA Getaway Credit Card, TWA Senior Pass, TWA-Value Pak & TWA Frequent Flight Bonus program.
He began his career in advertising working for such agencies as FCB – Lewis & Gilman & Ogilvy & Mather.