Marketing Agency News

August 20, 2014 - The News Press

The News Press - Marketing Agency Florida News

Business Outlook Bullish on Second Half of This Year

(FORT MYERS, FL) - Business owners are feeling more positive about the second half of 2014, especially in the industries they know best, according to a national survey by Fort Myers-based Quenzel & Associates Inc.
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July 23, 2014 - Gulfshore Business

Best Marketing Agency Florida - Quenzel and Associates

Gulfshore Business names Quenzel and Associates ‘Top 3 Agency’ in Southwest Florida

(FORT MYERS, FL) - Gulfshore Business, the business magazine covering Southwest Florida, released its annual Best of Business issue on July 22, 2014. Quenzel & Associates, an Integrated Marketing Communications Agency and Certified Google Partner, placed among the Top 3 advertising agencies in Southwest Florida in the magazines 2014 Best of Business rankings. Read more »


January 30, 2014 - WINK-TV News

Super Bowl 48 - Best and Worst Commercials

Best and Worst Super Bowl Commercials - 2014

(FORT MYERS, FL) - The big game last night didn't turn out to be too exciting but some of the commercials made up for it. Earl Quenzel of Quenzel and Associates joins us in studio with how viewers are responding to the advertisements from Super Bowl 48.


January 30, 2014 - WINK-TV News

Super Bowl Survey Results

(FORT MYERS, FL) - This weekend, the Denver Broncos take on the Seattle Seahawks in Super Bowl XLVIII. This means a new round of edgy, funny commercials to look forward to. WINK News Super Bowl expert Earl Quenzel of Quenzel and Associates joins us in the studio with a preview of what we can expect to see in the ads.


February 4, 2013 - WINK-TV News

Best and Worst Commercials of the Super Bowl

(FORT MYERS, FL) - Earl Quenzel, of Quenzel and Associates, rates the commercials by what he considers to be effective and what's not. The commercials are identified by when they aired and what they were about. The number one effective commercial overall was the Budweiser Clydesdale commercial showing the two reuniting three years later. Quenzel says the least effective commercial of the this year's Super Bowl was GoDaddy's.com "sexy vs smart" commercial.


February 3, 2013 - WINK-TV News

What to Expect from New Orleans

(FORT MYERS, FL) - The Superbowl is more than just a game, it is an event. Fans who don't care who is playing, might watch just for the commercials. advertising expert Earl Quenzel joins us with for a look at what's hot, and what's not this year.


February 3, 2013

Ad agency Quenzel & Associates combines loyalty, logarithms

It’s all about the metrics at Quenzel & Associates.

When a new client comes to the advertising agency, Colleen and Earl Quenzel immediately discuss metrics. They work with clients to understand how their businesses measure success, and then they create specifically tailored analytics to determine the effectiveness and efficiency of Quenzel & Associates’ advertising.


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February 1, 2013 - WINK-TV News

Super Bowl Advertisements

(FORT MYERS, FL) - The Super Bowl is more than just a football game... it's an event. Fans who don't watch the game, watch the commercials. To get you ready, advertising expert Earl Quenzel is back with us again this year to preview what's hot and what's not.


July 24, 2012 - WINK-TV News

SWFL Business owners: Yes, I did build it

At a new website, yesididbuildit.com, business owners are addressing the President's view that "if you've got a business, you didn't build that. Somebody else made that happen." Here to talk announce the website's official launch is Earl Quenzel. Business owners can register and share their pursuit of the American Dream of owning your own business simply by visiting the website: YesIDidBuildIt.com.


June 4, 2012 - WINK-TV News

Queen’s jubilee celebration hits Southwest Florida

Southwest Florida is celebrating the Queen's Jubilee. And today you have the chance to don items from an authentic English hat collection. To tell us more about this opportunity is Earl Quenzel. To have your picture taken in one of Mr. Quenzel's hats, go to Quenzel & Associates at 12801 University Drive, Suite 2 in Fort Myers between Noon and 1 PM on Monday, June 4th.


June 3, 2012

Queen’s Jubilee Celebration Hits Southwest Florida

In honor of the Queen of England’s Diamond Jubilee, the Queen’s official birthday celebration; and with thanks to the many British citizens that vacation in Southwest Florida and support Southwest Florida businesses on Monday, June 4th from Noon to 1 pm, Earl Quenzel, of Quenzel & Associates, will be showcasing his authentic English hat collection and taking photos of people in his traditional British hats at no cost.
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News Press Story About Florida business mindset in doldrums

March 14, 2012 - Fort Myers Beach Observer

FMB Chamber website modeled for businesses

Earl Quenzel of Quenzel & Associates, Inc. gave an informative presentation about the Greater Fort Myers Beach Area Chamber of Commerce newly designed website at the Chamber breakfast at Gulfshore Grill last Thursday. Quenzel, who manages his company in branding, advertising, web design and Internet marketing, said the innovative website is powered by a feature called a Q&A dialogue and encouraged Chamber business leaders to model their site after the nonprofit organization.
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February 6, 2012 - WINK-TV News

Which Super Bowl ads made an impact?

When only two teams battle it out in the Super Bowl, chances are you only care about one thing. The commercials. Earl Quenzel from Quenzel and Associates told WINK News This Morning which ones made the lasting impact and the ones that didn't.


February 4, 2012 - WINK-TV News

Colleen Quenzel on Super Bowl advertising

Eleven minutes of advertising time for the big game is being bought up by the automotive industry. The reason, Colleen Quenzel of Quenzel and Associates in Fort Myers told us on Friday morning, is that 15 percent of Super Bowl viewers plan to buy a car in the next 12 months. In our yearly preview of Super Bowl commercial trends, Quenzel also noted the big push again toward releasing ads early and using social media as part of the campaign. Quenzel and Associates Super Bowl Survey also ranks who people are watching the game with what they are eating and drinking, and why advertisers match the findings.


News Press Story About Florida business mindset in doldrums

Ocotober 9, 2011 - News-Press

Florida business mindset in doldrums

Florida business leaders haven’t entirely lost their case of the blues. That’s according to two recent surveys — one from Fort Myers-based ad agency Quenzel & Associates, another from American Express — which aimed to find out what was on business owners’ minds. Their questions aren’t identical. The locally originated survey has somewhat more-positive responses.
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USA Today Story About Multiple uses for frequent flier miles

September 27, 2011 - USA Today

Multiple uses for frequent flier miles

Frequent flier Tim Pigsley might be called a gift-card junkie. He cashes in airline frequent-flier miles for gift cards for Home Depot, Harry & David and other retailers. Last year, he cashed in miles for gift cards worth $2,500, including many for holiday gifts. “It’s actually gotten cheaper to pay cash for plane tickets and use miles for other purchases instead of free flights,” says Pigsley, a hotel owner in Bradenton, Fla.
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News Press Story About Ft. Myers Beach Chamber's New Website

August 14, 2011 - News-Press

Beach chamber has new website

The Fort Myers Beach Chamber of Commerce has a new website. Check it out at fortmyersbeachchamber.org. It was designed, developed and produced by Quenzel & Associates, using the Quenzel proprietary social media marketing platform, Q&A Dialogue. "We looked at all of the things people liked to do in social media, and built it into the chamber website," said Fort Myers-based adman and web marketer Earl Quenzel. The new website "allows us to build a community of people who really love Fort Myers Beach," Quenzel said.
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Island Reporter Story About Quenzel shares marketing knowledge with Rotarians

June 23, 2011 - Island Reporter

Quenzel shares marketing knowledge with Rotarians

Another week and Sanibel-Captiva Rotary Club welcomed another amazing speaker: Earl Quenzel of Quenzel & Associates, a company that specializes in Brand Marketing, Advertising, Web Design & Internet Marketing. Earl spoke to the group regarding the important value of Social Media in today’s business environment.
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USA Today Story About Business travelers pick their favorite airports

March 16, 2011 - USA Today

Business travelers pick their favorite airports

Frequent business traveler Earl Quenzel says he thinks his hometown airport — Southwest Florida International – is the best. The airport, says Quenzel, who owns an advertising agency in Fort Myers, Fla., is "one of the easiest airports in the world to get to and through." Convenience and easy access are reasons Quenzel and many other travelers repeatedly cite when choosing a favorite airport, according to a survey of 890 frequent fliers on USA TODAY's panel of Road Warriors, frequent travelers who voluntarily provide information on travel.
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February 7, 2011 - WINK-TV News

The Super Bowls best commercials

A young boy in a Darth Vader costume surprised to see his parents VW Passat start under his direction is this year's best Super Bowl commercial. Earl Quenzel of the ad agency Quenzel Associates says it hit all the right marks to take the top spot. Each year after the Super Bowl Quenzel conducts an online survey about the effectiveness of the big games big commercials. His survey also gives high marks to Bud Lights product placement spot, the Budweiser saloon ad, Coke's border guards, the Chevy Cruz first date facebook post, E-trade's baby and tailor plus Faith Hill's Teleflora ad. Quenzel gives low marks to the Pepsi Max spot ending with a can thrown at a jogger on the bench and Dorito's finger licking spots. He joined on Six TV Monday morning to explain more on why each ad worked or didn't.


February 2, 2011 - WINK-TV News

Earl Quenzel on Super Bowl advertising

Earl Quenzel was a featured interviewee on Ft. Myers' WINK-TV news, discussing the advertising frenzy around this year's Super Bowl. Quenzel, owner of the Florida advertising agency Quenzel & Associates, discusses not only the types of ads that will premier this year, but also reveals information learned from a Quenzel & Associates survey, and points out the ultimate goals of Super Bowl advertising: Customer acquisition and customer retention, driven by creating a dialogue with customers through the use of social media.


Fort Myers Florida Weekly Story About On The Move - Marketing

May 5-11, 2010 - Fort Myers Florida Weekly

On The Move - Marketing

Earl Quenzel, principal and co-founder of Quenzel & Associates, a Fort Myers-based branding, advertising and Web marketing agency, will host two panel discussions with leading travel industry executives at the Frequent Traveler Marketing Association’s annual meeting in Cancun, Mexico.
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USA Today Story About Companies must decide: Is a business trip worth it?

April 15, 2010 - USA Today

Companies must decide: Is a business trip worth it?

Companies must judge when technology will work or if only face-to-face will do. For Greg Knight, a machinery company executive, being on the road is a key part of doing business. But in the last year, he and his colleagues have pondered every trip and asked: Would it be worth it? "We really needed to look at, is this trip the difference between closing business?" says Knight, a vice president with AMT Machine Systems in Columbus, Ohio. "Is this necessary for some reason?"
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February 5, 2010 - WINK-TV News

Earl Quenzel on Super Bowl advertising

Earl Quenzel was a featured interviewee on Ft. Myers' WINK-TV news, discussing the advertising frenzy around this year's Super Bowl. Quenzel, owner of the Florida advertising agency Quenzel & Associates, discusses not only the types of ads that will premier this year, but also some interesting facts about Super Bowl advertising.


USA Today Story About Business travelers find time for pleasure

January 12, 2010 - USA Today

Business travelers find time for pleasure

Frequent business traveler David Condon is ecstatic about the "best eggs Benedict" at the Gaffey Street Diner in San Pedro, Calif., and the "garbage plate" at Franks Diner in Kenosha, Wis. The garbage plate — "hash browns, eggs, cheese, bacon, sausage and God knows what else" accompanied by homemade toast — "is a totally decadent experience," says Condon, of West Haven, Conn., who's CEO of a consulting company that helps non-profit groups raise money.
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Fort Myers Florida Weekly Story About Quenzel & Associates launches online video Web site for comedian

July 1, 2009 - Fort Myers Florida Weekly

Quenzel & Associates launches online video Web site for comedian

Quenzel and Associates, a Fort Myers based branding, advertising and Web marketing agency, launched a new online video entertainment Web site for international entertainer Jimmy Keys. Mr. Keys, a talented singer, musician and comedian, revives the tradition of the British music hall entertainer which flourished in England during the 1800s when there were more than 300 music halls in London alone.
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Fort Myers Florida Weekly Story About Clydesdale big game ad tops in Fort Myers

February 14, 2008 - Fort Myers Florida Weekly

"Clydesdale" big game ad tops in Fort Myers

Budweiser's "Clydesdale-in-Training" and Tide to Go's "Talking Stain" scored the most points with Southwest Floridians during Super Bowl Sunday according to an overnight poll by Quenzel & Associates, the Fort Myers-based branding, advertising and Web marketing agency. Conducted among a representative group of Southwest Floridians, the online poll also showed that Diet Pepsi Max and the Gatorade drinking dog did well among consumers.
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Fort Myers Florida Weekly Story About Business News - Awards

February 14, 2008 - Fort Myers Florida Weekly

Business News - Awards

The Hospitality Sales & Marketing Association International recognized Quenzel & Associates with two prestigious awards in two highly competitive categories; one for their advertising campaign on behalf of Pink Shell Beach Resort & Spa and the other for their Web marketing campaign on behalf of the Sanibel-Captiva Islands Chamber of Commerce.
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News Press Story About Ad, marketing agency announces new clients

December 9, 2007 - News-Press

Ad, marketing agency announces new clients

Fort Myers-based Quenzel & Associates, a branding agency, announced it has agreements with three new clients: Advanced Closet & Storage, based in Fort Myers; LandTech Design Group Inc., based in Fort Myers with offices in Sarasota & Boca Raton; Logical Insurance Solutions, based in Cape Coral.
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News Press Story About Lee tourism stats to be revised

November 3, 2007 - News-Press

Lee tourism stats to be revised

Three months of reports will be revised after updating a count of rooms, condo units and campsites, statistical consultants told Lee County’s Tourist Development Council on Friday. “We’re going to go back and fix them, and issue new visitor profile estimates for July, August and September,” said Nicole Devine, associate research director for Kennebunk, Maine-based Davidson Peterson Associates.
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News Press Story About Bad data skews bed tax estimates

October 23, 2007 - News-Press

Bad data skews bed tax estimates

Hum the Beach Boys’ tune “Wouldn’t It Be Nice” as you read this column. Wouldn’t it be nice if Lee County collected more than $2.29 million in bed taxes in July? Actual collections totaled less than three-quarters of that. Wouldn’t you like to know how I got that bed tax total—one that isn’t in the same ballpark with the one reported by the county’s Tourist Development Tax Audit Department? Glad to tell you: I did some math with Earl Quenzel at Fort Myers-based advertising and Web marketing agency, Quenzel & Associates.
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Gulfshore Business Story About Quenzel & Associates had the highest open and click-through rates

October 2007 - Gulfshore Business

Quenzel & Associates, Fort Myers, had the highest open and click-through rates for its campaign for the Sanibel and Captiva Islands Chamber of Commerce in a national Tribune Co. consumer e-mail program.


Fort Myers Florida Weekly Story About Quenzel wins advertising award

August 9, 2007 - Fort Myers Florida Weekly

Quenzel wins advertising award

Quenzel & Associates' advertising campaign, for the Sanibel-Captiva Chamber of Commerce, earned recognition from the Tribune Company, last week, for its outstanding performance. The Agency's advertising campaign - 0- Traffic Lights - was the Best Performing creative campaign across all of the Tribune's Markets; which includes such media properties as New York Newsday, Los Angeles Times, Chicago Tribune, Orlando Sentinel and Fort Lauderdale Sun-Sentinel.
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Fort Myers Florida Weekly Story About Quenzel selected for marketing campaign

June 7, 2007 - Fort Myers Florida Weekly

Quenzel selected for marketing campaign

Rival's Sports Kitchen announced the selection of Quenzel & Associates, the Fort Myers-based branding, advertising & web marketing agency to launch the new restaurant brand and its first location at Miromar Outlets in Estero. Rival's Sports Kitchen, a new concept in the upscale, casual dining segment, features a working announcer's booth, a stadium tunnel, boxing ropes and tennis nets that separate the eatery's multiple dining zones.
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News Press Story About Rival's hires local firm for new location advice

June 3, 2007 - News-Press

Rival's hires local firm for new location advice

Rival's Sports Kitchen has hired Quenzel & Associates, the Fort Myers-based branding, advertising & Web marketing agency to launch the new restaurant brand and its first location at Miromar Outlets in Estero. Rival's Sports Kitchen features a working announcer's booth, a stadium tunnel, boxing ropes and tennis nets that separate the eatery's multiple dining zones. The restaurant has basketball court flooring, a basketball-style scoreboard, an interactive atmosphere and TV screens throughout the bar, dining room and restrooms. The 6,273-square-foot restaurant seats 330 guests.
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News Press Story About Firm lands philox.eu

March 18, 2007 - News-Press

Firm lands philox.eu

Quenzel & Associates, Inc., a Fort Myers-based advertising & Web marketing company, has landed its second European account - philox.eu. Based in Amsterdam, philox.eu is the first pan-European online student network. Much like facebook.com or youtube.com, philox.eu allows European students to get in touch with other European students to share files, pictures, movies as well as find jobs, housing and scholarships. Quenzel & Associates will handle brand strategies, Web site and customer acquisition efforts.
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News Press Story About Quenzel has new offices, clients

January 5, 2007 - News-Press

Quenzel has new offices, clients

Quenzel & Associates Inc., a Fort Myers-based branding, advertising and Web marketing firm, is celebrating the grand opening of its new offices and three new clients: Denmark Interiors of Fort Myers, Pink Shell Resort & Spa, Fort Myers Beach and Fort Myers Beach and Island Vacation of Sanibel and Captiva. The new offices are at 12801 University Drive at University Park, south of Fort Myers. Colleen Quenzel is founder and president.
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Island Reporter Story About Marketing audit to help Chamber improve on services to membership

February 9, 2006 - Island Reporter

Marketing audit to help Chamber improve on services to membership

The Sanibel-Captiva Islands Chamber of Commerce has retained Colleen and Earl Quenzel of the firm Quenzel & Associates to analyze the Chamber's current marketing services and determine how the organization can better serve its members in the future. "It's to get a perspective as to whether we're doing everything we can to accurately promote the area as a destination, and to make sure we provide the best benefit for our members," Chamber board member Sarah Ashton of John Gee & Company said.
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The Advertiser Story About Taking Event Marketing to New Heights

July/August 1998 - The Advertiser

Taking Event Marketing to New Heights

Today, corporate partnerships, sponsorships and event marketing are big business, and AT&T is involved in a big way. Each year, large portion of our total advertising and marketing budget is spent in connection with sponsorship events of every type - from local to global. But as resources for developing partnerships grow ever scarcer, the ability to leverage our sponsorships to the fullest has become increasingly important.
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