Q&A - Search Engine Optimization (SEO)
Q: What drives a top listing on the major search engines?
A: A very clear understanding about what the major search engines’ value most.
We've observed and learned that by aligning your search engine optimization practices with what the major search engines value most, you will accomplish your goal of a high ranking on their Results Pages.
Q: What drives the major search engines?
A: The search engines’ want to build their business by increasing usage volume thru high-volume searchers who are frequent, repeat visitors.
To accomplish this goal, they measured & learned exactly what drives usage, satisfaction & return rates. They learned that, like most businesses, the customers experience and satisfaction with that experience directly impacts return rates.
Quality, as measured by the ‘relevance’ of the links provided in response to a search question, drives web searchers’ ‘experience perceptions.’ The more relevant the links provided, the more positive the web searchers’ customer experience with the search engine.
Q: How does Q&A approach search engine optimization?
A: We observed and learned that page rank rises as you enrich each & every page of your web site with relevant content on your specific subject matter.
The basic Search Engine Optimization strategy is deceptively simple. Based on the keywords and key phrases a person searches, the Search Engines will serve the content they believe is the most relevant for that particular person's search. Simply put, relevant content means more exposure and better qualified visitors to your site.
Over the years, we developed a checklist of 75 Questions we consider critical to effective Search Engine Optimization. It starts with an understanding of your company, what your brand offers, who would be searching for that subject matter and who else provides similar content that would answer the particular questions people need answered. We look at your inbound links to see who point to you, who points to your competition and why.
Next, we find and test a variety of relevant words and phrases to get the right keywords for you site.. We target those Search Terms most likely to drive volume & conversion rates. We also enhance or develop new content that is rich with well thought-out, quality information, desirable keywords and relevant key phrases specifically for your web site. We start getting other sites to point to your site. As an ongoing effort, we continually test multiple copy and content utilizing a 'Control Message' as a benchmark from which to test improvements.
Q: How does Q&A approach Keyword Strategy?
A: We been helping people find what they’re looking for on the web since the mid-‘90s.
The first step in efficient & effective SEO efforts, is clarity on which keyphrases we want to target. Typically, the most important keyphrases to targe include a combination of:
- Words & Phrases with high search volumes.
- Words & Phrases indicating a high purchase intent.
- Words & Phrases with a low number of competitive SERPs.